John Deere 2

8/6/2019 John Deere 2

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JOHN DEEREJOHN DEERE



PROFILEPROFILE

Founded in 1837 by JOHN DEERE .Founded in 1837 by JOHN DEERE . JohnJohn deeredeere is an American corporation based inis an American corporation based in

MOLION LLLINOIS.MOLION LLLINOIS. John Deere the leading manufacturer of John Deere the leading manufacturer of agriculturelagriculturel

machinery.machinery. . In 2010, it was listed as 107th in the. In 2010, it was listed as 107th in the FortuneFortune

500500 ranking .ranking . The company slogan is ³NOTHING RUNS LIKE AThe company slogan is ³NOTHING RUNS LIKE A

DEERE´ has a picture of aDEERE´ has a picture of a deeredeere as a logo.as a logo. JohnJohn deeredeere having 55,700 employees across thehaving 55,700 employees across the

world.world.



JOHN DEERE·SJOHN DEERE·S



JOHN DEERE IN INDIAJOHN DEERE IN INDIA

The company started its operations in IndiaThe company started its operations in Indiaby setting up a ³green field project´ for by setting up a ³green field project´ for

manufacturing modern agricultural tractors atmanufacturing modern agricultural tractors atSanaswadiSanaswadi near near PunePune..

The plant was set up in 1998The plant was set up in 1998 ± ± 99.99.

The facility in India is ISO 9001:2000 andThe facility in India is ISO 9001:2000 andISO 14001:2004 certified for its complianceISO 14001:2004 certified for its complianceto quality.to quality.

John Deere has sales and marketing officesJohn Deere has sales and marketing offices

in 14 locations.(P.N.B.R.J.U.CN.LK.CH.)in 14 locations.(P.N.B.R.J.U.CN.LK.CH.)



John Deere in IndiaJohn Deere in India

The manufacturing facility in India manufacturesThe manufacturing facility in India manufacturesthe 5000 series agricultural tractorsthe 5000 series agricultural tractors

Currently the company manufacturesCurrently the company manufactures

agriculture tractors in Indiaagriculture tractors in India�� These include Rigid cultivators, spring loadedThese include Rigid cultivators, spring loaded

cultivators, dozer cultivators, dozer ± ± loader loader ± ± backhoebackhoe

combinations, rotary tillers, laser levelers, seedcombinations, rotary tillers, laser levelers, seedcum fertilizer drills.cum fertilizer drills.

�� .. The company has recently introduced newThe company has recently introduced newproducts under its ³Crop Solution´ program.products under its ³Crop Solution´ program.



JOHN DEERE·S FEATURE·SJOHN DEERE·S FEATURE·S

Agriculture equipments. Agriculture equipments.

WorldWorld--class technologyclass technology

Transmission factoryTransmission factory Test driveTest drive

Providing TrainingProviding Training

IT at the work placeIT at the work place Product integrity and qualityProduct integrity and quality



SwotSwot analysisanalysis

StrengthsStrengths* Cost advantage* Cost advantage* Innovation* Innovation

* Online growth* Online growth* Strong financial position(revenue* Strong financial position(revenue US$US$ 26.00526.005billionbillion (2010)(2010)..

* Pricing* PricingWeaknessesWeaknesses

* Bad communication* Bad communication

* Weak management team* Weak management team

tion



opportunitiesopportunities

OpportunitiesOpportunities

* Financial markets (raise money through* Financial markets (raise money throughdebt, etc)debt, etc)

* Innovation* Innovation* Product and services expansion* Product and services expansion

*Takeovers*Takeovers

ThreatsThreats* Competition* Competition* Economic slowdown* Economic slowdown

* External changes (government, politics,* External changes (government, politics,



HOW WILL WE GET THEREHOW WILL WE GET THERE

profitable growth and continuous improvement,profitable growth and continuous improvement,each of the company's businesses is expectedeach of the company's businesses is expectedto:to:

Achieve world Achieve world--class performance by attainingclass performance by attaininga strong competitive position in target markets.a strong competitive position in target markets.

Exceed customer expectations for quality andExceed customer expectations for quality and

value.value.

Earn in excess of the cost of capital over aEarn in excess of the cost of capital over abusiness cycle.business cycle.



HOW WILL WE GET THEREHOW WILL WE GET THERE

Our distinguished brand.Our distinguished brand.

Our heritage of integrity and teamwork.Our heritage of integrity and teamwork.

Our advanced skills.Our advanced skills.

The special relationships that have longThe special relationships that have longexisted between the company and our existed between the company and our

employees, customers, dealers and other employees, customers, dealers and other business partners around the world.business partners around the world.



JOHN DEERE STRATEGYJOHN DEERE STRATEGY

Deere is committed to providing Genuine Value toDeere is committed to providing Genuine Value tothe company's stakeholders, including our the company's stakeholders, including our customers, dealers, shareholders, employeescustomers, dealers, shareholders, employees

and communities. In support of thatand communities. In support of thatcommitment, Deere aspires to:commitment, Deere aspires to:

Grow and pursue leadership positions in eachGrow and pursue leadership positions in eachof our businesses.of our businesses.

Extend our preeminent leadership position inExtend our preeminent leadership position inthe agricultural equipment market worldwide.the agricultural equipment market worldwide.

Create new opportunities to leverage the JohnCreate new opportunities to leverage the JohnDeere brand loballDeere brand loball



JOHN DEERE FUTURE·SJOHN DEERE FUTURE·S

DeereDeere && Company has officially opened itsCompany has officially opened itsnew manufacturing and parts distributionnew manufacturing and parts distribution

facility south of Moscow infacility south of Moscow in DomodedovoDomodedovo.. The JohnThe John DeereDeere DomodedovoDomodedovo facility is thefacility is the

company¶s largest single investment to date incompany¶s largest single investment to date in

Russia.Russia. The facility will manufacture agricultural,The facility will manufacture agricultural,

construction and forestry machinery as wellconstruction and forestry machinery as well

as distribute service parts in the region.as distribute service parts in the region. ³³



John Deere Future·sJohn Deere Future·s

JohnJohn deeredeere launched a new technologylaunched a new technologyproduct(product(tractors,plouge,cultivatorstractors,plouge,cultivators etc.) inetc.) in

India also.India also. Parts distribution facility and service center Parts distribution facility and service center

facility providing by johnfacility providing by john deeredeere in acrossin across indiaindia..

In future the company plans to grow itsIn future the company plans to grow itsbusiness in India by providing mostbusiness in India by providing mostappropriate agricultural solutions to itsappropriate agricultural solutions to its

customers at competitive prices.customers at competitive prices.



THANK·S YOUTHANK·S YOU



DO YOU HAVE ANYDO YOU HAVE ANY

QUESTION ?QUESTION ?

PRESENTED BY

SHAILENDRA PATIDAR

AT

JAIPUR SCHOOL OF BUSINESS

JAIPUR

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John Deere 2