July 2014 Chamber Chronicle...July 17—Four‐to‐Sixer Mixer and ribbon‐cu «ng, 4 p.m. to 6 p.m., Eye Center of Southeastern New Mexico, Building 4, Suite 22, on the Lea Regional

July 2014

2014-2015 BOARD

Ruth Girón, Chair URENCO USA

Bobby Shaw, Past Chair Bobby Shaw Realty

Cindy Bryan, Treasurer Accounting & Consulting Group

Scotty Holloman, Counsel Maddox, Holloman & Kirksey

Tammy Brown Gentiva

Shannon Bush Ambassadors

Lindsay Chism Tate Branch Dodge Chrysler Jeep Ram

Josh Grassham Hobbs Jaycees

Will Hawkins HMS Eagle Trust Foundation

James Janecka GEO Group

Jayson Kringel Lea County State Bank

Kristin Petrichenko Zia Park Casino

Pat Taylor Lea County Septic Tank Svc

Chamber Chronicle

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A statewide business news outlet recently ranked the Hobbs Chamber of Commerce among the Top 5 out of 25 New Mexico chambers of com‐merce in a financial comparison.

Each year, Albuquerque Business First, formerly known as New Mexico Business Weekly, creates a list of chambers of commerce and ranks them. This year’s comparison was derived from the 2012 tax returns of 25 chambers of commerce. From the

returns, ABF listed each chamber’s total revenues, and in an inset, a clos‐er look was given to net income.

“I’ve seen past lists where Albu‐querque Business First ranked cham‐bers by membership,” Hobbs Cham‐ber execu ve Grant Taylor said. “I was delighted to see that this 2014 list ranked chambers by total reve‐nue.”

ABF editor‐in‐chief Rachel Sams

ABF: Hobbs Chamber a Top 5 N.M. chamber by net income

Small Hobbs Jobs ad in ABQ Journal gets big reac on Hook. Line…

Were you ready for it?

On Sunday, July 6, the Hobbs Chamber adver sed Hobbs Jobs in the career classifieds of the Albuquer‐que Journal. The 1.25” by 1” ad—the smallest classified ad possible—made a big noise in the Albuquerque area.

The next day, statewide business news outlet Albuquerque Business First covered the ini a ve. ABF emailed its a ernoon edi on to sub‐scribers with the subject, “Why Hobbs wants to steal your employ‐

ees.” Later in the week, ABF posted a survey asking readers, “What would it take for you to move to Hobbs?” Pos‐sible answers are:

At least $5,000 a year more in pay



Nothing would make me move there

I'm headed there right now

See Page 17

said that for the June 27‐July 3 issue, which highlighted nonprofits, her editorial team looked at a lot of nonprofit data.

“We definitely felt the revenue and net income data would be more informa ve than ranking (chambers) by membership,” Sams said.

Taylor said the list of chambers independently affirms the turnaround of the Hobbs Chamber, whose 2011 tax return showed a net loss.

“Even though we were in the bo om half of New Mexico chambers on total revenue, I am s ll hugely proud of how we stacked up on net income,” Taylor said. “Among the 25 chambers on the list, ranging in total revenue from $164,000 to $2.1 million, we were in the top five for net income – as modest as ours was – at $26,527. Ten of the chambers on the list ended their year in the red. We have the goal of being a model chamber among our peers, especially cham‐bers in New Mexico, and this was a nice affirma on that we’re on track.”

Hobbs Chamber board of directors chairwoman Ruth Girón agreed.

“Hobbs Chamber members, directors and staff deserve to take a victory lap on this news,” chair‐woman Ruth Girón said, “and it’s important that we thank the Hobbs City Commission for its confidence in our work and for con nuing to contract with the Hobbs Chamber for the professional services we pro‐vide in promo ng commerce, promo ng community and promo ng character, as in our tagline.”

Taylor said the directors and staff of the Hobbs Chamber do their best to responsibly run the business associa on like a business.

“I think it’s important to note that being a non‐profit organiza on does not mean that you a empt to only break even between revenue and expenses,” Taylor said. “Without consistently achieving net in‐come, we won’t have reserves for a rainy day.”

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McClure

Chamber News Hobbs Chamber ‘Promo ng Character’ with ethics book for each member Along with their 2014‐2015 membership s ckers, exis ng Hobbs Chamber members will receive an ethics guidebook, as part of the Hobbs Chamber’s member educa on programming component and its emphasis on “promo ng character.”

The mailout of copies of the book “Making Ethical Decisions” has been a goal of the Hobbs Chamber since 2011, when the organiza on commi ed itself to be a champion of ethical behavior, both by exam‐ple and through member programming.

“It’s a proud moment for the organiza on that we have the financial support from our Firm Founda on corporate sponsors to implement this, not just for new members going forward, but for all our exis ng members,” Hobbs Chamber board of directors chair‐woman Ruth Girón said.

Hobbs Chamber execu ve Grant Taylor said the Hobbs Chamber is an official coali on member of CHARACTER COUNTS!, the preeminent character‐educa on program whose “Six Pillars of Character” are seen in schools across the country. The CHARAC‐TER COUNTS! seal appears on the Hobbs Chamber’s membership s cker.

Taylor said the book will now come standard in new‐member onboarding packets. The CHARACTER COUNTS! online store says the book “examines the hows and whys of making choices that withstand eth‐ical scru ny.” With “realis c examples and a step‐by‐step decision‐making model, this easy‐to‐read book‐let is ideal for individuals or as a training guide for organiza ons,” the descrip on says.

The organiza on launched its renewed focus on ethics in 2011. First, the Hobbs Chamber introduced a new mo o: “Promo ng Commerce. Promo ng Com‐munity. Promo ng Character.”

Second, the Hobbs Chamber featured Michael Josephson, the founder of the Josephson Ins tute of Ethics and the interna onal CHARACTER COUNTS! ini a ve, as the keynote speaker of the Hobbs Cham‐ber’s 2011 member banquet.

Since then, the Hobbs Chamber has published a

column by Josephson rela ng to ethics in the business environ‐ment each month in its newsle er.

“What underlies these efforts,” Girón said, “is that we be‐lieve that good ethics is good business.”

Taylor said he hopes that the book will be read and shared among em‐ployees of its member businesses, from top decision‐makers to front‐line staff.

“One thing Michael Josephson o en says about character development is that ‘you don’t have to be sick to get be er,’” Taylor said. “No ma er where we are in this regard, improvement is always possible.”

Member News Lea Regional Medical Center announces new ophthalmologist Lea Regional Medical Center is pleased to wel‐come Daniel Good, M.D., to the ac ve medical staff.

Dr. Good is a board‐cer fied ophthalmologist with 20 years of experience. He will prac ce at The Eye Center of Southeastern New Mexico, located in Building 4, Suite 22, on the Lea Regional campus.

“We are delighted to welcome Dr. Good to our medical staff, which means that our community now has local, convenient access to the specialty services of this board‐cer fied ophthalmologist,” says Timo‐thy Thornell, Chief Execu ve Officer at Lea Regional.

Dr. Good received his Doctorate from the Texas Tech University Health Sciences Center in Lubbock, Texas. Dr. Good joins Lea Regional most recently from private prac ce in Amarillo, TX. Prior to that, he spent four years at Texas Tech where he served as an assistant professor and a ending physician. He com‐pleted his residency in the Texas Tech University

Health Sciences Center De‐partment of Ophthalmolo‐gy. He also completed a fellowship at the Texas Tech University Health Sci‐ences Center with a spe‐cialty in glaucoma surgery.

A ribbon cu ng and open house, in conjunc on with the Hobbs Chamber’s “Four‐to‐Sixer Mixer,” is scheduled for July 17 from 4 p.m. to 6 p.m. at The Eye Center of Southeastern New Mexico, located in Build‐ing 4, Suite 22, on the Lea Regional campus. To schedule an appointment with Dr. Good, call (575) 492‐1015.

Good

Commerce Watch

Source: City of Hobbs Building Services

June Hobbs Building Report

May Commercial Valua on Total: $6,603,991

May Residen al Valua on Total: $2,627,109

Calendar of Events—July 2014

July 12—Ribbon‐cu ng, 11 a.m., FUEGO Wireless, 2400 North Grimes (Hobbs Plaza behind First American Bank) July 15—Opening (Ribbon‐cu ng to follow at a later date), 5:30 a.m., Starbucks: The first 100 customers in line (excluding drive‐thru) will be receiving a free tall hand cra ed beverage eve‐ry week for an en re year. (One per family 18 and over only) July 17—Four‐to‐Sixer Mixer and ribbon‐cu ng, 4 p.m. to 6 p.m., Eye Center of Southeastern New Mexico, Building 4, Suite 22, on the Lea Regional Medical Center campus

SEE MEMBER EVENTS AT HOBBSCHAMBER.ORG. POST EVENTS, JOBS AND MORE WITH THE ONLINE USER PROFILE PROVIDED TO YOUR BUSINESS WITH MEMBERSHIP.

Commerce Watch

3.9%

3.4%

3.5%

0% 1% 2% 3% 4% 5% 6%

May 2013

April 2014

May 2014

Unemployment RateLea County

$5,904,978

$7,383,886

$5,717,052

$0 $2,000,000 $4,000,000 $6,000,000 $8,000,000

June 2013 (April 2013 sales)

May 2014 (March 2014 sales)


Gross Receipts Tax Government DistributionCity of Hobbs

$1,037,011

$1,321,991

$1,292,706

$0 $1,000,000


May 2014 (March 2014 sales)


Gross Receipts Tax Government DistributionLea County

on

Get engaged in more ways with the Hobbs Chamber. And help us be the ‘most‐liked’ community chamber in the country! Like the Hobbs Chamber’s Facebook page through your personal profile. Like the Hobbs Chamber’s Facebook page through your business page. Encourage your employees and coworkers to like the page to see event lis ngs and special offers post‐

ed by Hobbs Chamber members. Comment on, like and share posts. Follow the Hobbs Chamber on Twi er and LinkedIn, too!

Hobbs Biz Leads—June New and Revised Business Licenses A&E Express Services, LLC 605 E. Copper Ave. (575) 390‐1688 Ernie E. Trevino and Katherine J. Trevi‐no Hauling Oilfield Equipment Bookkeeping Services LLC 501 E. Abo Dr. (575) 318‐7912 Kim Kyla Arnold Bookkeeping Burritos La Flakita 604 E. Alston St. (575) 441‐2149 Susana Campos Ramos Food Can Do Services 1301 Rose Ln. (575) 738‐0041 Suzi Souter Occupa onal Therapy Care, Prepare and Respond Training, LLC. 501 E. Abo Dr. (575) 318‐7912 Kim Kyla Arnold Teaching CPR/AED/First Aid Classes Cars‐EZ 728 E. Bender Blvd. (806) 535‐6537 Larry J. Brown Used Car Dealership Chaussure 1210 W. Kiowa (903) 288‐5659 Laquacia Taylor Retail‐ Shoes Clean Floor Services 309 E. Castle Ave. (432) 209‐7563 Simon Saavedra Hernandez Housekeeping

Del Norte Corporate Rentals 4005 N. El Nido (575) 532‐9070 Greg Green Corporate Housing Dong, Michelle L., The Law Office of 1601 N. Turner, Ste. 520 (505) 453‐5738 Michelle Dong Law Office Express Car Wash 1916 E. Snyder (915) 504‐3528 Elida Higareda Mobile Car Wash Familia Misionera Tavares 918 N. Marland Blvd. (575) 408‐2992 Marco A. Tavares and Daisy I Tavares Religious Ar cles Gimmie Nickle RV 2110 N. French Dr. (806) 781‐3387 Angel Salazar and Mary Salazar RV Park Got Roots? 819 N. Turner (575) 631‐1684 Stephanie Hinojos Salon Got Unlimited/Approved Wireless 113 W. Clinton (575) 318‐9058 Solomon D. Shaheen Cellular/Wireless J&B Romo Trucking 1000 S. First (575) 942‐8151 Brenda Romo Trucking

Li le Steps Learning Center 104 W. Taylor (575) 964‐3416 Idalia Ugalde Childcare Mexican Fruits 1308 N. Breckon (575) 399‐3175 Florenico Delgado Fruit Mil Amores LLC. 418 W. Cain (575) 393‐6745 Socorro Acosta‐Nava Mechanic Shop Neo's Pumping Unit Services and Lube 1212 S. Leech (575) 393‐2847 Romeo Ramirez Oilfield‐Maintenance New Beginnings 1601 N. Turner, Ste. 541 (575) 942‐8591 Colleen Foster Massage and Spa Nutri on of Supplement 1807 S. Turner (575) 370‐9012 Laura Marshall Sales of Nutri on and Supplements Premier Bookkeeping Solu ons 509 E. Navajo (575) 318‐7270 Angela M. Giovanni Bookkeeping Services Regional Finance Company of New Mexico, LLC 101 W. Broadway (864) 442‐8011 Regional Finance Company of New Mexico, LLC

Source: Hobbs City Clerk’s Office

rue21, Inc. 1701 Joe Harvey Blvd., Ste. 200 (724) 776‐9780 Mark Head Retail Saint Nouveau LLC 3920 N. Lovinton Hwy., Ste. 200 (575) 441‐6747 Melva Lujan Clothes, Shoes and Accessories

Score Compliance 726 E. Michigan #100 (575) 492‐0383 Mireya Dominguez DOT Permits and Consul ng/ Zhiyong, Chen 313 W. Llano Dr. (806) 445‐7275 Chen Zhiyong Caps, Tools, etc.

Hobbs Biz Leads—June New and Revised Business Licenses (cont’d)

Member News Pe grew & Associates hires two new employees Debra Hicks, PE/PSI, Chief Execu ve Officer of Pe grew & Associates, P.A., recently announced the addi on of two employees ‐ Jordan Carter, CADD Manager; and Daneira Trevizo, Engineering Techni‐cian II.

Jordan Carter was hired as the firm's CADD Man‐ager, overseeing the CADD Technicians in our Hobbs office. Jordan brings 10 years of experience in mul ‐ple aspects of project management and CADD de‐sign. She a ended Hawaii Pacific University and Kennesaw State University where she studied design and management. Reloca ng to Hobbs, NM from Douglas, Georgia, Jordan previously worked as an es mator for an engineering firm, where she effec‐vely prepared and reviewed all CADD drawings from

design through as‐built plans including field verifica‐ons. Jordan has three sons ages 4, 6 and 16.

Daneira Trevizo recently joined the Pe grew team as an Engineering Technician II. Daneira is a May 2014 graduate of New Mexico State University with a Bachelor's Degree in Civil Engineering Technol‐ogy and an Associates in Civil/Survey Technolo‐gy. Daneira was a member of the American Society of Civil Engineer's Concrete Canoe Team and the Dra ing and Graphic Associa on throughout col‐lege. In addi on to her studies, Daneira worked for the City of Las Cruces as a Traffic‐Count Technician.

"The experience of the compa‐ny and their willingness to work with new, eager gradu‐ates a racted me to Pe grew & Associates," Daneira said. Daneira was born and raised in Chihuahua, Mexico and relocated most recently to Hobbs, NM from Las Cruces, NM for this posi on. She is fluent in English and Spanish and is currently working to‐wards her professional engi‐neering licensure.

Debra Hicks commented on the newest employees, “It is always rewarding to find enthu‐sias c and skilled employees to be part of the Pe grew team. We are confident that Jordan and Daneira will be great as‐sets.”

Carter

Trevizo

If I wanted to check your credit worthiness, I’d look at your balance sheet — what you have and what you owe — and I’d want to know about your history of paying your debts. If I wanted to know your values, I’d look at your calendar and check‐book.

How come? Well, the term “values” refers to core beliefs and convic ons that drive deci‐sions. Our values are revealed not by what we say but by what we do.

The simple fact is, me and money are limited resources that can materially affect the quality of our lives, so how we spend them reveals what’s really important to us.

We tend to think of our values in the grand con‐text of our deepest moral convic ons, but most of us have strong desires that have nothing to do with right and wrong. We value pleasure, comfort, com‐panionship, adventure, and though we hate to ad‐mit it, certain possessions and luxuries.

There’s nothing wrong with having and pursu‐ing these non‐moral values so long as ethical values aren’t sacrificed in the process. Ul mately, though, it’s how we priori ze compe ng values that defines us.

Our character is determined by our dominant values.

So if you knew that your character would be judged by the choices reflected in your calendar and checkbook, would you spend either your me or money differently?

Are you spending enough me with your chil‐dren, your parents, your friends? Are you devo ng enough me helping others, reflec ng, learning, and growing?

Do you put your money where your mouth is? Do you give an adequate amount of your income to charity? Are you making the choice to help the causes you really believe in?

The good news: it’s never too late to change your priori es.

This is Michael Josephson reminding you that Character Counts!

Calendar, checkbook entries are indicators of a person’s character

Brad Nesser President

Larry Rocha Intern Architect Nancy Mager Office Manager

Dea Murray CAD/IT Manager Greg Gentle CAD Dra er

Chamber News Hobbs commissioner rekindles community customer service discussion

From Granbury, Texas, Hobbs Commissioner Mar‐shall Newman called Hobbs Chamber execu ve Grant Taylor in early June to describe the quality of service he was given at every business he visited in the com‐munity.

“Commissioner Newman said that whether it was a store or a restaurant, the staff would respond with ’My pleasure,’” Taylor said. “He said the consistency of his customer experience gave him such a great im‐pression of the community, not just the businesses.”

Taylor has since met with local organiza onal consultant Lynda Lakin, Ph.D., and the two of them are now seeking input from area members.

“’My pleasure’ is the standard response by staff at the Ritz Carlton,” Lakin said.

“From Commissioner Newman’s call,” Taylor said, “the ques on we need to ask ourselves is whether we want to develop a more coordinated, community‐

wide experience in customer ser‐vice among our members? Do we want that to be part of the ‘Find It in Hobbs’ experi‐ence?”

“We must have a cri cal mass of business owners and employees who would par cipate in regular—maybe quarterly—customer service training,” Lakin said. “Even if a business has its own formal customer service protocol, the training and discussion could benefit the image of the business, as well as the com‐munity.”

If you would like to give your ideas about custom‐er service, or if you would like to enroll employees in future training, please call the Hobbs Chamber.

To see the survey, visit h p://bit.ly/1rV2f7g.

Poli cal blogger Joe Monahan gave the Hobbs Chamber's Hobbs Jobs campaign a men on on his site, joemonahansnewmexico.blogspot.com. Mo‐nahan wrote, "Let's all just move down to Hobbs and party like it's 1999...The Hobbs Chamber of Com‐merce placed an ad in the Sunday Albuquerque Jour‐nal for its Hobbs Jobs website in the hope of luring Albuquerqueans and other New Mexicans to move to the oil patch. All ready for your Hobbs adventure?"

“We’ve spent the last 12 months ramping up for this moment,” Hobbs Chamber execu ve Grant Tay‐lor said. “We launched our redesigned website July 2013 with the Hobbs Jobs u lity, and we’ve since been educa ng our members about this great tool.”

Hobbs Chamber members receive an online member profile through which they can post jobs, list events and promote special offers. The items mem‐bers post populate on the Hobbs Chamber’s website, as well as publish on the Hobbs Chamber’s social me‐dia accounts.

The fact that member content publishes to the Hobbs Chamber’s Facebook page, for example, is why the Hobbs Chamber has worked so hard to build its following, Taylor said.

“We are very nearly the ‘most‐liked’ community chamber of commerce in the country,” Taylor said. “When a member posts a job, it’s going to be seen.”

The Hobbs Chamber has adver sed Hobbs Jobs in the local area over the last year, Taylor said, but branching out the Hobbs Jobs message was con n‐gent on several factors.

“Our financial support for this type of program‐ming had to be in place for one thing,” Taylor said. “We have our Firm Founda on corporate sponsors to thank, as well as the Hobbs City Commission for con‐trac ng with us for professional services another year, especially for doing so at the level we pro‐posed.”

Taylor said Hobbs’ business ac vity, housing de‐velopment and unemployment needed to keep posi‐vely trending. He said that with so many areas of

the state being economically depressed compared to Hobbs, luring New Mexico workers who know the state might be easier and more efficient.

“The progress that’s been made in the Hobbs housing supply over the last few years is a big reason why we were ready to adver se Hobbs Jobs through a statewide medium like the Albuquerque Journal,” Taylor said. “The fish are bi ng. We need employers to keep bait on the line and post their jobs.”

From Page 1

The li le ad that had a big week: The diminu ve Hobbs Jobs ad seen here in the July 6 Albuquerque Journal generated cov‐erage and discussion in the Albuquerque area. Post jobs through the online member profile provided to you by the Hobbs Chamber to be ready for interested applicants.

Annual Banquet Highlights

Brad Nesser, right, of NPSR Architects, re‐ceived the Donny Shaw Memorial Spirit Award for his company’s work with the Hobbs Chamber to illustrate the Hobbs Chamber’s proposed welcome and visitor center near the state line.

Shannon Bush, of URENCO USA, was selected as this year’s Ambassador of the Year, given in honor for many years of Sandy Eckert.

See more than 250 banquet photos at our Facebook page. Click photos to view the 2014 Annual Banquet album. Tag your friends, coworkers and family! Photography sponsored by Élfida Studios, (806) 215‐5998.

Keynote speaker Lowell Catle gave a grip‐ping, hilarious and upbeat talk about technol‐ogy, the changing dynamics of the workforce and more.

David Sadler, right, owner of Sadler & Son Monument Works, accepts his company’s Business of the Year Award.

Annual Banquet Highlights See more than 250 banquet photos at our Facebook page. Click photos to view the 2014 Annual Banquet album. Tag your friends, coworkers and family! Photography sponsored by Élfida Studios, (806) 215‐5998. Hobbs Chamber board chairwoman Ruth Girón speaks to the crowd of about 250 guests.

Documents

July 2014 Chamber Chronicle...July 17—Four‐to‐Sixer Mixer and ribbon‐cu «ng, 4 p.m. to 6 p.m., Eye Center of Southeastern New Mexico, Building 4, Suite 22, on the Lea Regional