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#bea2014
Addressing the call for a better
education
@VictoriaLim | Victoria Lim@dr_serena | Serena Carpenter@dhwenger | Debora Wenger@tbr1 | Tom Rosenstiel
• Competitive and expected to decline by 13% from 2012-2022– 73% (at least one job)– 56% (FT job)
Journalism Job Outlook
Webb said schools need to shift their focus, scrap their programs and infuse technology into their courses. – Amy Webb
• Journalistic responsibility – Victoria Lim, @VictoriaLim, Disney
• Business of journalism – Debora Wenger, @dhwenger, University of Mississippi
• Discipline of verification – Tom Rosenstiel, @tbr1, American Press Institute
• Technical skills – Serena Carpenter, @dr_serena, Michigan State University
“To ‘do,’ rather than ‘think.’” - McCombs
“To fill particular job slots in the working world is not unlike the process of training workers to fill slots on an assembly line.”
- Shoemaker
De-Tech Tech Skills
• Google– Power Searching with Google
• Alternative search– Technorati, Google blog search, Alltop, Twitter search,
Twitter discover, G+ communities, CircleCount, boardreader, YouTube trends or charts, Socialmention, Best of Foursquare, Vine, Facebook fanpages, blogrolls, Twiangulate, etc.
• Advanced search– Verification of content
Search Literacy
• Storify & Twitter list (listatlas)
• Google map– Embed content– Import spreadsheet data
• Data collection & analysis– Google “Making Sense of Data” MOOC
Curation
• Participant observation of forum• Weekly observations Google doc – Topic and sentiment analysis• Word cloud (Topic)• Easy Text Classification with Machine
Learning (etcML) (Sentiment)– Web scraping• Udemy MOOC | import.io app• Twitter Archiving Google Spreadsheet
(TAGS) - Martin Hawksey
Online Communities
• Guest speakers– Live tweet, thank you photo slide
show, class ambassador
• Interview/shadow professionals (offline or online)
– SoundCloud, YouTube, etc.
• Non-profit issue assignment
Offline Communities
Day in the life Visual platform Webisodes/Mobisodes on YouTube
channel Serializing content
Visual Engagement
Lisa was a caregiver for 6 years to her mother-in-law.
Now she is earning her MSW so she can continue to work with the elderly.
As an intern she answers calls for the Alzheimer's Association 24-hr Helpline.
• Define the Term (Storytelling)
• Transmedia– Iversity “Future of Storytelling” MOOC
• Entertainment education
Storytelling
Privacy and Data
• Journalistic responsibility – Victoria Lim, @VictoriaLim, Disney
• Business of journalism – Debora Wenger, @dhwenger, University of Mississippi
• Discipline of verification – Tom Rosenstiel, @tbr1, American Press Institute
• Technical skills – Serena Carpenter, @dr_serena, Michigan State University
Thanks to the Curriculum, Assessment & Administration Division; Interactive Media & Emerging Technologies; and the Society of Professional Journalists