Journalism 285Mondays and Wednesdays

8:10 a.m. - 11 a.m., Room 26-207

Journalism 285Mondays and Wednesdays

8:10 a.m. - 11 a.m., Room 26-207

Course Info:

http://cpj285.wordpress.com

Dave SchermerLecturer

Course Info:

http://cpj285.wordpress.com

Dave SchermerLecturer

Quiz

• 4 multiple choice questions based on readings

• You can take it between 8:00 and 8:16 a.m.

• To begin, log in to Blackboard, click “Assignments,” then click on the quiz.

News as a Conversation

Social Media and Digital Journalism

“The People Formerly Known as the Audience”

WHAT THEY CONTRIBUTE• Comments on articles/posts• Social Media– Twitter– Facebook

• “User Generated Content”– Photos and Videos– Reviews– Calendar items

Benefits• Immediate feedback• Tips, follow ups, sources• Correct errors, accountability• Marketing, audience building• Transparency

Transparency“Transparency is the new objectivity.”

Building Sources

1-10-100 RuleBradley Horowitz, Yahoo

• 1% of users create content• 10% synthesize it (share/react)• 100% benefit from it

The Down Side of CommentsTrolls and Flame Wars

“ITS IDIOTS LIKE YOU THAT NEED TO BE SHOT. HELL IS WAITING FOR YOU AND BELEIVE ME THEY WILL PUT YOU ON A 1ST CLASS TICKET B*ITCH!!”

Comments

• Moderated or not• Anonymous or not• Liability is with author not site• Site is not legally require to remove

defamatory comments

Social Media GuidelinesAmerican Society of News Editors

1. Traditional ethics rules still apply online. 2. Assume everything you write online will

become public. 3. Use social media to engage with

readers, but professionally. 4. Break news on your website, not on

Twitter. 5. Beware of perceptions when you friend,

like, retweet, etc.

Social Media GuidelinesAmerican Society of News Editors

6. Independently authenticate anything found on a social networking site.

7. Always identify yourself as a journalist. 8. Social networks are tools not toys. 9. Be transparent and admit when you’re

wrong online. 10. Keep internal deliberations confidential.

Ethical Dilemmas

• Should you express your opinions in social media?

• Should your employer be allowed to tell you what not to say on your personal accounts?

• How careful should you be on your personal accounts?

• Should you “friend” sources?

Facebook• 800 million users• More than 50% log on each day• 350 million access it via mobile• Average friends: 130• facebook.com/journalists

Examples

• KSBY• Your Boston• Rockville Central• Jason DeRusha

Profiles vs. PagesPROFILE• Your personal Facebook page• Only friends can see itPAGE• A professional “fan” page• Anyone can “like” it• “Likes” don’t require approval• Creating a Page

Facebook Subscriptions

• Work with your regular Profile• Anyone can “subscribe” with no

approval required• They will only see updates you mark

“public”• Example

Maximize Facebook Feedback • Ask a question: +64%• Call to take a closer look: +37%• Personal reflections or behind-the-

scenes posts: +25%• Post photos: +50%• Use link thumbnails: +65%

Facebook Journalist PanelSXSW in Austin

VIDEO (25 min.)

Take Notes for Discussion: What did you find most interesting or surprising?

Storify

• Social media curation• Example: Joe Frazier• Demo: using Storify

LAB: Storify StoryCreate a Storify that includes:• Headline and description• Text intro to each of the below– 5 tweets– 5 Facebook status updates– 3 photos– 1 video

Post it to your blogShow me (then OK to delete from blog)

HomeworkCome up with 3 questions for Monday’s guest:

Nancy ChenKSBY-TV Multimedia Journalist

Reminders

• Assignment 5: SEO, due next class• Readings