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© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Product “Owner”shipFrom Roadmaps to Backlogs
John Milburn, Pragmatic Marketing, [email protected]
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
3
Product Roadmap
Build / TestSystem
Test
BusinessPlan
BusinessGate
Waterfall Planning
LAUNCH
ReleaseGate
MarketingPlan
LaunchPlan
Master Requirements ListGoals / Themes
RequirementsProject
Plan
DesignSpec
StartGate
Market Requirements DocumentMarket Requirements Table
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
4
Product Roadmap
Build / TestSystem
Test
BusinessPlan
BusinessGate
Waterfall Planning - Accountability
LAUNCH
ReleaseGate
MarketingPlan
LaunchPlan
Master Requirements ListGoals / Themes
RequirementsProject
Plan
DesignSpec
StartGate
Market Requirements DocumentMarket Requirements Table
-- Product Manager-- Development-- Product Marketing Manager
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
5
Product Roadmap
BusinessPlan
BusinessGate
Agile Planning
MarketingPlan
LaunchPlan
Product Backlog
Release Backlog
User Stories
Overall ProjectPlan
Arch /Design
StartGate(s)
ReleaseGate
LAUNCHSystem
Test
Sprint Backlogs
Build(s)SprintTest(s)
SprintPlan(s)
Demo(s)
Burnups / Burndwns
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
6
Product Roadmap
BusinessPlan
BusinessGate
Agile Planning - Accountability
MarketingPlan
LaunchPlan
Product Backlog
Release Backlog
User Stories
Overall ProjectPlan
Arch /Design
StartGate(s)
Sprint Backlogs
Build(s)SprintTest(s)
SprintPlan(s)
Demo(s)Release
Gate
LAUNCHSystem
Test
-- Product Manager-- Product Owner-- Development-- Product Marketing Manager
Burnups / Burndwns
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Product Manager: Responsible for analyzing market conditions and defining features or functions of a product. The role of product management spans many activities from strategic to tactical
Product Owner: the member of the team responsible for defining and prioritizing the Team Backlog so as to streamline the execution of program priorities, while maintaining conceptual and technical integrity of the features or components the team is responsible for.
Owner: a person who owns; legal possessor
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Product Backlogaka
Requirements List
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Internal Roadmap
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
External Roadmap(s)
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
User Persona
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Themes/Goals/EpicsOf a Release
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Writing User Stories
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Prioritizing User Stories
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
User Experience and Interaction
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Writing User Acceptance Criteria
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Prioritizing Defects
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
List Price
Discounts
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Portfolio/Solution vs.
Product
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Project is no longer viable(schedule, scope, market)
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
