Embed Size (px)
Citation preview
u
JulieSamanthaBiron
[email protected] | 610.256.5813 | 363 Sycamore Avenue Merion, PA 19066
Design should be based on people, and their
interaction with the world around them. I research
the user wants and needs to better understand
them and their behavior, which I integrate to
design products that will enhance the everyday
life of the user. As a designer, I have always been
creative, imaginative, passionate, and eager to
solve problems in a unique way. I aim to design
products that balance form and function, and have
the ideal blend of usability, innovation and art.
intercheangeable temple piece
ey
ew
ea
r c
on
ce
pt
20
10m
cg
ee
gro
up
optical for kids
FLIPOPTICAL FOR KIDS 10 - 15
PARENTS & KIDSEVERYTHING THEY WANT & NEED
KIDS WANT:
o COOL FACTOR
o POP CULTURE ICONS & CARTOONS
o RECOGNIZEABLE BRANDS & LOGOS
o FUN COLOR COMBOS
o CONSTANTLY CHANGING INTERESTS
o INCORPORATE A FUNCTIONAL FORM WITH THE IDEA OF CREATIVITY AND INTERACTION
o THE IDEA OF INTERCHANGEABILITY
o FRAMES SHOULD BE FUN AND COOL FOR KIDS TO WEAR, SO THEY WON’T FEEL ANY OF THE “GEEK” FACTOR SOMETIMES ASSOCIATED WITH WEARING GLASSES
FUNCTION + CREATIVITY + INTERACTION = INTERCHANGEABILITY
PARENTS WANT:
o SAFETY & DURABILITY o REASONABLE COST
BOTH WANT:
o FIT & COMFORT
o FLATTERING
o HOLDS UP TO PLAY/SPORTS
TARGET USER parents & kids
INTERCHANGEABILITY design concept
INTERCHANGEABLE INSERTSframe & nose bridge concepts
interchangeable temples
FLIPopticalPLAY & WEAR FLIP FLOP FUN
FLIP
COLOR options
FLIPopticalPLAY & WEAR FLIP FLOP FUN
te
lec
om
mu
nic
at
ion
sv
te
ch
personal nutritionist
“Consumers are more aware of food and dietary issues and are monitoring and adjusting what they eat and drink accordingly”
In a sponsored project with VTech, we explored telecommunications and researched different users in order to find and identify problems and gaps within the market. I targeted the healthy lifestyle market, and developed a new brand line under VTech that specializes in nutritional health and lifestyle products. My final product design solution that was presented to VTech in Hong Kong was a telecommunications system centered around a device that assist users with their dietary goals of pursuing a healtheir lifestyle.
MARKET OPPORTUNITY the healthy lifestyle market
WHO is the TARGET USER?
USER WANTS
REDUCE RISK OF HEALTH
CONDITIONS
LOSE WEIGHT
FEEL HEALTHIER &
MORE ENERGETIC
EAT HEALTHY
BE SEEN SOCIALLY AS
HEALTHY
IMPROVE SELF-IMAGE
MAINTAIN ENERGY & STRENGTH
Reasons they care about Nutritional Health are because they want to:
USER SOLUTION
A Nutritional Health brand that aims to
help users:
OVERCOME THE STRESS OF MODERN
LIFE THAT PRESENTS A MAJOR OBSTACLE IN
THEIR QUEST FOR WELLNESS
SANO | VITA (healthy life) is a brand line that consists of a family of products and services that aid and enhance the experience one has dealing with their personal nutritional health. The SANO | VITA system acts as a Companion and Personal Nutritionist that enhances your lifestyle. Having a family of products with a variety of different features allows for customization that caters to the user and their unique lifestyle and nutritional health needs and goals. This gives each user the chance to personalize their SANO | VITA experience with a product that satisfies their needs and desires, and is most efficient for their lifestyle.
In developing the SANO | VITA brand line, establishing the core values was the initial step that determined the direction the brand’s forms, colors, materials, and interaction would follow. The Core Values that the SANO | VITA brand are built upon are:
o PURE
o DURABLE
o INTUITIVE
S A N O | V I T A . healthy . life .
SANO VITA branding
Pure
Core Value Value Description How to Earn Them How to Achieve Them
Natural Color Palette
Form Control
Contemporary
Quality of Materials
Reference Nature
Clean Lines
Use Pleasing Proportions
Use Realistic Finishes
Use Less Saturated Colors
Economy of Shape and Details
Reference Golden Sectionand Current Design Language
Use Actual Materials
Durable
Performance
Efficient
Solid
Quality of Materials
Pronounced Functions
Effective Functionality
Tactile Quality
Use Realistic Finishes
Highlighting Main Features
Through Intuitive Design
Quality of Materials
Use Actual Materials
Intuitive
Informative
Ease of Use
Affordance
Use of Heuristics
Visibil ity of Functions
Effective Interface
Easy to Identify
Based on Established Principles
Pronounced Functions
Appropriate Graphical User Interface
Visible Features and Functions
Common Design Language
“One-third of Americans over the age of 20 are overweight enough to be considered obese, linking them to diabetes and heart disease”
SANO VITA
User weighs themself on the SANOscale
SANOscale sends weigh-in results wirelessly to SANOvio
Through WiFi (wireless) communication, the SANOscale sends all records of weigh-ins to the SANOvio device. The SANOvio device also uses wireless to connect to the USDA database, as well as other consumer informative services.
SANOscale:Just step on the SANOscale, as you would with any scale, and it not only displays your weight, but records your calories, carbohydrates, fat, cholesterol, protein, sodium, and fiber, as well as monitors your weight, body fat, visceral fat, skeletal muscle, and metabolism. The results are sent wirelessly to the SANOvio. Graph and compare the differences between your weigh-ins through your device.
PRODUCT OFFERINGSsystem features SANO TECHNOLOGY service architecture
S A N O | V I T A . healthy . life .
SANOscale Monitor: Follow Your Progress, where you stand and what you need to do to meet daily nutrition goals. Compare your actual consumption against your set goals. Track your weight, losses or gains, and body fat percentages.
Personal Health Log: Consult the Personal Health Log to record and keep track of what you have been eating everyday.
Database: SANOvio provides you with a nutritional Information database from the USDA. You can also create your own personal database that you can edit and organize.
VIO INTERFACE
Recipe&ShopAssistant: Helps you compile grocery “shopping lists” that incorporates nutrition and recipe management. Based on your Profile and Nutritionist, your personal database, the ShopAssistant will make it easy to go the grocery store and get exactly what you need and want.
RestaurantGuide: For the occasion that you and your family or friends decide its time to go out to eat, the RestaurantGuide feature will make suggestions based on your location information, price restrictions and User Profile to give you a list of nearby restaurants and eateries, accompanied by menu selections.
Menu options wherever you go.
Sleek and easy to use Vio Charger.
Track your progress anywhere.
Get help grocery shopping with the ShopAssistant
feature.
VIO IN ACTION user prototype experience
te
lec
om
mu
nic
at
ion
sv
te
ch
personal nutritionistSANO VITA
VIO AT HOME charger dock
VIO personal device
VIO bathroom scale
red
es
ign
ke
uri
gcoffeemaker
My Keurig Coffeemaker Redesign was centered around:o Solving it’s existing problemso Making features more intuitive and easier to useo Drastically changing the aesthetic form
o Provide more room in water chamber: User doesn’t have to refill as frequently
o Make filling water chamber an easier task to understand & perform
o Make K-Cup chamber handle easier to use
o Make K-Cup handle and water chamber more intuitive to user
o Relocate LCD screen & button controls to make more aesthetic with overall Coffeemaker design
o Change Coffeemaker overall form to appear less generic and more friendly, comforting, and flattering on kitchen countertops
SKETCH IDEATION concept exploration
CUB design details
EXISTING DESIGN ISSUES design criteria
CENTERED CONTROL PANELSOFT STAINLESS STEEL FINISH
SURFACE INSET
DISPENSER SPOUT
K-CUP CHAMBER HANDLE
LOGO
CHROME FINISH
DRIP TRAY
LCD DISPLAY SCREEN
POWER BUTTON
CUP SIZE BUTTONS
WATER CHAMBER
FINGER TAB OPEN/CLOSE
CLEAR FROSTED PLASTIC
BLACK SEMI-GLOSS PLASTIC
CUB
DESIGN CRITERIA ACHIEVED:
o Intuitive Features & Functionso Easier to Useo Anthropomorphic & Aesthetic form that resembles a cub in a subtle manner
CUBfinal coffeemaker design
joystickc
on
st
ruc
tio
n h
an
dle
re
de
sig
nJC
B b
ac
kh
oe
ANTHROPOMETRY ANATOMY & INJURIES
4
3
9
9
107
65
4
3
13
12
2
1
11
8
15
16
19
17
9
107
65
4
3
13
12
2
1
11
8
15
16
19
17
The goal of this project was to redesign and develop a joystick for the JCB Backhoe that is pleasurable, comfortable, functional, and usable. Major considerations were who the user is that will be operating this handle, what their intended use is, and what environment they will be using the handle in. Factors of comfort and aesthetics regarding the user and function were taken into consideration, as well as anthropometry, anatomy, and ergonomics in human factors.
BACKHOE CAB existing design
TARGET USERS backhoe operators
Han
d D
imen
sion
Mea
sure
men
ts (i
n m
ilim
eter
s)
0
20
40
60
80
100
120
140
160
180
200
1 3 5 7 9 11 13 15 17 19Hand Dimensions
Individual Hand Measurements in Comparison
My Individual Measurements
50th %ile (Average) British Women Aged 19-65 Years
Class Average for Females
0
200
400
600
800
1000
1200
1400
1600
1800
1 2 3 4 5 6 7 8 9 10Arm Dimensions
Arm
Dim
ensi
on M
easu
rem
ents
(in
mili
met
ers)
Individual Arm Measurements in Comparison
My Individual Measurements
50th %ile (Average) British Women Aged 19-65 Years
Class Average for Females
50th %ile (Average) U.S. Women Aged 19-65 Years
bone structure muscle & tendon structure
19
17
ERGO ACTION
HANDLE VARIATIONS usability test
0
1
2
3
4
5
6
7
8
1 2 3 4 A B C D E
Users# o
f Us
ers
Model from Handle Matrix
JOYSTICK user testing
ERGO ACTION final design solution
This handle design solution successfully solves the problems of the existing JCB Back-Hoe Joystick. Improvements have been made to prevent stress and injury, fit the contours of the human hand with a new ergonomic shape, fulfill and satisfy all users with its universal design, provide more comfortable finger and hand placement, and represent the toughness and precision of JCB with a more aesthetic shape.
bra
nd
ide
nt
ity
vic
to
ria
’s s
ec
ret
tape dispenserThrough a process-centered design methodology, I designed a tape dispenser that represents the Victoria’s Secret brand. From research and analysis of the brand identity, emotional language, and their target user group, I developed tape dispenser concepts and forms through 2D sketching and building 3D sketch models. I reached my final design solution through form refinement and then development of a final prototype tape dispenser model that sucessfully conveys the emotional language and feminine identity of the Victoria’s Secret brand.
ALLURE
My final design encompasses the emotional quality of Victoria’s Secret with a form that clearly depicts that of a woman, specifically those who society view as “perfect,” such as the Victoria’s Secret supermodels. Yet the form is abstracted in a subtle manner with a focus on the extreme, skinny curves on the ideal woman and her assets that society applauds and describes as “sexy.”
ALLURE final design solution
sp
on
so
red
gro
up
pro
jec
tJC
B
“This job ain’t for the faint of heart. You can’t complain about a damn seat...”
“JCB skid steer loaders look weak... I trust John Deere.”
o Not as concerned with comfort as they are functionality and “getting the job done.”
o Masculine users do not admit to discomforts/dislikes.
o Unaware of JCB’s current design
o Enter cab from front, not side.
o “Plastic looks cheap.”
We began by investigating the INDUSTRY, AUDIENCE, COMPETITION, and FUTURE.
IMPROVEMENTS TO BE MADE:
o NEEDS INTUITIVE DESIGN
o BETTER ERGONOMICS
o TOUGHER AESTHETICS
o CLEANER INTERFACE
o MORE CREATURE COMFORTS
o LOWER PRODUCTION COSTS
o IMPROVE BRAND IDENTITY
o GETTING THE JOB DONE
NEEDS
TARGET PERSONA
STRATEGIES MOTIVES
BUILDING WITHIN A DESIGN STRATEGYCONSUMER MEETS CORPORATE
DIVERSE CONSUMER PROFILE
OWNER/PURCHASER
PRICING
LIFE SPAN
EFFICIENCY
COMFORT
SAFETY
LEARNING CURVE
OPERATOR
INCREASED PRODUCTIVITY
DESIGNCRITERIA
COST EFFECTIVE
IMPROVE COMFORT & ERGONOMICS
INTUITIVE & COMMUNICATIVE
SAFE
RUGGED AESTHETICS
IMPROVE BRAND IDENTITY
In a sponsored class with JCB, we collaborated to redesign their existing Skid Steer Loader. Our development process focused on recreating the user experience through contextual research, brand development, and customer awareness. The challenges we faced included:
o INTERACTION DESIGNo OUTSOLD IN MARKETo CUTTING PRODUCTION COST
RESEARCH current design
CONTEXTUAL RESEARCH skid steer loader operators
DESIGN CRITERIA synthesis of research
redesignSKID STEER LOADER
EXTERIOR ELEMENTS ARMRESTS & JOYSTICKS
INTERIOR ELEMENTS JOYSTICK ADJUSTABILITY
CONTROL PANELS THROTTLE
SKETCH IDEATION concept exploration
sp
on
so
red
gro
up
pro
jec
tJC
Bredesign
REFINEMENT SUGGESTIONS
o Gas Assist Armrest
o Need for Possible Front Entry - Tight Spaces - Habit of US Operators
o Solve Armrest Adjustability
o Fix Visibility Issues
EXPERIENCED USER 1
o Keep Buttons Organized on Pillars
o Throttle Accessibility
o Adjustable Lapbar
o Armrest Adjustability
EXPERIENCED USER 2
o Accessibility of Control Panel on A-Pillar
o Do Not Place Buttons Below Armrest
o Prefers Closed Cabins
o “I like the little details… you want a sexy machine.”
From our research and concept exploration sketches, we developed design solutions that we prototyped and user tested. The suggestions we got helped us to further refine our design and understand the pros and cons better.
With the suggestions from the first set of sketch models, we developed further refined and detailed models that we tested with experienced SSL users.
CONCEPT DEVELOPMENT models REFINED DESIGN SOLUTION user testing
SKID STEER LOADER
FINAL DESIGN CRITERIA
o Appeal to American Market while Satisfying the needs of the Global Market
o Profitable & Cost Efficient Innovation of Engineering/Manufacturing
o Accommodating a Range of Users from Beginner to Advanced
o Intuitive
o Dual Entry
o Adjustability
o Brand Consistency
FINAL TO-SCALE PROTOTYPE MODEL
FINAL COMPUTER RENDERED MODEL
FINAL DESIGN synthesis of development process
su
ng
las
s f
ram
e c
on
ce
pt
20
10m
cg
ee
gro
up
sunglassesDESIGN MOTIF target user CONCEPT ideation
o AIMED AT THE YOUNG FEMALE GENERATION 24 - 29 YEARS OLD ECCENTRIC, GLAMOUROUS, BOLD & BEAUTIFUL
o TARGET USER IS ONE THAT LIKES TO STAND OUT WEARS SUNGLASSES THAT ARE MORE THAN JUST AN ACCESSORY
o WOMEN WHO LIVE, WORK, AND PLAY IN URBAN CITIES LIKE NYC
o THEY WORK HARD FOR THEIR MONEY SO THEY WANT TO SPEND IT ON SUNGLASSES THAT ARE MORE THAN JUST A PASSING TREND. THEY WANT A MIX OF TRENDY STYLE AND CLASSIC CHIC.
o LACE DETAILING AUDREY HEPBURN LADY LIKE SOPHISICATION WOMEN THAT ARE COMFORTABLE BEING TRUE TO THEMSELF REVEALING INNER SENSUALITY
audreyoptic eccentric
AUDREY
COLOR options
be
ac
h p
rod
uc
tbeach roll
the scope.market
opportunityresearch&analysis
explore the beach product market
research the beachgoer
find out the biggest problems users run into at the beach
focus on the transportation & interaction with belongings
design a solution that redefines the beach experience
Designing for beachgoers to help make their experience at the beach more enjoyable by solving the problems and annoyances that are associated with the transportation of their belongings to and from the beach, as well as their interaction with their belongings while at the beach.
Focus on issues that everyone encounters at the beach involving the sand, water, and wind.
Modify PMS
Original (Found from our ftp)
thebeach
market forbeach products beach product
brands
beach productcategories
multiple feature&function
productswhere to
buy
Lounging Solar Bags
Sun Protection Portable Security
Food & Beverage Audio Combos
Beach Electronics
Games & Toys
Beach & Water Sports Equipment
Beach Gear Transporting Solutions
“Al l the equipment, besides the iPod speakers, are gener ic and I don’t know or care which brand they are.”
- Josh, 33, NYC
KETO
the lifestyleof a
beachgoer
why they go... user issues
“the sun worshipper”
“the surfer dude”
“the kiteboarder”
“the executive weekender”
“the ultimate frisbee guy”
“the family”
“the pickup artist”
they go to thebeach to...
have fun
sports&play
get a tan
ocean swim
to relax
picnic&bbq
socialize
party
.the user Users 18-28 years old
Lives the Beachgoer Lifestyle
TARGET ISSUES
Sandproof ing
BrandingWaterproof ing
Windproof ing Secur ity
Organizat ionLimit
Weight/SizeProtect
E lectronics
Provide Solar Power
“I love the beach, but sand sucks. I hate to leave my belongings when I am at the beach.”
- Lexi , 22, PA
What problems do you run into when you go to the beach, or things that annoy you about the beach?
0
5
10
15
20
25
30
35
The biggest beach problems are:
• Sand Gett ing Everywhere,
• Secur i ty of Belongings,
• Too Much/Too Heavy to Carry
• Protecting Portable Electronics.
KETOessentials. why we need to know
What beachgoers need to transport to and from the beach
What is the weight, volume, and size of all these things?
Which of these things have transport requirements? Ex. Drinks need to stay cool, portable electronics need to stay safe...
Is there 1 solution/product that can hold & transport all these things?
how much does this all weigh?
how much room does this all take up?
intoideation
concepttesting
• Towels (1 or 2)• Sunscreen• Tanning Oi l• Chapst ick• Sunglasses and case• Phone• IPod• Headphones• Books (2)• Magazines (4)• Camera• Change of clothes/coverup
(shi r t/shorts)• Keys• Wallet/Cash• Beach Activ i ty (Fr isbee/
Footbal l)• Waterbott les (2)• Sport Dr inks (2)• Beer (6 pack)• Bag of Chips (1)• Sandwhiches (2)• Utensi l Goods (6 napkins, 4
cups, 4 plates, 4 utensi l sets)
storagecapacity
Beach RollBeach Cart
be
ac
h p
rod
uc
tbeach roll KETO
designfinalization
.brand core valuesPERFORMANCE QUALITY
durable
rel iable
natureproof res istance
organized&constructed
secure&safe
sporty&action ready
f lexible
versat i le
FRESHvibrant
‘now’ design
cool&fun
unique&hip
beachy
PLEASURE IN USEintuit ive
exper ience enhancing
comfortable&chi l l
ease of use/not awkward
fr iendly
FORM
COLOR
MATERIALS
INTERACTION
LOGO
be
ac
h p
rod
uc
tbeach roll KETO
Keto is a revolutionary device to allow you to easily store, transport and interact with the products you traditionally carry with you while at the beach. It enhances the user experience by creating a hub in which to lounge around and not worry about your goods being damaged.
