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John E. Rooney
President & Chief Executive Officer
&
Kenneth R. Meyer
Executive Vice President, Finance & Chief Financial Officer
2
Safe HarborAll Information Set Forth In This Presentation, Except Historical AndFactual Information, Represents Forward-Looking Statements.This Includes All Statements About The Company’s Plans, Beliefs, Estimates And Expectations. These Statements Are Based On Current Estimates And Projections, Which Involve Certain Risks AndUncertainties That Could Cause Actual Results To Differ Materially From Those In The Forward-Looking Statements. Important Factors That May Affect Forward-Looking Statements Include, But Are Not Limited To: General Economic And Business Conditions, Both Nationally And In The Regions In Which The Company Operates; Technology Changes; Competition; Changes In Business Strategy OrDevelopment Plans; Acquisitions/Divestitures Of Properties And/Or Licenses; Changes In Governmental Regulations; Changes In The Value Of Investments; Availability of Future Financing;And Changes In Growth In Cellular Customers, Penetration Rates, Churn Rates And Roaming Rates. Investors Are Encouraged To Consider These And Other Risks And Uncertainties That Are Discussed In Documents Filed By The Company With Securities And Exchange Commission (“SEC”).
3
2002 - Who We Are
•U.S. Cellular Corporation operates and invests in wireless systems throughout the United States. U.S. Cellular is the nation’s eighth largest wireless telephone company in terms of customers. It is headquartered in Chicago, IL. TDS owns 82.2% of U.S. Cellular.
4
USM Operating RevenuesYear Ended December 31
$0$200,000$400,000$600,000$800,000
$1,000,000$1,200,000$1,400,000$1,600,000$1,800,000$2,000,000
1995 1996 1997 1998 1999 2000 2001
Operating Revenues*
*Dollars in Thousands
5
USM Operating Cash FlowYear Ended December 31
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
1995 1996 1997 1998 1999 2000 2001
Operating Cash Flow*
*Dollars in Thousands
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USM 2001 Operating Results
Operating Revenues (000)(000)
USM $1,894,800 +10.4%
Operating Cash FlowUSM $617,900 +10.7%
CAPX/DepreciationUSM $503,334/ 237,346
Return on Capital 2001 2000 1999 1998USM * 7.7% 8.0% 7.0% 5.5%
* Computed with license costs
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USM 2001 Highlights -We connect with you.
1.19% incremental penetration driving an 13% increase in customers
Service Revenues $1.83 B + 10.4 %
Operating Cash Flow $617.9 M +10.7 % Diluted EPS from operations
w/o extra/gains $2.07 (2.4%)
Free Cash Flow $114.5 M
Return on Capital * 7.7%
Impressive 1.7% churn vs. industry range of 2.3%-2.9%
* with license costs
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USM Largest MarketsWe connect with you.
– Milwaukee
– Madison
– Des Moines
• #1 market share in all major markets ... Network quality, broad distribution and superior customer service
• 54% of operations in Midwest
– Cedar Rapids, IA
– Tulsa
– Knoxville
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USM Statistics Eighth largest wireless provider; second largest regional carrier Total Pops... #
56% of population in RSA’s56% of population in RSA’s<20% of total population in cities over 50,000
Serves 3.5 million customers in clustered, mid/size small metro and rural markets
13.48% market penetration Pervasive distribution... Over 2,500 points of presence ( > 500 retail
locations) Two million investment pops (894,000 in Los Angeles) 2, 925 cell sites; 2,200 owned towers 10.2 million Vodafone ADR’s... 371,000 shares RCCC CASH - $28.9m LT DEBT - $403m
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USM Churn %’s 1Q99 2Q99 3Q99 4Q99 1Q00 2Q00 3Q00 4Q00 1Q01 2Q01 3Q01 4Q01
Postpay 1.97 1.68 1.94 2.00 1.8 1.72 1.8 1.75 1.71 1.65 1.85 1.75
Blended 2.13 1.87 2.13 2.26 2.0 1.91 2.07 1.98 1.85 1.68 2.1 1.86
• Prepay represents ~ 4% of USM’s subscribers
• SpanAmericaSM, USM’s national rate plan, represents 1% of USM’s subscribers
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19
98
19
99
20
00
1 Q
01
2 Q
01
3 Q
01
4 Q
01
1.88%1.90%
1.77%
1.71%
1.65%
1.85%
1.75%
1.50%
1.60%
1.70%
1.80%
1.90%
2.00%
USM Postpay Churn RateWe connect with you.
One of Lowest of top 10 U.S. Wireless Carriers
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USM Growth StrategiesWe connect with you.
• Differentiate through EXCEPTIONAL customer service and network quality... understand specific customer needs
Customer Service Award : “The Titans 2001 ”
• Aggressively increase penetration in mid-sized and small metropolitan and rural markets
13
USM Growth Strategies(continued)
We connect with you.
• Strategically strengthen our regional footprint through purchase or trade...build off strength and exit other areas
• Price competitively and be a fast follower on technology
• Continuous customer digital migration... ~70% customers digital by year-end
14
USM Growth Strategies(continued)
We connect with you.
• Provide regional and local calling plans with broad appeal; add products to our service when they are ready for customer use e.g. SMS and Span America
• Optimize existing broad distribution network
• Target high-end customers with personalized customer service
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2002 Outlook - USMWe connect with you.
• Net adds ... 340,000 to 350,000
• EBITDA ... $680 to $710 M
• Postpay churn ... 2% or lower
• CAPX ... $620 to $640 (includes CDMA build-out costs of $400 - $450 M that will be spread over the years 2002 to 2004)
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USM Converts to CDMA IXRTT Technology (2002-2004)
• Enhanced digital service
• Improved voice capacity
• Improving coverage
• High speed data products
• More cost effective use of wireless spectrum (10X analog capacity)
• Continuing support of TDMA Technology
USM’s own customers
Roaming traffic from other TDMA operations
17
CDMA Build Out Plans
• Announced decision on December 19, 2001
• Total cost to build CDMA... $400 - $450 M
• 3 years to complete
• 40% of customers covered by 2002 and 75% by 2003
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Digital Migration ProgressWe connect with you.
• 99% of the customer base has access to digital service; 1/4 have access to CDMA, the rest to TDMA
• At 12/31/01, 68% of MOU on our network is now digital
• At 12/31/01, 70% of customers on digital plans. At 9/30/01 - 67% At 6/30 - 61% At 3/31/01 - 53%. At 12/31/00 - 50% of USM customers were on digital rate plans, up from 22% at 12/31/99 and 4% at 12/31/98
• Approximately, 98% of USM’s cell sites will be upgraded to digital technology by 2002
• Digital technology offers improved voice quality, enhanced service offerings, better security and longer battery life.
• Despite significant investment, network costs remain very low. Average fixed assets per customer were $583 vs. industry average of $698 at 12/31/01
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Black Crow • Black Crow Wireless L.P. accepted for filing in the C
& F broadband PCS auction as designated entity• A USM subsidiary is a limited partner (85%) in Black
Crow ... $56 M up front.• Black Crow successful bidder - $284 M for 6.3 M pops
– Oklahoma ... $90.6 M - 1.6 M pops– Missouri ... $156.4 M - 2.5 M pops– Florida ... $32.1 M - 1.6 M pops
• FCC to refund most of deposit ... for Black Crow ~$48 M. Supreme Court to hear case.
Strengthening Footprint
POPs (000’s) Price Estimated Spectrum/
Closing License
McLeod 4,700 $74 M Closed D, E - BTA
Amica 1,900 $24.6 M Closed F, C,C2 C3 - BTA
Ponca City, OK 50 $800 K Q2, 02 C - BTA
St. Joseph, MO 200 $4.4 M Closed E - BTA
Stillwater, OK 80 $1.5 M Closed F - BTA
Daytona Beach, FL 500 $13.6 M Q2, 02 C4, C5 - BTA
Rochester, MN 258 $3.5 M Closed F - BTA
* Airadigm 3,800 $188.7 ? F,C,C3,C5 ,C-10 MHzBTA
21
McLeodUSA Incorporated
• Closed as 2 separate transactions (6/18/01 & 8/01/01)• 10 MHz D and E block PCS licenses
• 4.7 M pops for $74M in cash– Iowa - 1.7 M pops– Illinois - 2.0 M pops– Nebraska - 1.0 M pops
• 43% - new pops / 57% overlay pops
22
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Stock Repurchase - USM
• BOD authorized 1.4 million share repurchase March 2, 2000... Completed May 9, 2000 at an average price of $64.41
• A second 1.4 million share repurchase authorized on May 5, 2000... Completed on October 19, 2000 at an average price of $68.42.
• A third 1.4 million share repurchase was authorized on October 17, 2000. A total of 550,766 shares have been purchased at $47.23 per share.
25
USM Facts
• Ticker/Exchange = USM / AMEX
• Options trade= AMEX & Philadelphia
• LYONs = Trade on OTC
• Value Line beta @ 1/4/02= .85
• Avg. daily volume = 125k
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Analyst CoverageU.S. Cellular (USM)
• Banc of America Securities
Steve Yanis
Jon Block
• Bear Stearns
Todd Rethemeier
Avi Silver
• CS First Boston
Sherryn Kinsey
• Deutsche Securities
Jeff Hines
Bo Fifer
• Dresdner Kleinwort Wasserstein
Nirav Parikh
Santosh Rao
• Goldman Sachs
Paul Wuh
Robert Barry
• Jefferies & Company, Inc.
Fred Moran
Eric Eisler
• JP Morgan/H&Q
Thomas J. Lee
Zachary Datikash
• Kaufman Brothers LLP
Doug Makin
• Loop Capital Markets, LLC
Greg Gorbatenko
David Mantell
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Analyst CoverageU.S. Cellular (USM)
continued
• McDaonald Investment, Inc.
Thomas Morabito
• Merrill Lynch
Linda Mutschler
Dave Janazzo
• Morgan Stanley
Greg Lundberg
Luiz F. Carvalho
• Raymond James
Ric Prentiss
• Robertson Stephens
Frank Marsala
Dave B. Rao
• Salomon Smith Barney
Mike Rollins
John Santo Domingo
Michael Chung
• Stephens Inc.
Charlie Pluckhahn
David J. Palmisano
• UBS Warburg
Colette Fleming
Mark Kinarney
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HOME PLATE
- PrimeCo Wireless Communications LLC
- 20 Mega hertz PCS License
- CDMA Technology (500 cell sites)
- Chicago MTA
- 13.1 million pops
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HOME PLATEcont.
- 34 Stores and Kiosks
- 650 indirect retail partners
- 350,000 customers
- 450 employees
- Purchase price _____
30
STRATEGIC ADVANTAGE
- Strengthens Midwest Market already company’s largest operation
- Home town advantage
- Senior management team at U.S. Cellular well acquainted with market