JOB TOOLKIT - 24 Seven Talent › assets › whitepapers › toolkit... · 2018-03-29 · 8 // 37 The 24 Seven Job Toolkit E-Book The 24 Seven Job Toolkit E-Book 11 // 39 KEY COMPONENTS

24 SevenJob Toolkit E-book

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P RODUC T DE S IGNE R

C ON T E N T M A N A GE R

GR A P HIC DE S IGNE R

CR M M A N A GE R

DIGI TA L M A RK E T ER

U X DE S IGNE R

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A R T DIR E C T OR

P RO JE C T M A N A GE R

TABLE OF CONTENTS

JOB TOOLKITE-BOOK

24|Seven

24 SevenGuidelines for Candidates

EVERYTHING YOU WANTED TO KNOW ABOUT TODAY’S MOST IN DEMAND JOBS

www.24seventalent.com

JOB TOOLKIT E-BOOK

The 24 Seven Job Toolkit E-BookThe 24 Seven Job Toolkit E-Book 3 // 372 // 37

MEDIA PLANNER/BUYER

MEDIA PLANNER/BUYER

JOB DESCRIPTION :

A Media Planner’s role is highly collaborative as they work with sales teams to create strategic media plans to drive sales, market share, and increase brand visibility.

SKILLS NEEDED :

SALARY : $45,000-$70,000

HOW TO GET EXPERIENCE :

WHAT HIRING MANAGERS LOOK FOR :

Hiring Managers want to make sure you know the media process entirely from “planning to implementation to the brand’s overall strategy in the context of changing marketplace conditions and opportunities” according to Steinmeyer.

The easiest way to get Media Planner experience is through working in the field, specifically “on the client side in advertising,” says Steinmeyer. In advertising, you want to make sure you’re managing ad campaign execution and measurement since those are both key components to becoming a master Media Planner.

If you’re working as a Freelancer, seek out ad agencies and gain experience “working on client pitches and plans.” Acquire as much diverse experience at different agencies as possible so your bases are covered if you decide to go fulltime with a company.

Media Planners/Buyers are mainly responsible for planning, buying, and

c

reporting for digital, print, TV, radio, and other verticals. Other responsibilities can include developing and implementing interactive media campaigns and presentations, analyzing media data, and providing strategi direction to senior management and clients. Media Planners are typically required to establish strong business relationships with clients while negotiating with media representatives.

According to our Senior Account Manager, Meredith Steinmeyer, "Media Planners/Buyers need to be able to build media plans first and foremost. Having knowledge of ad serving technology and research tools is a plus as well. In addition, Media Buyers should be familiar with how to negotiate buys."

"Because data analysis is a huge part in determining what media to buy, and how to move forward with future projects, being “able to navigate analytics” is a non-negotiable skill," Steinmeyer says. Familiarity with tools such as Comscore, Kantar, MOAT, MediaOcean, Nielsen @Plan, Ad Relevance, Mediamind, DoubleClick/DFA, etc. is important.

Hiring Managers put a heavy focus on Media Planners/Buyers with “prior experience in integrated media planning or digital media planning,” Steinmeyer explains. The reason being today the majority of media is online so knowledge of digital media, including social, mobile, tablet, video, content, SEM and programmatic is imperative.


KEY COMPONENTS TO SUCCESS :

ADDITIONAL RESOURCES TO SHARPEN YOUR SKILLS :

HUBSPOT BLOG

KISSMETRICS BLOG

SETH GODIN

ADWEEK

MEDIA PLANNER/BUYERBecause the digital landscape is constantly changing, a successful Media Planner/Buyer has the “ability to recommend and implement new ideas and innovations to improve each media tactic and customer account performance.” This person has a “clear understanding of customized marketing plans that target customer goals for their sales, marketing, and lead nurturing funnel.” This includes measuring KPIs and performance metrics and being able to “communicate results across teams to ensure program evolution.”

Media Planners/Buyers who “provide vision, strategy, and serve as a subject matter expert for clients” thrive. In addition, Steinmeyer says Media Planners must be “highly organized with the ability to multi-task.”


PRODUCT DESIGNER

PRODUCT DESIGNER

JOB DESCRIPTION :

Product Designers are typically responsible for all aspects of product design. A Product Designer’s role is closely tied with product development, marketing, and graphic design. This includes, but is not limited to: user-experience, interaction design, packaging, user research, and design management. It is a Product Designer’s duty to collaborate with product development teams to create and implement strategic, comprehensive product visions.

Product Designers are involved in every step of the design process, from pre-production, to proofing, to post-production. Specific job requirements may vary depending on the exact role, however, being able to identify and resolve time-sensitive design issues is a must.

SKILLS NEEDED :

According to our Freelance Account Manager, Courteney Walsh, when considering a role in product design, candidates need “experience working closely with developers, product managers, and other designers.” They also must be willing and able “to solve problems alongside engineers to build high performing, user-centric products for web and mobile.” With that said, it is necessary for Product Designers to be “fluent in the language of how digital products work.”

Walsh says having both “user experience and user interface experience” for most jobs is non-negotiable. This may consist of “creating responsive design for web and mobile” and “understanding browser and mobile capabilities, along with UX best practices.”

SALARY : $73,000-$124,000


If you’re just starting out in your career or you’re not sure how to transition into a Product Designer role, Walsh suggests you “begin in UX/UI positions and work your way to product design within a company.”

If you’re looking to get product design experience, we suggest you opt for a “degree in Graphic Design, Visual Communication, or other design related degree,” according to Walsh. You can also opt for less traditional experience “by taking a UX/UI boot camp or program.”


While you don’t need a Master’s to get a job as a Product Designer, Walsh says you do need “at least a Bachelor’s Degree in a design related field.” Some hiring managers require 3-5 years of product design experience, plus an understanding of CADD software programs, but having a Bachelor’s and “UX/UI experience working across web, tablet, and mobile” will suffice.

Browsing through our job database, we noted that hiring managers may also look for experts in visual design, spanning UI, brand, iconography, and art direction, in addition to a strong understanding of motion, interaction, and service design.



Product Designers want to be able to “show the UX process and the final visual product” of all projects. If you are a quick thinker with the ability to problem solve effectively, you will absolutely thrive in a product design environment.


PRODUCT DESIGN COURSES AT LYNDA

COURSERA PRODUCT DESIGN COURSES

PRODUCT DESIGNERIf you’ve made it to this point in our Toolkit, it’s safe to say you’re committed to succeeding as a Product Designer. Our Freelance Account Manager stresses the importance of staying “organized, while maintaining a visually appealing portfolio.” As a Freelancer, an up-to-date, well-maintained portfolio, knowledge of user experience trends, and having a “clean aesthetic” will definitely come in handy when searching for future jobs.


CRM MANAGER

CRM MANAGER

JOB DESCRIPTION :

Similarly, our Senior Account Manager, Georgia Marogiannis, says CRM Manager responsibilities include analyzing data to find ways to retain an established customer base and attract new customers (retargeting), as well as assist in the rollout of such measures.

SKILLS NEEDED :

Georgia notes that CRM Managers will have to work across platforms and be comfortable using tools like Salesforce (ExactTarget)*, Marketo, Sailthru, Iterable, and Hubspot (the exact tools will vary from organization to organization). In addition, Bri McGee, Senior Account Manager, says CRM Managers need to be extremely organized and have attention to detail as they lead marketing planning across all channels, maintain marketing calendars, create reporting for media channels, and communicate findings to executive teams.

SALARY : $59,000-$123,000


Account Manager, Emily De Silva, recalls “We typically see candidates who come from the E-commerce platform with either marketing/digital marketing or site merchandising experience. At the entry/associate level, it’s ideal to get more of a broader scope of experience within E-commerce and build up to CRM. Since CRM is more of a narrower focus, we see candidates start to specialize in this side of E-commerce as they get more experience. Even traditional marketing is a great way to get your foot in the door to start, but the E-commerce channel is critical to getting hands-on experience in CRM.”


CRM stands for Customer Relationship Management. CRM often falls under the marketing umbrella as it focuses on client interactions, future and current customers, and optimizing and streamlining relationships with clients and customers whether it be in a digital or traditional manner.

CRM Managers also plan and deliver CRM strategies across the company, supporting customer retention and loyalty. They must collaborate with other departments such as sales, marketing, and tech.

If you really want to stand out as a CRM Manager, Emily says Hiring Managers look for retention marketing strategies such as loyalty programs (what was implemented and more importantly, what were the results/ROI of the % increases for traffic or sales on the site) and customer re-engagement campaigns for lapsed customers (strategy to bring back customers). They also look for email captures for new customers and retention of current customer base and customer site experience (how the site is interacting with customers to return to the site and drive sales).

Emily also notes additional key words on a resume that stand out are “loyalty, data and results driven, strategic, highly analytical, Google Analytics, and understanding of retail point of sale.”



Emily stresses the importance of asking questions at all stages of your career. CRM is a growing and changing field which makes it a bit of a moving target. Being strategic but also flexible to change is critical. What works today may not work again tomorrow.

“Companies who are successful stay nimble and up to date on their customer needs. With E-commerce, results are updated real time and the impact can be immediate. Paying attention to what your customers want is the first step, but being able to decipher the WHY behind the numbers into an actionable plan is where the results happen.” Well said, Emily!


CUSTOMER RELATIONSHIP MANAGEMENT FREE COURSE AT ALISON

CRM TRAINING AT COURSEHORSE

CRM MANAGER


PROJECT MANAGER

PROJECT MANAGER

JOB DESCRIPTION :

Project Managers typically act as liaisons between different teams within a company. According to our Senior Account Manager, Georgia Marogiannis, Project Managers are responsible for managing client/project expectations which include creating timelines/deadlines and assuring quality project deployment while briefing creatives or vendors. Georgia also mentions it’s up to Project Managers to create a scope of work (SOW) and develop a budget or work within one.

It’s imperative that Project Managers maintain brand and legal guidelines as projects may vary. The client’s/company’s brand voice and mission statement should be at the core of each project.

SKILLS NEEDED :

Technical skills that Project Managers must have include MS Project, Basecamp, Jira, Trello, and Google Docs says Georgia. Depending on the exact role you’re applying for, PMs skills will vary.

SALARY : $56,000-$119,000



Hiring Managers also look for experience in creating a scope of work, scheduling project deliverables and assigning those deliverables to creatives. When Project Managers can show they take part in the entire lifecycle of a project from conception to development to launch while ensuring quality standards, it’s a homerun.

The most obvious way to get PM experience is to major or minor in the field during college with an internship or related experience at a relevant company so you can transition into an entry level role. Our Senior Recruiter, Georgia explains, “Traditionally project management is something that is learned as you make your way up the ranks from being a Coordinator. However, there are new programs out there that offer PMP Certification (Project Management Professional) that teach you how to work with specific programs methodologies and explain the lifecycle of a project.”

In addition to being qualified in the technical skills mentioned above, Project Managers have a better chance at the job if they are “great communicators, highly organized, capable of staying calm under pressure, and able to forecast risk and deliver”, according to Georgia.

When it comes to print, Georgia says PMs will need to be familiar with collateral, OOH, publication, lookbooks, and direct mail. Project Managers in the digital space will need skills including but not limited to websites, microsites, banners, email, mobile, and tablet. In other integrated circumstances, PMs should have knowledge of web print, TV/video, and social. Familiarity in traditional print, TV, radio, and some digital is a plus as well. In Producer facing roles, digital and video or TV broadcast skills are recommended. And last but not least, there are technical roles within the PM space that include knowledge of website development, apps, and product development.



As a Project Manager, you will most likely be juggling different projects at one time. Georgia reveals that the keys to being successful as a Project Manager include being highly organized and able to deliver under pressure while meeting client expectations. PMs will also thrive when they are highly communicative with their creative team and understanding of everyone’s work load.


PROJECT MANAGEMENT COURSES ON COURSERA

PROJECT MANAGEMENT INSTITUTE ONLINE COURSES

PROJECT MANAGER


GRAPHIC DESIGNER

GRAPHIC DESIGNER

JOB DESCRIPTION :

Graphic Designers are responsible for the visual communication of a brand or product. Graphic Designers deliver digital designs based on existing style guides and brand guidelines. They must also be able to produce projects to the printer’s specs.

SKILLS NEEDED :

According to our Director of Full-Time Recruitment, Jesse Kleinow, Graphic Designers need to have excellent Adobe Creative Suite skills with emphasis on Photoshop, Illustrator, and InDesign. Having knowledge of Dreamweaver is a plus too. Not only that, but Graphic Designers must have attention to detail because of the intricate work they do. Jesse adds, that they need experience with color theory, layout, typography, and should know modern trends of design.

Strong communication skills are also necessary since they collaborate across teams. In most cases, Jesse says, Graphic Designers need to be able to take direction well from the Art Director. At the same time, Graphic Designers work quite independently so they need to be self-motivated and manage their time on projects efficiently.

SALARY : $65,000-$120,000


Our Director of Full-Time Recruitment says traditional design school is one route aspiring Graphic Designers could take to get the experience they need. However, you could also acquire necessary experience from 2+ years at an agency or from an internship which will grant Graphic Designers the right to entry level positions. Jesse adds you can also learn skills from more senior Designers and Art Directors in your professional network.


Hiring managers also look for Graphic Designers who are able to work in a fast-paced environment as changes and new projects can come in at the drop of a hat.

A degree in design is definitely something Hiring Managers look for when considering you for the position, says Jesse. If you don’t have a degree, hiring managers also look for experience working on projects from start to finish and incorporating modern trends into your designs.



One of the more obvious components to success that Jesse mentions is having projects completed on time. A lesser known key to success would be to constantly learn new design skills, as Jesse urges, this will help keep you up to date and broaden your design horizons. He also recommends being your own Production Artist by making sure there are no mistakes on your work. The more autonomous you are, the more valuable you will be.


GRAPHIC DESIGN COURSES AT COURSEHORSE

GRAPHIC DESIGN TUTORIALS AT LYNDA

SKILLSHARE GRAPHIC DESIGN CLASSES

GRAPHIC DESIGNER


UX DESIGNER

JOB DESCRIPTION :

UX Designer is short for User Experience Designer. UX Designers are responsible for “enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction with the product.” UX Designers often work with other departments such as the product team and other stakeholders to gather and define UX requirements, create and implement UX designs, and contribute to product strategy.

SKILLS NEEDED :

To work as a UX Designer one must possess strong problem-solving skills and independent self-direction, paired with a willingness for team collaboration and open communication. This means your presentation, interpersonal, and analytical skills, (including the ability to explain complex design concepts across different audiences) must be very strong. Nabeel says, “UX Designers should be able to identify customer requirements and problems while working with Visual Designers to create high fidelity mockups”.

SALARY : $57,000-$121,000


A well-seasoned UX professional knows the design process back to front, which comes from years of hands-on experience. Nabeel recommends a traditional 2-4 year interactive design degree. Though you can gain experience throughtaking professional development classes on your own such as UX Bootcampsor Certification courses our Sr. Account Manager adds; you can even offer freework like pro-bono to get the experience you need. There are plenty of ways tomaster UX design.


As previously mentioned, Nabeel emphasizes the fact that UX Designers have an extremely collaborative role so companies want someone who can work effectively in cross-functional teams including the ability to handle differences and conflict well.

UX DESIGNER

According to Nabeel Chowdhury, Sr. Account Manager at 24 Seven, UX professionals should be able to design user flows and sitemaps and create an overall information architecture. Nabeel also adds understanding UX applications such as Sketch, Photoshop, Illustrator, OmniGraffle, Axure, UXPin and Indesign, plus knowledge of HTML/CSS is highly recommended. Familiarity with E-commerce, mobile, web apps, content strategy, wireframing, and interactive prototyping is an added bonus, too.

First and foremost, Hiring Managers look for someone who has a strong interest in the design and development of engaging user experiences so you want to come prepared with a portfolio of detailed case studies of projects according to Nabeel. Candidates who have a deep understanding of brand standards and style guide and know how to apply to the visual design of whatever product is being developed will stand out.



A strong UX Designer must be an expert in best practices for web-based information architecture and design. Most user experience will take place in a fast-paced environment so you will need to be able to adapt quickly and effectively in order to succeed.

UX Designers also must know the difference between B2B and B2C as Nabeel advises. And because user experience involves consumers and what they want and how they think, understanding human psychology will take you far.


BECOME A UX DESIGNER WITH GENERAL ASSEMBLY

UX FUNDAMENTALS AT LYNDA

UX MASTER COURSES AT UDEMY

UX DESIGNER


ART DIRECTOR

ART DIRECTOR

JOB DESCRIPTION :

Art Directors are responsible for unifying the visual expression of a brand or product. The role of an Art Director goes beyond the physical appearance as they think critically about the optimal way to present information to the viewer.

They are usually tasked to create concepts and ideation for various digital and traditional marketing campaigns. A large part of an Art Director’s responsibility is to support marketing teams by bringing ideas to life through creation and execution.

SKILLS NEEDED :

As far as actual art and graphic design skills go, Art Directors should be advanced with Mac products, Microsoft Office, and Adobe Creative Suite with emphasis on Photoshop, Illustrator, InDesign, and Bridge says our Director of Full-Time Recruitment, Jesse Kleinow. Typography is also a key component to an Art Director’s skill set and having web design skills is definitely an added bonus.

SALARY : $70,000-$130,000


One way to get experience as an Art Director is by pursuing a Bachelor’s degree in graphic design or fine arts from a credible institution. In addition, Jesse says having 3-7 years of hands on design experience is necessary. During this time you should have been mentoring Junior Designers, sitting in with Art Directors and Creative Directors on strategy meetings, and working on concepting. Previous experience with directing photo shoots, videos, and omnichannel marketing will also suffice.


SKILLS NEEDED (CONTINUED) : Art Directors also have to have experience managing a team, typically of Junior Designers. Jesse adds, managing project timelines through “allocating Designers to the right projects to ensure completion” is imperative.

Art direction also refers to great storytelling. Art Directors should possess the creative ability to tell brand stories that resonate with customers across a variety of industries and mediums. Creative strategy is hugely important according to Jesse. An Art Directors skills should go beyond the creative process and they must be able to analyze and optimize campaigns for past, present, and future projects including meeting with stakeholders to understand their needs as well. Because of this Art Directors must be extremely organized with attention to detail.

Today most Hiring Managers look for an online portfolio that shows your distinct visual design skills and experience with rich media. Hiring Managers want to know your style can reflect the brand’s DNA through layout, design, and typography.



Collaboration is a major key to success for Art Directors because they often support other departments within the organization. Jesse says delivering what clients want on time and within budget is another component to being a successful Art Director. At the same time, a stand out Art Director pushes the limits of creativity while staying within brand guidelines.


MIAMI AD SCHOOL ART DIRECTION PROGRAM

ADVERTISING ART DIRECTION AT UDEMY

DIGITAL ART COLLABORATION COURSE AT SKILLSHARE

ART DIRECTOR


CONTENT MANAGER

CONTENT MANAGER

JOB DESCRIPTION :

Content Manager positions are highly integrated roles, meaning they affect every aspect of the business. As a Content Manager, you oversee and/or create compelling content over various platforms in-house or externally for multiple clients.

SKILLS NEEDED :

SALARY : $62,000-$152,000



Whether or not you have stand out experience as a Content Manager, Britni says you should have “a portfolio of your work/writing samples” in the form of a website, blog, or powerpoint presentation.

Some key abilities Content Managers must possess include being able to create content for web, tablet, and mobile sites. Experience with responsive websites, digital, and E-commerce is a plus – the more variety of experience in managing content, the better.

According to our Senior Account Manager, Bri McGee, “Content Managers must have online marketing and writing experience mixed with the basic understanding of analytics." Some Content Managers may be in direct contact with clients so they would need to be able to cultivate and manage those relationships as well.

Bri also adds, “strong editing, blogging experience, and content strategy are necessary skills to have. Some SEO and SEM knowledge, organic and paid search is a plus as well”.

If you don’t have traditional experience in content management, Bri mentions, “A lot of Content Managers acquire their own clients/freelance experience to build their resume before going in-house, which is actually a suggestion I make”. For example, Bri says, “If you want to work as a Content Manager in the hospitality space, target your local restaurants or hotels to see if you can do pro bono work for them.” You can apply her advice to any industry.

Hiring Managers are looking for candidates who are team players and can easily collaborate with coworkers across departments. Content Managers will often have to work with creative teams on social media strategy and content creation.

Bri says candidates must have experience in the “management of online platforms, social media (such as Facebook, Twitter, Instagram, SnapChat), blog sites (WordPress), and analytics. Metrics might be based on Google Analytics, Facebook, Instagram, and Twitter analytics”. Business Development Manager, Britni Hicks adds “One should also be familiar with platforms used to manage social media sites such as Hootsuite and SproutSocial. Being Google Adwords certified doesn’t hurt either.”



As a Content Manager candidates should aim for solid results from their efforts. When you’re able to show substantial growth across all platforms, that’s when you’ll go from amateur to pro. Britni gets specific and says “You should yield growth of unique monthly visitors, pageviews, success stories such as social shares, views, engagement, etc.”


WORDPRESS COURSES AT UDEMY

HOOTSUITE EDUCATION CLASSES

WRITING COURSES THROUGH SKILLSHARE

CONTENT MANAGER


DIGITAL MARKETER

DIGITAL MARKETER

JOB DESCRIPTION :

SKILLS NEEDED :

The skills a Digital Marketer need can vary from digital advertising, SEO/SEM, to email marketing, content creation, and website development. Digital Marketers also understand how to create a compelling voice across social platforms to build authentic, relevant, interactive client/customer relationships. Because of this, almost every digital marketing job will require one to have strong writing and oral communication skills.

SALARY : $60,000-$185,000



Mabel adds, “Many of my clients say passion for the brand(s) and a great attitude goes a long way.” Each company is different so you want to “conduct in-depth research on the brand, especially their recent marketing, their audience…etc. and understand what the role entails.” This will help you better understand the type of Digital Marketer they’re looking for.

Digital marketing refers to marketing products/services using the digital landscape and technologies (ie: website, mobile app etc). Digital Marketers typically work closely with key stakeholders on E-commerce, branding, creative, and social teams to execute breakthrough campaigns.

Our Account Manager, Mabel Liang, suggests, “In terms of hard skills… anything digital. Social media, SEO/SEM, PPC, data analysis, e-mail marketing, content marketing, mobile marketing, visual marketing, and knowledge of tools and platforms. Most importantly, passion for the brands you market for and a positive attitude.”

Of course the easiest way to get experience in digital marketing is to start with relevant internships and eventually gain enough experience to land a fulltime job. However, if you are trying to break into the industry Mabel suggests, “doing some professional development, such as taking a class, starting a project outside of work, attending industry events, and conducting informative interviews with experts in the industry.”

Hiring Managers are seeking candidates with strong knowledge of current digital marketing landscape, as well as future trends, with the ability to interpret and apply new trends to current programs in place. They are also on the lookout for research and analytical capabilities, superior problem-solving skills, and creative thinkers. The digital world is unpredictable and at the drop of a hat, something can go awry which is why judgment on how to identify potential issues is imperative. In addition, most employers like to see that you’re active on social media (i.e. what your social presence is, the quality of your content, etc.).


WHAT HIRING MANAGERS LOOK FOR (CONTINUED) :

Last but not least, aspiring Digital Marketers should stay up to date on new social media tools, best practices, and how other organizations and companies are using them. This will give you a leg up on your competition.


As Mabel mentioned, passion will get you far in the digital marketing world. She also recommends doing what you love because nothing can replace the feeling of true satisfaction you get from doing work you’re passionate about.


MARKETING COURSES AT UDEMY

BEGINNER CLASSES AT SKILLSHARE

THE SMART PASSIVE INCOME PODCAST

THE GARY VEE AUDIO EXPERIENCE

THE TIME FERRIS SHOW

DIGITAL MARKETER

The 24 Seven Job Toolkit E-BookThe 24 Seven Job Toolkit E-Book 41 // 4140 // 41 24 SevenJob Toolkit E-book

24 Seven is an award-winning creative staffing and recruiting firm that connects high caliber talent with leading brands, marketing departments, design firms, ad and interactive agencies. For nearly 20 years, 24 Seven has been providing temporary, temp-to-hire, direct hire and executive search solutions to leading organizations across many industries, including digital marketing, creative services, fashion, luxury retail, e-commerce and beauty. We support our clients’ evolving talent demands with offices in New York, London, Toronto, Los Angeles, Santa Monica, Orange County, San Francisco, Seattle, Portland, Chicago, Philadelphia and Atlanta.

For more information visit www.24seventalent.com.

24|Seven

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JOB TOOLKIT - 24 Seven Talent › assets › whitepapers › toolkit... · 2018-03-29 · 8 // 37 The 24 Seven Job Toolkit E-Book The 24 Seven Job Toolkit E-Book 11 // 39 KEY COMPONENTS