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1 John F. Brock Chairman & CEO Nik Jhangiani SVP & CFO

John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

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Page 1: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

1

John F. BrockChairman & CEO

Nik JhangianiSVP & CFO

Page 2: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

2

Forward-Looking Statements

As always, these expectations are based

on currently available competitive,

financial, and economic data along with

our current operating plans and are

subject to risks and uncertainties that

could cause actual results to differ

materially from the results contemplated

by the forward-looking statements.

The forward-looking statements in

this presentation should be read in

conjunction with the risks and

uncertainties discussed in our filings

with the Securities and Exchange

Commission (“SEC”), including our

most recent Form 10-K and other

SEC filings.

Included in this presentation are forward-looking management comments and other statements that reflect management’s

current outlook for future periods.

Page 3: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

3

Agenda

Business & Category

Profile

DeliverShareowner

Value

CRS & Key Takeaways

Page 4: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

4

CCE Overview

2014 10-K, rounded

Preeminent Western European bottler

BILLION NET SALES

MILLIONCONSUMERS

BILLION SERVINGS ANNUALLY

PRODUCTIONFACILITIES

THOUSANDEMPLOYEES

Page 5: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

5

Vision & Operating Framework

STRATEGIC PRIORITIESVISION

Deliver consistent long-term profitable growth

Be the best

beverage sales

and service

company

category value growth

at serving our customers with world class capabilities

an inclusive and passionate culture

LEAD

EXCEL

DRIVE

Page 6: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

6

Solid Foundation

CATEGORY

LARGE

CATEGORY

GROWING

POSITION

LEADING

Participating in an attractive category

Page 7: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

7

1. AC Nielsen FY14, rounded

2. Canadean FY13, excludes tap/bulk water & dairy, rounded

Large & Growing Category – NARTD

~$29B 2014 NARTD Growth1

Measured Channels (Retail Value)

+0.6%

Still & WaterSparkling

+2.0%

NARTD +1.2%Measured Channels Non-Measured Channels

$38B2

$67B

Retail Value

$29B1

Page 8: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

8

2013 2014

1.1x

1.7x

AC Nielsen

Growing Category – NARTD

NARTD

FMCG

NARTD Indexed to FMCGRetail Value Growth FMCG and

NARTD have been

negatively impacted by

challenging conditions

NARTD continues to

grow faster than

FMCG average

Page 9: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

9

CCE Share Ranking1

CATEGORY & SEGMENTS VALUE VOLUME

NARTD 1 1

Colas 1 1

Sparkling Flavors 1 1

Energy 3 3

Stills & Water 3 5

Leading NARTD Position

1. AC Nielsen FY14

2. CCE Internal Reports

NARTD Composition & CCE Mix

CCE is focused onhigh-value segments

1NARTD Value CCE Volume

19%

35%

10%

46%

87%

2

Sparkling

Stills

Water

3%

Page 10: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

10

Coca-Cola Trademark

69% Mix

Consumer Preferred Brands

CCE Internal Reports, rounded

Grow sparkling segment

Sparkling Flavors& Energy

Selectively growvalue share

Stills

18% Mix 13% Mix

Page 11: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

11

Capturing Opportunity

Solid Marketing& Execution

Great PeopleSuccessful Brands

& Packages

Page 12: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

12

Coca-Cola Trademark

Coca-Cola Life – territory expansion

Coke Zero – continue to build consumer equity

Diet Coke – ‘Regret Nothing’ campaign

Package Innovation – 100th anniversary contour

Coca-Cola Trademark – one brand strategy

2015 HighlightsVALUE SHARE

in all territories

VOLUME SHARE

in all territories

AC Nielsen FY14

# 1

Page 13: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

13

Coca-Cola Life

Aug 2014

Sep 2014

Dec 2014

Jan 2015

Feb 2015

Lower calories, sweetened from natural sources

Page 14: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

14

Coca-Cola Zero

1. CCE Internal Reports, rounded

2. AC Nielsen FY14

Growing value and volume share in each

of our territories

2014 Growth2

Coca-Cola Zero Volume Growth1

2012 2013 2014

14

Page 15: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

15

100 Years of Contour

Embossed Logo

Bigger label

Uniform Cap

Page 16: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

16

‘Kiss Happiness’ Campaign

Celebrating Coke’s iconic heritage

Page 17: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

17

Commercials

Page 18: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

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One Brand Strategy

Four distinct product benefits

Uplifting

taste

No Calories

No Sugar

Great

Coke

taste

Zero sugar

Sweetness

from

natural

sources

Lower calorie

One Iconic Brand, One Coca-Cola Family

One common identity across all variants

Page 19: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

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‘choose happiness’

A Coca-Cola

to suit every

taste and

lifestyle

Putting choice at the heart of our trademark strategy

Page 20: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

20

Energy Continues to Grow

AC Nielsen FY14

17.2% value share, growing +50 bps vs. PY

15.5% volume share, growing +130 bps vs. PY

2014 CCE

Energy Share

Page 21: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

21

Product Innovation & Expansion

Page 22: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

22

Commercial – Finley

Page 23: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

23

Other Areas of Growth

Small Baskets

Digital Sales

Discount Channel

Cold Channel

Page 24: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

24

2015 Marketing Calendar

‘COKE WITH MEALS’

Page 25: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

25

Customer Centric Supply ChainProcurement, Production, and Logistics Excellence

Pan-European scale supported with global procurement capability

Flexible & efficient logistics

Cost-efficient production & expandableinfrastructure

Responsible & sustainable

Page 26: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

26

Business Transformation Program

e.g. channel-focused

sales and marketing

organization

e.g. shared services

center

e.g. cold-drink

equipment service

activities

Continually enhancing our operating model to drive sustainable future growth

Standardized Centralized Improved

Page 27: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

27

Our People

Experienced team

Solid bench strength

Focus on diversity

Investing in capabilities

Drive an inclusive and passionate culture

Page 28: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

28

Agenda

Business & Category

Profile

DeliverShareowner

Value

CRS & Key Takeaways

Page 29: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

29

Financial Priorities

earnings in line

with our long-term

objectives

free cash flow (FCF)

and maintain

financial flexibility

return on invested

capital and deliver

shareowner value

Continually enhancing our operating model to drive sustainable future growth

Consistent Maximize Increase

Page 30: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

30

Financial Approach

Focus on total shareowner return

Drive Cash from Operations

Optimize Capital Structure

Opportunistically Invest and/or Return Cash to Shareowners

Grow profitably while investing

CapEx prudently

Maintain target leverage range

Invest in high return M&A opportunities

and/or return cash to shareowners

Page 31: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

31

Growing Free Cash Flow

2013 2014 2015E

$600–

$650

$677

$524

FCF ($M)

Increasing cash from operations

Proven ability to manage CapEx

Significant FX headwind in 2015 at recent rates

Page 32: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

32

Improving Free Cash Flow Conversion

Over time, we expect FCF to more closely

align with Net Income

CCE internal Reports (excludes asset disposals), rounded

Focus on annual ROIC improvement

FCF as a % of Net Income

2013 2014

76%

90%

Page 33: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

33

Cost of Sales

CCE Internal Reports, rounded

45%

30%

15%

10%

COGSMix

Concentrate, Finished Goods

Manufacturing, D&A, A/O

Commodity Based Costs

Excise Taxes

Maintain and opportunistically expand gross margins

~85% of COGS is variable, while ~15% is fixed

Of commodity-based costs, ~half are related to conversion

Page 34: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

34

Selling, Delivery, and Administrative (SD&A)

CCE Internal Reports, comparable, rounded

D&A 10% D&A 10%

General Admin

30%

Sales & Marketing

30%

Supply Chain30%

Non-Labor, 45%

Labor45%

Expand operating margins with modest SD&A leverage

Ownership CostManagement approach

Flexible routes-to-market allows us to work with customers to optimize delivery

Page 35: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

35

Invest for Long-Term Growth

Long-term target 4.0% – 4.5% of net sales

~2/3 supports growth

~1/3 maintains existing assets

56%31%

13%

Operations Cold Drink, Equipment IT, Other

CapitalMix

10-K 2014

Page 36: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

36

2010 2011 2012 2013 2014

1.6x2 1.7x

2.0x

2.6x 2.6x

Balance Sheet Flexibility

Net Debt1 to EBITDA

Long-term target range 2.5x – 3.0x

1. 10-K, Net Debt is total 3rd party debt less cash & cash equivalents, comparable EBITDA

2. Pro forma FY10 assumes D&A of low to mid $300M

Page 37: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

37

Balanced Debt Portfolio

252524232221201918171615

300

420420

545520

420425

250

620

Debt Maturity ($M)

Annual maturities are < annual FCF

10-K 2014, CCE Internal Reports, rounded

Page 38: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

38

Invest In High Return M&A

Core business growth

Adjacent territories/categories

Other territories

New business

Cash flow of existing business

Incremental value creation by CCE

Incremental value to CCE’s core

Risk, cost, and timeframe

Opportunities evaluated against alternatives,including return of cash to shareowners

OPPORTUNITIES EVALUATION CRITERIA

Page 39: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

39

Future Cash Availability

~6-7%

~8-10%

~2-3%

CCE Internal Reports, illustrative

Annual Cash Available as % of Market Capitalization

Net IncomeOrganic growth

while maintaining

debt leverage

Annual cash

available+ =

Opportunity to generate significant cashannually for M&A and/or shareowners

Page 40: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

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8 consecutive years of increases

DividendsIncreased 2015 Annualized

Rate By 12%

$0.00

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

05 06 07 08 09 10 11 12 13 14 15E

10-K, CCE Internal Reports, rounded

Page 41: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

41

Cash Returned to Shareowners

2010 2011 2012 2013 2014

$3.6B

$1.0B $1.0B

$1.2B $1.2B

Share Repurchase Dividends Cash Distribution

10-K, YE market cap, CCE Internal Reports, rounded

~$8B of cash returned after the formation of new CCE through 2014

44% 12% 11% 11% 11%% of

Mkt Cap

Page 42: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

42

$4.5B Cash Opportunity Results

1. 2011 Investor Event presentation

2. 2H11-2014 FCF from historical earnings releases and 10-Ks, Balance Sheet represents net debt issued less debt retired, rounded

3. FCF adjusted for cash restructuring, cash tax, pension contributions in excess of pension expense, rounded

During 2011, we outlined a $4.5B opportunity through 2014

While the environment was more challenging than expected, we delivered ~$4.4B in cash

2H11 - 2014 ($B) OPPORTUNITY1

RESULTS2

Free Cash Flow3 2.5 2.7

Balance Sheet 2.0 1.7

Total 4.5 4.4

Page 43: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

43

Key Financial Takeaways

Realistic about the continued challenging environment and the impact of currency translation

History of, and commitment to, managing the levers of our business to deliver value

Favorable and flexible capital structure

Focus on generating cash from operations, consistent long-term profitable growth and driving shareowner value

Page 44: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

44

Agenda

Business & Category

Profile

DeliverShareowner

Value

CRS & Key Takeaways

Page 45: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

45

Increaseengagement

and advocacy

Enhancerelationships with

communities

CRS Vision and Recognition

#2

#1

Improveoperational

effectiveness

Food/Beverage Rankings

Page 46: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

46

Decreasing environmental impact while reducing costs

CRS Progress/Achievements

2007 2010 2012 2014 2020target

91 88 8274 75

Energy Use RatioEnergy Consumed Per 1,000 Liters Of Product

2007 2010 2012 2014 2020target

1.64

1.481.40 1.36

1.2

Water Use RatioWater Used To Make 1 Liter Of Product

CCE Internal Reports

Page 47: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

47

Business Environment Risks

Though optimistic long-term, we are realistic about the current environment

Challenging macroeconomic environment

Increasing focus on health and well-being

Risk of increased taxes

Page 48: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

48

Key Takeaways

CCE is executing our strategic priorities

Operating environment

remains challenging

Financial priorities focused on long-term

profitable growth

Track record of, and focus on,

delivering shareowner value

Page 49: John F. Brock€¦ · Profile Deliver Shareowner Value CRS & Key Takeaways. 4 CCE Overview 2014 10-K, rounded Preeminent ... company category value growth at serving our customers

49

John F. BrockChairman & CEO

Nik JhangianiSVP & CFO