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Dokumentname > 23.11.2004 Folie 1 > Vortrag > Autor Dokumentname > Datum IFAR International Forum for Aviation Research Aerodays 2011 1 st April 2011 Joachim Szodruch Richard Degenhardt

Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

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Page 1: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

Dokumentname > 23.11.2004

Folie 1 > Vortrag > AutorDokumentname > Datum

IFAR   International Forum for Aviation Research

Aerodays 2011 1st April 2011

Joachim Szodruch Richard Degenhardt

Page 2: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

M i 2011

Audience expectat ions

USA UK Ger m any Japan

Franc e Fin land Arab and Lat in c u l t ures China

Humor, JokesModernityGimmics, SlogansCatch phrasesHard sell

HumorA story„nice“ ProductReasonable PriceQualityTraditional ratherthan modern

Solidity of companyTechnical infoLots of printed mat.Beginning-middle-endContextGood priceQualityDelivery dateNo jokes

Good price, USPFormality, politenessHarmony, Respect for companyGood name of companyQuiet presentationDiagramsWell dressed presenter

FormalityInnovative productImagination a. logicReference to FranceStyle, Looks, „Sex-Appeal“Personal touchMay interrupt

ModernityQualityTechnical informationDesignModest presentation

Personal touchRhetorics, EloquenceLivelinessLoudnessMay interruptWant „extra“ talkafterwards

Know-howSenior SpeakerRespect f. older colleguesModestyPatience, ReservednessLongterm perspectivesHelp and adviceLicencesEqualityEngagement

A: 30 m in. A: 30-45 m in. A: 1 hour A: 1 hour

A: 30 m in. A: 45 m in. A: shor t A: 1 hour

Sourc e: Lew is 1999

Page 3: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

Different Languages

Page 4: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

Global organisations

challenge

aviation

Page 5: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

Current

SituationIncreasing need for international mobility in a globalized economy.World-wide growth in air traffic.Impact on climate change and environment.Limited resources.Demands in reduction of CO2 .Need for economical and environmental friendly air transport.

Worldwide Aerospace Research Organisationsare not focused in their “option forming”, developing of joint objectives and strategies and have no representation that can react to the global questions and demands

and Motivation

Page 6: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

Merge of the available resources and interests of all continents. Involvement of concerned stakeholders in the process, i.e. also active integration of the aerospace research and their institutions worldwide. Challenge of simultaneously developing new solutions

e.g. to balance reduction of the climate effects by aviation with worldwide reconciled research, new strategies and projects.

Motivation

Need for a global research forum which fills the gap between global “politics”, society and industry!

Page 7: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

Motivation

Politics

Politics

Society

Research

Industry

Need for a global research forum which fills the gap between global “politics”, society and industry!

Page 8: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

IFAR –

International Forum for Aviation Research

DLR proposed to establish IFAR Invitation to Berlin in May 2008 and May 2010

Research

Page 9: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

IFAR – History

Berlin Summit 2008– 12 leaders of international aeronautical research organisations– Topic: Climate change

Berlin Summit 201016 leaders of int. aeronautical research organisationsTopic: Climate changeSet-up of IFAROutcome: Declaration anddecision on Road MapCreation of website www.ifar.aero

Berlin Summit 2010 participants:CAE, VTT, ONERA, DLR, BME, JAXA, NLR, ILOT, INCAS, TsAGI, INTA, METU, NASA, NIA, MITRE

Page 10: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

The International Forum for Aviation Research (IFAR) connects and representsleading worldwide aerospace research organisations and reacts to global “political”, economic and public demands as an independent advisor.

IFAR aims on focusing on global research topics such as

Climate change,Noise and local emissions,Efficient operations,Security,Safety…

by the development of an IFAR Road Mapbased on the global common scientific and engineering competence.

and engages in:

Education Exchange of scientistsQualityNetworkingCapacity…

IFAR – Objectives

Page 11: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

IFAR Road Map ‐

Objectives

Finding scientific and technological solutions for ecologically and economically efficient air trafficIFAR as research representative focuses on the identification of new technologies.Berlin Summit 2010:

2010/2011: focus on topics related to climate change. Next years: extension by other topics noise, safety, security and efficient operations.

Timeframe: Vision 2050 with Milestones according to TRL’s

20402020 2030 2050

Long-term Road Map

Mid-term Road Map

Long-term Road Map

2010

Page 12: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

IFAR Road Map

New TechnologiesNew TechnologiesVision Improved ATS

ImprovedATS

Stakeholders Transfer Regulation

Step 1: Step 2: Step 3:

Page 13: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

IFAR ‐

Plan for the next years

2010 2011

Expe

rt

mee

tings

Sum

mit

Expe

rt

mee

tings

Sum

mit

Expe

rt

mee

tings

Topic: Climate change Topic: Noise Topic: Security

Declaration 2

International Aviation Road Map

Declaration 3 Declaration 4

Sum

mit

Sum

mit

Declaration 1

2012Topic: Safety

2013

Page 14: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

IFAR ‐

Next steps in 2011

IFAR Summit 2011in Paris organised by ONERA18-19 June 2011Topics: Climate change and noiseParticipants: Heads of the aerospace research institutions worldwide

Finish and publication of the first version of the IFAR Road Map related to climate change.The progress will be published regularly at www.ifar.aero

Page 15: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

Internet website www.ifar.aero

Page 16: Joachim Szodruch Richard Degenhardt · Personal touch Rhetorics, Eloquence Liveliness Loudness May interrupt Want „extra“ talk afterwards ... Invitation to Berlin in May 2008

J.Szodruch., R.Degenhardt April 2011

www.ifar.aero