Jubail Industrial College

is pleased to announce short courses on Marketing.

Unique features of our training programs:-1. Provide thorough understanding of the importance of

marketing related areas.2. Provide practical knowledge of marketing activities.3. Aimed at fast learning and immediate application.4. Hands-on training with professional course material.5. Case study and/or simulation for real time assessment.6. Professional trainers with industrial experience.

Who can attend our training courses?1. Marketing Manager.2. Sales Manager3. Sales Supervisor.4. Marketing and Sales Staffs.5. Communications staff.6. Market Researchers and Analyst.

For more information, please contact:Special Programs Unit @ Industrial Relations Dept.

Tel.: +966 (013) 340-2011Tel.: +966 (013) 340-2140Fax : +966-013-340-2060 Email Address: specialprograms@jic.edu.sa

Venue:

Training can take place at MIT dept. or Any other location upon mutual agreement.

Any desired Special Programs or Customized short Course can be designed and arranged upon request and in line with customer’s needs.

Note:

Program will be conducted with a minimum of 10 participants.

Course materials, literatures, lunch and refreshment are included in the course fee.

Jubail Industrial College

is pleased to announce short courses on Marketing.

S. N. Course Title Date in Hotel Duration Days (Hrs.) Time

1. Marketing Planning Skills 11/1/2015 – 13/1/2015 03 days (18 Hrs) 8.00 am -3.00 pm

2. Selling Skills 18/1/2015 – 20/1/2015 03 days (18 Hrs) 8.00 am -3.00 pm

3. Marketing Research – Practical Approach 25/1/2015 – 28/1/2015 04 days (24 Hrs) 8.00 am -3.00 pm

Fees in Saudi Riyals shall be made in favor of:

Jubail Industrial College (JIC) Account Number : 065 211 28 000 104 Bank Name : Al AHLI Commercial Bank (NCB) Jubail Industrial Branch Account Name : Special Programs IBAN Number : SA 231 000 000 652 112 800 0104

Any desired Special Programs or Customized short Course can be designed and arranged upon request and I line with customer’s needs.

Jubail Industrial College

COURSE: MARKETING PLANNING SKILLS

This training course introduces process involved in developing marketing strategies and the preparation of marketing plan.

Course Title: Marketing Planning Skills

Course Learning Outcomes:

On the completion of the course , the trainee should be able to: Enhance their marketing planning skills. Effectively set priorities during the process of marketing planning.

Course Outline:

Introduction to marketing management and strategy Analyzing marketing environment Guidelines in setting marketing objectives Role of planning in marketing Marketing planning process

WHO SHOULD ATTEND?

Average Participants’ Background:Marketing department managers and staffs.

Duration :3 days

Jubail Industrial College

COURSE: SELLING SKILLS

This training course introduces the process of effective selling, presentation and interpersonal skills; and completing the sales.

Course Title: Selling Skills

Course Learning Outcomes:

On the completion of the course , the trainee should be able to: Apply concepts of personal selling Identify needs of organizational customers Prepare and make sales presentation for customers Apply the principles of sales negotiation.

Course Outline: Introduction to principles of selling Developing relationship strategy Buyer behavior Selling approach Sales presentation Negotiating buyer concerns

WHO SHOULD ATTEND?

Average Participants’ Background:Marketing and Sales managers, Sales staffs.

Duration :3 days

Jubail Industrial College

COURSE: MARKETING RESEARCH – PRACTICAL APPROACH

This training course introduces methodical approach to marketing research i.e.- from planning to questionnaire design to analysis.

Course Title: Marketing Research – Practical Approach

Course Learning Outcomes:

On the completion of the course , the trainee should be able to: Understand the marketing research (MR) process. Set MR objectives. Design questionnaires. Analyze the data and report design. Understand sources of data collection.

Course Outline:

Introduction to principles of marketing research Analyzing marketing environment MR process Guidelines in setting marketing research objectives Sources of data collections Design questionnaire Analyzing and report presentation

WHO SHOULD ATTEND?

Average Participants’ Background:Marketing research and Communications department managers and staffs.

Duration :4 days