Syllabus For

w.e.f. July 2015-16

DEPARTMENT OF BUSINESS MANAGEMENT

1

ORDINANCE

for Management

Programme Offered : MBA (Rural Management)

: MBA (Small Business Management)

: MBA (Agri Business Management)

Intake : 20 Students in each course can be increased with permission of AICTE.

System of Education : Credit System on semester basis.

Eligibility for Admission : Graduation

Mode of Admission : Entrance examination conducted by VYAPAM, Bhopal.

Duration of Course : 4 Semesters

Examination and Evaluation : Internal 20%) + External (80%)

Grading : 10-point scale

Evaluation of the programme will be referred to as grading and shall be measured by the quality of performance in that course by assigning course grade as indicated below :

Comulative Grade Point Average : Description of Performance

8.5 to 10.0 : First Class with distinction

6.5 to 8.4 : First Class

5.0 to 6.4 : Second Class

Below 5.0 : Fail

Student obtaining Grading point of less than 5.0 will be declared as Fail (F). The course with grade point of 5.0 or more will be treated as cleared.

2

MAHATMA GANDHI CHITRAKOOT GRAMODAYA VISHWAVIDYALAYA

CHITRAKOOT, SATNA (M.P.) - 485 331

(w.e.f. july 2015-16)

Minimum OGPA required for degree : To qualify for a degree the student shall complete all the prescribed courses with CGPA of not less than 5.0

Grade : It is a measure of quantity of the performance of a student work done in a course at the end of a semester. It is computed by dividing the percentage of marks obtained in a course by ten. It shall be expressed on a 10-point scale upto first decimal place.

Grade-Point : A grade point is product of course credit and grade secured by a student in a course. It shall be expressed upto first decimal place.

Grade-Point Average : It is a measure of Quantity of work done in a semester. It is a quotient of the total grade point secured by a student in various courses registered in a semester divided by the total course credit during that semester. It shall be expressed upto first decimal Place.

Cumulative Overall Grade-Point Average (CGPA) : It is a measure of overall cumulative performance of a student on completion of two or more semesters. It is computed by dividing total member of course grade points earned by a student over the semesters by the total number of credits. It shall be expressed upto first decimal place.

Attendance : Normally the attendance should be 100%. The Minimum required by a student is 80%. The attendance condo nation by Dean Director/CSSC upto 10% on justifiable grounds.

Maximum number of semesters permitted to complete the course : 6 semesters

Make-up examination : The students of final year shall be allowed for make-up examination on one or more grounds such as hospitalisation; death of parents; own marriage; attending interview and attending court case (s) etc.

Procedure for awarding sessional marks : For theory subjects three internal tests will be conducted of equal value and two best out of three will be consider for awarding sessional marks.

Procedure for evaluation of practicals/extension etc. : The internal assessment will be based on practicalsextension; the submitted report; test conducted if any and attendance (attendance valuation not more than 20%). End semester evaluation will normally involve external examinar.

Fee : As prescribed by the VYAPAM/University from time to time.

Matters not provided for in this ordinance shall be governed by the orders of the Chairman Academic Council.

3

MAHATMA GANDHI CHITRAKOOT GRAMODAYA VISHWAVIDYALAYA,CHITRAKOOT SATNA MP

MBA - SMALL BUSINESS MANAGEMENT (SBM)Course contents (w.e.f. july 2015-16)

First SemesterCourse No Name of the course CreditMBA - 101 Management Concept

3(3+0)

MBA - 102 Managerial Economics 3(3+0)

MBA - 103 Financial and Management Accounting3(3+0)

MBA - 104 Computer for Managers 3(1+2)

MBA - 105 Business Communication Skill 2(2+0)

MBA-SBM- 106 Enterprise Practices 3(0+3)

MBA - 107 Values & Social Responsibility (VSR)2(0+2)

MBA - 108 Seminar 1(0+1)

TOTAL CREDIT20 (12+8)

Second SemesterMBA - 201 Marketing Management 3(3+0)

MBA - 202 Research Methodology in Business Management 3(3+0)

MBA - 203 Human Resource Management 3(3+0)MBA - 204 Project Management 3(2+1)

MBA - 205 Financial Management 3(3+0)

Major Electives (Any one Group) 6(6+0)

MBA-SBM-206

MBA-SBM-207

Group – I, Marketing-

01 - Sales and Advertising Management

02 – Consumer Behaviour and Marketing Research

3(3+0)3(3+0)

MBA-SBM-208MBA-SBM-209

Group – II, Human Resource Management

03 – Organisational Change and Development

04 – Training and Development

3(3+0)3(3+0)

MBA-SBM-210

MBA-SBM-211

Group – III, Finance

05 – Security Analysis and Port Folio Management06 – Financial Services 3(3+0)

3(3+0)

MBA-SBM-212 Values and Social Responsibility ( VSR) 2(0+2)

TOTAL CREDIT 23(20+3)

4

Third SemesterMBA-SBM- 301 Production and Operational Management 3(3+0)

MBA-SBM- 302 Business Policy and Strategic Management 3(3+0)

MBA-SBM- 303MBA-SBM- 304MBA-SBM- 305

MBA-SBM- 306MBA-SBM- 307MBA-SBM- 308

MBA-SBM- 309MBA-SBM- 310MBA-SBM- 311

Special Papers (Any two Groups)

18(18+0)

3(3+0)3(3+0)3(3+0)

3(3+0)3(3+0)3(3+0)

3(3+0)3(3+0)

3(3+0)

Group-1- Marketing01 – Marketing of Services02 – Rural and Agriculture Marketing03 – International Marketing

Group-II-Human Resource Management

01- Industrial Relation02- Social Security and Welfare03- Labour Laws

Group-III-Finance 01- Institutional Finance02- International Financial Management03- Capital Market Studies

TOTAL CREDIT 24(24+0)

Fourth SemesterMBA-SBM-401 Internship (Management Practices, Report Writing &

Presentation) 10(0+10)

MBA-SBM-402 Summer Training (During First Summer) 5(0+5)TOTAL CREDIT 15(0+15)

GRAND TOTAL CREDIT (20+23+24+15) 82 (56+26) Specialization Areas for Third Semester: Note: Students are required to select one specialization area out of three areas.

A. MARKETINGB. HUMAN RESOURCE MANAGEMENTC. FINANCE

MARKETING

MBA-SBM-305

Sales and Advertisement Management 3(3+0)

MBASBM-306

Consumer Behaviour and Marketing Research 3(3+0)

MBA-SBM-307

Customer Relationship Management 3(3+0)

HUMAN RESOURCE MANAGEMENT

MBA-SBM-305

Human Resource Management 3(3+0)

MBA-SBM-306

Training and Development 3(3+0)

MBA-SBM-307

Organisational Change and Development 3(3+0)

5

FINANCE

MBA-SBM-305

Project Planning and Management 3(3+0)

MBA-SBM-306

Security Analysis and Portfolio Management 3(3+0)

MBA-SBM-307

Financial Services 3(3+0)

Specializations for Fourth Semester: Note: Students are required to select one specialization area out of three areas.

D. MARKETINGE. HUMAN RESOURCE MANAGEMENTF. FINANCE

MARKETING

MBA-SBM-405

Marketing of Services 3(3+0)

MBA-SBM-406

International Marketing 3(3+0)

MBA-SBM-407

Rural and Agricultural Marketing 3(3+0)

HUMAN RESOURCE MANAGEMENT

MBA-SBM-405

Social Security and Welfare 3(3+0)

MBA-SBM-406

Management of Industrial Relations 3(3+0)

MBA-SBM-407

Labour Laws 3(3+0)

FINANCE

MBA-SBM-405

Institutional Finance 3(3+0)

MBA-SBM-406

International Financial Management 3(3+0)

MBA-SBM-407

Capital Market Studies 3(3+0)

6

MBA- 101

MANAGEMENT CONCEPTS.

Credits-3 (3+0)

OBJECTIVE: The main OBJECTIVE of this course is to provide the students with an understanding of the tasks and functions of management, which will serve as a foundation for the study of most of the functional are as in the MBA Programme.

COURSE CONTENTSUNIT -1

The Foundation of ManagementNature and significance of Management. The Evolution of Management thoughts. Approaches to management. Functions of a Manager Social Responsibilities of Management Professionalisation of Management in India.

UNIT-II

PlanningThe nature, significance and Scope of Planning, Business OBJECTIVEs, Management by OBJECTIVEs, Planning premises, Steps in Planning, Structure of Plans, Process and Techniques of Decision-making.

UNIT-III

OrganizingNature and Significance of Organizing: Span of Management, Delegation, Decentralization, Formal and informal Organization, Determinants of effective organization, Different Patterns of organization structure, Departmentation

UNIT-IV

DirectingConcept Nature Scope, Principles and Techniques of Direction, Communication Process and Barriers, Building Effective Communication System.

UNIT -V

Controlling:Nature and scope of the control process, Control Techniques, Major Control Systems, Control By Exception, Nature Scope and Techniques of Co-ordination.

Suggested Reading:1. R.D.Agrawal - Organization and Management2. Peter Drucker - Practice of Management3. IM Prasad - Principles of Management

7

MANAGERIAL ECONOMICSMBA-RM-102 Credits -3(3+0)OBJECTIVE:

The objective of this course is to provide the students an appreciation of the use of the concepts and tools of economic analysis in relation to managerial decision-making and to enable them to understand the economic forces governing industry and business.

UNIT-1

INTRODUCTORY: Scope and Method of Managerial Economics. Five Fundamental concepts. The Incremental concept. Time perspective. Discounting Principle, Role and responsibilities of Managerial Economist.

UNIT- II

DEMAND ANALLYSIS:Basic concepts of Demand Utility Analysis, Budget Line, Price, Income and substitution effects, Law of Demand, Demand Function, Elasticity of Demand, Demand Forecasting

UNIT- III PRODUCTION AND COST ANALYSIS

Production Function, Laws of Variable Proportions, Returns to Scel, Iso-product curves, Classification of costs.

UNIT-IV MARKET STRUCTURE AND PRICING.

Perfect competition, Monopoly, imperfect Competition, Pricing under different Market structure Price discrimination.

UNIT-V

PROFIT MANAGEMENT:Nature and concept of Profit, Measurements of Profit, Concept of Risk and uncertainty Theories of Profit Planning and Forecasting Profit Policies.

Suggested Reading:1. G.S.Gupta. Managerial Economics.2. D.N.Dwivedi Managerial Economics3. Salvatore Dominick Managerial Economics in global Economy4. Adhikari Managerial Economics5. Peterson and Levis Managerial Economics

8

FINANCIAL AND MANAGEMENT ACCOUNTING

MBA-103 Credits 3(3+0)

OBJECTIVES:The main objective of this course is to provide the students an understanding of the basic concepts of accounting as it may serve as an information and interpretation tool. The students shall also be acquainted to various software packages, which help in financial and management accounting.

UNIT-1

ACCOUNTING CYCLE :Accounting Records and systems. - Journal, Ledger and cash book Preparation of Trial Balance, Concept of Capital and Revenue, Final Accounts with adjustments.

UNIT-II

MANAGEMENT ACCOUNTINGNature and Scope and Functions of Management Accounting Difference between Management Accounting Cost Accounting, and Financial Accounting Role and Responsibilities of Management Accounting, Concept and Application of Responsibility Accounting.

UNIT-III

ANALYSIS OF FINANCIAL STATEMENTS.Nature, Functions and limitations of various Financial Statements to be prepared by corporate entities, analysis and Interpretations of Financial Statement objective of Analysis, Salient Features of the Major tools of analysis, Ration analysis Capital structure Ratios; Profitability Ratios; Turnover Ratios; Solvency Ratios.

UNIT-IV

MAJOR COST CONCEPTS:Classification of costs, cost-volume-Profit analysis, Marginal costing and its applications Standard costing and variance analysis, Computation of Material and Labour variances only.

UNIT-V

BUDGETARY CONTROL.Concepts of Budget and budgetary control; Types of Budget; Preparation of sales Budget, Cash Budget; and flexible Budget, Zero Base budgeting and performance budgeting, Concept of Management Audit.

Practical: 1. Preparation of final accounts2. Study of financial statements prepared by various forms of organizations.3. A applying ratios to assess financial strength 4. Application of standard costing5. Application of marginal costing6. Preparation of various budgets.7. Application of software packages in preparation of final accounts and management accounting.

9

COMPUTERS FOR MANAGERS

MBA-104 Credit : 3 (1 + 2)

Objective

The course objective is to acquaint the students with the knowledge and use of computers and simple applications of computers in managerial decisions. Effort will also be made to provide them an orientation about the increasing role of computers in corporate/business world.

Contents

UNIT I

Concept of Computers- Brief History of Computers, Generation and Its Evolution, Characteristics of Computers, Hardware and Software, introduction to computer languages, Main Areas of Computers and their Applications; Types of Computers – Analog, Digital, Hybrid, General Purpose and Special Purpose Computers, Micro Computers, Mini-Computers, Main-frame Computers, and Super Computers.

UNIT II

Input-Output Devices, Storage Units ( Disks, CD-ROM, DVD-ROM, Blue Ray Disk and tapes), Memory Types ( Cache, RAM, ROM), Memory Units, Generation and types of Microprocessor.

UNIT III

Data and Information – Data Definition, Data Processing Systems, Data Type Numeric, Alphabetic, Audio, Graphic, and Video and Their Presentation; Data Processing- Introduction to Data Processing, Computer as a Tool For Data Processing, Data Processing Cycle, Data Processing Techniques, Data Analysis, Data Inputs and Outputs, Data Processing Management, , Data Security.

UNIT IV

Introduction to Operating Systems, MS Windows, and UNIX, MS Office (MS Word, MS Power Point, MS Excel, MS-Access and use of various management software’s Like SPSS.

UNIT IV

Introduction to LAN, WAN, MAN, internet and search engines; Introduction to agri-portals like agriwatch.com, agmarknet.nic.in, echaupal.com

Suggested Readings

Lucas. 2004. Information Technology for Management. McGraw Hill.

Norton P. 1998. Introduction to Computers. 2nd Ed. Tata McGraw Hill.

Rajaraman V. 2006. Introduction to Information Technology. Prentice Hall of India.

10

BUSINESS COMMUNICATION SKILL

MBA-105 Credit : 2 (2 + 0)

Objective

The course aims to make students proficient in written as well oral communication. The focus will be on business related communication.

Contents

UNIT I

Introduction to communication, Communication process, Barriers to Communication, Effective Communication, types of communication in organisations viz. Downward, Upward, Horizontal, Static Vs dynamic.

UNIT II

Non-Verbal Communication, Communication through clothes/ colours / space/ symbol, Body language and etiquettes, Interpersonal Communication, Self-concept and communication, Assertive Communication.

UNIT III

Types of business writing viz, News letters, Reports, Folders, Fact Sheets, Press release; Readership and writing style - human aspects of writing.

UNIT IV

Meetings - Planning for meeting, tips for chairing, opening, progress & ending, Behavior of ordinary members, the character of business meeting, Energies for meetings, Group discussions, brain storming sessions and presentations.

UNIT V

Handling personal communication - Letters, dictation, reading, problem solving, listening skills, self-talk, self - reflection, steps to personal creativity, public speaking.

Suggested Readings

Bovee. 2008. Business Communication Today. 7th Ed. Pearson Edu.

Brown L. 2006. Communication Facts and Ideas in Business. Prentice Hall.

Lesikar. 2004. Basic Business Communication. McGraw Hill.

Ramchandran KK, Lakshmi KK & Karthik KK. 2007. Business Communication. Macmillan.

11

ENTERPRISE PRACTICEMBA-SBM- 106 Credits- 3(0+3)

COURSE OBJECTIVE :

The objective of the course is to offer practical field jobs to the students in order to orient them to real life situations. It aims at preparing students for face-to-face interaction with business environment and assimilated with the same.

COURSE CONTENTS:

Face to face interaction with ten entrepreneurs.

Visit to three rural and two urban entrepreneurs.

Sales experience of existing units.

Shop floor experience- Broad and intensive.

Registration and documentation of organization.

The students will be required to prepare a separate file on each area. It shall record the experiences in all such areas. The same shall have to be presented at the time of Viva-voce.

12

Internet & Digital Marketing MBA-SBM- 107 Credits- 3(1+2)

UNIT-I -Introduction of Internet:

Needs of Internet, Advantage and Disadvantage of Internet, How Internet realated involve in Human life,Field s of Internet used, World Wide Web,

UNIT-II - Terms to Be Familiar With:Browser, download,upload,E-mail,Filter, Home Page ,HTML (HyperText Markup Language) , Search Engine, TCP/IP, URL, Web Browser,Exploring the Internet using Microsoft Internet Explorer, Internet Explorer 5.5 Standard Buttons Toolbar: Internet Explorer 5.5 Standard Buttons Toolbar, URL, Domains

UNIT-III -Communication

Basic elements of a communication system, Data transmission modes, Bandwidth, Baud Narrow band, Voice band,Broad Band, Data transmission Media, Hub, various Topologies of connectivity computers,

UNIT-IV -Internet Applications,

Static & Dynamic Components, E-Mail Work, various types of Network explain,Various types of Network explain, Communication Protocol, ISO/OSI Model,

UNIT-V -Web Marketing

Introduction to Web Marketing, The Significance of Web Marketing, Internal Measures for SEO, Link Building, Introduction to AdWords, Online Advertising and Search Engines, Display Network, Advertising on Display Networks, Image

Advertizing,Mobile Advertising, Video Advertising, YouTube Advertising.Social Media Advertising Creating Effective Content, Do and Dont's for Social Media, Analysing Target Audience.

E-mail. Marketing: Creating E-mail Campaigns, Effective strategies for E-mail Marketing.

13

MBA –108

SEMINAR

Credit: 1 (0 + 1)

Objective:

This course is content is designed to develop presentation skills and enhance as well as

inculcate business communication skills of students.

14

II Semester

MARKETING MANAGEMENT

MBA-201 Credit : 3 (3 + 0)

Objective

The objective of this course is to develop an understanding of the field of marketing. The focus will be on imparting knowledge of the basic concepts, tools, and functions of marketing.

Contents

UNIT I

The Concept of Marketing Management; Marketing Environment; Marketing Mix, Strategic Marketing, Market Segmentation, Targeting, and Positioning; Buyer Behavior, Marketing Information System, Marketing Organization and Control

UNIT II

Marketing potential and forecasting, Classification of Products; Product Life Cycle; New Product Development; Product Line and Product Mix; Branding, Packaging and labeling.

UNIT III

Factors affecting prices; Pricing Policies and Strategies; Pricing Methods.

UNIT IV

Types of Distribution Channels; Functions of Channel Members; Channel Management Decisions.

UNIT V

Promotion Mix; Introduction to Advertising, Personal Selling, Sales Promotion, Publicity and Public Relations. and Direct marketing, managing integrated marketing promotion, Customer Relationship Management.

Suggested Readings

Brassington 1997. Marketing Management. Pitman Publ. House.

Kotler P. 2002. Marketing Management – Analysis, Planning, Implementation and Control. Pearson Edu.

McCarthy 2003. Marketing Management. Tata McGraw-Hill.

Saxena R. 2002. Marketing Management. Mc Graw Hill.

Stanton WJ, Etzel MJ & Walker BJ. 1996. Fundamentals of Marketing. McGraw-Hill.

15

RESEARCH METHODOLOGY IN BUSINESS MANAGEMENT

MBA-202 Credit : 3 (3 + 0)

Objective

The objective of this course is to develop an understanding of research methodology. The focus will be on process and techniques of research.

Contents

UNIT I

Meaning, Course Objective, types, and process of research; research methodology in management- exploratory, descriptive, experimental, diagnostic, Problem formulation, setting of Course Objective, formulation of hypotheses.

UNIT II

Scales of measurement - nominal, ordinal, interval, ratio, Likert scale and other scales; Primary and secondary data, sources of data, instruments of data collection, data editing, classification, coding, validation, tabulation, presentation, analysis.

UNIT III

Concept of Sampling, Probability and non-probability sampling techniques including Simple Random Sampling, Stratified Sampling, Multi-stage Sampling, Systematic Sampling, Purposive Sampling, Quota sampling, judgment sampling, and convenience sampling, sample size determination, sampling and non-sampling errors.

UNIT IV

Role and uses of quantitative techniques in business decision making, Use of Equations, Use of Determinants and Matrices in business decisions, Frequency Distribution, Measures of Central Tendency, Measures of Variation, Skewness and Kurtosis, Simple, partial, and multiple correlation, rank correlation, simple and multiple regression, Discriminant and dummy variable analysis.

UNIT V

Index Numbers, Hypothesis testing, ANOVA, Factor analysis, cluster analysis, conjoint analysis, multi-dimensional analysis etc, Report writing: Types of report, essentials and contents of good report writing.

Suggested Readings Cooper DR & Schindler PS. 2006. Marketing Research Concepts and Cases. Tata McGraw Hill. Green PE, Tull DS & Albaum G. 1998. Research for Marketing Decisions. Prentice Hall of India. Kothari CR. 1989. Research Methodology. Wiley Eastern. Wilkinson & Bhandarker 1989. Research Methods in Social Sciences. Himalaya Publ. House.

16

HUMAN RESOURCE MANAGEMENT

MBA-203 Credit : 3 (3 + 0)

Unit-1Introduction:Concept and evolution of personnel management and HRM, Difference between PM and HRM Functions of HRM. Concept of HRD

Unit-IIHR Planning: Concept, Objective, Importance and Process. Recruitment: Meaning, process and sources : selection process , test and types of test, interview and types of interview

Unit-IIIJob Design: Meaning, concept, Job Analysis, Job description, Job specification, Job rotation, Job enlargement, Job enrichment , Job evaluation. Promotion: objectives, types, promotion by seniority v/s merit. Transfer: meaning purpose: Demotion, dismissal, suspension, discharge

Unit-IVTraining and Development: Difference between Training Education and Development. Need for training, objectives of training, identifying training needs, training programme, advantages of training, characteristics and objectives of management development(MD), Process of MD, MD Contents, Methods of MD

Unit-VPerformance Appraisal: Meaning Purpose, merit rating vs. performance evaluation, methods of performance appraisal, MBO, potential appraisal

References:

Human Resource Management - N.K.Singh - Excel BooksHuman Resource Management - T.N. Chabbra- Dhanpat Rai publicationHuman Resource Management - Pattanayak

17

PROJECT MANAGEMENT

MBA-204 Credit : 3 (2 + 1)Objective

The objective of this course is to expose the learner to the fields of project management. Focus will be to train the students to develop their project.

ContentsUNIT I

Project : definition, Meaning, Principles and Type. Project Management: Meaning, Scope and coverage. Participation: Meaning, Message, Definition. Nature and Scope. Planning: Meaning, Definition, Types and Goal.

UNIT II Tools for Data Collection: Survey, Case Study, Observation, experimental Method, schedule and questionnaire. PRA as a tools for understanding peoples perception, innovation, problems, priorities and

project. PRA tools and application.

UNIT III Data processing and analysis Master table and standard table desining Project identification. FeasibilityAnalysis Project appraisal and budgeting.Network Methods: Meaning, Network Analysis, Requirements for Network Analysis, Critical Path Method (CPM),

Programme Evaluation and Review Technique (PERT), Project scheduling and resource allocation.

UNIT IV Information Related to Funding Agencies. Financial appraisal Evaluation, discounted/non-discounted cash flows; Net present values,

profitability index, Internal rate of returns; Cost benefits ratio; Accounting rate of return, Pay back period.

Project Implementation: Meaning, Concept and Strategies.UNIT V

Project Monitoring : Steps, Job Description, Master and Status report. Project Evaluation : Concept, Purpose, Participants and preparation Project Planning and Management Practices.

Suggested Readings Chandra P. 2005. Project Management. Tata McGraw Hill. Gopal Krishan P & Nagarajan K. 2005. Project Management. New Age. Hisrich RD & Peters MP. 2002. Entrepreneurship. Tata McGraw Hill. Kaplan JM. 2003. Patterns of Entrepreneurship. John Wiley & Sons. Nandan H. 2007. Fundamentals of Entrepreneurship Management. Prentice Hall. Ramamoorthy VE. 2005. Textbook of Project Management. MacMillan. AGRO – Industrial Project Analysis – J.E. Austin. PRA by Robert Chambers.

18

FINANCIAL MANAGEMENT

MBA-205 Credits3(3+0)Unit-1Introduction : Concept of finance and finance function objective of financial management organization of finance function, Finance planning Objective and consideration , Capitalization over and under Capitalization.

Unit-IICapital Structure Planning : Optimum Capital Structure , Capital Structure theories , Features of sound capital mix, Leverage- Financial and operational Leverage, Source of finance

Unit-IIIManagement Of Current Assets :Cash Management motive for holding of cash, control of cash collection and disbursement ,receivable management, objective inventory management objective inventory control techniques.

Unit-IVManagement of Fixed Capital: Capital budgeting, features ,Methods of capital budgeting.

Unit-VManagement Of Earning:Dividend and dividend policy, Objective and determinants of dividend policy, stable dividend policy, forms of dividend concept of lease financing, hire purchase financing venture capital, factoring, Economic Value added .

Suggested Reading:-1. S.N.Maheshvari Financial Management2. Khan&Jain Financial Management3. C.M. Shukla Financial management

19

Group -I - MARKETING:

SALES AND ADVERTISING MANAGEMENT

MBA-SBM-206 CREDIT 3(3+0)

Course Objective: To Provide understanding of the issues related to selling efforts, Management of Sales Force and a rich insight into the management of logistic functions and operation. It also aims to familiarize with concepts, tools and techniques of Advertising Management.

UNIT - I SALES MANAGEMENT:

Concept, Objectives and functions of Sales Management,.

Sales Planning: Estimation of Current and future demand Sales budgeting designing Sales territories, Setting ,Sales quota and Organizational setup for Sales Department.

UNIT - II PERSONAL SELLING AND MANAGEMENT OF SALES FORCE :

Personal Selling: Types and theories of selling -the selling process strategies and styles. Management of Sales Force- Designing the Sales Force objectives, Sales force requirements, Sales force structure, Sale force size. Sales force recruitment and selection, Training, Compensation , Motivating, directing and controlling the Sales persons.

Logistic Management: Managing Physical distribution-Supporting and facilitation services in Physical Distribution Management ,Information system for Physical distribution.

UNIT - III INTRODUCTION OF ADVERTAISING :

Concept, Scope, objectives, social & economic Roles of Advertising Process of advertising, Advertising and Marketing , types of Advertising, Legal & Ethical issues in Advertising.

UNIT - IV ADVERTISING DECISIONS:

Setting Advertising Budget Advertising Message and copy decisions , preparation of layouts of advertisements, Media Decisions, Evaluation of Advertising effectiveness.

UNIT - V ADVERTISING COMMUNICATION SYSTEM AND ADVERTISING BUSINESS:

Advertising Communication models, Advertising Appeals.advertising Agencies: their role, functions, Structure and choice variables.

Suggested Reading:

1 Still, Cundiff and Govari : Sales Management

2 Storholm & Kanfonan : Principles of Selling

3 Rober Patty : Management of sales force

4 Wrigth, Winter : Advertising

5 Chaunaivallr : Advertising Management

20

CONSUMER BEHAVIOUR AND MARKETIDNG RESEARCHMBA-SBM-207 CREDIT-3(3+0)

UNIT-I Introduction :

Meaning, Significance and Approaches of consumer behaviour, Determinants of consumer behaviour, Consumer buying process, Role of consumer behaviour in marketing, Consumer decision process.

UNIT-II INTERNAL AND EXTERNAL INFLUENCES ON CONSUMER BEHAVIOUR:

Needs and Motives, Personality, Demographic and Psychographics factors, Buyer as perceiver and learner, Attitude formation, Change of attitude, Factors influencing attitude, measurement of attitude, Life style influence, Life cycle influence.External influences: External influences of consumer behaviour, Family, reference groups, social and culture aspects, opinion leader’s role, post purchase behaviour of consumers.

UNIT-III ORGANISING / ORGANISATIONAL BUYING BEHAVIOUR:

Buying motives, Buyer’s decision making process, Buyer behaviour and Promotional strategy implication,Customer Satisfaction.Organisational Buying behaviour, concepts, Participants, Characteristics, Buying decision involved in organizational buying process,

UNIT-IV SOCIAL CLASS AND CONSUMER BEHAVIOUR:Meaning of social class, measurement of social class, life style profiles of Social the Class, social class Mobility, affluent and not affluent consumer, selected consumer behaviour in applications of social class.

UNIT-V MARKETING RESEARCH:

Types, Process, Tools, Techniques and Application of Marketing Research-Product launching, Demand estimation, Advertising, Brand Preferences, customer satisfaction, Customer perception, Distribution, Customer Relationship, Competitor Analysis and related aspects, Preparation of Marketing Research, report and simple case studies.

Suggested Reading:-1. Lordon & Della Bitta – Consumer Behaviour – Tata Mc Graw Hill2. Sehiffman Kanuk – Consumer Behaviour – Pearson Education3. Tull Hawkins – Marketing Research – Prentic Hall India4. Beri – Marketing Research – Tata Mc Graw Hill

21

Group II - HUMAN RESOURCE MANAGEMENT:

ORGANISTIONAL CHANGE AND DEVELOPMENT

MBA-SBM-208 Credit 3(3+0)

UNIT-I ORGANISATIONAL CHANGE:

Meaning, characteristics and Scope of change, Forces of Change, Response to change, Theories of organization change and managing organization changes.

UNIT-II RESISTANCE TO CHANGE:

Nature, Type and benefit of Resistance, Reasons for resistance, Overcoming resistance, Model for Change and role of change agent.

UNIT-III ORGANISATIONAL DEVELOPMENT:

Concepts, Objective, Nature and significance of Organisational development, Historical Prospective of O.D., Culture and Process of O.D., Implementation of O.D., Programs, intervention, OD approach in India and OD in Indian Industry.

UNIT-IV ORGANISATIONAL CULTURE:

Meaning, Characteristics and Process of organizational culture, Evaluation of Culture, Type of Culture, Various aspects of Culture, System analysis, concept of Organisation culture, Maintaining of Uniform Culture.

UNIT-V ORGANISATIONAL CILMATE:

Concept, Factors affecting organiostional climate, Management of

Organisation present position of organization climate in Indian organization.

Suggested Readings:

1. S.K.Bhatia – Management of change & organizational Development – Deep & Deep2. P.P.Singh – Modern Organizational Development & Change – Deep3. C.B.Gupta – Mgmt. Theory and Practices – Sultan Chand Pub.

22

TRAINING AND DEVELOPMENT

MBA-SBM-209 Credit 3 (3+0)

UNIT-I: Introduction : Concept, need and objective of training, Principles of training, Methods of training and training policy.

UNIT-II: Employees Training: Training process, Identification of training needs Planning of training programs, Selection of trainees, Implementation of training, Performance evaluation of training and follow-up training .

UNIT-III: Management Executive Development :Importance of training & development, Objectives of training & development, Executive

training and development process , Methods of training & development and its selection, Evaluation of training & development, Management training & development practices in India.

UNIT-IV: Performance Appraisal :- Basic concept of performance appraisal, Factors affecting performance appraisal, Criteria of performance appraisal, Performance appraisal methods, Limitations of performance appraisal methods & performance appraisal in Indian organisations

UNIT-V: Career Development : Basic concepts, Stages of career development & career development programmes.

Suggested Readings:1. K.Ashwathapa – Training & Dev. – Tata Mc Craw Hill2. T.N.Chhabra – H.R.M. – Dhanpat Rai Pub.3. S.K.Bhatia – Training & Dev. – Deep & Deep4. S.Nakkiran – Training Techniques for Mgmt.Dev. – Deep & Deep

23

Group-III FINANCE:

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

MBA-SBM-210 CREDIT-3(3+0)

1. Securities Market Mechanism: Securities Market – Primary and secondary, organized stock exchange, over-the-counter markets, and mechanics of investing, market orders-limit order, stop orders, margin orders and short sales.

2. Economic and Industry analysis: Economic indicators, evaluation of economic performance using economic indicators, Economic forecasting, Industry classification, steps involved in industry analysis. – Industry life cycle, techniques of evaluating industry-factors, sources of industry data.

3. Financial Analysis: Financial statement, impact of changes in accounting policies, financial indicator ratio analysis, non-financial parameters.

4. Technical analysis and Valuation of Securities: Meaning Objective and Basic Assumptions of Technical Analysis, Dow theory valuation concepts time value of money future value of simple cash flow and an annuity present value of simple cash flow and an annuity valuation of bonds-models and theorems multi-period valuation models, valuation with constant and variable growth dividends impact of growth on prices, P/E ratio, Equity valuation ratio approach.

5. Portfolio Management: Risk and return in Portfolio Management, capital Asset Pricing Model (CAPM), Portfolio Analysis, Diversification and Techniques of Risk reduction, Basics of Portfolio management in Indian, Markowitz Model Modern Portfolio theory.

References: Portfolio Management – Samir K. Barua Portfolio Mgt. James-L-Farrell McGraw HillSecurity Analysis & PM V.A. Avdhani Himalaya PublishingPortfolio Analysis & Mgt. V.K. Bhalla Sultan Chand & SonsSecurity Analysis & PM Fischer & Jordan Prentice Hall India

24

FINANCIAL SERVICESMBA-SBM-211 Credit 3(3+0)

1. Financial Services: Meaning growth & future prospects of financial services in India. Regulation of Financial services – SEBI – Its functions power and regulation.

2. Mutual Funds & Underwriting Services: Concept objective & types of mutual fund, Resource mobilization and investment pattern of M.Fs in India, regulation of M.Fs Money market Mutual Funds. Underwriting – Meaning & organizational set up, regulation, recent trends and regulation role of underwriters.

3. Venture capital leasing and factoring services: Concept growth and function of venture Capital, in India. Leasing – Meaning & function types of leases, leasing services in India.Bill financing & Factoring: Function & types of future prospects of factoring services in India, Hire Purchase, consumer finance consumer finance, Credit cards, Real Estate financing – Meaning function & their future prospects.

4. Fee Based Services: Merchant Banking-concept, function, growth and regulation of merchant Banking in India. Credit Rating Services: Need & Nature, corporate bonds & equity rating custodial Services in India.

5. Investor Protection: Role of SEBI in Investor Protection, SEBI regulation on Insider trading Investors Association & Consumer forums.

References:Financial Services M.Y.Khan Tata McGraw-HillFinancial Services Keith Vincent Pitman PublishingMarketing of Financial V.A. Avadhani Himalaya

PublishingServices & MarketsAdvanced Financial Services – Keith Vincent Pitmal Publishing

25

COMPULSORY PAPERS:

III Semester

PRODUCTION AND OPERATIONS MANAGEMENT

MBA 301 Credit : 3 (3+0)

Objective

The objective of this course is to expose the learner to the field of production and operations management. The focus will be on imparting knowledge of the basic concepts, tools, and functions of production management.

Contents

UNIT I

Nature and Scope of Production and Operations Management; Its relationship with Other Systems in the Organization; Factors Affecting System and Concept of Production and Operation Management; Facility location, Types of Manufacturing Systems and Layouts, Layout Planning and Analysis.

UNIT II

Productivity Variables and Productivity Measurement, Production Planning and Control, Mass Production, Batch Production, Job Order Manufacturing, Product Selection, Product Design and Development, Process Selection, Capacity planning.

UNIT III

Scheduling, Maintenance Management Concepts, Work Study, Method Study, Work Measurement, Work Sampling, Work Environment, Industrial Safety.

UNIT IV

An Overview of Material Management, Determination of Material Requirement, Purchase Management, Store Management, Logistics management, Material Planning and Inventory management, JIT, Safety Management.

UNIT V

Quality Assurance, Accepting Sampling, Statistical Process Control, Total Quality Management, ISO standards and their Importance, Introduction to re-engineering, value engineering. Kaizeh, Quality Circle Six-Sigma.

Suggested Readings

Adam & Ebert. 2006. Production and Operations Management: Concepts,Models and Behaviour. 5th Ed. Prentice Hall of India.

Buffa ES. 2008. Modern Production/Operations Management. Wiley India.

Stevenson WJ. 2005. Operations Management. Tata McGraw Hill.

26

MBA-SBM- 302BUSINESS POLICY AND STRATEGIC MANAGEMENT :

UNIT – I Business Policy –An Introduction.

Nature, Importance, Purpose, and Objectives of business policy , Various terms in business policy , Levels of strategy.An Overview of Strategic management, Nature of strategic decision making.Patterns of strategic behavior, Process of strategic management.

UNIT-II Competitive Advantage.

External environment, Poter’s five forces model, Globalization and Industry structure, National context and competitive advantage resources, Capabilities and competencies, Low cost and differentiation, Generic building blocks of competitive advantage, Avoiding failures and sustaining competitive advantage.

UNIT-III Strategy Formulation .

Environment Appraisal- Components, Environment scanning and Appraisal.Organizational Appraisal-Organization capability factors, Organization appraisal.Strategic Alternatives, Strategic choice and SWOT analysis.

UNIT-IV. Strategy Implementation.

Project and procedural implementation. Structural Implementation –Structure considerations, Structure, Organization design change.Functional Implementation – Financial, Marketing, Operation, Personnel plans and policies.Behavioral Implementation- Leadership, Corporate culture, Personal values and Business ethics.

UNIT-V. Strategy Evaluation And Other Strategic Issues.

Strategic Control-Basic type of control, Operational Control –process of evaluation, Techniques of evaluation and control, Role of organization system, Other Strategic Issues: Managing Technology and Innovation, Entrepreneurial ventures and small business, Non profit organization.Reference:-

1. Fred R.David – Strategic Management – Pearson Education2. Sukul Lomash, P.K.Mishra – Business Policy & Strategic Mgt. – Vikas Publication3. Wheeler Hunger – Strategic Management & Business Policy – Pearson Education4. Luffman Sanderson & Lea and Kenny – Business policy5. Allex Miller – Strategic Management – Mc Graw Hill

27

SPECIALISATION PAPERS FOR III SEMESTER (Any two group)

Group-I MARKETING:

MARKETING OF SERVICES

MBA-SBM-303 Credits.-3{3+0}

Unit-1 IMPORTANCE OF SERVICE SECTOR.

Nature and types of services, differences between services and goods marketing, Services marketing tangle.

Unit-II ENVIRONMENT OF SERVICES MARKETING.

Micro and Macro environment, understanding service customer-model of service consumer behavior, customer expectation and perception, service quality and GAP model.

Unit-III MARKET SEGMENTATION AND SELECTION.

Service market segmentation, targeting and positioning.

Unit-IV SERVICE MARKETING MIX.

Need for augmented marketing mix, Developing the service product/intangible product, Service product planning, Service pricing strategy, Service promotions, Services distributions.

Unit V.SERVICES MARKETING APPLICATION.

Marketing of Financial, Hospital, Tourism and Educational Services, Internal Marketing of Services and GATS.

Reference:-

1. Zeith and Bitner – Services Marketing – Tata Mc Graw Hill

2. B.Balaji – Marketing of Services – S.Chand

3. K.Rama Mohan Rao – Services Marketing – Pearson Education

4. Nargindkar – Services Marketing – T.M.H.

28

RURAL AND AGRICULTURAL MARKETING.MBA-SBM-304 Credit 3(3+0)UNIT-Rural Marketing and Buyers:

Image of Indian rural marketing and Approach to rural markets of India, .Rural consumer and demand dimensions and Market segmentation,Channel of distribution and physical distribution, Product management, Marketing communication and Sales force tasks . Understanding rural buyer behavior , Influencing factors, Changes in the behavioral pattern .

UNIT-II- Agricultural Marketing and Marketing mix .

Concept, natural, Scope and Subject matter, Classification of agriculture product and their difference with manufactured goods.Agriculture market .Meaning, Components, Dimensions and classification.Market structure: Dynamics of market structure, Components of market structure and market forces, marketing mix relevant to rural market methods and channels.

UNIT –III Market Management –Channel Strategy and Segmentation.

Modern marketing management and agricultural products, Structure organized markets- commodity exchange and produce exchange , Cash market , Forward dealing , Exchange market, Speculative market, Channels of distribution for consumer goods, Agricultural consumer goods and Agricultural raw materials, Rural market segmentation.

UNIT-IV-Regulated Market in India.

Regulated market, Genesis of regulated market in India, Limitations in present marketing regulations, Advantages and limitations if regulated market, Organization of regulated market, Future of regulated market and Regulated markets in India, Marketing research in rural markets.

UNIT-V-Marketing of Farm Products.

Packing and packaging , Packing material.Transportation: Advantage , Means of transport and Transportation cost. Grading and Standardization : Meaning , Types, Criteria, Labeling and Specification, storage, Warehousing, Processing and Selling.

Reference:-1. Sukhpal Singh – Rural Marketing Management – Vikas Publication

29

INTERNATIONAL MARKETINGMBA-SBM-305 Credit 3(3+0)

Unit-I International Marketing:Nature , Scope and Challenges in International Marketing, Factors affecting International Marketing. Differences between International and Domestic Marketing, Strategies for International Marketing, Theories of International Trade.

Unit-II International Marketing Environment:Identifying and analyzing opportunities in the International Trade environment- Social ,Culture, Legal, Economic, Political, Technological, and environmental factors, Methods to enter into international market.

Unit-III International Marketing Strategies:Development of international marketing strategies for product, Pricing and distribution, Promotion process- single country and multi country, Communication process, Competitive strategies for international markets.

Unit-IV International Market Research and New Techniques in International Market:Need of overseas market research, Domestic v/s International marketing research, Scope of International market research, Model/Techniques of International marketing-International sub-contracting, Joint venture, counter trade agreement

Unit V: International Economic InstitutionsRegional economic integration and Free trade areas, Customer union, Consumer markets and strategic implication, IMF, WTO, IBRD, World Bank, ECM, EEC, GATT, Government’s role in International marketing.

Reference:-

1. Caleora Graham – International Marketing – T.M.H.

2. Onkvisit Shaw – International Marketing – P.H.I.

3. G.S.Batra – International Business – Deep & Deep

4. Devendra Thakur – International Business – Deep & Deep

5. Deresky – International Marketing – P.H.I.

6. Bennet – International Business – Pearson Education

30

Group-II HUMAN RESOURCE MANAGEMENT

INDUSTRIAL RELATION

MBA-SBM-306 CREDIT-3(3+0)

Unit-I Industrial Relation :

Concept , Scope and Objective, Impact of Industrial Relation on Production.

Industrial disputes: Forms, causes effect, Machinery for settlement of Industrial Disputes, Industrial Disputes, Industrial Disputes act 1947

Human Relations: Meaning and approach, differences between HR & IR, importance of HR in maintaining good IR.

Unit-II Trade Union concept, Functions and role of trade union, growth of trade union in India’s growth, Trade union act 1926.

Unit- III Collective bargaining, concept , functions and characteristics, Process of bargaining, perquisite of collective bargaining. Development of collective bargaining, Status of collective bargaining in India.

Unit-IV Worker’s participation, Industrial democracy, purpose impotence, perquisite of Industrial democracy.

Worker’s Participation Definition, characteristics, features, forms and level of Participation, workers participation in India.

Unit-V Industrial welfare: Social security, introduction, origin and growth of social security, social security measures.

Labour Welfare Concepts: Need and objective of Labour welfare, significance of labour welfare in developing economy.

Suggested Readings:

1. Industrial Relations & Collective Begaining – Nirmal Singh & S.K.Bhatia – Deep & Deep2. Constructive Industrial Relations & Labour Laws – S.K.Bhatia – Deep.3. International Practices in Industrial Relation – S.K.Bhatia – Deep & Deep

31

SOCIAL SECURITY AND WELFARE.MBA-SBM-307 UNIT-I Social Problem. Credit 3(3+0) The concept of social problem, Characteristics of social problem. Cause of Social problem, Type of social Problem, Methods of studying social problems, stages in development and social change in India.

Poverty: Manifestation or measurement. Incidence and Magnitude, Causes, Problem of the poor and the pains of poverty, The five year plans, Nationalization.

UNIT-II .

Concept of Urban, Urbanization and Urbanism, Characteristics of Urbanism or Urban system, Growth of Urban Areas. Social effects of Urbanization, Causes and solution to U.P.

UNIT-III –Corruption

.Concepts of corruption , A historical perspective, Corruption among public servants. Causes of Corruption, The Legislation combating corruption.Black Money: Concepts, Magnitude of prevalence, Causes of Generating of Black Money. Social effects, Measures of Control.

UNIT- IV-Bonded Labour

The concept of bounded labour , Causes of Bonded Labour, Misery and suffering in Bounded. Rehabilitation.Lacunae in effective Rehabilitation, Effective concern.

UNIT-V-Labour Welfare:

Concept of Labour Welfare, History of Labour welfare, Statutory, Welfare work by employers.Role of trade Unions, Role of the State wage Policy, Housing policy.

Social Security. Social Mobilization for Change Social Stratification.

Reference:-

1. R.C.Saxena – Labour Welfare

2. Report of Ministry of Social Justice – 2007-08

32

LABOUR LAWS

MBA-SBM-308 Credit 3(3+0)

Unit-I Industrial Relations: Concepts, nature and Scope. Impact of Industrial relations on production, Requirements for a good IR Programme.

Unit-II Industrial Disputes: Meaning, Forms, Causes, Effects, Strike lockout closure, lay-off and Retrenchment, unfair Labour Practices Prevention and Settlement of Industrial Disputes. Grievance Handling, Domestic Enquiry. Trade Unions: Concept, Scope, Significance, meaning of Workers Participation in Management, Its Forms and Level of Participation in India.

Unit-III Collective Bargaining: Concept, Purpose, Forms of Collective Bargaining in India, Pre-requisites of Successful Collective Bargaining. Industrial Democracy: Concept, Scope, Significance, meaning of Workers Participation in Management, Its forms and Levels of Participation in India.

Unit-IV The Factory Act. 1948: Definitions, Salient Features of licensing and registration of factories. Provisions regarding health, safety and welfare. Working hours of adults and holidays. Employment of young persons & women, annual leave.

Unit-V The Trade Union Act. 1926: Definition, registration of trade union, cancellation and re-registration, duties and obligations of TU, rights and privileges of TU, amalgamation & dissociation of TU.

References:Personnel Mgt. & Industrial Relations B.P. Singh, T.N. chabra Dhanpat Rai & Co

& P.L. TanejaPersonnel Mgt. & Industrial Relations P.C. Tripathi Sutan Chand & Sons

33

Group-III FINANCE

INSTITUTIONAL FINANCE

MBA-SBM- 309 Credit 3(3+0)

Unit-I Financial System and market Constituents and functioning. RBI – Role and function Regulation of money and credit. Monetary and fiscal policies. Techniques of regulation and rate. Foreign exchange market. Financial sector reforms in India . Financial services nature, scope and uses etc.

Unit-II Banking and Commercial banks; Industry, Constituents, Performance, Limitations etc. Determination of commercial interest rates: fixed and floating. Sources of funds and their utilization. Profitability vs. liquidity. Liability management, Management of capital funds-capital adequacy norms. Gap analysis. Non-performing assets. Strategies for making them viable.

Unit-III Concept, Nature, Scope and their implication. Auto loans, Housing loans, Securitisation in India. DFIs in India (IDBI, ICICI, NABARD, RRFs), State Level Institutions, Bank, NBFCs, Their status, Working and strategies for commercial viability.

Unit-IV Insurance Services: Life and General, Premium, Risk covered, Tax benefits, Return with risk coverage, Mutual funds investment avenues, Returns and instruments.

Unit-V Leasing and Hire Purchase, Industry, Size and scope, Parties involved, Evaluation of Lease transaction, Types of lease and their implications, Hire purchase and lease differences and implication for the business, Others, Foctoring, Foreiting, Discounting and Rediscounting of Bills, Consumer Credit and Plastic Money.

34

INTERNATIONAL FINANCIAL MANAGEMENT

MBA-SBM- 310 Credit 3(3+0)

Unit. I Introduction.

Concept, Scope and Importance of International Financial management, International financial management V Is. Domestic financial management, Role and responsibilities of International financial Manager, Financial functions in Global context, Gains from International capital flow.

Balance of payment: components of balance of payment. Disequilibrium of balance of payment and Measures of remove disequilibrium, Different approach of adjustment of balance of payment.

Unit - II. International of Monetary' System and International Financial System.

An overview of International monetary system, Problems of International liquidity and its different approaches, IMF-Objective , Functions, Organization structure and Shortcomings, World Bank-Objectives, Organization structure and Evaluation .

Unit-III Foreign Exchange rate Mechanism

Exchange rate quotation, Determination of exchange rate in spot and forward market, Foreign Exchange market, Features, Participants, Types of market- spot and forward, Foreign exchange market in Indian context.

Unit-IV. Nature Of Exposures and Risk.

Transactions Exposure, Translation exposure and Operation exposure, Relationship of Transactions and Translation exposure.

Risk-Foreign exchange and Interest rate risk and their management, Country risk analysis, Inflation risk and its impact.

Unit V. Multinational Capital Budgeting.

Method, Computation of Cash flows, Multinational working Capital management, Working capital polrcy, Management of International cash, International receivables and Inventory management, Transfer pricing, Cost of Capital of multinational firm:

Investment and Adjustment to Cost of Capital.

Reference:-

1. Click Goval – International Financial Management – P.H.I.

35

(C) FINANCE

MBA-SBM - 311 Credits.3(3+0)

Capital Market Studies

Unit-I OVERVIEW OF CAPITAL MARKET:Market of securities: Stock exchange and New issue Market their nature, Structure, Functioning and Limitations. Trading of securities: equity and debentures / bonds. Regulatory mechanism : SEBI and their guidelines, investor protection.

Unit-II VALUATION OF EQUTIY:Measurement of risk return: Calculation, trade off, systematic and unsystematic, Equity valuation Models. Analysis of equity investment : Technical and Fundamental approaches- Company, industry and economy analysis, Nature of stick market : EMH and its implications for investment decision.

Unit-III Types of investment, Objectives of investment, Types of investor, Nature and Scope of Investment management, Investment v/s speculation, Investment process, Concept and Types of financial markets, Trends of savings and financial flow.

Unit-IV STOCK EXCHANGE IN INDIA:Organization and Functions of Stock Exchange, Primary v/s secondary market, Regulation of stock market in India, Function and Operation of security Exchange Board of India (SEBI), Listing of securities, Role of BSE, NSE and OICTEI, Stock Indices.

Unit-V Derivative Market: Concept, Need and types, Derivative market in India, Forward and future contracts, Future pricing, Future Trading strategies options: Salient features, call and put options, Time value of options, Volatility trading, derivatives trading in India.Factoring and Forfeiting: Distinctive functions of factors, Types, difference between factoring and forfeiting, legal aspects, Advantages, Factoring v/s bill discounting, International factoring.

36