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+. +. July 27, 2013 Universal Studios Los Angeles, California. Variety’s Power of Youth is an initiative that encourages top young talent to become involved in philanthropic and humanitarian causes, using their positions in popular culture to motivate others to do the same. - PowerPoint PPT Presentation
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July 27, 2013Universal StudiosLos Angeles, California
Variety’s Power of Youth is an initiative that encourages top young talent to become involved in philanthropic and humanitarian causes, using their positions in
popular culture to motivate others to do the same.
The event, now in its seventh year, is an invitation-only afternoon full of fun and festivities, with live performances, interactive games, activities, food, photo
opportunities, and a special presentation. Extensive media coverage before and after the event, as well as an online auction component, ensured that the
excitement surrounding Variety’s Power of Youth extended well beyond the event. 100% of the auction proceeds raised benefit the participating charities.
This Year’s Honorees Include
Jake T. AustinRonald McDonald House - NY
Abigail BreslinProject Sunshine
Nina DobrevFree The ChildrenNina Dobrev
Free The Children
Variety’s Previous Power of Youth HonoreesVanessa Hudgens
Make-A-Wish Foundation
Diego BonetaFeed The Hungry
Kat GrahamThe Water Project
Sarah HylandGeorge Lopez’s Kidney
Foundation
The Jonas BrothersChange For Children
Foundation
|Premier Level Sponsorship|Onsite Activation
• Logo on Step and Repeat• Opportunity to capture promotional celebrity
sound bites from the red carpet • GIV Mobile branded activation area for celebrity
guest and attendees to participate • Dedicated wireimage photographer to capture
photos of celebrity interactions• Eight (8) tickets to Power of Youth event• Opportunity to provide branded item for the
official gift bag (approximately 750 attendees)• On stage verbal thank you
* At brand’s expense
|Premier Level Sponsorship|Print Integration
• Premium Full Page, 4-Color co-branded ad in Daily Variety Youth Impact Report
• Logo on Power of Youth invitation
• Logo on a minimum of five promotional ads in Variety
• GIV Mobile logo and photos included in post event thank you ad in Daily Variety
• Photos from brand activation included in post event spread in Daily Variety
|Premier Level Sponsorship|Online Integration
• Opportunity to promote contest for a chance to win 2 tickets to Power of Youth (can be promoted on Facebook, Online or other Social Media outlets)
• GIV Mobile logo on Power of Youth microsite on Variety.com
• Branded ad to rotate on Power of Youth microsite• GIV Mobile will have a 15 second pre-roll before
celebrity interviews on Variety.com (rotates with other sponsors)
• GIV Mobile logo attribution on event confirmation emails
• Access to video and photos for usage on brands website and Facebook page
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|Pricing & Package|
Premier Level Sponsorship
Onsite • Print • Online
$75,000