Jordan Outdoor BrandBook 2007

8/14/2019 Jordan Outdoor BrandBook 2007

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In 1986 we introduced our rst camoufage pattern, and rom day one we did everything possible to

support that pattern, our brand, and the partners we worked with to reach the end consumer. Today,

we do the same things only or more patterns, more brands, and many more partners. Over 1,000

manuacturers produce more than 10,000 products utilizing our camoufage patterns. Thousands

o retailers sell these products to millions o consumers. Let us work to build your brand with ours.

Connecting our partners to the outdoor market...

this is our primary goal. Bill Jordan, President


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]

The oundation o this bridge is our eective, trusted camoufage patterns, as well as an anity to the Realtree

and Advantage brands themselves. Our patterns not only allow the outdoor enthusiasts who wear them to be

more eective in the woods, they also allow them to show their love o the outdoors in their everyday lives.

Bridging the gap between our partners and consumers.

WELCOME


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Our sta has been integral in the development o numerous industry

advances, including the application o camoufage on rubber, metal,

plastic and leather. We lead the industry in the lm dipping o

hard goods. Our proprietary High Denition printing process

creates the most eective, appealing camo patterns available.

We can make your product stand out with camo. ]

INNOVATIONS


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From let to right: David Blanton, Bill Jordan andMichael Waddell


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DVDs

Its a simple act that our DVDs are viewed by more people than any others. Our deer, turkey, elk, youth, waterowl, and

comedy DVDs lead their respective categories and collectively reach a huge, loyal audience that we can deliver to you.

We have a loyal ollowing. You need to meet them. ]


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Our branding and camoufage eectiveness ads reach essentially every outdoorsman who reads. The main message...

Family, Friends and the Outdoors. Let us connect your company with this message.

New AdvantageMAX-1 HD

camouflage sets a higher standard for

versatility and effectiveness in open

terrain.Its perfectfor mesquite,rock,

cactus truly every habitatTexas has

tooffer. Putsimply, this pattern meets

thedemands of themost challenging

seasons and conditions. Advantage

MAX-1HD...HuntWideOpen!

Its not just any territory. Its your

territory. But cover doesnt exactly

grow on trees there, so not just

any camo will do. Thats why we

designed Advantage MAX-4 HD.

It melts into grasslands, marshes,

croplands, river bottoms and other

open terrain. Some of the best

hunting territory out there is open

for the taking. Stake your claim to

it with Advantage MAX-4 HD.

One things for sure. When you wear new REALTREE ap , youll be confi-dent. Its neutral, open, contrasty and realistic all the things necessary to

make a camo pattern versatile and effective. Perfecting our already

advanced High Definition imaging process, apoffers hunters alighter, more open, neutral-toned alternative with around-the-clock

concealment, a universal color palette and unmatched depth and

detail. New Realtree ap. It means All-Purpose. Were certainyoull agree that it lives up to its name.

FOR MORE INFO ABOUT BILL JORDANS REALTREE AP VISIT US @ WWW. REALTREE .COM

Lightenup.

2007Jordan Outdoor Enterprises,Ltd.720


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REALTREE.COM

Over 350,000 people visit our on-line community each month. They come or inormation and entertainment,

which is all we oer. You can connect with your customer at Realtree.com.

Yes, outdoorsmen can be ound on-line. ]


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TM


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Weve been a NASCAR sponsor or over 10 years. Team Realtree was the primary sponsor o Dave Marcis until his

retirement, the associate sponsor o Dale Earnhardt, and now sponsors o Kevin Harvick and Richard Childress

Racing. And our souvenir rig can always be ound trackside eaturing products rom NASCARs top drivers.

What hunters do when theyre not hunting. ]

NASCAR


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From design to deer stand, the goal or our patterns is eectiveness. We reinorce this with all o our promotions. Even

when hunters hit the stores, they see our recognizable images and slogans one last time right at the critical moment

when they make their buying decision. Thats why eight out o ten hunters have Realtree in their closet.

Our camo patterns perorm as well on the shelves as they do in the feld.[

RETAIL


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Realtree works closely with each o these groups to ensure the uture o wildlie and its habitat, as well as our

hunting heritage. We invite you to join us.

Simply a must.

CONSERVATION

]


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Weve built our reputation on working well with others. Let us know how we can help you.

Youre in good company. ]

PARTNERSHIPS


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T


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CAMO GUIDE

Realtree AP is neutral, open, contrasty and ultra-realistic. Its

light, natural color palette sets a new standard in camouflage

design, offering both around-the-clock concealment and coast-

to-coast effectiveness.

Like AP, Realtree APG is light, open, neutral-toned and contrasty.

And with the addition of olive green accents, APG is specifically

designed for early fall and spring, giving hunters true season

and region versatility.


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Advantage MAX-4 HD dominates the waterfowl market but has

also found favor with many other types of hunters. The pattern

combines cattails, millet, corn stalks, sunflowers, oak and maple

leaves, cedar and oak limbs and a variety of other plant life.

Advantage MAX-1 HD allows open-terrain hunters to melt

into their surroundings ... to become 1 with the landscape.

The pattern has a decidedly Western flair but is versatile

enough to work in open settings across the country.


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JORDAN OUTDOOR ENTERPRISES, LTD.

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Jordan Outdoor BrandBook 2007