Quant for Kids

We don’t need tore-invent the

wheel

Words and pictures

I want it! It could be

made better!

Boring

Behind the scenes

Choice based surveys

Visual conjoint analysis and

Trade offs

Gamification

• Fits perfectly for kid’s research

• Technology lagging behind

• Doesn’t fit with timings and budgets

• As much about our creativity in asking questions

Bite-size or on the go

Image Source : GMI Lightspeed survey demo

Kid’s perspective

Wording will always count

Panels aren’t the only answer