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Resources for Entrepreneurship Education through Integrated Product Development (IPD) John B. Ochs Lehigh University, Bethlehem, PA. REE Conference October, 2003

John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

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Page 1: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Res

ou

rces

fo

r E

ntr

epre

neu

rsh

ip

Ed

uca

tio

n t

hro

ug

h In

teg

rate

d P

rod

uct

D

evel

op

men

t (I

PD

)

John

B. O

chs

Leh

igh

Uni

vers

ity, B

ethl

ehem

, PA

.

RE

E C

onfe

renc

e O

ctob

er, 2

003

Page 2: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Leh

igh

in B

rief

•C

arne

gie

Res

earc

h II

Doc

tora

l In

stit

utio

n•

Foun

ded

186

5, P

riva

te, E

ast C

oast

•~$

700M

end

owm

ent

•~4

650

UG

, ~20

00 G

rad

•~4

50 fa

cult

y•

77 u

nder

grad

uat

e pr

ogra

ms

•4

Col

lege

s –

Art

s &

Sci

ence

s (~

45%

of u

.g)

–E

ngin

eeri

ng (~

30%

)–

Bus

ines

s &

Eco

nom

ics

(~ 2

5%)

–E

duc

atio

n (g

rad

only

)•

SAT

inte

r-qu

arti

le: 1

210-

1350

•T

op 4

0 U

S N

ews

Nat

iona

l Uni

v.

Page 3: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Leh

igh

’s IP

D P

rog

ram

•A

not

-so-

quie

t rev

olut

ion

in e

ntre

pren

eurs

hip

educ

atio

n•

Tru

ly in

terd

isci

plin

ary

entr

epre

neur

ship

–bu

sine

ss, d

esig

n ar

ts, e

ngin

eeri

ng, e

duc

atio

n•

Pre-

colle

ge th

roug

h gr

adua

te•

Col

labo

rati

on w

ith

succ

essf

ul a

lum

ni th

roug

hout

–pl

anni

ng–

proj

ects

–sp

onso

rshi

p•

Aim

s to

cre

ate

an e

nvir

onm

ent f

or fo

ster

ing

stud

ent

tech

nolo

gy e

ntre

pren

eurs

Page 4: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

IPD

Pro

gra

m T

enet

s•

Stud

ents

who

pro

gres

s m

ost r

apid

ly th

roug

h th

eir

chos

en c

aree

rs a

re:

–pr

ofes

sion

ally

com

pete

nt–

expe

rien

ced

in r

eal w

orld

pro

blem

sol

ving

–m

ulti

-fu

ncti

onal

–te

am-o

rien

ted

–se

lf-d

irec

ted

–E

ntre

pren

euri

al s

piri

ted

•A

ctiv

e, c

olla

bora

tive

, pro

cess

-bas

ed le

arni

ng is

su

peri

or fo

r d

evel

opin

g hi

gher

-ord

er s

kills

Page 5: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Leh

igh

’s E

du

cati

on

al A

pp

roac

h•

Use

cro

ss d

isci

plin

ary

team

s an

d d

evel

op te

amw

ork

expe

rien

ce•

Seek

ind

ustr

y sp

onso

rshi

p an

d h

elp

•Pr

ovid

e op

port

unit

y fo

r st

uden

t ent

repr

eneu

rs•

Gui

de

team

s th

roug

h a

four

-ste

p ne

w p

rod

uct

dev

elop

men

t pro

cess

•E

mph

asiz

e m

odel

ing

and

sim

ulat

ion

•E

mph

asiz

e pr

otot

ype

dev

elop

men

t•

Em

phas

ize

oral

and

wri

tten

pre

sent

atio

n sk

ills

Page 6: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Cro

ss C

olle

ge

Co

llab

ora

tio

n

Page 7: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

IPD

Pro

gra

m H

isto

ry•

Phas

e 0:

Pla

nnin

g w

/ in

dus

try

mee

ting

, 199

1•

Phas

e I:

Pilo

t im

plem

enta

tion

, Jan

199

4–

IPD

cap

ston

e pr

ojec

t cou

rse

is n

atio

nal w

inne

r fo

r cu

rric

ulu

m in

nova

tion

in 1

996

com

peti

tion

–U

nive

rsit

y co

mm

its

to fu

nd r

aisi

ng fo

r sc

ale

up

•Ph

ase

II: S

cale

up,

Jan

1998

-D

ec 2

003

–ne

w c

amp

us c

ente

r fo

r te

chni

cal e

ntre

pren

eurs

hip

–ne

w m

ajor

s: In

tegr

ated

Bus

ines

s &

Eng

inee

ring

, D

esig

n A

rts,

MB

A &

E, B

usin

ess

& C

omp

Sci

–“n

orm

aliz

e” b

udge

ts

Page 8: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Top

Ten

Int

erna

l Res

ourc

es

1.

Cro

ss d

isci

plin

ary

(div

erse

) te

ams

of f

acul

ty.

Cho

ose

facu

lty te

am m

embe

rs th

at a

re a

ctio

n or

ient

ed, t

rust

wor

thy,

and

hon

orab

le

2.

Kee

p th

e ad

min

istr

atio

n on

you

r si

de -

seek

lik

e m

inde

d pa

rts

of y

our

inst

ituti

on

3.

Use

inte

rnal

and

ext

erna

l eva

luat

ors

to h

elp

you

to c

onti

nuou

sly

impr

ove

4.

Eng

age

supp

ort f

rom

Alu

mni

and

Ind

ustr

ial

part

ners

(al

so p

rovi

des

cred

ibili

ty -

spre

ads

risk

)

Page 9: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Top

Ten

Int

erna

l Res

ourc

es

5.

Eng

age

stud

ents

in d

esig

n an

d ev

alua

tion

of

cour

ses

6.

You

r cu

rric

ulum

-st

art w

ith

a pi

lot c

ours

es

and

buil

d on

the

succ

ess

7.

Indu

stry

sup

port

for

pro

ject

s: th

eir

peop

le

and

proj

ects

are

mor

e im

port

ant t

han

thei

r do

llar

s

8.

Seek

fin

anci

al s

uppo

rt f

or in

fras

truc

ture

and

le

vera

ge it

-se

ed f

undi

ng th

en s

usta

inab

le

Page 10: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Top

Ten

Int

erna

l Res

ourc

es

9.

Inte

rnal

and

ext

erna

l pub

lic r

elat

ions

: be

you

own

publ

ic r

elat

ions

dep

artm

ent

10. S

urro

und

your

self

wit

h go

od p

eopl

e; a

po

siti

ve th

inki

ng te

am o

f fa

culty

and

sta

ff

Page 11: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

IPD

Pro

gram

Str

uctu

reP

RE

PR

E-- C

OL

LE

GE

CO

LL

EG

EO

UT

RE

AC

HO

UT

RE

AC

H

FRE

SH

ME

N P

RO

JEC

TS

FRE

SH

ME

N P

RO

JEC

TS

EN

GIN

EE

RIN

GE

NG

INE

ER

ING

SE

QU

EN

CE

SS

EQ

UE

NC

ES

BU

SIN

ES

SB

US

INE

SS

SE

QU

EN

CE

SS

EQ

UE

NC

ES

DE

SIG

N A

RT

SD

ES

IGN

AR

TS

SE

QU

EN

CE

SS

EQ

UE

NC

ES CA

PS

TO

NE

PR

OJE

CT

SC

AP

ST

ON

E P

RO

JEC

TS

GR

AD

UA

TE

GR

AD

UA

TE

PR

OG

RA

MS

PR

OG

RA

MS

Page 12: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

En

trep

ren

euri

al P

roje

ct

Ch

arac

teri

stic

s•

Inte

rdis

cipl

inar

y st

uden

t tea

ms

•W

ork

dir

ectl

y w

ith

men

tors

/sp

onso

rs•

Bus

ines

s &

tech

nica

l fea

sibi

lity

stud

ies

•Pr

otot

ype,

mar

keti

ng a

nd m

anuf

actu

ring

pro

cess

d

evel

opm

ent

•Fo

cus

on–

team

bui

ldin

g &

lead

ersh

ip–

oral

, wri

tten

& v

isua

l com

mu

nica

tion

–gl

obal

com

mer

cial

izat

ion

lb

lf

ti

Page 13: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Pro

du

ct D

evel

op

men

t M

eth

od

olo

gy

•E

ncou

rage

Stu

den

t Ent

repr

eneu

rs th

roug

h “S

tud

ent

Invi

tati

on to

Inno

vate

”•

Tea

m w

ith

loca

l sta

rtu

p co

mpa

nies

•In

dus

try

spon

sors

for

prod

uct i

mpr

ovem

ent

•“D

eep

Div

e” p

roce

ss•

Tru

ly m

ulti

-dis

cipl

inar

y te

ams

•Fa

cult

y as

“gu

ides

on

the

sid

e”•

Ext

ensi

ve s

uppo

rt in

fras

truc

ture

–la

bs a

nd s

taff

Page 14: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

4-S

tep

Pro

du

ct D

evel

op

men

t P

roce

ss

Op

por

tun

ity

Sca

nn

ing

Con

cep

tual

D

esig

n &

P

rod

uct

P

lan

nin

g

Pro

du

ct

Dev

elop

men

t

Man

ufa

ctu

rin

g D

evel

opm

ent

Mar

ket

D

evel

opm

ent

Man

ufa

ctu

rin

g R

amp

-up

Mar

ket

In

trod

uct

ion

Pro

ject

an

d P

roce

ss M

anag

emen

t

Doc

um

enta

tion

an

d D

ata

Man

agem

ent

12

4

3 3

4

Page 15: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

IPD

Tas

ks &

Del

iver

able

s•

Cus

tom

er n

eed

s•

Com

peti

tive

be

nchm

arks

•T

arge

t mar

kets

•M

arke

ting

str

ateg

ies

•T

arge

t pri

cing

•T

arge

t spe

cifi

cati

ons

&

cons

trai

nts

•C

once

pt g

ener

atio

n/

sele

ctio

n•

Cos

t & c

ash

flow

ana

lysi

s•

Des

ign

proc

ess

met

hod

olog

ies

•D

esig

n fo

r m

anuf

actu

ring

•Pr

otot

ypes

& te

stin

g•

Prod

ucti

on p

lann

ing

Ora

l & p

oste

r br

iefi

ngs

& w

ritt

en r

epor

tsM

odel

ing

and

sim

ulat

ions

thro

ugho

ut

Page 16: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Exa

mp

le P

ost

erF

resh

man

Wo

rksh

op

, 200

2

Na

tio

na

l

Win

ne

r$

13

,60

0

Page 17: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Exa

mp

le P

ost

erF

resh

man

Wo

rksh

op

, 200

3

Page 18: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

IPD

Exp

erie

nce

s fo

r S

tud

ents

•T

eam

ing

wit

h bu

sine

ss,

engi

neer

ing

& a

rt m

ajor

s•

Sing

le te

am fo

r th

e en

tire

pr

ojec

t (2-

4 se

mes

ters

)•

Eva

luat

ion

base

d o

n in

div

idua

l and

team

pe

rfor

man

ce•

Ind

ustr

y ev

alua

tion

Page 19: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Exa

mp

le IP

D P

artn

ers

•A

T&

T/

Luc

ent

•A

lcoa

•A

rmst

rong

•B

. Bra

un M

edic

al•

Loc

khee

d M

arti

n•

Bla

ck &

Dec

ker

•Si

gnod

e C

orpo

rati

on•

Dai

mle

rChr

ysle

r•

Bus

tin

Ind

ust

ries

•E

xxon

Flex

Lin

kSy

stem

s

•Fo

llett

•G

ener

al M

otor

s•

John

son

& Jo

hnso

n•

Just

Bor

n•

Kno

ll G

roup

•K

ulic

ke &

Sof

fa•

Lut

ron

Ele

ctro

nics

•M

athe

w H

oey

Des

ign

•N

eo P

rod

ucts

•Pr

att &

Whi

tney

•Pe

nn E

ngin

eeri

ng

Page 20: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Mat

thew

Hoe

y’s

Dup

ont C

oria

nL

oung

e C

hair

Exa

mp

le IP

D P

rod

uct

Page 21: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Neo

Pro

du

cts’

J-2

Sp

itfi

re V

iolin

Exa

mp

le IP

D P

rod

uct

Page 22: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

CD

G C

hlor

ine

Dio

xid

e G

ener

ator

, 200

3

Ele

ctro

n M

icro

scop

e C

orro

sion

Mec

hani

sm

Ana

lysi

s

Exa

mp

le IP

D/IB

E P

roje

ct

Page 23: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

GM

Chi

p R

emov

al G

un,

200

2

Wor

king

Pr

otot

ypeC

once

ptu

alSk

etch

Tes

ting

Exa

mp

le IP

D P

roje

ct

Page 24: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Flo

w V

isu

aliz

atio

n S

imu

lati

on

Exa

mp

le IP

D A

nal

ysis

Page 25: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Plus

/min

us E

rror F

acto

r Tab

le &

Gra

ph80

Perc

ent

-5.0

-0.1

50.

472

80

5015

4072

80

Dev

elop

men

t co

sts

Uni

t Pro

duct

ion

Cost

sP

rice

Qty

S

old

Qty

P

rodu

ced

All

Num

bers

in T

hous

ands

Proj

ect N

PV b

y Vo

lum

e &

Pric

e

-200

-1000

100

200

300

400

500

600

00.

51

1.5

2

Pric

e ($

thou

sand

s)

Project NPV

20 60 100

140

180

Qua

ntity

Sold

Exa

mp

le F

inan

cial

Sim

ula

tio

n

IPD

, Hel

lase

tV

olle

ybal

l, 20

02

Exc

el M

odel

&

“W

hat-

If”

Sim

ulat

ion

Page 26: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Exa

mp

le T

her

mal

Imag

ing

Tes

ts

Expe

rim

ent 2

at a

Set

ting

of 6

.5

y =

1.1x

+ 7

9.14

4

7580859095100

105

12

34

56

78

9

Tria

l

Deg. F Cas

eLi

ght S

hiel

dTo

p Ro

ller

Botto

m R

olle

rPa

per

Line

ar (L

ight

Shi

eld)

Exa

mp

le IP

D A

nal

ysis

Page 27: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Kin

emat

ics

& D

ynam

ics

Mo

del

ing

Exa

mp

le IP

D A

nal

ysis

Page 28: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Rap

id P

roto

typ

ing

Exa

mp

le IP

D C

apab

ility

Page 29: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

CN

C M

ach

inin

g

Exa

mp

le IP

D C

apab

ility

Page 30: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Inje

ctio

n M

old

ing

Mo

del

ing

& T

est

Exa

mp

le IP

D C

apab

ility

Page 31: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

IPD

Cap

sto

ne

Pro

ject

Sta

tist

ics

•>

150

Ind

ustr

y Sp

onso

rs•

>10

00 s

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ents

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ver

175

proj

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3 te

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0 st

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Page 32: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

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Page 33: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

S.O

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Page 34: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Cyc

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from

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n Su

spen

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s

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Page 35: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

2003

win

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IPD

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to In

nova

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Cal

cium

R

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Page 36: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Su

stai

nab

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rgan

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ion

•Fa

cult

y an

d ad

min

istr

atio

n le

ader

ship

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rman

ent s

uppo

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taff

(5)

•Pr

ofes

sors

of

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ctic

e (5

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e st

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s (3

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lies

and

labs

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Page 37: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Po

wer

ho

use

Ren

ova

tio

ns

Page 38: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Pow

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Flyt

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ova

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Page 39: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Nex

t S

tep

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and

our

coll

abor

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l: C

APE

pro

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sta

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loba

l vill

age,

inte

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and

our

grad

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pro

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MB

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repr

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Page 40: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

Sp

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fo

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Edu

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ente

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400

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Page 41: John B. Ochs Lehigh University, Bethlehem, PA. …web.stanford.edu/group/ree/reeusa03/slides/Lehigh...Resources for Entrepreneurship Education through Integrated Product Development

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