Juan Estrada-Valle, COP Denalda Kuzumi, MIS Manager

Albania’s Market Information Albania’s Market Information SystemSystem

Outline

• Overview• The process of Information Flow through SITA• SITA products• Upcoming products• Challenges of MIS implementation in a national

context – Reliability and sustainability

SITA

• Concept• Challenges• Early development• The fully grown creature

The Process of Information flow through SITA

• 1 Data C. at markets• Uniform Platform

Conditional Formatting to stimulate investigation

predefined Process 1,320 data points/ market

Total of 5,280 data points

I-Data collection

Automatic Data Entry Automatic Elaboration

Data extracts for dif. purposes: Daily Report,

Website, TV and other Predefined Process

Possibility to correct errors.

II-Data elaboration

Email distribution Website publication

Several TV platforms KASH Newspaper

Link to SMS Platform Price Delivery via SMS. Market Information Boards.

III- Data disemination

Products

• The database– 22 products covered

• 7 tree fruits and 15 vegetables

– Availability of Daily Wholesale prices– Availability of Daily Retail prices – Price differentiation on variety, size, market and origin (imported/domestic)– Price series available with different criteria's from February 1st till today– 4 markets covered: Lushnja, Korca, Tirana, Fier

• Daily email report – Wholesale and retail prices• Weekly email report – Wholesale and retail prices • Daily Prices for TV programs – in specific format• Monthly analysis and trends • Articles and other forms designed for print

Distribution Platform

• Prices via SMS • 6 Market information boards in main Wholesale Markets• Other channels: partners and regional offices• KASH Newspaper Platform with Market Information Issues

such as prices trends, agribusiness related articles, price forecasts

• Greenmarket Website with a component dedicated to the SITA products such as daily price information and other products. www.greenmarket.al

• Daily news aired by two TV Channels: Top News and SCAN

Upcoming Activities• System for collection of trade volumes in the WS Markets.

– Pilot project – Tirana Market, 3 other markets to follow

• Market intelligence– Contacts (lists of importers, traders, producers)– Trade leads and opportunities– Linking producers with traders– Ongoing work: traders survey

• Enhancing SITA USAGE – Training of Traders in the Wholesale Markets – Training of Farmers – Cooperation with other projects to cover remote areas

• Improvement of the distribution platform – Introduction of a tabular and graph interactive time-series on the GM

website– Customized forms to be used for agricultural news on TV – Other innovative solutions for trade facilitation

SITA Products’ Distribution: Examples

SITA Products’ Distribution: Examples

Challenges

• Expected– Reliability

• R = f (timeliness, data validity and sustainability)

– Sustainability…

• Specific for Albania– Slow transition to the market economy– Poor understanding of market forces– Risk averse behavior