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2019 International School of Fundraising
July 23 – 26, 2019Rome, Italy
AGENDA
DRAFT. Last Update: July 10, 2019
International School of Fundraising
• Europe
• Spanish-speaking country, friendly to Latin American participants
• Easily accessible – 9.5 miles from airport
• Desirable location
• Headquarters of partner organization CitizenGO
International School of FundraisingThe Leadership Institute’s Premier International Program
Four days of intensive training in every aspect of raising funds, taught by the world’s top
conservative fundraising experts
Location: Sheraton Parco de’ MediciVia Salvatore Rebecchini 145Rome
All attendees are asked to arrive by 8.30 Tuesday, July 23, 2019.
Tuesday, July 23, 2019
8.30 – 9.30 REGISTRATION
9.30 – 10.30 Introduction to LI, Program Outlook and Self-IntroductionsRon NehringLI Director of International Programs
10:30 – 11.45Not Only in AmericaPanel: Italo Antoniotti, Silvio Dalla Valle
Dario PayaFormer Ambassador to the OAS
11.45 – 12.00 BREAK
12.00 – 13.00 Developing Your Vision, Strategies and Fundraising PlanKevin GentryVice President, Charles A. Koch Charitable Fdtn.
13.00 – 14.00 LUNCH AND GROUP PHOTO
14.00 – 14.45 The Conservative Organizational EntrepreneurMorton BlackwellPresident, Leadership Institute
14.45 – 16.00Finance and Fundraising Planning in an OrganizationPanel: Ron Nehring, Stephen Clouse, Justin Murff
Tim PhillipsPresident, Americans for Prosperity
16.00 – 16.30 COFFEE BREAK
16.30 – 17.30Fundraising TrendsPanel: Tim Phillips, Justin Murff, John Davis
Kevin Gentry
17.30 – 18.15 Art of Storytelling in FundraisingStephen ClousePresident, Stephen Clouse and Associates
18.15 – 18.30 Review of the Day
18.30 Recess - Reconvene at 8:30 Wednesday
Wednesday, July 24, 2019
8.30 – 8.45 Tuesday Review and the Day Ahead
8.45 – 9.45 Non-Verbal Communication and Radical Listening Dario Paya
9.45 – 11.00Strategic and Person to Person FundraisingPanel: Tim Phillips, Dario Paya, Morton Blackwell, Stephen Clouse
Kevin Gentry
11.00 – 11.30 COFFEE BREAK
11.30 – 12.45 Person to Person Fundraising Exercise Dario Paya
12.45 – 13.45 LUNCH
13.45 – 14.45Care and Feeding of DonorsPanel: Kevin Gentry, Italo Antoniotti, Justin Murff
Morton Blackwell
14.45 – 15.30 Marketing Principles in Fundraising Kevin Gentry
15.30 – 16.00 COFFEE BREAK
16.00 – 16.30 Case Study I: Branding (AFP) Tim Phillips
16.30 – 17.25 Storytelling Exercise Stephen Clouse
17.25 Review of the Day
17.30 Recess – Reconvene at 8:30 Thursday
Thursday, July 25, 2019
8.30 – 8.45 Wednesday Review and the Day Ahead
8.45 – 10.00Philosophy of Direct MailPanel: Morton Blackwell, John Davis, Silvio Dalla Valle
Kathleen Patten
10.00 – 10.45 Types and Content of Direct Mail John Davis
10.45 – 11.15 COFFEE BREAK
11.15 – 12.00 Building a House File Kathleen Patten
12.00 – 13.00Establishing a Direct Mail Program Over a YearPanel: Kathleen Patten, John Davis
Silvio Dalla Valle
13.00 – 14.00 LUNCH
14.00 – 15.15 Digital Fundraising Justin Murff
15.15 – 16.00 Case Study: Digital Funding (LI) John Davis
16.00 – 16.30 COFFEE BREAK
16.30 – 17.15 Meeting the Challenges of GDPR and Data Privacy Justin Murff
17.15 – 17.30 Review of the Day
17.30 Recess - Reconvene 8:30 Friday
Friday, July 26, 2019
8.30 – 8.45 Thursday Review and the Day Ahead
8.45 – 9.45 Using Video for Major Gifts Stephen Clouse
9.45 – 11.15Fundriaising Video Strategies and TechniquesPanel: Stephen Clouse, Justin Murff Italo Antoniotti
11.15 – 11.45 COFFEE BREAK
11.45 – 13.00Fundraising EventsPanel: Kevin Gentry, Stephen Clouse Ron Nehring
13.00 – 14.00 LUNCH
14.00 – 14.45 Crowdsourcing Justin Murff
14.45 – 15.30 Corporate Fundraising Tim Phillips
15.30 – 16.00 COFFEE BREAK
16.00 – 16.45 Capital Campaigns Stephen Clouse
16.45 – 17.30 Political Fundraising Ron Nehring
17.30 – 18.30 Utilization Panel with all Faculty
18.30 Recess to Dinner
20.30 GALA DINNER
We look forward to welcoming you at the International School of Fundraising
July 23 - 26, 2019 in Rome!For more information contact Ron Nehring at [email protected]
