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TRY JOICO
LOVE ITEdition 9 - September 2013
TURN HEADS.
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Fragile, porous, dull hair that suffers from breakage and split ends
Colored hair that’s dull and lacking in vibrancy, often dry to touch
Natural damaged hair Color-treated hair
MOISTURE RECOVERY SHAMPOO
K-PAK SHAMPOO
K-PAK COLOR THERAPY SHAMPOO
K-PAK PROFESSIONAL CUTICLE SEALER
K-PAK PROFESSIONAL CUTICLE SEALER
K-PAK PROFESSIONAL CUTICLE SEALER
Moisture Recovery Shampoo & Conditioner
Thick hair: • Moisture Recovery Treatment Balm
1/week
Fine hair: • Moisture Recovery Treatment Balm
once every 2-3 weeks.
K-Pak Shampoo & Conditioner
Extreme damage: • K-Pak Deep-Penetrating
Reconstructor & • K-Pak Intense Hydrator
Average damage or willing to buy only 1 product: • K-Pak RevitaLuxe
Fine hair, men, quick-fix:• K-Pak Liquid Reconstructor
Color treated hair in good condition: • Color Endure regimen
Damaged color treated hair fading rapidly: • K-Pak Color Therapy regimen
MOISTURE RECOVERY TREATMENT BALM
K-PAK REVITALUXE™
K-PAK INTENSE HYDRATOR
Flat, lifeless hair that lacks body, volume or style ability
Fine, limp hair
BODY LUXE SHAMPOO
K-PAK PROFESSIONAL CUTICLE SEALER
Body Luxe Shampoo & Conditioner
Maximum Volume: • Body Luxe Volumizing Elixir, • Body Luxe Root Lift & • Body Luxe Volumizing Foam
Medium Volume: • Body Luxe Volumizing Elixir & • Body Luxe Root Lift
Standard Body: • Body Luxe Volumizing Elixir
Fine hair:• BODY LUXE
Dry hair: • MOISTURE RECOVERY
Damaged hair: • K-PAK
Colored hair: • K-PAK COLOR THERAPY or COLOR ENDURE
BODY LUXE VOLUMIZING ELIXIRleave in
K-PAK DEEP-PENETRATING RECONSTRUCTOR
ULTIMATE RECONSTRUCTION THERAPY
Hair lacking life, lustre, elasticity and shine, or that which has been chemically treated, suffering extreme chemical damage or breakage
Any hairtype needing the maximum in rejuvenation, reconstruction and treatment
K-PAK PROFESSIONAL CLARIFYING SHAMPOO
K-PAK PROFESSIONAL CUTICLE SEALER
Varies per hair type
K-PAK INTENSE HYDRATOR In combination with chemical services, continue with step 2 & 4 after service is completed
K-PAK DEEP-PENETRATING RECONSTRUCTOR
Step 2 & 3 can be repeated up to 3 times in case of extreme damage.In combination with chemical services, start service after step 3
HAIR REJUVENATING SYSTEM VOLUME BOOST MOISTURE BOOST PROTEIN BOOST COLOR BOOST
FAST-ACTION CARE TREATMENTS ACCORDING TO HAIR TYPE
More volume, body & life and better style-retention
Smoother, softer, shinier hair with touchable bouncy curls
Damaged hair is reversed to boast shinier, healthier, more manageable lengths
Vibrant color is renewed – and prolonged – while hair looks shinier and more vibrant
Damaged hair is shinier, happier, healthier and manageable once more, while chemical services look and feel smoother and last longer.
STEP 1 CLEANSE
STEP 2 BALANCE
STEP 3 TREAT
STEP 4 EXTRA’S
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Excessively dull, frizzy hair that lacks elasticity and feels rough or coarse in texture. Often hair is curly
Natural dry hair
= = = =
Wallchart_treatment_menu v8.indd 1 24-06-13 11:04
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Joico EssentialsShampoo & ConditionerValue Litre Duos
£19.97 each £34.95
RETAIL VALUE.
Limited stock... Ask for details
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K-PAKFOR DAMAGED HAIR
ultimate reconstruction; revive, rebuild & protect •featuring the Hair Protection System •
contains highest concentration of •Bio-Advanced Peptide Complex™
transforms look and feel of damaged hair •
into healthy hair over time 3175031751
3175231753
31754
volumizing and thickening •
featuring the Oat Protein Complex™ •
actually increasing the diameter of each hair •
thickens without adding weight •
intense moisturisation •
featuring the hydramarine Sea Complex™ •
leaves hair fluid, smooth and manageable •
preserves colour and repairs damage •
NEW FORMULAS sulfate-free •
featuring the multi spectrum •
Defense Complex™ •
protects the integrity of your hair colour •
reducing fading and tonal change •
MOISTURERECOVERY
FOR DRY, DEHYDRATED HAIR
COLORENDUREFOR NORMAL COLOR
TREATED HAIR
BODYLUXE
FOR FINE, LIMP HAIR
K-PAKCOLOR THERAPY
FOR DAMAGED HAIR
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APPLICATIONS
FUNDAMENTAL GUIDELINESPerform a preliminary patch test and step 1, 2 and 3 of the K-Pak Professional Rejuvenating System before any hair color service K-Pak Professional H.K.P should be misted on midshaft and ends before pulling color through midshaft and ends
First time application with Vero K-Pak Color Age Defy on previously color treated hair
Prior to using Vero K-Pak Color Age Defy for the first time it is key to start off with a thorough consultation and analysis/diagnose of your client’s hair
EXAMPLE: Desired end result: Soft cool red on a level 6
Diagnose:Natural level: 6Regrowth: 1,5cmGray percentage: 100%Color level lengths and ends: 6Shade reflection lengths and ends: Natural red Formula roots:½ 6NR+ with ½ 6NN+ and 20 Volume Veroxide (6%)
Formula lengths and ends (non porous):6NR+ with 20 Volume Veroxide (6%)
Formula lengths and ends (porous):½ 6NR+ with ½ CLR and 20 Volume Veroxide (6%)
Apply appropriate formula's to roots, lengths and ends and process for 45 minutes!
Retouch application with Vero K-Pak Color Age DefyAge Defy has superior longevity:
1. Mix enough product for full head application (roots + lengths and ends)2. Apply formula to regrowth (always with 20 Volume Veroxide (6%) –
time for 45 min3. To refresh lengths and ends, apply remaining color during last 5-10
minutes of the total processing time depending on the degree of fadage on lengths and ends. On porous lengths and ends we recommend to add clear to the remaining formula before pulling through. (Not necessary to add extra Veroxide)
AGE_DEFY_ResGuide_2013_v5.indd 705-04-13 13:47
APPLICATIONS
FUNDAMENTAL GUIDELINESPerform a preliminary patch test and step 1, 2 and 3 of the K-Pak Professional Rejuvenating System before any hair color service K-Pak Professional H.K.P should be misted on midshaft and ends before pulling color through midshaft and ends
First time application with Vero K-Pak Color Age Defy on previously color treated hair
Prior to using Vero K-Pak Color Age Defy for the first time it is key to start off with a thorough consultation and analysis/diagnose of your client’s hair
EXAMPLE: Desired end result: Soft cool red on a level 6
Diagnose:Natural level: 6Regrowth: 1,5cmGray percentage: 100%Color level lengths and ends: 6Shade reflection lengths and ends: Natural red Formula roots:½ 6NR+ with ½ 6NN+ and 20 Volume Veroxide (6%)
Formula lengths and ends (non porous):6NR+ with 20 Volume Veroxide (6%)
Formula lengths and ends (porous):½ 6NR+ with ½ CLR and 20 Volume Veroxide (6%)
Apply appropriate formula's to roots, lengths and ends and process for 45 minutes!
Retouch application with Vero K-Pak Color Age DefyAge Defy has superior longevity:
1. Mix enough product for full head application (roots + lengths and ends)2. Apply formula to regrowth (always with 20 Volume Veroxide (6%) –
time for 45 min3. To refresh lengths and ends, apply remaining color during last 5-10
minutes of the total processing time depending on the degree of fadage on lengths and ends. On porous lengths and ends we recommend to add clear to the remaining formula before pulling through. (Not necessary to add extra Veroxide)
AGE_DEFY_ResGuide_2013_v5.indd 7 05-04-13 13:47
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