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8/14/2019 Journalist of Color Survey Cross-Tabs
1/36
Journalists of Color Survey
Cross-Tabs Report
Question 4
4. Which statement best reflects your views about the media's use of experts of color and analysts of color in commenting
on the 2008 presidential campaign and election?
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/Producer
Designer/Copy Editor
Reporter/Photographer
Freelancer Other
552 143 30 150 95 134
Experts of color andanalysts of color were agood representation ofthe diversity in today'smultiracial society
69 17 2 25 6 19
12.50% 11.90% 6.70% 16.70% 6.30% 14.20%
Mainstream mediashould expand its poolof experts of color andanalysts of color tobetter represent thediversity of opinions ina multiracial society
475 123 28 124 87 113
86.10% 86.00% 93.30% 82.70% 91.60% 84.30%
Dont know8 3 0 1 2 2
1.40% 2.10% 0.00% 0.70% 2.10% 1.50%
4. Which statement best reflects your views about the media's use of experts of color and analysts of color in commentingon the 2008 presidential campaign and election?
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper/ Magazine
(notinternet)
Internet Other
552 96 33 25 241 44 113
Experts of color andanalysts of color were agood representation of thediversity in today'smultiracial society
69 16 6 5 28 2 12
12.50% 16.70% 18.20% 20.00% 11.60% 4.50% 10.60%
Mainstream media shouldexpand its pool of experts ofcolor and analysts ofcolor to better represent thediversity of opinions in amultiracial society
475 76 26 20 211 41 101
86.10% 79.20% 78.80% 80.00% 87.60% 93.20% 89.40%
Dont know8 4 1 0 2 1 0
1.40% 4.20% 3.00% 0.00% 0.80% 2.30% 0.00%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
Cross-Tabs Report (Demographic Columns) Page 1
8/14/2019 Journalist of Color Survey Cross-Tabs
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4. Which statement best reflects your views about the media's use of experts of color and analysts of color in commentingon the 2008 presidential campaign and election?
Total*
23. How many years have you been a journalist?
Fewer than 5years
6 to 10 years11 to 15years
16 yearsor more
552 177 110 59 206
Experts of color and analysts of color were agood representation of the diversity in today'smultiracial society
69 28 16 8 17
12.50% 15.80% 14.50% 13.60% 8.30%
Mainstream media should expand its pool ofexperts of color and analysts of color to betterrepresent the diversity of opinions in amultiracial society
475 143 94 51 187
86.10% 80.80% 85.50% 86.40% 90.80%
Dont know8 6 0 0 2
1.40% 3.40% 0.00% 0.00% 1.00%
4. Which statement best reflects your views about the media's use of experts of color and analysts of color in commentingon the 2008 presidential campaign and election?
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
Experts of color andanalysts of color werea good representationof the diversity intoday's multiracialsociety
69 32 6 5 21 3 2
12.50% 13.30% 9.80% 15.60% 13.10% 7.50% 10.50%
Mainstream mediashould expand its poolof experts of color andanalysts of color tobetter represent thediversity of opinions ina multiracial society
475 206 53 26 138 36 16
86.10% 85.80% 86.90% 81.30% 86.30% 90.00% 84.20%
Dont know
8 2 2 1 1 1 1
1.40% 0.80% 3.30% 3.10% 0.60% 2.50% 5.30%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
Cross-Tabs Report (Demographic Columns) Page 2
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Question 5
5. Do you think mainstream media adequately cover stories about race relations in a multiracial society?
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/Producer
Designer/CopyEditor
Reporter/Photographer
Freelancer Other
552 143 30 150 95 134
Yes46 8 1 20 9 8
8.30% 5.60% 3.30% 13.30% 9.50% 6.00%
No506 135 29 130 86 126
91.70% 94.40% 96.70% 86.70% 90.50% 94.00%
5. Do you think mainstream media adequately cover stories about race relations in a multiracial society?
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper /
Magazine (notinternet)
Internet Other
552 96 33 25 241 44 113
Yes46 13 5 0 20 2 6
8.30% 13.50% 15.20% 0.00% 8.30% 4.50% 5.30%
No506 83 28 25 221 42 107
91.70% 86.50% 84.80% 100.00% 91.70% 95.50% 94.70%
5. Do you think mainstream media adequately cover stories about race relations in a multiracial society?
Total*
23. How many years have you been a journalist?
Fewer than 5years
6 to 10 years 11 to 15 years16 years or
more
552 177 110 59 206
Yes46 20 12 4 10
8.30% 11.30% 10.90% 6.80% 4.90%
No506 157 98 55 196
91.70% 88.70% 89.10% 93.20% 95.10%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
Cross-Tabs Report (Demographic Columns) Page 3
8/14/2019 Journalist of Color Survey Cross-Tabs
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5. Do you think mainstream media adequately cover stories about race relations in a multiracial society?
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/Pacific Islander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
Yes46 17 7 2 15 2 3
8.30% 7.10% 11.50% 6.30% 9.40% 5.00% 15.80%
No506 223 54 30 145 38 16
91.70% 92.90% 88.50% 93.80% 90.60% 95.00% 84.20%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
Cross-Tabs Report (Demographic Columns) Page 4
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Question 6
6. If you answered no to question 5, which of the following responses best describes why you think mainstream mediadoes not cover more stories about race relations in a multiracial society?
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/Producer
Designer/Copy Editor
Reporter/Photographer
Freelancer Other
506 135 29 130 86 126
Lackof understanding byeditors/producers
169 36 12 47 33 4133.40
% 26.70% 41.40% 36.20% 38.40% 32.50%
Too little diversity innewsrooms
226 68 12 66 30 5044.70
% 50.40% 41.40% 50.80% 34.90% 39.70%
Corporate control ofmedia
83 21 3 10 18 3116.40
% 15.60% 10.30% 7.70% 20.90% 24.60%
Lack of readerinterest
11 4 1 4 0 2
2.20% 3.00% 3.40% 3.10% 0.00% 1.60%
Other17 6 1 3 5 2
3.40% 4.40% 3.40% 2.30% 5.80% 1.60%
6. If you answered no to question 5, which of the following responses best describes why you think mainstream media doesnot cover more stories about race relations in a multiracial society?
Total*
22. Type of media:
Network
television
Cable
television
Radio
PrintNewspaper /
Magazine(not internet)
Internet Other
506 83 28 25 221 42 107
Lackof understandingbyeditors/producers
169 27 7 10 70 13 42
33.40% 32.50% 25.00% 40.00% 31.70% 31.00% 39.30%
Too little diversityin newsrooms
226 40 12 12 108 16 3844.70
% 48.20% 42.90% 48.00% 48.90% 38.10% 35.50%
Corporate controlof media
83 13 6 3 31 10 2016.40
% 15.70% 21.40% 12.00% 14.00% 23.80% 18.70%
Lack of readerinterest
11 1 1 0 5 1 3
2.20% 1.20% 3.60% 0.00% 2.30% 2.40% 2.80%
Other17 2 2 0 7 2 4
3.40% 2.40% 7.10% 0.00% 3.20% 4.80% 3.70%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
Cross-Tabs Report (Demographic Columns) Page 5
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6. If you answered no to question 5, which of the following responses best describes why you think mainstream media doesnot cover more stories about race relations in a multiracial society?
Total*
23. How many years have you been a journalist?
Fewer than 5years
6 to 10 years11 to 15years
16 years ormore
506 157 98 55 196
Lack of understanding by editors/producers169 50 32 22 65
33.40% 31.80% 32.70% 40.00% 33.20%
Too little diversity in newsrooms226 59 41 23 103
44.70% 37.60% 41.80% 41.80% 52.60%
Corporate control of media83 40 18 8 17
16.40% 25.50% 18.40% 14.50% 8.70%
Lack of reader interest11 4 3 1 3
2.20% 2.50% 3.10% 1.80% 1.50%
Other17 4 4 1 8
3.40% 2.50% 4.10% 1.80% 4.10%
6. If you answered no to question 5, which of the following responses best describes why you think mainstream media doesnot cover more stories about race relations in a multiracial society?
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
506 223 54 30 145 38 16
Lackof understanding byeditors/producers
169 68 20 8 49 15 933.40
% 30.50% 37.00% 26.70% 33.80% 39.50% 56.30%
Too little diversity innewsrooms
226 98 26 10 72 16 444.70
% 43.90% 48.10% 33.30% 49.70% 42.10% 25.00%
Corporate control of
media
83 43 6 8 18 7 1
16.40% 19.30% 11.10% 26.70% 12.40% 18.40% 6.30%
Lack of readerinterest
11 5 1 1 3 0 12.20
% 2.20% 1.90% 3.30% 2.10% 0.00% 6.30%
Other17 9 1 3 3 0 1
3.40% 4.00% 1.90% 10.00% 2.10% 0.00% 6.30%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
Cross-Tabs Report (Demographic Columns) Page 6
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Question 7
7. How did independent bloggers and independent Web sites affect the coverage of race in the 2008 election?
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/Producer
Designer/CopyEditor
Reporter/Photographer
Freelancer Other
552 143 30 150 95 134
Improved it280 72 15 64 58 71
50.70% 50.30% 50.00% 42.70% 61.10% 53.00%
Had no impact50 14 3 19 5 9
9.10% 9.80% 10.00% 12.70% 5.30% 6.70%
Made it worse79 26 4 24 11 14
14.30% 18.20% 13.30% 16.00% 11.60% 10.40%
Dont know 143 31 8 43 21 4025.90% 21.70% 26.70% 28.70% 22.10% 29.90%
7. How did independent bloggers and independent Web sites affect the coverage of race in the 2008 election?
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper /
Magazine(not internet)
Internet Other
552 96 33 25 241 44 113
Improved it280 45 19 16 117 32 51
50.70% 46.90% 57.60% 64.00% 48.50% 72.70% 45.10%
Had noimpact
50 11 0 2 21 3 13
9.10% 11.50% 0.00% 8.00% 8.70% 6.80% 11.50%
Made it worse79 13 7 3 42 3 11
14.30% 13.50% 21.20% 12.00% 17.40% 6.80% 9.70%
Dont know143 27 7 4 61 6 38
25.90% 28.10% 21.20% 16.00% 25.30% 13.60% 33.60%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
Cross-Tabs Report (Demographic Columns) Page 7
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7. How did independent bloggers and independent Web sites affect the coverage of race in the 2008 election?
Total*
23. How many years have you been a journalist?
Fewer than 5years
6 to 10 years 11 to 15 years 16 years or more
552 177 110 59 206
Improved it280 91 68 37 84
50.70% 51.40% 61.80% 62.70% 40.80%
Had no impact50 14 6 6 24
9.10% 7.90% 5.50% 10.20% 11.70%
Made it worse79 21 12 7 39
14.30% 11.90% 10.90% 11.90% 18.90%
Dont know143 51 24 9 59
25.90% 28.80% 21.80% 15.30% 28.60%
7. How did independent bloggers and independent Web sites affect the coverage of race in the 2008 election?
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
Improved it
280 137 29 11 67 26 10
50.70% 57.10% 47.50% 34.40% 41.90% 65.00% 52.60%
Had no impact50 16 6 2 23 3 0
9.10% 6.70% 9.80% 6.30% 14.40% 7.50% 0.00%
Made it worse79 36 13 9 15 4 2
14.30% 15.00% 21.30% 28.10% 9.40% 10.00% 10.50%
Dont know143 51 13 10 55 7 7
25.90% 21.30% 21.30% 31.30% 34.40% 17.50% 36.80%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
Cross-Tabs Report (Demographic Columns) Page 8
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Question 10
10. At the news organization where you worked during the 2008 presidential campaign, please indicate the level ofmanagement's responsiveness to the following:
Your story ideas on racial issues in the campaign
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/Producer
Designer/CopyEditor
Reporter/Photographer
Freelancer Other
552 143 30 150 95 134
1 86 36 3 23 10 14VeryResponsive
15.60% 25.20% 10.00% 15.30% 10.50% 10.40%
2 134 39 7 53 18 17SomewhatResponsive
24.30% 27.30% 23.30% 35.30% 18.90% 12.70%
3 61 14 2 27 12 6NotResponsiveat All
11.10% 9.80% 6.70% 18.00% 12.60% 4.50%
4 271 54 18 47 55 97
N/A49.10
% 37.80% 60.00% 31.30% 57.90% 72.40%
10. At the news organization where you worked during the 2008 presidential campaign, please indicate the level ofmanagement's responsiveness to the following:
Your constructive criticism pertaining to coverage of racial issues in the campaign
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/Producer
Designer/CopyEditor
Reporter/Photographer
Freelancer Other
552 143 30 150 95 134
1 72 33 3 16 8 12
Very Responsive 13.00% 23.10% 10.00% 10.70% 8.40% 9.00%
2 123 42 6 42 18 15SomewhatResponsive 22.30% 29.40% 20.00% 28.00% 18.90% 11.20%
3 77 17 4 33 15 8
Not Responsive at All 13.90% 11.90% 13.30% 22.00% 15.80% 6.00%
4 280 51 17 59 54 99
N/A 50.70% 35.70% 56.70% 39.30% 56.80% 73.90%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
Cross-Tabs Report (Demographic Columns) Page 9
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10. At the news organization where you worked during the 2008 presidential campaign, please indicate the level ofmanagement's responsiveness to the following:
Your story ideas on racial issues in the campaign
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper/Magazine
(notinternet)
Internet Other
552 96 33 25 241 44 113
1 86 12 6 10 44 8 6
Very Responsive 15.60% 12.50% 18.20% 40.00% 18.30% 18.20% 5.30%
2 134 34 8 7 67 5 13
Somewhat Responsive 24.30% 35.40% 24.20% 28.00% 27.80% 11.40% 11.50%
3 61 15 5 1 25 7 8
Not Responsive at All 11.10% 15.60% 15.20% 4.00% 10.40% 15.90% 7.10%
4 271 35 14 7 105 24 86
N/A 49.10% 36.50% 42.40% 28.00% 43.60% 54.50% 76.10%
10. At the news organization where you worked during the 2008 presidential campaign, please indicate the level ofmanagement's responsiveness to the following:
Your constructive criticism pertaining to coverage of racial issues in the campaign
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper/ Magazine
(notinternet)
Internet Other
552 96 33 25 241 44 113
1 72 9 4 8 36 8 7
Very Responsive 13.00% 9.40% 12.10% 32.00% 14.90% 18.20% 6.20%
2 123 34 7 8 57 6 11
Somewhat Responsive 22.30% 35.40% 21.20% 32.00% 23.70% 13.60% 9.70%
3 77 19 8 1 35 5 9
Not Responsive at All13.90% 19.80% 24.20% 4.00% 14.50% 11.40% 8.00%
4 280 34 14 8 113 25 86
N/A 50.70% 35.40% 42.40% 32.00% 46.90% 56.80% 76.10%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
Cross-Tabs Report (Demographic Columns) Page 10
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10. At the news organization where you worked during the 2008 presidential campaign, please indicate the level ofmanagement's responsiveness to the following:
Your story ideas on racial issues in the campaign
Total*
23. How many years have you been a journalist?
Fewer than 5years
6 to 10 years 11 to 15 years 16 years or more
552 177 110 59 206
1 86 22 18 10 36
Very Responsive 15.60% 12.40% 16.40% 16.90% 17.50%
2 134 41 25 17 51
Somewhat Responsive 24.30% 23.20% 22.70% 28.80% 24.80%
3 61 16 13 9 23
Not Responsive at All 11.10% 9.00% 11.80% 15.30% 11.20%
4 271 98 54 23 96
N/A 49.10% 55.40% 49.10% 39.00% 46.60%
10. At the news organization where you worked during the 2008 presidential campaign, please indicate the level ofmanagement's responsiveness to the following:
Your constructive criticism pertaining to coverage of racial issues in the campaign
Total*
23. How many years have you been a journalist?
Fewer than 5
years 6 to 10 years 11 to 15 years 16 years or more
552 177 110 59 206
1 72 20 17 8 27
Very Responsive 13.00% 11.30% 15.50% 13.60% 13.10%
2 123 33 28 14 48
Somewhat Responsive 22.30% 18.60% 25.50% 23.70% 23.30%
3 77 19 15 13 30
Not Responsive at All 13.90% 10.70% 13.60% 22.00% 14.60%
4 280 105 50 24 101
N/A 50.70% 59.30% 45.50% 40.70% 49.00%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
Cross-Tabs Report (Demographic Columns) Page 11
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10. At the news organization where you worked during the 2008 presidential campaign, please indicate the level ofmanagement's responsiveness to the following:
Your story ideas on racial issues in the campaign
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
1 86 42 4 6 24 10 0
Very Responsive15.60
% 17.50% 6.60% 18.80% 15.00% 25.00% 0.00%
2 134 52 11 5 44 14 8SomewhatResponsive
24.30% 21.70% 18.00% 15.60% 27.50% 35.00% 42.10%
3 61 30 5 1 17 7 1Not Responsive at All
11.10% 12.50% 8.20% 3.10% 10.60% 17.50% 5.30%
4 271 116 41 20 75 9 10
N/A49.10
% 48.30% 67.20% 62.50% 46.90% 22.50% 52.60%
10. At the news organization where you worked during the 2008 presidential campaign, please indicate the level ofmanagement's responsiveness to the following:
Your constructive criticism pertaining to coverage of racial issues in the campaign
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
1 72 37 3 6 18 8 0
Very Responsive 13.00% 15.40% 4.90% 18.80% 11.30% 20.00% 0.00%
2 123 49 9 4 41 15 5SomewhatResponsive 22.30% 20.40% 14.80% 12.50% 25.60% 37.50% 26.30%
3 77 35 8 1 23 8 2Not Responsive at All 13.90% 14.60% 13.10% 3.10% 14.40% 20.00% 10.50%
4 280 119 41 21 78 9 12
N/A 50.70% 49.60% 67.20% 65.60% 48.80% 22.50% 63.20%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
Cross-Tabs Report (Demographic Columns) Page 12
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Question 11
11. At the news organization where you worked during the 2008 presidential campaign, which statement best describes theproducers'/editors' knowledge of the minority group they were covering?
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/Producer
Designer/Copy Editor
Reporter/Photographer
Freelancer Other
552 143 30 150 95 134
Very knowledgeable75 32 3 10 14 16
13.60% 22.40% 10.00% 6.70% 14.70% 11.90%
Somewhat knowledgeableand sought furtherunderstanding
219 56 14 60 34 5539.70
% 39.20% 46.70% 40.00% 35.80% 41.00%
Somewhat knowledgeableand did not seek furtherunderstanding
154 38 6 45 29 3627.90
% 26.60% 20.00% 30.00% 30.50% 26.90%
Not at all knowledgeable 104 17 7 35 18 2718.80% 11.90% 23.30% 23.30% 18.90% 20.10%
11. At the news organization where you worked during the 2008 presidential campaign, which statement best describes theproducers'/editors' knowledge of the minority group they were covering?
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper /
Magazine(not
internet)
Internet Other
552 96 33 25 241 44 113
Very knowledgeable75 8 6 4 30 10 17
13.60% 8.30% 18.20% 16.00% 12.40% 22.70% 15.00%
Somewhatknowledgeable andsought furtherunderstanding
219 40 12 13 108 15 31
39.70% 41.70% 36.40% 52.00% 44.80% 34.10% 27.40%
Somewhatknowledgeable anddid not seek furtherunderstanding
154 32 8 3 64 10 37
27.90% 33.30% 24.20% 12.00% 26.60% 22.70% 32.70%
Not at allknowledgeable
104 16 7 5 39 9 2818.80
% 16.70% 21.20% 20.00% 16.20% 20.50% 24.80%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
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11. At the news organization where you worked during the 2008 presidential campaign, which statement best describes theproducers'/editors' knowledge of the minority group they were covering?
Total*
23. How many years have you been a journalist?
Fewer than 5years
6 to 10 years11 to 15years
16 years ormore
552 177 110 59 206
Very knowledgeable75 25 22 5 23
13.60% 14.10% 20.00% 8.50% 11.20%
Somewhat knowledgeable and sought furtherunderstanding
219 74 42 27 76
39.70% 41.80% 38.20% 45.80% 36.90%
Somewhat knowledgeable and did not seekfurther understanding
154 40 27 15 72
27.90% 22.60% 24.50% 25.40% 35.00%
Not at all knowledgeable104 38 19 12 35
18.80% 21.50% 17.30% 20.30% 17.00%
11. At the news organization where you worked during the 2008 presidential campaign, which statement best describes theproducers'/editors' knowledge of the minority group they were covering?
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
Very knowledgeable75 31 8 8 20 6 2
13.60% 12.90% 13.10% 25.00% 12.50% 15.00% 10.50%
Somewhat knowledgeable andsought further understanding
219 84 22 16 67 22 839.70
% 35.00% 36.10% 50.00% 41.90% 55.00% 42.10%
Somewhat knowledgeable anddid not seek further
understanding
154 80 17 6 39 7 527.90
% 33.30% 27.90% 18.80% 24.40% 17.50% 26.30%
Not at all knowledgeable104 45 14 2 34 5 4
18.80% 18.80% 23.00% 6.30% 21.30% 12.50% 21.10%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
Cross-Tabs Report (Demographic Columns) Page 14
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Question 13
13. Please indicate your views about how coverage of race, as well as opportunities for journalists of color, will be affectedfollowing the 2008 election.
Racial and cultural issues are more likely to be covered
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/Producer
Designer/CopyEditor
Reporter/Photographer
Freelancer Other
552 143 30 150 95 134
1 105 24 5 31 20 25StronglyAgree
19.00% 16.80% 16.70% 20.70% 21.10% 18.70%
2 342 87 19 89 58 89SomewhatAgree
62.00% 60.80% 63.30% 59.30% 61.10% 66.40%
3 90 27 5 26 15 17SomewhatDisagree
16.30% 18.90% 16.70% 17.30% 15.80% 12.70%
4 15 5 1 4 2 3StronglyDisagree 2.70% 3.50% 3.30% 2.70% 2.10% 2.20%
13. Please indicate your views about how coverage of race, as well as opportunities for journalists of color, will be affectedfollowing the 2008 election.
People of color will get more senior positions in newsrooms
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/Producer
Designer/CopyEditor
Reporter/Photographer
Freelancer Other
552 143 30 150 95 134
1 26 7 1 11 2 5StronglyAgree 4.70% 4.90% 3.30% 7.30% 2.10% 3.70%
2 157 37 8 24 37 51SomewhatAgree
28.40% 25.90% 26.70% 16.00% 38.90% 38.10%
3 244 63 12 67 42 60SomewhatDisagree
44.20% 44.10% 40.00% 44.70% 44.20% 44.80%
4 125 36 9 48 14 18StronglyDisagree
22.60% 25.20% 30.00% 32.00% 14.70% 13.40%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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13. Please indicate your views about how coverage of race, as well as opportunities for journalists of color, will be affectedfollowing the 2008 election.
People of color will get more senior positions in newsrooms
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper /
Magazine(not
internet)
Internet Other
552 96 33 25 241 44 113
1 26 5 3 2 12 0 4
Strongly Agree4.70
% 5.20% 9.10% 8.00% 5.00% 0.00% 3.50%
2 157 23 10 7 57 12 48
Somewhat Agree28.40
% 24.00% 30.30% 28.00% 23.70% 27.30% 42.50%
3 244 52 14 11 98 26 43
Somewhat Disagree44.20
% 54.20% 42.40% 44.00% 40.70% 59.10% 38.10%
4 125 16 6 5 74 6 18
Strongly Disagree22.60
% 16.70% 18.20% 20.00% 30.70% 13.60% 15.90%
13. Please indicate your views about how coverage of race, as well as opportunities for journalists of color, will be affectedfollowing the 2008 election.People of color will cover more high-profile stories
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper /
Magazine(not
internet)
Internet Other
552 96 33 25 241 44 113
1 42 7 3 3 16 4 9
Strongly Agree7.60
% 7.30% 9.10% 12.00% 6.60% 9.10% 8.00%
2 252 37 12 13 105 22 63
Somewhat Agree 45.70% 38.50% 36.40% 52.00% 43.60% 50.00% 55.80%
3 194 43 14 7 86 13 31
Somewhat Disagree35.10
% 44.80% 42.40% 28.00% 35.70% 29.50% 27.40%
4 64 9 4 2 34 5 10
Strongly Disagree11.60
% 9.40% 12.10% 8.00% 14.10% 11.40% 8.80%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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13. Please indicate your views about how coverage of race, as well as opportunities for journalists of color, will be affectedfollowing the 2008 election.
Racial and cultural issues are more likely to be covered
Total*
23. How many years have you been a journalist?
Fewer than 5years
6 to 10 years 11 to 15 years 16 years or more
552 177 110 59 206
1 105 34 31 8 32
Strongly Agree 19.00% 19.20% 28.20% 13.60% 15.50%
2 342 113 63 38 128
Somewhat Agree 62.00% 63.80% 57.30% 64.40% 62.10%
3 90 27 13 13 37
Somewhat Disagree 16.30% 15.30% 11.80% 22.00% 18.00%4 15 3 3 0 9
Strongly Disagree 2.70% 1.70% 2.70% 0.00% 4.40%
13. Please indicate your views about how coverage of race, as well as opportunities for journalists of color, will be affectedfollowing the 2008 election.
People of color will get more senior positions in newsrooms
Total*
23. How many years have you been a journalist?
Fewer than 5years
6 to 10 years 11 to 15 years 16 years or more
552 177 110 59 206
1 26 10 9 1 6
Strongly Agree 4.70% 5.60% 8.20% 1.70% 2.90%
2 157 56 34 14 53
Somewhat Agree 28.40% 31.60% 30.90% 23.70% 25.70%
3 244 82 44 31 87
Somewhat Disagree 44.20% 46.30% 40.00% 52.50% 42.20%
4125 29 23 13 60
Strongly Disagree 22.60% 16.40% 20.90% 22.00% 29.10%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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13. Please indicate your views about how coverage of race, as well as opportunities for journalists of color, will be affectedfollowing the 2008 election.
People of color will cover more high-profile stories
Total*
23. How many years have you been a journalist?
Fewer than 5years
6 to 10 years 11 to 15 years 16 years or more
552 177 110 59 206
1 42 19 10 4 9
Strongly Agree 7.60% 10.70% 9.10% 6.80% 4.40%
2 252 83 54 24 91
Somewhat Agree 45.70% 46.90% 49.10% 40.70% 44.20%
3 194 66 36 18 74
Somewhat Disagree 35.10% 37.30% 32.70% 30.50% 35.90%4 64 9 10 13 32
Strongly Disagree 11.60% 5.10% 9.10% 22.00% 15.50%
13. Please indicate your views about how coverage of race, as well as opportunities for journalists of color, will be affected followingthe 2008 election.
Racial and cultural issues are more likely to be covered
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
1 105 44 8 9 34 6 4
Strongly Agree 19.00% 18.30% 13.10% 28.10% 21.30% 15.00% 21.10%
2 342 146 41 21 99 25 10
Somewhat Agree 62.00% 60.80% 67.20% 65.60% 61.90% 62.50% 52.60%
3 90 44 9 2 22 8 5
Somewhat Disagree 16.30% 18.30% 14.80% 6.30% 13.80% 20.00% 26.30%
415 6 3 0 5 1 0
Strongly Disagree 2.70% 2.50% 4.90% 0.00% 3.10% 2.50% 0.00%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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13. Please indicate your views about how coverage of race, as well as opportunities for journalists of color, will be affected followingthe 2008 election.
People of color will get more senior positions in newsrooms
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
1 26 8 1 2 12 2 1
Strongly Agree 4.70% 3.30% 1.60% 6.30% 7.50% 5.00% 5.30%
2 157 61 18 14 42 14 8
Somewhat Agree 28.40% 25.40% 29.50% 43.80% 26.30% 35.00% 42.10%
3 244 101 27 15 76 18 7
Somewhat Disagree 44.20% 42.10% 44.30% 46.90% 47.50% 45.00% 36.80%4 125 70 15 1 30 6 3
Strongly Disagree 22.60% 29.20% 24.60% 3.10% 18.80% 15.00% 15.80%
13. Please indicate your views about how coverage of race, as well as opportunities for journalists of color, will be affected followingthe 2008 election.
People of color will cover more high-profile stories
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
1 42 17 1 2 15 5 2
Strongly Agree 7.60% 7.10% 1.60% 6.30% 9.40% 12.50% 10.50%
2 252 116 27 20 63 17 9
Somewhat Agree 45.70% 48.30% 44.30% 62.50% 39.40% 42.50% 47.40%
3 194 74 26 10 65 14 5
Somewhat Disagree 35.10% 30.80% 42.60% 31.30% 40.60% 35.00% 26.30%
464 33 7 0 17 4 3
Strongly Disagree 11.60% 13.80% 11.50% 0.00% 10.60% 10.00% 15.80%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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Question 14
14. Please indicate your views about how coverage of gender andopportunities for women journalists will change following the 2008election.
Gender issues are more likely to be covered
Total*
19. Gender
Male Female
552 194 358
1 35 14 21
Strongly Agree 6.30% 7.20% 5.90%
2 247 88 159
Somewhat Agree 44.70% 45.40% 44.40%
3 229 82 147
Somewhat Disagree 41.50% 42.30% 41.10%4 41 10 31
Strongly Disagree 7.40% 5.20% 8.70%
14. Please indicate your views about how coverage of gender andopportunities for women journalists will change following the 2008election.
Women will get more senior positions in newsrooms
Total*
19. Gender
Male Female
552 194 358
1 22 12 10
Strongly Agree 4.00% 6.20% 2.80%
2 181 73 108
Somewhat Agree 32.80% 37.60% 30.20%
3 276 91 185
Somewhat Disagree 50.00% 46.90% 51.70%
4 73 18 55Strongly Disagree 13.20% 9.30% 15.40%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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14. Please indicate your views about how coverage of gender andopportunities for women journalists will change following the 2008election.
Women will cover more high-profile stories
Total*
19. Gender
Male Female
552 194 358
1 28 16 12
Strongly Agree 5.10% 8.20% 3.40%
2 227 85 142
Somewhat Agree 41.10% 43.80% 39.70%
3 242 77 165
Somewhat Disagree 43.80% 39.70% 46.10%4 55 16 39
Strongly Disagree 10.00% 8.20% 10.90%
14. Please indicate your views about how coverage of gender and opportunities for women journalists will changefollowing the 2008 election.
Gender issues are more likely to be covered
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/ProducerDesigner/Copy
EditorReporter/Photographer Freelancer Other
552 143 30 150 95 134
1 35 10 3 7 3 12StronglyAgree 6.30% 7.00% 10.00% 4.70% 3.20% 9.00%
2 247 64 13 53 52 65SomewhatAgree
44.70% 44.80% 43.30% 35.30% 54.70%
48.50%
3 229 59 13 77 30 50Somewhat
Disagree
41.50
% 41.30% 43.30% 51.30% 31.60%
37.30
%4 41 10 1 13 10 7StronglyDisagree 7.40% 7.00% 3.30% 8.70% 10.50% 5.20%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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14. Please indicate your views about how coverage of gender and opportunities for women journalists will changefollowing the 2008 election.
Women will get more senior positions in newsrooms
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/ProducerDesigner/Copy
EditorReporter/Photographer Freelancer Other
552 143 30 150 95 134
1 22 6 1 4 2 9StronglyAgree 4.00% 4.20% 3.30% 2.70% 2.10% 6.70%
2 181 48 10 33 32 58SomewhatAgree
32.80% 33.60% 33.30% 22.00% 33.70%
43.30%
3276 73 17 81 48 57Somewhat
Disagree50.00
% 51.00% 56.70% 54.00% 50.50%42.50
%
4 73 16 2 32 13 10StronglyDisagree
13.20% 11.20% 6.70% 21.30% 13.70% 7.50%
14. Please indicate your views about how coverage of gender and opportunities for women journalists will changefollowing the 2008 election.
Women will cover more high-profile stories
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/ProducerDesigner/Copy
EditorReporter/Photographer Freelancer Other
552 143 30 150 95 134
1 28 9 2 3 4 10StronglyAgree 5.10% 6.30% 6.70% 2.00% 4.20% 7.50%
2 227 58 16 42 42 69SomewhatAgree
41.10% 40.60% 53.30% 28.00% 44.20%
51.50%
3 242 65 10 79 39 49SomewhatDisagree
43.80% 45.50% 33.30% 52.70% 41.10%
36.60%
4 55 11 2 26 10 6StronglyDisagree
10.00% 7.70% 6.70% 17.30% 10.50% 4.50%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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14. Please indicate your views about how coverage of gender and opportunities for women journalists will change following the 2008election.
Gender issues are more likely to be covered
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper /
Magazine(not
internet)
Internet Other
552 96 33 25 241 44 113
1 35 5 2 1 15 3 9
Strongly Agree 6.30% 5.20% 6.10% 4.00% 6.20% 6.80% 8.00%
2 247 43 16 16 102 17 53
Somewhat Agree 44.70% 44.80% 48.50% 64.00% 42.30% 38.60% 46.90%
3 229 41 14 6 107 18 43
Somewhat Disagree 41.50% 42.70% 42.40% 24.00% 44.40% 40.90% 38.10%
4 41 7 1 2 17 6 8
Strongly Disagree 7.40% 7.30% 3.00% 8.00% 7.10% 13.60% 7.10%
14. Please indicate your views about how coverage of gender and opportunities for women journalists will change following the 2008election.
Women will get more senior positions in newsrooms
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper /
Magazine(not
internet)
Internet Other
552 96 33 25 241 44 113
1 22 4 3 1 9 3 2
Strongly Agree 4.00% 4.20% 9.10% 4.00% 3.70% 6.80% 1.80%
2 181 25 14 8 70 13 51
Somewhat Agree 32.80% 26.00% 42.40% 32.00% 29.00% 29.50% 45.10%
3 276 58 14 14 123 19 48
Somewhat Disagree50.00% 60.40% 42.40% 56.00% 51.00% 43.20% 42.50%
4 73 9 2 2 39 9 12
Strongly Disagree 13.20% 9.40% 6.10% 8.00% 16.20% 20.50% 10.60%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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14. Please indicate your views about how coverage of gender and opportunities for women journalists will change following the 2008election.
Women will cover more high-profile stories
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper /
Magazine(not
internet)
Internet Other
552 96 33 25 241 44 113
1 28 5 3 1 12 4 3
Strongly Agree 5.10% 5.20% 9.10% 4.00% 5.00% 9.10% 2.70%
2 227 32 16 10 92 18 59
Somewhat Agree 41.10% 33.30% 48.50% 40.00% 38.20% 40.90% 52.20%
3 242 52 12 12 107 16 43
Somewhat Disagree 43.80% 54.20% 36.40% 48.00% 44.40% 36.40% 38.10%
4 55 7 2 2 30 6 8
Strongly Disagree 10.00% 7.30% 6.10% 8.00% 12.40% 13.60% 7.10%
14. Please indicate your views about how coverage of gender and opportunities for women journalistswill change following the 2008 election.
Gender issues are more likely to be covered
Total*
23. How many years have you been a journalist?
Fewer than 5years
6 to 10 years11 to 15years
16 years ormore
552 177 110 59 206
1 35 11 10 4 10
Strongly Agree 6.30% 6.20% 9.10% 6.80% 4.90%
2 247 77 51 27 92
Somewhat Agree 44.70% 43.50% 46.40% 45.80% 44.70%
3 229 78 40 25 86
Somewhat Disagree 41.50% 44.10% 36.40% 42.40% 41.70%
4 41 11 9 3 18
Strongly Disagree 7.40% 6.20% 8.20% 5.10% 8.70%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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14. Please indicate your views about how coverage of gender and opportunities for women journalistswill change following the 2008 election.
Women will get more senior positions in newsrooms
Total*
23. How many years have you been a journalist?
Fewer than 5years
6 to 10 years11 to 15years
16 years ormore
552 177 110 59 206
1 22 5 8 2 7
Strongly Agree 4.00% 2.80% 7.30% 3.40% 3.40%
2 181 58 41 15 67
Somewhat Agree 32.80% 32.80% 37.30% 25.40% 32.50%
3 276 94 47 32 103
Somewhat Disagree 50.00% 53.10% 42.70% 54.20% 50.00%4 73 20 14 10 29
Strongly Disagree 13.20% 11.30% 12.70% 16.90% 14.10%
14. Please indicate your views about how coverage of gender and opportunities for women journalistswill change following the 2008 election.
Women will cover more high-profile stories
Total*
23. How many years have you been a journalist?
Fewer than 5years
6 to 10 years11 to 15years
16 years ormore
552 177 110 59 206
1 28 6 10 4 8
Strongly Agree 5.10% 3.40% 9.10% 6.80% 3.90%
2 227 81 43 19 84
Somewhat Agree 41.10% 45.80% 39.10% 32.20% 40.80%
3 242 79 44 27 92
Somewhat Disagree 43.80% 44.60% 40.00% 45.80% 44.70%
455 11 13 9 22
Strongly Disagree 10.00% 6.20% 11.80% 15.30% 10.70%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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14. Please indicate your views about how coverage of gender and opportunities for women journalists will change followingthe 2008 election.
Gender issues are more likely to be covered
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
1 35 16 1 2 11 3 2
Strongly Agree 6.30% 6.70% 1.60% 6.30% 6.90% 7.50% 10.50%
2 247 109 24 15 68 23 8
Somewhat Agree44.70
% 45.40% 39.30% 46.90% 42.50% 57.50% 42.10%
3 229 97 33 13 69 10 7
Somewhat Disagree 41.50% 40.40% 54.10% 40.60% 43.10% 25.00% 36.80%
4 41 18 3 2 12 4 2
Strongly Disagree 7.40% 7.50% 4.90% 6.30% 7.50% 10.00% 10.50%
14. Please indicate your views about how coverage of gender and opportunities for women journalists will change followingthe 2008 election.
Women will get more senior positions in newsrooms
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
1 22 11 0 0 10 1 0
Strongly Agree 4.00% 4.60% 0.00% 0.00% 6.30% 2.50% 0.00%
2 181 78 16 15 49 16 7
Somewhat Agree32.80
% 32.50% 26.20% 46.90% 30.60% 40.00% 36.80%
3 276 121 37 14 79 16 9
Somewhat Disagree 50.00% 50.40% 60.70% 43.80% 49.40% 40.00% 47.40%
4 73 30 8 3 22 7 3
Strongly Disagree13.20
% 12.50% 13.10% 9.40% 13.80% 17.50% 15.80%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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14. Please indicate your views about how coverage of gender and opportunities for women journalists will change followingthe 2008 election.
Women will cover more high-profile stories
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
1 28 13 0 1 11 3 0
Strongly Agree 5.10% 5.40% 0.00% 3.10% 6.90% 7.50% 0.00%
2 227 99 22 13 64 21 8
Somewhat Agree41.10
% 41.30% 36.10% 40.60% 40.00% 52.50% 42.10%
3 242 105 34 16 68 10 9
Somewhat Disagree 43.80% 43.80% 55.70% 50.00% 42.50% 25.00% 47.40%
4 55 23 5 2 17 6 2
Strongly Disagree10.00
% 9.60% 8.20% 6.30% 10.60% 15.00% 10.50%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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Question 15
15. In your opinion, what's the most effective strategy for the mainstream media to improve its coverage of issues about raceand diversity?
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/Producer
Designer/Copy Editor
Reporter/Photographer
Freelancer Other
552 143 30 150 95 134
Offer newsroomseminars/discussionsabout these issues
57 14 4 14 10 1510.30
% 9.80% 13.30% 9.30% 10.50% 11.20%
Give me more time toexplore these issuesin my work
55 11 3 26 8 710.00
% 7.70% 10.00% 17.30% 8.40% 5.20%
Hire more people ofcolor in managementpositions
260 66 14 77 46 5747.10
% 46.20% 46.70% 51.30% 48.40% 42.50%
Build relationshipswith organizations incommunities of color
180 52 9 33 31 5532.60
% 36.40% 30.00% 22.00% 32.60% 41.00%
15. In your opinion, what's the most effective strategy for the mainstream media to improve its coverage of issues about raceand diversity?
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper /
Magazine(not
internet)
Internet Other
552 96 33 25 241 44 113
Offer newsroomseminars/discussions about these issues
57 12 4 3 22 4 1210.30
% 12.50% 12.10% 12.00% 9.10% 9.10% 10.60%
Give me more timeto explore these
issues in my work
55 15 4 3 21 3 910.00
% 15.60% 12.10% 12.00% 8.70% 6.80% 8.00%Hire more people ofcolor inmanagementpositions
260 44 11 15 110 21 59
47.10% 45.80% 33.30% 60.00% 45.60% 47.70% 52.20%
Build relationshipswith organizations incommunities ofcolor
180 25 14 4 88 16 33
32.60% 26.00% 42.40% 16.00% 36.50% 36.40% 29.20%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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15. In your opinion, what's the most effective strategy for the mainstream media to improve its coverage of issues about raceand diversity?
Total*
23. How many years have you been a journalist?
Fewer than 5years
6 to 10 years11 to 15years
16 years ormore
552 177 110 59 206
Offer newsroom seminars/discussions aboutthese issues
57 21 10 5 21
10.30% 11.90% 9.10% 8.50% 10.20%
Give me more time to explore these issues inmy work
55 24 15 5 11
10.00% 13.60% 13.60% 8.50% 5.30%
Hire more people of color in management
positions
260 68 50 30 112
47.10% 38.40% 45.50% 50.80% 54.40%Build relationships with organizations incommunities of color
180 64 35 19 62
32.60% 36.20% 31.80% 32.20% 30.10%
15. In your opinion, what's the most effective strategy for the mainstream media to improve its coverage of issues about raceand diversity?
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
Offer newsroomseminars/discussionsabout these issues
57 15 5 5 22 6 410.30
% 6.30% 8.20% 15.60% 13.80% 15.00% 21.10%
Give me more time toexplore these issues inmy work
55 23 9 3 16 2 210.00
% 9.60% 14.80% 9.40% 10.00% 5.00% 10.50%
Hire more people ofcolor in management
positions
260 120 20 10 89 13 847.10
% 50.00% 32.80% 31.30% 55.60% 32.50% 42.10%
Build relationships withorganizations incommunities of color
180 82 27 14 33 19 532.60
% 34.20% 44.30% 43.80% 20.60% 47.50% 26.30%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
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Question 16
16. For each statement, please indicate if you strongly agree, somewhat agree, somewhat disagree or stronglydisagree with the following statements.
I am satisfied with the opportunities for promotion to management at my news organization
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/ProducerDesigner/Copy
EditorReporter/Photographer Freelancer Other
552 143 30 150 95 134
1 56 19 2 11 3 21StronglyAgree
10.10% 13.30% 6.70% 7.30% 3.20%
15.70%
2 154 49 4 42 22 37SomewhatAgree
27.90% 34.30% 13.30% 28.00% 23.20%
27.60%
3 185 36 13 47 45 44SomewhatDisagree
33.50% 25.20% 43.30% 31.30% 47.40%
32.80%
4 157 39 11 50 25 32StronglyDisagree
28.40% 27.30% 36.70% 33.30% 26.30%
23.90%
16. For each statement, please indicate if you strongly agree, somewhat agree, somewhat disagree or stronglydisagree with the following statements.
Diversity at my news organization is better than at other news organizations
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/ProducerDesigner/Copy
EditorReporter/Photographer Freelancer Other
552 143 30 150 95 134
1 85 27 4 20 13 21StronglyAgree
15.40% 18.90% 13.30% 13.30% 13.70%
15.70%
2 155 47 14 37 23 34SomewhatAgree
28.10% 32.90% 46.70% 24.70% 24.20%
25.40%
3 161 39 3 38 31 50SomewhatDisagree
29.20% 27.30% 10.00% 25.30% 32.60%
37.30%
4 151 30 9 55 28 29StronglyDisagree
27.40% 21.00% 30.00% 36.70% 29.50%
21.60%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
Cross-Tabs Report (Demographic Columns) Page 31
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32/36
16. For each statement, please indicate if you strongly agree, somewhat agree, somewhat disagree or stronglydisagree with the following statements.
Story suggestions about racial issues are assigned/covered after they are recommended
Total*
20. Which category best describes your employment status over the last five years?
Editor/Manager/ProducerDesigner/Copy
EditorReporter/Photographer Freelancer Other
552 143 30 150 95 134
1 74 30 4 14 12 14StronglyAgree
13.40% 21.00% 13.30% 9.30% 12.60%
10.40%
2 218 55 9 70 29 55SomewhatAgree
39.50% 38.50% 30.00% 46.70% 30.50%
41.00%
3 181 43 13 40 35 50SomewhatDisagree
32.80% 30.10% 43.30% 26.70% 36.80%
37.30%
4 79 15 4 26 19 15StronglyDisagree
14.30% 10.50% 13.30% 17.30% 20.00%
11.20%
16. For each statement, please indicate if you strongly agree, somewhat agree, somewhat disagree or stronglydisagree with the following statements.
I am satisfied with the opportunities for promotion to management at my news organization
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper/ Magazine
(notinternet)
Internet Other
552 96 33 25 241 44 113
1 56 9 2 7 19 5 14
Strongly Agree10.10
% 9.40% 6.10% 28.00% 7.90% 11.40% 12.40%
2 154 28 13 6 56 17 34
Somewhat Agree27.90
% 29.20% 39.40% 24.00% 23.20% 38.60% 30.10%3 185 33 10 9 82 14 37
Somewhat Disagree33.50
% 34.40% 30.30% 36.00% 34.00% 31.80% 32.70%
4 157 26 8 3 84 8 28
Strongly Disagree28.40
% 27.10% 24.20% 12.00% 34.90% 18.20% 24.80%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
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33/36
16. For each statement, please indicate if you strongly agree, somewhat agree, somewhat disagree or stronglydisagree with the following statements.
Diversity at my news organization is better than at other news organizations
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper/ Magazine
(notinternet)
Internet Other
552 96 33 25 241 44 113
1 85 12 9 7 33 8 16
Strongly Agree15.40
% 12.50% 27.30% 28.00% 13.70% 18.20% 14.20%
2 155 33 7 6 68 11 30
Somewhat Agree28.10
% 34.40% 21.20% 24.00% 28.20% 25.00% 26.50%
3 161 32 7 7 62 15 38SomewhatDisagree
29.20% 33.30% 21.20% 28.00% 25.70% 34.10% 33.60%
4 151 19 10 5 78 10 29
Strongly Disagree27.40
% 19.80% 30.30% 20.00% 32.40% 22.70% 25.70%
16. For each statement, please indicate if you strongly agree, somewhat agree, somewhat disagree or strongly disagreewith the following statements.
Story suggestions about racial issues are assigned/covered after they are recommended
Total*
22. Type of media:
Networktelevision
Cabletelevision
Radio
PrintNewspaper /
Magazine(not
internet)
Internet Other
552 96 33 25 241 44 113
1 74 8 1 5 34 9 17
Strongly Agree13.40
% 8.30% 3.00% 20.00% 14.10% 20.50% 15.00%
2 218 40 11 14 99 17 37
Somewhat Agree 39.50% 41.70% 33.30% 56.00% 41.10% 38.60% 32.70%
3 181 36 15 6 68 13 43SomewhatDisagree
32.80% 37.50% 45.50% 24.00% 28.20% 29.50% 38.10%
4 79 12 6 0 40 5 16
Strongly Disagree14.30
% 12.50% 18.20% 0.00% 16.60% 11.40% 14.20%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
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34/36
16. For each statement, please indicate if you strongly agree, somewhat agree, somewhat disagree or strongly disagreewith the following statements.
I am satisfied with the opportunities for promotion to management at my news organization
Total*
23. How many years have you been a journalist?
Fewer than 5 years 6 to 10 years 11 to 15 years 16 years or more
552 177 110 59 206
1 56 15 15 3 23
Strongly Agree10.10
% 8.50% 13.60% 5.10% 11.20%
2 154 63 34 16 41
Somewhat Agree27.90
% 35.60% 30.90% 27.10% 19.90%
3 185 62 31 17 75Somewhat Disagree
33.50% 35.00% 28.20% 28.80% 36.40%
4 157 37 30 23 67
Strongly Disagree28.40
% 20.90% 27.30% 39.00% 32.50%
16. For each statement, please indicate if you strongly agree, somewhat agree, somewhat disagree or strongly disagreewith the following statements.
Diversity at my news organization is better than at other news organizations
Total*
23. How many years have you been a journalist?
Fewer than 5 years 6 to 10 years 11 to 15 years 16 years or more
552 177 110 59 206
1 85 27 20 12 26
Strongly Agree15.40
% 15.30% 18.20% 20.30% 12.60%
2 155 44 33 12 66
Somewhat Agree28.10
% 24.90% 30.00% 20.30% 32.00%
3 161 61 32 15 53
Somewhat Disagree29.20
% 34.50% 29.10% 25.40% 25.70%
4 151 45 25 20 61
Strongly Disagree27.40
% 25.40% 22.70% 33.90% 29.60%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
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35/36
16. For each statement, please indicate if you strongly agree, somewhat agree, somewhat disagree or strongly disagreewith the following statements.
Story suggestions about racial issues are assigned/covered after they are recommended
Total*
23. How many years have you been a journalist?
Fewer than 5 years 6 to 10 years 11 to 15 years 16 years or more
552 177 110 59 206
1 74 17 19 8 30
Strongly Agree13.40
% 9.60% 17.30% 13.60% 14.60%
2 218 78 42 19 79
Somewhat Agree39.50
% 44.10% 38.20% 32.20% 38.30%
3 181 64 37 19 61Somewhat Disagree
32.80% 36.20% 33.60% 32.20% 29.60%
4 79 18 12 13 36
Strongly Disagree14.30
% 10.20% 10.90% 22.00% 17.50%
16. For each statement, please indicate if you strongly agree, somewhat agree, somewhat disagree or strongly disagreewith the following statements.
I am satisfied with the opportunities for promotion to management at my news organization
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
1 56 19 1 8 16 10 2
Strongly Agree10.10
% 7.90% 1.60% 25.00% 10.00% 25.00% 10.50%
2 154 59 25 10 42 13 5
Somewhat Agree27.90
% 24.60% 41.00% 31.30% 26.30% 32.50% 26.30%
3 185 78 20 11 61 7 8
Somewhat Disagree33.50
% 32.50% 32.80% 34.40% 38.10% 17.50% 42.10%
4 157 84 15 3 41 10 4
Strongly Disagree28.40
% 35.00% 24.60% 9.40% 25.60% 25.00% 21.10%
* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.
Journalists of Color Survey
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16. For each statement, please indicate if you strongly agree, somewhat agree, somewhat disagree or strongly disagreewith the following statements.
Diversity at my news organization is better than at other news organizations
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
1 85 31 6 9 26 9 4
Strongly Agree15.40
% 12.90% 9.80% 28.10% 16.30% 22.50% 21.10%
2 155 53 20 12 49 15 6
Somewhat Agree28.10
% 22.10% 32.80% 37.50% 30.60% 37.50% 31.60%
3 161 77 19 8 45 7 5Somewhat Disagree
29.20% 32.10% 31.10% 25.00% 28.10% 17.50% 26.30%
4 151 79 16 3 40 9 4
Strongly Disagree27.40
% 32.90% 26.20% 9.40% 25.00% 22.50% 21.10%
16. For each statement, please indicate if you strongly agree, somewhat agree, somewhat disagree or strongly disagreewith the following statements.
Story suggestions about racial issues are assigned/covered after they are recommended
Total*
24. Please select the classification that best describes your race.
AfricanAmerican
AsianAmerican/
PacificIslander
Caucasian LatinoNative
AmericanOther
552 240 61 32 160 40 19
1 74 31 3 6 24 7 3
Strongly Agree13.40
% 12.90% 4.90% 18.80% 15.00% 17.50% 15.80%
2 218 86 32 17 58 18 7
Somewhat Agree39.50
% 35.80% 52.50% 53.10% 36.30% 45.00% 36.80%
3 181 79 17 9 58 10 8
Somewhat Disagree32.80
% 32.90% 27.90% 28.10% 36.30% 25.00% 42.10%
4 79 44 9 0 20 5 1
Strongly Disagree14.30
% 18.30% 14.80% 0.00% 12.50% 12.50% 5.30%