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Table of Contents

About Us

2014-2015 ClientAnnouncement

Client Spotlight: Tag

HVC joins Pinterest

Interview with an AE: Carlee Delp

Application Guidelines

A Summer of PR in the City of Brotherly Love

Join the Team

HVC IS READY FOR FALL 2014

FOLLOW US

Event Date

Application Live Online August 18

Involvement Fair August 25

Application Due Date August 29

Staff Interviews September 2, 3

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From le! to right: Melissa Conrad, Gina Franz and Rebecca Shapiro

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ABOUT US: WHO IS HVC?

Happy Valley Communications is a student-run communications firm that exists to offer professional communications services to both Penn State and national clients. Established in 2009, we seek to benefit students, faculty and community as we strengthen the relationships

between the firm’s clients and its public.

Happy Valley Communications (HVC) is a Penn State student organization that works to increase the experience of participating students. These students are expected to act in a

professional manner and maintain professional standards when working with clients in order to create a model business environment.

WHAT SERVICES DO WE PROVIDE?Campaign Planning - Start to finish

support- Creative materials- Brand identity- Consistent

marketing messages- Driving results

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Research- Focus groups and surveys- Evaluation

measurements- Case study analysis- Social media strategy

Photography- Product Images- Professional

headshots-Website photos- Event photography

Social Media- Develop new social media

pages- Expand existing social media

platforms- Increase follower engagement- Produce consistent- marketing messages

Writing- Feature stories- Op-ed pieces- Editing and layout- Social media content

development-Media pitches- Organization

backgrounders and fact sheets- Press releases

Event Planning- Promotions- Media coverage- Creative materials- Event logistics

Graphic Design- Creative materials- Promotional flyers-Website design- Logos- Brochures- Posters- Infographics

Media Relations-News releases- Press kits-Media pitching- Interview training- Television and radio spots

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2014-2015 Client Announcements

Global Entrepreneurship Week is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive

economic growth and expand human welfare. Last year, our services resulted in an exponential growth to second largest in the world.

Follow on Twitter: @gewpennstatehttp://www.gew.co/

Pilato Murals is the life’s work of famed mural artist Michael Pilato. A native of State College, PA, Pilato is one of the premier mural artists globally and is recognized

for his exceptional mural work, as well as his philanthropic efforts.http://www.pilatomurals.com/

Stay tuned for next month’s final client announcements!

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CLIENT SPOTLIGHT

Happy Valley Communications is very excited to be partnering with Tag as a first time client for Fall 2014. Tag combines the elements of Foursquare, Snapchat and Google Maps to embody an infinitely scalable mobile platform that privately shares location messages between friends.

The unparalleled passion of the Penn State community is the perfect avenue for Tag to thrive and develop. With a feature in Forbes and a partnership with the Sacramento Kings, and their most recent investment from Mark Cuban

himself, Tag’s notoriety is growing by the day.

Tag started to take over the Penn State campus last semester forming relationships with greek life, Homecoming and THON. There also has been support from point guard Tim Frazier, DJ PJ Mullen, and even a video shoutout from Penn State football coach Herb Hand. Now it will spread to campuses and smartphones nationally.

Tag will provide Happy Valley Communications members the opportunity to work on a fast growing and unique social media platform. Welcome to HVC, Tag team!

Download Tag here now: www.GetTagApp.com -or- search "Tag you're it" in the App Store

Spread the word to support Tag and this national Penn State success story!

facebook.com/GetTagApp

twitter.com/GetTagApp

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Carlee Delp is a senior majoring in public relations with minors in business and sociology. Aside from HVC, Carlee has been highly involved in Phi Chi Theta, a professional business fraternity, Valley Magazine and the Nittany Consulting

Group. She has held multiple internships while at Penn State including the Department of Research Communications, WPSU Public Media, and the Bryce Jordan Center. In the past, Carlee has served as an Account Associate for Blue I.V.

Boutique and The Learning Factory. This summer, Carlee will be continuing her passion for PR while working as an External Communications Intern at Verizon.

Interview with an AE: Carlee Delp

Who is your HVC client?

I could not be more excited to have the Tag app as my client this semester!

Where are you interning this summer, and what has your experience been like so far?

This summer I am interning for Verizon at their HQ in Basking Ridge, NJ. I'm working in their PR department and words cannot describe how much I have already learned. While my main functions surround social and digital content, when working at a company of this size, employees are exposed to so much more. Working with departments like government affairs, marketing, branding and legal really open your eyes to the moving parts that constantly play a role in the communications we do each day as PR professionals.

What do you love about HVC?

This is an easy answer. What I love most about HVC is the real-world experience. I've learned so much from HVC that was never even covered in the class room. Whether it be client relations, working collaboratively in a team setting, or actually seeing your campaign be executed within a real business, I've learned it through HVC. Going even further than that, HVC's professional structure and reputation really mock that of a true working environment. This alone is what I think sets HVC apart from other student-run organizations as Penn State.

What is it about PR that interests you?

What interests me most about PR is the cross between the business and creative minds. It is rare that a profession requires equal parts of both of these mental processes. I love that no day in the industry is the same and that you're always challenged to be ahead of your public.

If you were stranded on a deserted island and could only bring three things, what would you bring?

Wimpy Buffalo Wings Over (with ranch, NOT bleu cheese), Spotify Premium and a genie

What is Carlee Delp’s key to success?

"Nothing worth having comes easy."

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Follow HVC on

We are excited to announce that HVC has officially joined Pinterest. As we continue to expand with the times, we are always looking for fresh,

creative ways to interact with our followers. Follow us to keep up to date with all things HVC and public relations!

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Emily is a junior pursuing a B.A. in public relations with minors in international studies, theatre and recreation, park, and tourism management. She is also the Co-Director of Regional Conference for the Public Relations Student Society of America. Emily also enjoys being on the PR/Marketing team for Valley Magazine.  Her other past experiences include interning at B94.5 in State College and Jenna Communications in Philadelphia. Upon graduation, Emily hopes to move to New York City or Los Angeles to work in the Entertainment PR/event planning industry. In her spare time, Emily enjoys writing, reading, relaxing on the beach and preparing to spend her spring semester in Paris, France.

A Summer of PR in the City of Brotherly Love

By: Emily Grabowski, Monarch Martial Arts Academy Account Executive

A young intern in Philadelphia simply can’t be bored with the amount of restaurants, entertainment and history that the city has to offer. I was lucky enough to accept a summer public relations internship with Jenna Communications, a boutique PR agency in the heart of the city. Not only does Jenna Communications give me the opportunity to work hands-on with clients, but I am also able to explore Philadelphia and many of the events that are held annually every summer. The first event to kick off the season was the Strides for Stroke 5K hosted by the Delaware Valley Stroke Council. The 5K was open to walkers and runners and we had many stroke survivors attend the race. Many hours went into blasting social media about the cause, planning the day of the race, and reaching out to local media to cover the event. In the end, the 5K was a record success.

Some other events of the summer consisted of promoting BeachGlow in Wildwood, N.J., running the Casey Cares Foundation Connection Party at the Philadelphia Seaport Museum, and attending an awareness event with the National Parks Conservation Association. Even though it seemed like a hectic summer, there were still many days where I was able to enjoy time with my fellow interns. We would grab frozen yogurt in Old City, relax on the Philadelphia Art Museum steps, and enjoy the beautiful weather.

Interning at a small agency was an interesting change for me. While working at such a small company, I was really able to get to know my co-workers and the clients on a personal level. Something that is great about Jenna Communications, or any boutique PR agency, is that you are able to work on many different tasks with a large array of clients. One morning I would be promoting an event downtown, and the next minute I would head to a meeting with a completely different client. My favorite part about working at a boutique PR agency was that I never knew what the day would bring… That’s what makes city life so exciting, after all!

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Interested in joining our staff? We are always looking for new Penn State professionals to join our firm. An application for all open positions will be posted on our website August 18th. PDF versions of applications should be emailed to happyvalleycomm@gmail.com by Tuesday, August 29. We welcome students from all majors. Please review the following opening positions outlined below for the fall 2014 semester.

Application GuidelinesAccount AssociatesAre you a team player? Each semester, we look for new Account Associates to join our growing organization. Account Associates are assigned to an account team that services one our clients for one semester and is led by an Account Executive.

Responsibilities• Attending weekly meetings as well as monthly all-firm meetings.• Support Account Executives in delivering high-quality work to clients.• Create, plan and execute a campaign from start to finish.• Write press releases, media alerts, backgrounders, pitches, radio spots, design creative materials, etc.• Interact with local and occasionally national organizations and media outlets

Qualifications• Strong interest in public relations, advertising, marketing and other communications fields.• Strong oral and written communications skills• A true team player• Must be able to commit to time commitment of weekly meetings, two all-firm meetings per month as well as client meetings & events.

Graphic Designers Do you have a knack for designing creative materials? Happy Valley Communications needs graphic designers to support all six of our clients. This position allows you to get hands-on experience with a variety of clients across multiple industries.

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Responsibilities • Create eye-catching materials for clients’ events, social media platforms or traditional advertisements.• Creative materials• Promotional flyers• Website design• Logos• Brochures• Posters• Infographics

Photographers & VideographersInterested in expanding your portfolio? Happy Valley Communications is currently looking for student photographers and videographers to join our growing organization. Firm photographers will be expected to document every HVC sponsored event that occurs throughout the 2012-2013 academic year.

Responsibilities• Taking high-quality images at firm and client events.• Archiving images for future use and organization.• Work professionally and cooperatively with the staff.• Strong knowledge of digital photography. Completion of any photography or design courses a plus.• Must supply own camera.• Adobe Creative Suite and video editing experience a plus.• Be flexible, enthusiastic and reliable.• Occasional creation of videos for firm use and organization.

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Thinking about becoming an HVC client?

Happy Valley Communications is proud to work with a diversity of clients in the Centre County community and nationally. Through HVC, each client is

assigned a team of highly dedicated and diverse communications professionals that will make sure all goals and expectations are exceeded. If interested, please contact Rebecca Shapiro at happyvalleycomm@gmail.com

Drop by our office in the Fall, located in 221D Hub-Robeson CenterUniversity Park, PA 16802

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