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1
John F. BrockChairman & CEO
Nik JhangianiSVP & CFO
2
Forward-Looking Statements
As always, these expectations are based
on currently available competitive,
financial, and economic data along with
our current operating plans and are
subject to risks and uncertainties that
could cause actual results to differ
materially from the results contemplated
by the forward-looking statements.
The forward-looking statements in
this presentation should be read in
conjunction with the risks and
uncertainties discussed in our filings
with the Securities and Exchange
Commission (“SEC”), including our
most recent Form 10-K and other
SEC filings.
Included in this presentation are forward-looking management comments and other statements that reflect management’s
current outlook for future periods.
3
Agenda
Business & Category
Profile
DeliverShareowner
Value
CRS & Key Takeaways
4
CCE Overview
2014 10-K, rounded
Preeminent Western European bottler
BILLION NET SALES
MILLIONCONSUMERS
BILLION SERVINGS ANNUALLY
PRODUCTIONFACILITIES
THOUSANDEMPLOYEES
5
Vision & Operating Framework
STRATEGIC PRIORITIESVISION
Deliver consistent long-term profitable growth
Be the best
beverage sales
and service
company
category value growth
at serving our customers with world class capabilities
an inclusive and passionate culture
LEAD
EXCEL
DRIVE
6
Solid Foundation
CATEGORY
LARGE
CATEGORY
GROWING
POSITION
LEADING
Participating in an attractive category
7
1. AC Nielsen FY14, rounded
2. Canadean FY13, excludes tap/bulk water & dairy, rounded
Large & Growing Category – NARTD
~$29B 2014 NARTD Growth1
Measured Channels (Retail Value)
+0.6%
Still & WaterSparkling
+2.0%
NARTD +1.2%Measured Channels Non-Measured Channels
$38B2
$67B
Retail Value
$29B1
8
2013 2014
1.1x
1.7x
AC Nielsen
Growing Category – NARTD
NARTD
FMCG
NARTD Indexed to FMCGRetail Value Growth FMCG and
NARTD have been
negatively impacted by
challenging conditions
NARTD continues to
grow faster than
FMCG average
9
CCE Share Ranking1
CATEGORY & SEGMENTS VALUE VOLUME
NARTD 1 1
Colas 1 1
Sparkling Flavors 1 1
Energy 3 3
Stills & Water 3 5
Leading NARTD Position
1. AC Nielsen FY14
2. CCE Internal Reports
NARTD Composition & CCE Mix
CCE is focused onhigh-value segments
1NARTD Value CCE Volume
19%
35%
10%
46%
87%
2
Sparkling
Stills
Water
3%
10
Coca-Cola Trademark
69% Mix
Consumer Preferred Brands
CCE Internal Reports, rounded
Grow sparkling segment
Sparkling Flavors& Energy
Selectively growvalue share
Stills
18% Mix 13% Mix
11
Capturing Opportunity
Solid Marketing& Execution
Great PeopleSuccessful Brands
& Packages
12
Coca-Cola Trademark
Coca-Cola Life – territory expansion
Coke Zero – continue to build consumer equity
Diet Coke – ‘Regret Nothing’ campaign
Package Innovation – 100th anniversary contour
Coca-Cola Trademark – one brand strategy
2015 HighlightsVALUE SHARE
in all territories
VOLUME SHARE
in all territories
AC Nielsen FY14
# 1
13
Coca-Cola Life
Aug 2014
Sep 2014
Dec 2014
Jan 2015
Feb 2015
Lower calories, sweetened from natural sources
14
Coca-Cola Zero
1. CCE Internal Reports, rounded
2. AC Nielsen FY14
Growing value and volume share in each
of our territories
2014 Growth2
Coca-Cola Zero Volume Growth1
2012 2013 2014
14
15
100 Years of Contour
Embossed Logo
Bigger label
Uniform Cap
16
‘Kiss Happiness’ Campaign
Celebrating Coke’s iconic heritage
17
Commercials
18
One Brand Strategy
Four distinct product benefits
Uplifting
taste
No Calories
No Sugar
Great
Coke
taste
Zero sugar
Sweetness
from
natural
sources
Lower calorie
One Iconic Brand, One Coca-Cola Family
One common identity across all variants
19
‘choose happiness’
A Coca-Cola
to suit every
taste and
lifestyle
Putting choice at the heart of our trademark strategy
20
Energy Continues to Grow
AC Nielsen FY14
17.2% value share, growing +50 bps vs. PY
15.5% volume share, growing +130 bps vs. PY
2014 CCE
Energy Share
21
Product Innovation & Expansion
22
Commercial – Finley
23
Other Areas of Growth
Small Baskets
Digital Sales
Discount Channel
Cold Channel
24
2015 Marketing Calendar
‘COKE WITH MEALS’
25
Customer Centric Supply ChainProcurement, Production, and Logistics Excellence
Pan-European scale supported with global procurement capability
Flexible & efficient logistics
Cost-efficient production & expandableinfrastructure
Responsible & sustainable
26
Business Transformation Program
e.g. channel-focused
sales and marketing
organization
e.g. shared services
center
e.g. cold-drink
equipment service
activities
Continually enhancing our operating model to drive sustainable future growth
Standardized Centralized Improved
27
Our People
Experienced team
Solid bench strength
Focus on diversity
Investing in capabilities
Drive an inclusive and passionate culture
28
Agenda
Business & Category
Profile
DeliverShareowner
Value
CRS & Key Takeaways
29
Financial Priorities
earnings in line
with our long-term
objectives
free cash flow (FCF)
and maintain
financial flexibility
return on invested
capital and deliver
shareowner value
Continually enhancing our operating model to drive sustainable future growth
Consistent Maximize Increase
30
Financial Approach
Focus on total shareowner return
Drive Cash from Operations
Optimize Capital Structure
Opportunistically Invest and/or Return Cash to Shareowners
Grow profitably while investing
CapEx prudently
Maintain target leverage range
Invest in high return M&A opportunities
and/or return cash to shareowners
31
Growing Free Cash Flow
2013 2014 2015E
$600–
$650
$677
$524
FCF ($M)
Increasing cash from operations
Proven ability to manage CapEx
Significant FX headwind in 2015 at recent rates
32
Improving Free Cash Flow Conversion
Over time, we expect FCF to more closely
align with Net Income
CCE internal Reports (excludes asset disposals), rounded
Focus on annual ROIC improvement
FCF as a % of Net Income
2013 2014
76%
90%
33
Cost of Sales
CCE Internal Reports, rounded
45%
30%
15%
10%
COGSMix
Concentrate, Finished Goods
Manufacturing, D&A, A/O
Commodity Based Costs
Excise Taxes
Maintain and opportunistically expand gross margins
~85% of COGS is variable, while ~15% is fixed
Of commodity-based costs, ~half are related to conversion
34
Selling, Delivery, and Administrative (SD&A)
CCE Internal Reports, comparable, rounded
D&A 10% D&A 10%
General Admin
30%
Sales & Marketing
30%
Supply Chain30%
Non-Labor, 45%
Labor45%
Expand operating margins with modest SD&A leverage
Ownership CostManagement approach
Flexible routes-to-market allows us to work with customers to optimize delivery
35
Invest for Long-Term Growth
Long-term target 4.0% – 4.5% of net sales
~2/3 supports growth
~1/3 maintains existing assets
56%31%
13%
Operations Cold Drink, Equipment IT, Other
CapitalMix
10-K 2014
36
2010 2011 2012 2013 2014
1.6x2 1.7x
2.0x
2.6x 2.6x
Balance Sheet Flexibility
Net Debt1 to EBITDA
Long-term target range 2.5x – 3.0x
1. 10-K, Net Debt is total 3rd party debt less cash & cash equivalents, comparable EBITDA
2. Pro forma FY10 assumes D&A of low to mid $300M
37
Balanced Debt Portfolio
252524232221201918171615
300
420420
545520
420425
250
620
Debt Maturity ($M)
Annual maturities are < annual FCF
10-K 2014, CCE Internal Reports, rounded
38
Invest In High Return M&A
Core business growth
Adjacent territories/categories
Other territories
New business
Cash flow of existing business
Incremental value creation by CCE
Incremental value to CCE’s core
Risk, cost, and timeframe
Opportunities evaluated against alternatives,including return of cash to shareowners
OPPORTUNITIES EVALUATION CRITERIA
39
Future Cash Availability
~6-7%
~8-10%
~2-3%
CCE Internal Reports, illustrative
Annual Cash Available as % of Market Capitalization
Net IncomeOrganic growth
while maintaining
debt leverage
Annual cash
available+ =
Opportunity to generate significant cashannually for M&A and/or shareowners
40
8 consecutive years of increases
DividendsIncreased 2015 Annualized
Rate By 12%
$0.00
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
05 06 07 08 09 10 11 12 13 14 15E
10-K, CCE Internal Reports, rounded
41
Cash Returned to Shareowners
2010 2011 2012 2013 2014
$3.6B
$1.0B $1.0B
$1.2B $1.2B
Share Repurchase Dividends Cash Distribution
10-K, YE market cap, CCE Internal Reports, rounded
~$8B of cash returned after the formation of new CCE through 2014
44% 12% 11% 11% 11%% of
Mkt Cap
42
$4.5B Cash Opportunity Results
1. 2011 Investor Event presentation
2. 2H11-2014 FCF from historical earnings releases and 10-Ks, Balance Sheet represents net debt issued less debt retired, rounded
3. FCF adjusted for cash restructuring, cash tax, pension contributions in excess of pension expense, rounded
During 2011, we outlined a $4.5B opportunity through 2014
While the environment was more challenging than expected, we delivered ~$4.4B in cash
2H11 - 2014 ($B) OPPORTUNITY1
RESULTS2
Free Cash Flow3 2.5 2.7
Balance Sheet 2.0 1.7
Total 4.5 4.4
43
Key Financial Takeaways
Realistic about the continued challenging environment and the impact of currency translation
History of, and commitment to, managing the levers of our business to deliver value
Favorable and flexible capital structure
Focus on generating cash from operations, consistent long-term profitable growth and driving shareowner value
44
Agenda
Business & Category
Profile
DeliverShareowner
Value
CRS & Key Takeaways
45
Increaseengagement
and advocacy
Enhancerelationships with
communities
CRS Vision and Recognition
#2
#1
Improveoperational
effectiveness
Food/Beverage Rankings
46
Decreasing environmental impact while reducing costs
CRS Progress/Achievements
2007 2010 2012 2014 2020target
91 88 8274 75
Energy Use RatioEnergy Consumed Per 1,000 Liters Of Product
2007 2010 2012 2014 2020target
1.64
1.481.40 1.36
1.2
Water Use RatioWater Used To Make 1 Liter Of Product
CCE Internal Reports
47
Business Environment Risks
Though optimistic long-term, we are realistic about the current environment
Challenging macroeconomic environment
Increasing focus on health and well-being
Risk of increased taxes
48
Key Takeaways
CCE is executing our strategic priorities
Operating environment
remains challenging
Financial priorities focused on long-term
profitable growth
Track record of, and focus on,
delivering shareowner value
49
John F. BrockChairman & CEO
Nik JhangianiSVP & CFO