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The graphic elements that are contained in the packaging FMCG refil pouch can be developed into an interesting graphic used on the cover for seat motors, with countless possibilities of design patterns that can be generated. Not only limited on motorbike seat cover but can also be applied to the bag, organizer, trash bin and so on. The role of graphic designer is to make modules from design on the packaging as a graphic element and arrange them so that will becomes an interesting composition.
Citation preview
MOTORCYCLE
SEAT COVER
jokijokM
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RC
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Motorcycle is an affordable vehicle for the Indonesian. The
total number of motorcycle in Indonesia capital, Jakarta, and
its satellite cities (Bogor, Depok, Tangerang, Bekasi) on
weekdays is more than 8,2 millions. According to a report,
in the last 4 years, the population of motorcycle in Jakarta
rose 300%. Most bikers, as the motorcycle rider called
themselves, are commuters, working for companies in
Jakarta from 8 am to 5 pm.
MOTORCYCLE
SEAT COVER
jokijok | 1 2 3 4 5 6
http://www.tempointeraktif.com/hg/jakarta/2010/09/08/brk,20100908-277274,id.htmlhttp://www.tempointeraktif.com/hg/jakarta/2010/09/08/brk,20100908-277274,id.html
In Jakarta, most of motorcycle parking areas are in open air.
This condition makes the vehicles susceptible for being heated
by the sun and wet by the rain. It is uncomfortable for the bikers
to ride their motorcycle when their seat are hot or wet.
In early studies, the motorcycle cover
material used the parachute fabrics with rubber
sewn on the edge. It will cover and fit the seat perfectly.
However, although it served the requirement of anti-wet
from the rain, the material will not protect the seat from
the heat of the sun.
To overcome the problem, some parking lots offer
the bikers card boards from waste paper or new
materials to protect the seat from the heat. It is
unfortunate that the material being used is made from
non-waterproof material, so it would be useless when
it rains.
Knowing the vast number of active motorcycle being
used everyday, the seat protector should be made
from material which environmentally responsible.
An anti-wet and anti-heat motorcycle
seat covers which is using
an environmentally responsible materials
are mandatory.
solution approached
preliminary studies
jokijok | 1 2 3 4 5 6
further studies
It is the pouches for FMCG (Fast Moving Consumer
Goods) like liquid soap, shampoo, liquid cloth
softener, liquid dishwasher soap, etc. refills which
were chosen. This kind of plastic is known as plastic
No. 7. It is appropriate for the function of protecting
the seats because it is waterproof and heat resistant.
To get people interested in and willing to use Jokijok,
there are some patterns are offered. These also would
be an exciting challenges for the graphic designers
to create compositions by using the
They would create vibrant
visual environment as useful seats cover.
packaging graphicsas visual elements.
Some communities have been attempts to cultivate
the packaging waste, namely by making recycled bag
or wallet by using plastic waste materials like XSProject
of Ann Wizer, a visual artist and environmental activist.
jokijok | 1 2 3 4 5 6
Knowing that there are many liquid refill containers
in use (and thrown away), and hard to be recycled,
so by using this kind of material
which has high level of difficulty for recycling process
and also contain hazardous materials if it comes in
contact with food or beverage.
of plastic waste in Jakarta, especially plastic No. 7
will help reduce the burden
jokijok | 1 2 3 4 5 6
sample of product module asdesign element
composition + raw material
MOTORCYCLESEAT COVER
sewn with rubberon the edge
There are a large number of motorcycles in Jakarta,
so there are many raw materials needed to fulfill the
demand of producing the Jokijok. By this, Jokijok
will serve the purpose of protecting the motorcycle seats from
the heat and wet, while cleaning up the environmentfrom the hard to recycle material.
The role of graphic designer here is to
and arrange them so that will becomes an interesting
composition to be applied on ‘jokijok motorcycle seat
covers’.
This activity can be developed by the graphic design
lecturers in an academic assignmnent (in a studio
class activities) as a material that can be arranged
into a composition. This could help students to
improve their sensitivity of the design principles which
involves elements of form and color.
make modulesfrom design on the packaging as a graphic element
graphic designer’s role
jokijok | 1 2 3 4 5 6
Here are some examples of square modules. It can
be arranged vertically, horizontally, rotated or shifted.
Varian of pattern can be numerous possibilities.
FMCG producers could encourage their workers
to use their own products while doing good for
the environment. The employees can give back
the empty container to their 'Koperasi Karyawan'
- a typical shop for employees wellfare - which
is to be used as raw material for the motorcycle
seat cover they would buy for cheaper price then.
There will be a continuous activity that
helps preserve the environment.
The next step then is to create a cooperation
model. The process could become a tangible
form of Corporate Social Responsibilities (CSR)
for
or
(Small Medium Enterprises) or foundation that
accommodates drop-out children to become
craftsmen’s. The production of Jokijok will open
more room for employment. Resulting work can
generate economic value and will
companies who produces these FMCGcan also have a partner such as fostering SME
help to sustain their lives.
JOKIJOK MOTORCYCLE SEAT COVERS:
“ A project which is designedto give benefit not onlyfor the user, but also for thecommunity who produce itand the environment. “
further development
jokijok | 1 2 3 4 5 6
jokijokM
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MOTORCYCLE
SEAT COVER
Iwul Gumulya
Better Jakarta Project, 2011DKV BINUS University with DoGoodIndonesia #1