Joxel Garcia, MD, MBAJoxel Garcia, MD, MBACommissionerCommissioner

www.state.ct.us/dphwww.state.ct.us/dph

Successful Strategies for Successful Strategies for Community Interventions and Community Interventions and

SustainabilitySustainability

Economics of Public Health

Public Health is inextricably linked to economic vitality of our state

Without healthy people and communities, we can never hope to achieve economically & socially vibrant cities

Transportation, housing, economic and workforce development and other urban

development issues affect health status

of all Connecticut residents

Connecticut’s ApproachBuilding Healthy Communities

Problem Impact

– Health Implications– Economic Implications– Social Implications

Solutions– Program– Regulations/Legislation– Partnerships

Social Marketing Fundamentals

Elements of Social Marketing

Understand “Customer Needs” / Target Audience Social and demographic makeup Psychosocial features

Distribution Channels: Making the “Product” Available Promotion and utilizing mass media Interpersonal contact is essential

Social Marketing “P’s”

Partnership - social and health issues are complex and require a team effort to create change

Policy - create an environment that supports change for the long run

Politics - political diplomacy with community organizations

Social Marketing Fundamentals

Conserve Connecticut

Housing/Buildings Employment/Workforce

Development Transportation

Housing/Buildings

Indoor Air Quality Asbestos Asthma Childhood and Adult Lead

Poisoning Prevention of Falls and Fall-Related

Injury in the Elderly

Transportation

Motor Vehicle Crashes Emergency Medical Services

Transport Access to Healthcare Facilities

Employment/Workforce Development

Healthcare Workforce Issues Health Careers Child Daycare Women, Infants and Children

Supplemental Nutrition Program

Key Partners

Governor’s Office Legislature Local Health Labor Economic

Development Education US EPA OSHA MCO’s

Transportation Motor Vehicle Consumer

Protection Social Services Universities Healthcare

Institutions Associations

Partnerships: Making It Happen

Faith based organizations Community action groups Health outreach committees Public service entities Educational institutions

Urban Health Initiatives

“Door-to-Door” “House Calls” Creating opportunities to

bring public health to communities

Asthma Summit 2001

Keeping Connecticut Keeping Connecticut HealthyHealthy

Joxel Garcia, MD, MBAJoxel Garcia, MD, MBA Commissioner Commissioner

www.state.ct.us/dphwww.state.ct.us/dph