Joe & Co, Hairdressing

8/7/2019 Joe & Co, Hairdressing

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& ,Joe Co& ,Joe CoHairdressiHairdressingng


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:ame Anthony Keates:ocation , ,Leek North Midlands America:stablished 1990:xperience 1981 1986 trainee local:chievements Strong Customer Base:ervices Offered , ;Five Days a week Mon Holiday 2, , ;Stylists a day 8 clients per head 1 ph Sufficient

; ;satisfactory time pc Greeted with cup of Coffee have

;their coat taken Make a professional environment with; ;quality haircut No need to rush:escription ; &Looks professional Exterior Interior& ; With distinctive black white theme Painting on door

; ;resembling their logo No attraction on window Black

& ;white marble with black cushioned chairs Dress: &code Black Trousers Waistcoat with White; & ;shirts\blouse black white cups with logo plants

placed strategically


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:ustomers Profile - ;Majority Females aged 30 60; , % &Appreciate good cut A Unisex one 10 males few

; ;teenagers Attributed to hair dressing Careful

;appointment selection

q Anthony considered each of his clients as long term( , ).prospects good relationship development of hair

qq .Clients dint feel any change in their styleqqAnthony knew that everyone had were significantly

.differentqq .Many clients were since the open of the businessqq & .Salon acts as a Focal point for debate gossip


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System ensured that all clients receive full attention of

.each stylist at least an hour .To generate strong customer loyalty , &Anthony attended seminars read magazines Journal to be

.updated with the latest fashion StyleThey were keen for the opportunity to develop their own

&professional skills expertise working with some of the top.hairdressers

His clients kept retrying to the salon because of his& .particular skills personalities of individual stylists Anthony advertised for a new hair stylist as it could be a3rd .development

Succe:s


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:ersonal Development &Experiment New styles deal with new faces .Leave Leek and join different salons on the large cityGaining redefinition by comparing his cutting skills to the

.professionals

It was more important that he enjoyed his job rather than making.enough money to lead a life comfortably

:ptionalOpening a second salon in another area A 3rddevelopment option might be to act as a representative for

,one of the leading hairdressing manufacturers calling on their&hairdressers interacting with them on the technical basis on how

.to get best out of them

:taff Development -Trainees can get hands on experience in all aspects of the haircut

.as he works on each client ,Young people should be travelling around and building up their

& &experience learning new skills techniques from professionals.all over the world

&Its exciting challenging career for young people who are ready.to dedicate themselves to reach top


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Join a more bigger and reputed salon in the

city.

Open second salon.

To act as representative for leading

hairdressing manufacturers.

Make their own beauty products.

Growth OptionsGrowth Options


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Less scope for growth.

Difficult to find suitable new stylists.

Limited customers.

New comers couldnt be satisfied.

Overcrowded appointment lists leaves no

gap for occasions.

DrawbacksDrawbacks


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Updated himself with the latest trends.

Trained his juniors about each aspect of

haircut.

Encouraged his juniors to switch their jobs.

Motivated the staff both intrinsically and

extrinsically.

Staff DevelopmentStaff Development


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No plans for expansion, or adding more

services.

More better salons were suggested to

Customers demanding more services.

In FutureIn Future


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Stage I

1.Opened up new salon with the name Joe

and Co. In 1990.

2.Successfully got hold of 15% of his previous

salons customers.

3.Started maintaining an appointment book.4.

Joe & Co. salons life cycleJoe & Co. salons life cycle


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Stage II

1.Hired two female stylists.

2.No gap in appointment book.

3.Started making and using there own

products.

4.Hence expenses reduced and income

increased.

5.



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Stage III

1.Anthony use to talk to his fellows on job and tried to

improve their skills so that they perform better.

2.The work place was enhance by giving the shop a

black and white theme.

3.Coffee serving in black and white mugs, made the

salon more superior.

4.Profits reached the cap.



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Stage IV

1.Couldnt satisfy regular customers regarding the

occasions.

2.Customer satisfaction level came down.

3.Strict one hour and appointment policy limited

the customers.

4.Extra income blocked because of the second

salon.

5.



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roduct Life( ):ycle PLC :Introduction

:Growth :Maturity :Decline


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nsoff :atrixDiversification Product Development

Market Development Market Penetration

ewMarket

ewProduct

ldMarket

ldProduct


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Documents

Joe & Co, Hairdressing