#bea2014

Addressing the call for a better

education

@VictoriaLim | Victoria Lim@dr_serena | Serena Carpenter@dhwenger | Debora Wenger@tbr1 | Tom Rosenstiel

• Competitive and expected to decline by 13% from 2012-2022– 73% (at least one job)– 56% (FT job)

Journalism Job Outlook

Webb said schools need to shift their focus, scrap their programs and infuse technology into their courses. – Amy Webb

• Journalistic responsibility – Victoria Lim, @VictoriaLim, Disney

• Business of journalism – Debora Wenger, @dhwenger, University of Mississippi

• Discipline of verification – Tom Rosenstiel, @tbr1, American Press Institute

• Technical skills – Serena Carpenter, @dr_serena, Michigan State University

“To ‘do,’ rather than ‘think.’” - McCombs

“To fill particular job slots in the working world is not unlike the process of training workers to fill slots on an assembly line.”

- Shoemaker

De-Tech Tech Skills

• Google– Power Searching with Google

• Alternative search– Technorati, Google blog search, Alltop, Twitter search,

Twitter discover, G+ communities, CircleCount, boardreader, YouTube trends or charts, Socialmention, Best of Foursquare, Vine, Facebook fanpages, blogrolls, Twiangulate, etc.

• Advanced search– Verification of content

Search Literacy

• Storify & Twitter list (listatlas)

• Google map– Embed content– Import spreadsheet data

• Data collection & analysis– Google “Making Sense of Data” MOOC

Curation

• Participant observation of forum• Weekly observations Google doc – Topic and sentiment analysis• Word cloud (Topic)• Easy Text Classification with Machine

Learning (etcML) (Sentiment)– Web scraping• Udemy MOOC | import.io app• Twitter Archiving Google Spreadsheet

(TAGS) - Martin Hawksey

Online Communities

• Guest speakers– Live tweet, thank you photo slide

show, class ambassador

• Interview/shadow professionals (offline or online)

– SoundCloud, YouTube, etc.

• Non-profit issue assignment

Offline Communities

Day in the life Visual platform Webisodes/Mobisodes on YouTube

channel Serializing content

Visual Engagement

Lisa was a caregiver for 6 years to her mother-in-law.

Now she is earning her MSW so she can continue to work with the elderly.

As an intern she answers calls for the Alzheimer's Association 24-hr Helpline.

• Define the Term (Storytelling)

• Transmedia– Iversity “Future of Storytelling” MOOC

• Entertainment education

Storytelling

Privacy and Data

• Journalistic responsibility – Victoria Lim, @VictoriaLim, Disney

• Business of journalism – Debora Wenger, @dhwenger, University of Mississippi

• Discipline of verification – Tom Rosenstiel, @tbr1, American Press Institute

• Technical skills – Serena Carpenter, @dr_serena, Michigan State University

Thanks to the Curriculum, Assessment & Administration Division; Interactive Media & Emerging Technologies; and the Society of Professional Journalists