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Advanced Google
July 18, 2013Sandee Brekke, MLIS
Lane Medical Library & Knowledge Management Center
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Contents
• Introduction• Obtaining a Google account• Google Products• Search tips• Databases
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Contents
• Google Drive• Docs
• Chart Tools• Maps, Street View, Traffic• Google Earth• Picasa - Google image storage and
editing tools• Google+ - Social Networking
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Contents
• Google Mobile• Google Talk – voicemail, international calling
• Maps, Street View, Traffic• GPS
• Google Chrome• Compatible across desktop & mobile
Android devices• Access to “Extensions” and “Add-Ons”
• Google+ - Social Networking• Circles, Google Hangout
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Introduction• Google’s share of internet searches is greater
than 65% 1
• Googlebots! Spiders are deployed on the web to build copies of webpage content. Popular sites may be scanned several times per hour.
• PageRank: Reliability and relevance of a site are calculated using 200+ different variables. Reliability of a site depends heavily on the reliability of the sites linking to it.
• Word proximity and placement• Words in “title” of webpage can influence the page
rank.
1. Source: ComScore Oct. 2012 Search Engine Ranking. goo.gl/opp1H
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Setup a Google Account
• www.google.com/accounts• Provides access to:
• Drive – Documents, Charts, Presentations• Calendar• Gmail• YouTube• Maps• Images
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Google Products
• www.google.com/intl/en/about/products
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Google Accounts – At a Glance
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Google – Search Mechanics
• Doesn’t allow for word truncation. Some automatic “stemming” happens “behinds the scenes”.
• Phrase Searching – Use double-quote “ “• Asterisk “*” searches for missing words
in a phrase, e.g., laryngeal * airway (laryngeal mask airway OR laryngeal airway)
• Search operators : + - OR AND
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Google – Sample Search Techniques• Phrase - “tropical sprue”• Site – “malaria vaccine”
site:cdc.gov• Allintitle - allintitle: prevalence
“hepatitis b”• Intitle – First word in title, following
word in body (e.g. intitle: “yellow fever” nigeria
• Filetype – “google search tips” file type: pdf, doc, pptx, etc.
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Combining Techniques
• e.g. allintitle: “water pollution” site:who.int• Can also add file type: at end of search
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Additional Techniques and Syntax• allintitle: “water pollution”
site:who.int• Define: allintitle• What time is it bethesda
maryland• Flight time airline and flight
number• Find things like: use the ~ (e.g.
~nutrition)• Allintext - results in web pages containing
search terms only in the text and not in description,title, urls etc.
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Additional Techniques and Syntax• Define: “malignant hyperthermia” • Calculator – type in a formula [enter] answer• Conversion – usd in pounds [enter] answer; or
kg to lb• World time - Time London [enter]• Local movie – ender’s game 94061[enter]
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Google Results Page14
Results Page: Search Tools15
Specialized Google Searches
• “Scholarly” with Google Scholar• Indexed for Stanford’s libraries
• Images• Translation• Books• News• Videos• Blogs
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Google Scholar - Settings17
Google Scholar – Resultsscholar.google.com
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Google Scholar & Zotero19
Databases Beyond Google20
Google Imagesimages.google.com
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Google Translate (Language Tool)translate.google.com
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Google Books – Limit to Fulltext, Preview, or Partial Informationbooks.google.com
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Google Drive drive.google.com
• Includes documents, spreadsheets, presentations, drawing, and forms.
• Share documents for collaboration and editing.• Add files with email upload feature• Store files in folders• Publish files on the web.
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Google Drive (Docs)docs.google.com | drive.google.com
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Google Drive (Chart Tools)developers.google.com/chart
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Google Mapsmaps.google.com
• Handy utility for finding places.• Directions from one location to
another• Provides actual pictures of selected
locations using “Street View”• Great traffic visualizer
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Google Earthearth.google.com
• Fascinating geography viewer• Imagery, maps, terrain and 3D
buildings• Provides a wide array of overlays
(e.g. restaurants, parks, etc.)• Provides astronomy viewer• CTRL+ALT+A provides flight
simulator
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Google Earth – Add layers to include nearby elements – restaurants, lakes, etc,earth.google.com
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Traveling Abroad?
• Revert to Google.com’s English site in the U.S. • www.google.com/en
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Picasa - Google Image Storage and Editing Tools - picasa.google.com
• Organize, edit, and share your photos
• Scan your computer for photos• Annotate and upload photos to web• Various sharing optons• Photo editing with new features• 1GB free storage
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Picasa – Photo Edit Options picasa.google.com
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Google Mobilewww.google.com/mobile/voice-search
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Google Chrome
• Google’s own browser. • Compatible across desktop and
your mobile Android devices.• Allows you to use “Extensions” and
“Add-ons”• https://support.google.com/chrome/answer/95346?hl=en
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Google+ Social Networkingplus.google.com
• Homepage for Google+• Google+ Circles• Events• Pages
• Interacts with Picasa• Google Hangout (like Skype)
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Google+plus.google.com
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Some Google Tools
• ULR shortener• goo.gl
• QR code generator• createqrcode.appspot.com
• Sites – create a website• sites.google.com
• Google Talk• talk.google.com
• Patents Search• patents.google.com
http://support.google.com/contact/bin/answer.py?hl=en&answer=2539193
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Side-by-Side
• Bing vs. Google• www.bing-vs-google.com
• Twingine• www.twingine.com
• GoogaWho• www.googawho.com
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Resources
• Google Guide• www.googleguide.com/experienced_users.html
• Advanced Search• www.google.com/advanced_search
• Inside Search• www.google.cominsidesearch
• Search Operators• support.google.com/websearch/bin/answer.pys?hl=en&answer=136
861
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Google Search Educationpowersearchingwithgoogle.com
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Ad Preference Manager
• www.google.com/settings/u/0/ads/preferences/?hl=en
• Personalized ads – persistent, but modifiable• Ads on the web – can be removed completely
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Additional Databases
• Comprehensive list available at: http://searchworks.stanford.edu/databases
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