Jose MedinaChristopher DeBoseErick Ordonez

Innovation Strategy• Innovation Strategy

oPlay-to-Win • Technology• Creative Talent

Implementation• Strong Leadership oEd Catmull

• Quality StrategyoProactive

• Creative Individuals o Ideas

• Creative EnvironmentoCreativity

Capabilities• Resources

o TechnologyoCreative

TeamoDisney

• ProcessesoDevelop-mentoPre-ProductionoProductionoPost-

Production

• ValuesoMotivated

PersonneloCollab-orationoMutual

Respect and Trust

o Long-Term Thinking

What role do Pixar’s leaders(senior executives)play in Innovation•Corporate goals, guide the process, communication, creative teams, welcome change, work environment of openness, and insure diversity.

Does Pixar believe there is a relationship between its performance and its ability to be innovate

•Mission, vision, strategy, and goal objectives

Why would innovation be important to Pixar’s growth and competiveness as an animation

company

•Technologies, and information technologies

Who are the top competitors with the industry

•Top competitors