Journey to the Cloud - Cisco Data Center Solution · The Customer DC View –Multiple Components Required for a Complete Solution EMC Business Applications Database Operating System

思科大中华区思科大中华区思科大中华区思科大中华区2011财年合作伙伴峰会财年合作伙伴峰会财年合作伙伴峰会财年合作伙伴峰会

FY11 Greater China Partner SummitFY11 Greater China Partner Summit

Charleston SinJourney to the Cloud - Cisco Data Center Solution

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Agenda

• The Evolution of DC/Computing Architectures• Panel Discussion: Why Data Center Architectural Play• Panel Discussion: Unified Computing System(UCS)• Panel Discussion : VCE and Vblock• Summary & Call to Action


The Evolution of DC/Computing Architectures

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential3

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential4

The Inflection Point



Panel Discussion: Why Data Center Architectural Play


Panelist

JP Van SteerteghemDirector, Architectural TechnologyWW Data Center/Virtualization

Charleston SinOD/GM

DC/BN Greater ChinaChun Yang WangRegional Manager

Data Center, Greater China

Facilitator


The Customer DC View – Multiple Components Required for a Complete Solution

EMC

Business Applications

Database

Operating System Windows Red Hat Linux Novell SUSE Linux Solaris

VMware ESX MSFT HyperV Oracle KVM Citrix XEN

Oracle 11G / RAC

Oracle Microsoft McKesson

System Management IBM Tivoli HP Opsware BMC HitachiCA Microsoft

NEC ExpressHPC Class

Storage HP IBM

Dell PowerEdge M Series Sun X62xx Series Cisco UCS

Reuters

Server Hardware

Middleware

Virtualization

IBM WebSphere Oracle/BEA WebLogic SAP NetWeaver TIBCO ActivePortal

IBM DB2 Microsoft SQL

IBM Bladecenter

Networking Cisco HP Juniper Other

Oracle Linux

Teradata

HVAC / Physical APC Panduit

Fujitsu

Microsoft

Sybase

Fujitsu

NetAppDell Sun

SAP


OperationalOperationalChallengesChallenges

Data Centers are at a Critical Juncture

New BusinessNew BusinessPressuresPressures

EmpoweredUser

Realtime Information EconomicUncertainty

CollaborativeApplications

Regulation

Energy Consumption

CapacityConstraints

Asset Utilization

ComplexProvisioning

Integrity and Availability


Busi

ness

Rel

evan

ce

Data Center Infrastructure

DC NetworkingDC NetworkingNexus $500M+Nexus $500M+

Why Should We Care About DC/V and Where Are The Opportunities

DC ComputingDC ComputingUCS $2B+UCS $2B+

DC SLBDC SLBACE $100MACE $100M

Disaster RecoveryDisaster RecoveryFabric Path/OTVFabric Path/OTV

Cloud ComputingCloud ComputingVblockVblock

Storage/SANStorage/SANMDS $200MMDS $200M

WAN OptimizationWAN OptimizationWAAS $100MWAAS $100M

� Enhancing business relevancy� Cross Selling Opportunity� Increased profitability� Improving customer satisfaction

$3B+ Market DC SecurityDC SecurityDCSS $100MDCSS $100M


Cisco & Ecosystem Partners Deliver Services to Accelerate Positive Business Outcomes

Architecture

Green Data Center

Data CenterOptimization

Storage Access Compute Networking

End to End ArchitectureVDI

ROI ModelsBusiness Case

Disaster RecoverySAN Migration

Storage EncryptionMulti Protocol SAN

Operations &Management

Application DiscoveryInfrastructure MappingData Base MigrationApplication MigrationApplication Visibility

Organization DesignITIL and IT ProcessTools ArchitectureService Level Mngt

Architecture ReviewsRisk Analysis

Availability Performance

CFD ModelingEnergy EfficiencyFacilities Design

Server VirtualizationP2V, V2V MigrationVirtual Machine Mgt

L2-L3 DesignL4-L7 Design

Branch ConsolidationWAN Optimization

Application


Cisco Data Center 3.0 Architecture

� Unified Fabric� Unified Virtualization� Unified Computing� Unified Management� DC Interconnect

NEXUS 7000

NEXUS 7000

NEXUS 7000 NEXUS 5000

NEXUS 2000

UCS C-Series

UCS C-SeriesNexus 1000V

Service Appliance Catalyst 6500

NEXUS 4000

UCS C-Series UCS B-SeriesNexus 1000V

NEXUS 5000Unified Compute System

MDS 9500


How To Do Architectural Selling



Panel Discussion: Unified Computing System (UCS)


Panelist

Adam OweeRegional Manager UCS Greater China

Jim AndersonSales Director

WW UCS - Datacenter

Facilitator

Charleston SinOD/GM

DC/BN Greater China


Market Transition: The Unified Computing SystemMini Rack to Next Generation DC Architectures

UCS is a platform that has been designed from the ground up to integrate Network, Compute and Virtualization resources into one, seamless system. It also combines a single management interface with stateless compute nodes, an integrated fabric and infrastructure virtualization technologies.


Key UCS Differentiators

�Hardware state abstraction – Service Profiles� Pay-as-you-grow server deployment� Low risk & simple server upgrades� Dynamic server provisioning� Enhanced server availability

�Unified Fabric – FCoE� Cost savings due to reduced components� Reduced power & cooling requirements

�Virtualized adapter� VM security & isolation� VM-level network visibility

�Extended memory blades� Reduced server costs

�Embedded management� Reduced operational costs� Easy integration with existing management frameworks


UCS First Year

� > $200M in revenue� > 900 paying customers� Key WINS

Italian Railway


Market Validation of UCS ArchitectureCUSTOMER RESULTS

• Tutor Perini was able to drive their utilization of CPU’s up to 90% while reducing their footprint by 33%

• Moses Cone saved US$90,000 to implement 17th server; Reduced time to implement VMware ESX host from two days to one hour; Saved 96 hours on server configuration

• Slumberland provisioned 28 logical servers in three days, spending 74 percent less compared to previous architecture; Managed 120 servers with only two system administrators; Reduced per-server management costs from $1575 to $80.

• Salem Hospital reduced time to deploy a virtual machine to 30 min

• Ability to deploy specific software applications and business requirements for any educational or administrative department on demand


Greater China x86 Servers Market Overview

� Average 9% of annual growth from CY2010 to CY2013

� Total Cisco UCS addressable market $2.3B in 2011

$2.3B $2.5B $2.8B


UC on UCSCisco Unified Communications Combined with Cisco UCS leverages the full benefits of a converged network and virtualization to deliver real near-

term benefits as well as long-term extensibility

Reduces Capital Expenditures� Fewer Servers, adapters, cables required � Consolidate voice, video, data, mobility, storage access� Reduces storage needs

Reduces Operating Expenses� Further consolidates system management � Reduces facilities costs; power, cooling, space, cabling� One-time wiring serves all communications

Increases Business Agility� Leverages platform/infrastructure to expand applications � Eases provisioning of new services� Accelerates collaboration rollout



Panel Discussion: VCE and Vblock


Panelist

Joanne OngVCE BDM

Data Center Greater ChinaLarry Zhang

Technical DirectorVMware

Charleston SinOD/GM

DC/BN Greater China

Facilitator

Danny TamEMC


Services Ventureand InvestmentIntegrated Sales,

Services,and Support

Rich PartnerEcosystem Leverage

Joint Venture and Investment: Acadia

Integrated Sales,Services and Support

Technology Innovations Vblock Infrastructure Packages

Extensive and Ongoing Architecture Collaboration

The Virtual Computing Environment CoalitionLeading the journey to pervasive virtualization & private cloud

Imagine the power of three…Unprecedented collaboration of three technology innovators and market leaders in concert with their partner ecosystems


Vblock infrastructure packages combined the best-of-breed technologies from Cisco and EMC, together with VMware –pre-integrated, tested, and validated to redefine the foundation of datacenter virtualized infrastructure.�Rapid deployment�Pre-integrated & validated�Service level driven�Predictable performance�Improved compliance/security & reduced risk

Vblock Infrastructure PackagesScalable IT Capability & Performance

Vblock Infrastructure Packages

Virtualization

Computing

Network

OperatingSystems

Applications

Data

Storage

solution packages


• DC consolidation & virtualization• Building a private cloud / hybrid cloud• Building a new data center• Driving infrastructure refresh

• Business continuity / disaster recovery

• Desktop or Client virtualization

Vblock Insertion Opportunities

A Data Center is a collection of pooled 'Vblocks' aggregated in ‘‘Zones'.


Partner Opportunities

� New Architecture Up-Sell� New Services Opportunities� Competitive Advantage� Improved Profitability


‘Vblock Qualified Partner’ BenefitsPeople

• Single experience for onsite and remote support

• Cross-company, cross-product-trained support experts

• Cooperative Engineering Groups

Technology• Unified inter-company collaboration tool • Joint problem re-creation labs

Process• Common metrics and alignment • Shared problem resolution and escalation processes • Documented processes via best practice Support Implementation Plan


Next Steps…What Part Do You Want to Play?

www.vcecoalition.com



Summary and Call to Action


Summary: Cisco DC 3.0 Innovation Roadmap to Cloud

Data Center Networking

Unified Fabric

Unified Computing

Inter-Cloud

Private Clouds

Consolidation Virtualization Automation Utility Market

2009

2010

Cisco MDS

Nexus 2000

UCS B Series

UCS C Series

Nexus 4000

NX-OSDC-class Switching

Unified Fabric Fibre Channel over Ethernet

VN-LinkVirtual Machine Aaware

NetworkingFabric Extender

Simplified Networking

Unified Fabric for Blades

Continued Breakthrough Innovations

Unified Computing Extended Memory

Cisco ACE

Cisco WAASCisco Catalyst

Nexus 5000

Nexus 7000

Nexus 1000V

2nd Gen UCS

2nd Gen FEX


Call to Action• Cloud Computing is coming, Cisco DC 3.0 architecture will lay a solid foundation for Cloud transition• Develop your DC Catalyst to Nexus transition plan and UCS/Vblock Insertion plan• DC/V Solution packaging and engage one Cisco DC solution architect if needed

• Data Center Channel Programs• Data Center VIP program registration• New low-end MDS program to be launched in Q1• UCS C-series volume distribution thru Ingram Micro & Digital China

Documents

Journey to the Cloud - Cisco Data Center Solution · The Customer DC View –Multiple Components Required for a Complete Solution EMC Business Applications Database Operating System