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8/14/2019 Joe Burton's Presentation at IMTC Forum
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Fall Forum 2008
November 12-13, 2008
Unified Communications Industry Overview
Joe BurtonVice President, CTO, Unified CommunicationsCisco Systems
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Technological Continuous Connectivity Real-time information Web 2.0, SaaS
Societal Green Mobility Consumer-driven
Competitive Empowered employees Communications driven
workflow Borderless enterprise
Legal Compliance/ Governance Policy Security
Business/Financial Globalization Scale Speed Productivity
Major Inflection Point That Is ChangingThe Way People Work
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Stock Price
New Partnerships
Globalization
Job Uncertainty
Competitive Differentiation
Revenue Growth
Industry Consolidation
Employee Morale
Customer Loyalty
Retaining Talent
Cost Containment
Productivity
Concerns & Opportunities In AChallenging Economy
InnovationTime to Market
Supplier ViabilityQuality
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Customers
Customer
Intimacy
Give me faster,better service
Let me contributeto the solution, let
me voice myopinion
Business Leaders
Business
Transformation
Transform IT,transform our
customers, transformthe world
Employees
The New
Workspace
Why cant I workfrom home?
Let me use aMac! Why wontyou support my
iPhone?
Partners
Cross-Company
Collaboration
Give me equalaccess
Empower me,Include me,
Help me help you
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2006 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID
The Customized, Personalized, Widgetized, All in One, Mashed up,Multi-Purpose Workspace
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From a $10B+ Market inIP Telephony
5,000
0
10,000
MarketSize($M)
25,000
FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10
30,000
35,000
20,000
15,000
Sources: Synergy, Gartner, Wainhouse, Datamonitor, Ovum, and Cisco
TDM PBX
IP PBX
40,000
Messaging
Contact Center
Conferencingand Collaboration
Enterprise FMC
Rich Media
Email/Calendaring
Enterprise IM
to a $30B Market in UnifiedCommunications
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TDM IP Accelerate Transition; Network CentricityFragmented Consolidated Active Participation; Platform ApproachIT Driven Consumer Driven Open Ecosystem; Policy; User ExperienceWired + Mobile Multiple Devices; Embrace InteropPremise + SAAS Expand Offer; Enable EcosystemVideo Becomes Core User Experience; Increase Productivity
Key Considerations / GoalsMarket Trend
Market Trends and Transitions:Changing the Way People Work
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Global IP Traffic GrowthIP traffic will increase 6-fold from 2007 to 2012
46% CAGR 2007-2012
Source: Cisco Visual Networking Index Forecast, 2007-2012
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Fueled by Video
Source: Cisco Global IP Traffic Forecast, 2007
Gopher, FTPWWW
P2PVideo
Content
VideoCommunication
19952000 20002013 2013202519931995 2025+
Dominant Traffic Type
1995: Web Overtakes Gopher, FTP
2000: Peer-to-peer Overtakes Web
2013: Video Content Overtakes Peer-to-Peer
2025: Video Communication Overtakes
Video Content
M
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Many Video MarketsTotaling Over $50 Billion by 2013
Sources: MRG, Infonetics, Wainhouse, Frost & Sullivan, IDC, IMC, ABI Research, Instat, Cisco Estimates
TAM $B
0 2 4 6 8 10 12 14
Consum
er
SP
Business
Set Top Box
Video Surveillance
IPTV and Video Infrastructure
Video Communication(incl. TelePresence)
Desktop Video and Digital Signage
Content Storage and Services
Video-Enabled Home
M
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The Workspace
Applications
Devices
Operating Systems
Networks
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Call to Action
Living Room, Park Gell, BarcelonaImage courtesy of the human network.
There are no shrink wrappedapplications
There are no single mediaapplications
There are no single vendordeployments
The need for real, plug and play,multimedia standards has neverbeen higher!