Michael D Steller Loan

Officer Academy

Mortgage

300 Union Blvd Suite 650

Lakewood CO 80228

Direct: 720-224-1679 Office: 303-914-3820

www.michaelstellerhomeloans.com

NMLS: 501897 CO Lic: 100049329

Corp: NMLS #3113

Regulated by the Colorado Division of Real Estate

Editor’s Note

Contact Me!

Feel free to contact me if you have questions or would like your peers added to the distribution list.

The real estate business is crowded, isn’t it? What makes you stand out?

Why should clients choose you? These are just some of the questions you’ll

find in this issue focused on helping you define your service so you can gain

competitive advantages.

If you’re lost in the crowd then essentially you’re invisible. Too often, in

the hustle and bustle of real estate, it’s easy to go in too many directions

instead of having a solid game plan that you follow closely. Knowing

how to promote your service and gain the spotlight makes it easier for

prospects to find you. I share some thought provoking questions that

help you decide the best course of action.

I even raise the idea of mentoring. It can be the shortcut to success! OK, I

know shortcuts to success aren’t realistic, but you can accelerate your

learning curve from someone’s experience, right? A mentor can help you

avoid the pitfalls and find success faster. If you don’t have a mentor

already hopefully you’ll find the article informative and see why and how a

mentor can make a difference.

In the marketing department, I deliver tips that help you get the most out

of your website and farming your neighborhood electronically, and share

some rules for postcard marketing.

All 3 things can work together to help you get more leads. Leads are the

lifeline of your business. Lead generation is either the culprit for failure or

the reason for success. If there is a steady stream of leads at your doorstep

your odds for success increase greatly.

Enjoy this issue, but most importantly, take action from the ideas that

inspire you!

MichaelMichaelMichaelMichael DDDD StellerStellerStellerSteller AcademyAcademyAcademyAcademy

MortgageMortgageMortgageMortgage LoanLoanLoanLoan OfficerOfficerOfficerOfficer

300300300300 UnionUnionUnionUnion BlvdBlvdBlvdBlvd SuitSuitSuitSuite e e e ####650650650650 Lakewood,Lakewood,Lakewood,Lakewood, COCOCOCO 80228802288022880228 Ph:Ph:Ph:Ph: 303303303303----914914914914----3820382038203820 Mb:Mb:Mb:Mb: 720720720720----224224224224----1679167916791679 Office: 303Office: 303Office: 303Office: 303----914914914914----3820382038203820

Email: Email: Email: Email: michael.steller@academymortgage.commichael.steller@academymortgage.commichael.steller@academymortgage.commichael.steller@academymortgage.com LOLOLOLO NMLS:NMLS:NMLS:NMLS: 501897501897501897501897 StateStateStateState Lic:Lic:Lic:Lic: 100049329100049329100049329100049329 CorpCorpCorpCorp Lic#Lic#Lic#Lic# 3113311331133113

RegulationRegulationRegulationRegulation bybybyby thethethethe ColoradoColoradoColoradoColorado DivisionDivisionDivisionDivision ofofofof RealRealRealReal EstateEstateEstateEstate.

This information is provided exclusively to real estate professionals and is not intended for public use. This is not an advertisement to extend consumer credit. All loans are subject to credit and property approval. Programs, rates, terms and conditions are subject to change without notice. Not all products are available in all states or for all loan amounts. This magazine is only to be delivered to real estate agents, not consumers. This is not to be shared with the public.

3

CONTENTS

This magazine is published monthly. Entire contents are protected under copyright law where applicable. All Rights Reserved.

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123RF.com and its photographers.

10. Why Are You BetterThan the Rest?

Mentoring to Grow How You Can Benefit From a Mentor

You are only one out of millions

in the US; in fact, in large cities

like LA, NY, or Chicago, there are

quite a few agents working these

saturated markets.

For this reason, working with a

mentor, who has been in real

estate transactions for many

years, is a simple solution to

learning the ropes.

Rather than a book or seminars,

learning from firsthand

experience gives you more in

depth knowledge of what they

have done before you.

Knowledge

The greatest benefit a mentor

will bring is first hand knowledge.

Not only of how to sell, how

to stage a home, and how to

find the right clients, but also

knowledge of the market.

A mentor can teach you how the

local market works, when peak

listing months are, when to try

and reach out to new buyers,

and so forth. They will help you

understand the market, the

skills you need to sell, and how

to apply knowledge about your

local market, to sell homes.

Time Management A mentor can show you how to

manage your time.

If you have 10 potential buyers

and are trying to work with 10

sellers simultaneously, you will

be stretched too thin to provide

the right amount of care for each

client.

Instead, focus on the clientele

that will pay off; you have to

focus on buyers who are ready

and committed to finding a

home, rather than trying to draw

in more potential clients, that

might turn into a moot point.

Besides managing time with

buyers and sellers, you need to

set up a website, market your

skills, use local and online ads to

sell yourself, and find a team that

can help you.

It is far more important to

manage your time, and spend

more time with fewer clients,

rather than spend less time with

5

each, and lose the ones that

really matter.

A mentor can guide you

through the tricky maze of

managing time, and how to keep

commitments to your clientele.

Confidence

Sometimes you have more skills

than competitors, know more

about the local market, and

have read more resources about

selling homes than other agents.

But, if you lack confidence

and your ability to meet with

potential clients, this will do

nothing for you.

you post homes for sale in local

bulletin boards, who can you

reach and how can you build

connections locally.

The Internet is imperative,

and you have to market

yourself online. But, building

relationships with other agents,

the city, zoning boards, and

other powerful people, is also

important; a good mentor will

show you how to reach out to

the right people.

There are several skills you might

have as a new agent; but, if you

really want to excel, taking on a

mentor, might be something you

want to consider doing.

Not only can they give you in

depth knowledge on how the

markets really work, but they

can also give you much more,

via their years of personal

experience.

The longer they have been in

the industry, the more changes

they have seen, so the more they

know about adapting to it, and

still remaining relevant as an

agent.

Building Your Electronic Farm Vital Marketing Tips Using Social Media

You should be familiar with the

way social media and mobile

Internet access has re-defined

marketing for real estate agents.

Virtually every agent now uses

at least one of the major social

media platforms to market their

services and communicate with

potential customers.

However, while you use online

marketing to advertise your

services, you should constantly

look for effective ways to

combine online and offline

methods to farm a carefully

chosen neighborhood.

Social Media Promotion

One of the best ways to farm

a neighborhood is by creating

a Facebook page where you

interact regularly with residents.

These residents could easily

become your clients when they

need to sell their homes. Your

page will also become valuable

to potential buyers who are

thinking about moving to the

neighborhood.

Provide your fans with helpful

tips about their homes, their

neighborhood and other up-to-

date information on real estate.

Show them that you care by

calling their attention to new

blog posts and information that

will be useful to them. This will

help them to see you as a friend

and develop trust in you.

Become an Authority with a Great Blog

Use your blog to demonstrate

your expertise as a real estate

professional. Show the residents

in your chosen neighborhood

that you are different from your

competitors. Provide interesting

and informative posts for

members of the community.

Examples of topics you can write:

• Ways to manage energy costs

in the home

• How to budget and save for a

new home

• How to improve security in

your home

• Home decoration tips

• Home maintenance tips

• Home buying tips

The aim of your blog should

be to demonstrate your

expertise and familiarity with the

neighborhood while you develop

a solid relationship with residents

and other readers.

7

Once your readers trust you, they

will most likely call on you first

when they need your service.

In addition, you should provide

vital facts about the real estate

market. But let your real estate

marketing be done in a modest

and professional way.

Market Your Real Estate Business With Testimonials

With the ever increasing

competition in the real estate

market, there are many agents

trying to woo few clients so

your marketing strategy must

give your prospective clients a

compelling reason to call you for

their next real estate transaction.

The good news is that most of

your competitors believe that if

they can simply tell prospects

how committed, competent,

experienced and hard-working

they are, the effort will attract

new business. Unfortunately,

these claims can no longer

convince prospects to trust you.

They are on virtually every real

estate agent’s website.

How can you get prospects

to develop confidence in you

quickly? The key is to let satisfied

clients speak for you with well

written, believable testimonials

that also have some kind of

contact information.

A testimonial is simply what your

clients say about your services.

They are a potent marketing tool

because people will believe what

others say about you more than

what you choose to say about

yourself.

Since selling or buying a home

involves such a huge financial

transaction, you need to remove

the initial anxiety that most

prospective clients have. You

can do this easily by giving them

a chance to learn about the

pleasant experiences that others

have had with your service.

Here are a few tips to help you

get the best testimonials to put

on your website:

• Get testimonials for every

major benefit you offer

• Let your testimonials come

from the neighborhood you are

trying to farm

• Avoid editing your testimonials

• Use a trust worthy third party

to gather your testimonials

Use Money Saving Coupons to Help Neighborhood Residents

Another powerful way to stand

out among your competitors is to

offer local coupons to residents

in your neighborhood farm.

You can show how much

you care by obtaining special

discount coupons from local

merchants and giving them to

current or prospective residents.

Here are a few ideas for making

online coupons:

• Get a list of merchants that

serve a large section of the

targeted neighborhood

• Contact them and provide a

discount coupon to help them

market their business for free

• Create the coupon using one

of the free coupon creation

tools online

• Put a link to your coupon page

on your Facebook page and

your blog

• Let your target residents know

about your discount coupons

If you mix the use of blogging,

social media, testimonials, and

discount coupons effectively, you

will be engaging one of the best

strategies of marketing for real

estate agents. You will be known

as a real estate professional who

really cares for the people in your

neighborhood farm and your

revenue and profit will increase.

Rules of Postcard Marketing

If you have been in the real estate

industry for a number of years,

you have likely encountered

postcard marketing one way or

another. Though they lack the

dynamism of social networks or

roadside billboards, postcards are

an effective marketing tool for

successful realtors.

Important factors about

postcards is that production and

distribution is rather easy, they

are quite affordable and there is

no need to be a marketing genius

to create them!

Realtors use postcard marketing

for different reasons including

versatility, cost effectiveness and

simplicity.

Effective postcards can help

create a steady and increased

flow of business.

Below are some guidelines to

ensure your postcards generate

positive results.

Measure the Outcome

It is necessary to measure

“instant” and “over time” results

of your postcard campaign.

After a couple of days, some

people may respond upon

receiving a postcard. You

may get requests for more

information, e-mails or website

registrations based on the action

requested.

You never know, a personal

acknowledgement may come

your way or a request to talk

about buying or selling.

Since postcards may generate

initial appointments, sales and

listings months after being

mailed, be sure to record results.

Each week track your sales,

listings and initial appointments

on a spreadsheet.

Write down which postcard

generated positive results

and the elements that made it

successful. Don’t forget to assess

your return on investment (ROI).

Don’t be surprised if you find out

that postcard campaigns return

at least 4 times the cost.

Uphold Consistency in Branding and Frequency

The main objective of marketing

is to grow a powerful brand by

creating awareness. This implies

that each time your targeted

audience thinks of real estate,

your name comes to mind. When

this happens, it clearly indicates

that the targeted market

associates your brand with

victorious real estate dealings.

Successful postcard frequency

means mailing nine to twelve

times annually to a higher-value

market and four to twelve times

annually to additional targeted

markets.

How Will Your Audience Benefit?

As you plan a postcard campaign,

you should consider your

audience’s mindset. The most

crucial question on the minds

of most clients is, “How will I

benefit?” Your clients should

know how they will benefit

immediately the moment they

look at your postcards.

Here are some questions

designed to help you brainstorm

potential benefits:

• What will they gain most from

buying or selling a home now?

• Why should clients care about

buying or selling right now?

• What do you offer that your

competitors don’t and what do

your clients gain from it?

Your message should be brief

and inspire them to take action.

Always tell the reader what to do.

Describe the steps they need to

take to contact you or reply to

your offer on the postcard.

Focus on High-Value Markets

Targeting the high-value markets

is another valuable strategy for

successful postcard marketing.

These are the markets that can

bring the largest return on your

investment and effort. By sending

your postcards to high-value

clients, you are most likely to

generate positive results.

Here is a high-value market

hierarchy:

• The locality where you work or

reside

• Demographic or geographic

markets where your face or

name is well recognized

• Your sphere of influence,

which includes your previous

clients

Well-Designed Postcards for Positive Outcome

Postcard marketing can never

be effective if the postcards are

not properly designed so the

designs need to be well crafted

and purposeful for the targeted

audience. Important elements

to be included is your photo on

both sides, a specific message for

your targeted audience, photos

of the property for sale, branding

developed with consistency of

design, fonts, color and layout

and a strong call to action.

Postcard marketing is about

creativity and reliability. Clients

need trustworthy agents. A well

designed postcard will help

prove your reliability.

If you have your postcards

designed according to the

guidelines mentioned above,

you will find that postcards can

be powerful and a cost effective

strategy.

Are You Getting FREE Leads from

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Call Michael directlyat 720-224-1679

10

Why Are You Better Than the Rest? How to Become a Great Self-Promoter

As an agent, you are just one in a

pool of millions; for this reason,

self promotion is critical to

getting your brand and name out

to local buyers.

When it comes to real estate

agents marketing their services,

a majority of agents simply tell

clients to choose them. But, they

do not take into account what

their special skills are, how they

are better than other agents, or

why the client should choose

them.

If you don’t sell yourself to

potential clients, who will? And,

with so much competition out

there, you have to find what

really makes you stand out, in a

market of many choices.

What Differentiates You?

When it comes to real estate

agents self promotion of their

services, one must dig deep, and

really consider what makes them

a top choice.

• Do you speak several

languages?

• Are you accomplished

in selling a certain type of

property?

• Do you have licenses and

higher education degrees?

• Are you licensed as a broker,

where most agents are simply

licensed as real estate agents?

Regardless of which of these, or

any other features which really

make your services stand out,

in comparison to other local

agents, you have to showcase

your services to potential clients,

in a manner that they haven’t

seen before. And, even if other

local agents have similar skill sets

and credentials, are they as good

at all of these areas as you? The

answer is likely not.

You have to give potential clients

reasons why you are a great

agent, what you can do better

than your competitors, and give

them viable reasons as to why

they should choose you, when

buying their new home.

Make a List

A great way to begin marketing

and self promotion, is to make

lists of the services you offer, as

well as your credentials.

From there, you can create

online e-newsletters, you can

send out monthly postcards or

newsletters via mail, and

constantly keep your potential

market informed of what you do.

By letting potential buyers know

what you can do, and how

you can do it better than other

agents, you are likely going to

draw in new buyers, who want

to work with you, when they are

ready to buy their new home.

What are Competitors Doing?

competitors are doing, and

by reaching potential buyers

through all markets, you are

going to realize more new

business, and you will find that

more buyers want to work with

you.

Do You Go Above and Beyond?

When creating your self

promotion campaigns, you have

to begin with the question:

• “What do I offer, that other

agents don’t?”

By considering the services

you provide, which go above

and beyond the minimum job

requirements, it is going to be

much easier for you to make

the sales pitch, and draw in new

clients.

A good place to start is to create

lists of what you do, which

is above and beyond what is

required, which your competitors

don’t do.

From there, you can come up

with your marketing campaigns,

in order to make your pitch to

local buyers, who are searching

for a local agent to help them

find a new home in the market.

With so many real estate agents

to work with, in any market,

you have to create marketing

campaigns, which call out to the

buyer.

Letting them know where you

excel, the skills and credentials

you hold, and letting them know

you do more than other agents,

for no additional fees, are just a

few of the ways you can begin

your marketing campaign, in an

attempt to create the desire for

more buyers to work with you.

12

Don’t Overlook Your Service Show Customers How Much You Care

Great customer service skills,

keeping in touch with your past

clients, and reaching out to

new ones, is essential to selling

yourself in the market.

Due to the fact that there are

hundreds, if not thousands of

agents in your market alone, it is

imperative that you keep in touch

with former clients.

Doing this, they will remember

your services, and will come

back when they are in the market

again; further, they will refer your

services to friends and family

who are looking to buy or sell.

And, by reaching out to new,

prospective clients, you are going

to gain a much broader customer

range, and sell more homes as an

agent.

Monthly E-Newsletters

By posting a monthly newsletter

online, you can send it out to

past clients, as well as potential

buyers in the market.

You can include information

about your current listings,

homes which are about to enter

the market the current rates and

average home prices, and more.

If you’re a broker or have a team,

you can include professional

news about your staff, or talk

about new agents that joined

your team.

By keeping up with former

clients, not only will they

remember your services, and

how you helped them through

the process, they will also keep

you in mind when a friend or

family member is ready to move,

and needs an agent to help list

the home or help them find a

new home.

Quarterly Phone Calls

Customer service not only

consists of helping your clients

through the buy/sell process, but

also keeping in touch with them.

13

Making a phone call every 90

days to find out if they are happy

in the new home, how things are

going, and simply to check in

on former clients, is a great way

to show your relationship with

them was more than a one-time

transaction.

You can also send out quarterly

automated drip marketing

campaigns using a CRM program

to reach out to new clients.

Doing this will help build your

potential client list, and help you

gain new clients who are buying

or selling a home.

Host an Event

Hosting a buyer seminar, a local

BBQ for your former clients and

family, and other local teaching

and gathering events, is a simple

way to keep in touch with old

clients, and meet new people.

When you invite old clients,

they might bring a friend who

is looking to buy a home, or a

relative who is ready to sell their

home.

By providing this continual

contact, not only will they feel

comfortable referring your

services, but will also provide you

with other potential referrals of

friends who are getting ready to

list their home or buy a new one.

Anniversaries & Birthdays

Keeping in touch with past

clients by sending a birthday card

each year, with a simple happy

birthday message, is a great way

to show you care, and remember

working with them.

It is also nice to send them a

note or email message, on the

year anniversary of when they

purchased their home, or sold

their home with you as their

agent.

These little remembrances not

only show you want to provide

exceptional customer service,

but also want to keep an open,

running relationship, in the event

they have to buy or sell their

home in the future.

Keeping in touch with former

clients, is the easiest way to gain

repeat business (even if it is only

5 to 10 years down the road),

and to gain new referral business

from them.

By doing these little things, you

are not only going to show your

clients you had a great time

helping them find or sell a home,

but it also shows you did not

only think of them as one of your

many clients you did business

with.

Regardless of which of

these methods you use, it is

important to include a picture of

yourself, along with all contact

information.

People don’t always remember

names, but they do remember

faces. So, in your email campaign

or monthly newsletter, include

all contact information and your

current picture.

Whether your past client calls,

or provides a referral, they will

know who you are, and will feel

comfortable doing business with

you again.

14

Who Do You Want to Sell? Decide Your Likes & Dislikes

When marketing yourself to

home buyers, it is more than a

commission check; in fact, you

have to consider your likes and

dislikes to know who to work

with in the housing market.

As an agent, you are not working

a 9 to 5 job; rather, you are

working with your clients at all

times.

If they need to close quickly, they

are going to call on weekends; if

you are on vacation, and a client

wants to know about whether or

not their offer was accepted, you

have to answer the call.

As an agent, it is an around the

clock job, and one that never

ends. So, just as you choose your

friends, you have to know the

basics about what kind of people

you like (and dislike), when it

comes to marketing.

Where to Begin

A good way to start the

marketing for your clients, is to

consider your personal friends.

Do you have a social group, or do

you prefer a quiet evening in with

friends?

Do you like an elite group, where

your friends are affluent or do

you prefer talking to people

who have less, and do not really

look at the financial aspect of

everything in life?

Rich, poor, middle class - these

are some of the things you have

to consider to ensure you are

working with the right home

buyers when you are marketing

your business.

Finding Similiarities

If you have a nice car, if you live

in a luxurious waterfront condo,

and if your friends are all well off

and have great careers, then you

are likely going to want to work

with this type of client.

Real estate agents marketing

to wealthy buyers, and those

who want the finest, luxurious

finishes, have to know how to

interact with these individuals.

If you are a young agent, who is

just starting out, you might want

to work with younger buyers.

15

If you want to help a young

family buy their first home,

you have to know how to

communicate with them. You

have to know how to speak to

them, which homes they are

interested in, and which entry

level properties, are going to

work best for them.

And yet a third group of agents,

might like the middle class family.

A simple car, a home that is

suitable for their family, a good

career, and simple lifestyle.

If you enjoy these type of people,

and if you interact with friends

who are a part of this social

group, you are going to feel far

more comfortable marketing to

this type of client, and working

with these home buyers when

you are trying to sell homes in

your market.

As a new agent, you may be

limited. Maybe you sell homes

in a small town, where most

residents have similar wants.

Maybe you are trying to make a

name for yourself so you have

to take any buyer that comes in

the door. But, as you grow, and

progress, and as you become

more well known in various

housing communities, you will

have more selection so you can

be more discriminating.

Comfort Breeds Success

Real estate agents marketing

their skills, their experience, and

their expertise should consider

these factors to ensure they are

going to work with home buyers

they feel comfortable around.

If you are selling multi-million

dollar condos, to elite people in

a community, which you have

nothing in common with, sure

a nice commission check will

come out of it, but you might be

miserable in your career.

To avoid this mistake, you have to

market your skills to the people

you feel comfortable around, and

want to sell to.

As an agent, your job never

stops so consider your clients

as friends. In this sense, you are

going to want to look for buyers

who have similar interests, are

similar in stature, and if you

market to the buyer who you

really enjoy working with your

chances for success are far

greater.

16

8 Tips for Giving Your Site a New Lease

Do you want more leads

from your website? If yes, the

following is a breakdown of 8

tips that can help turn an average

website into a great one!

First, think of your website like a

24-hour convenience store; it’s

always open for business and it

starts with your home page.

A perfect home page connects

people with home listings,

updated local data on the market

and answers to their questions.

Let’s look closer at how you can

establish credibility, provide a

one-stop-shop for customers’

real estate needs and promote

yourself as an authority in your

niche.

1. Full IDX Search

Vsitors to your site do not want

to see a narrow list of homes for

sale.

You cannot operate as if you

are an island; give potential

customers a wide array of

possibilities and they will be

interested.

A full IDX (Internet Data

Exchange) feed uses listings from

other approved sources besides

your office listings so customers

have more variety.

Use Google to research which

IDX feed provides an interface

that is simple and clear with

advanced filter options.

Advanced filters should include

having a short sale or foreclosure

search, school location search

and others; this helps visitors

save time.

2. Provide a Contact Form

The reason why your site is live

is to attract leads. That is worth

repeating! The reason why your

site is live is to attract leads so

you can earn more money!

Don’t just rely on customers to

use your contact details found

on your site. Add a contact

form they can submit with their

questions. Customers who are

not ready to speak by phone will

use your contact form as a way

to connect with you.

When you receive submissions

from your contact form try to

make phone appointment before

answering their question.

Moving the relationship from the

contact form to the telephone is

the next step in the relationship

process so try executing it first.

3. Fast Page Loads

Web pages can be overwhelming

to anyone when they visit your

site for the first time.

17

Site that have a lot of

customization will include heavy

code that can slow down your

site. Visitors click away from slow

websites. Speed is an important

factor.

Keep your web design and layout

simple and make sure your home

page loads quickly.

Also, don’t force messages on

visitors like pop ups of video, ads

or voice recordings. It’s perceived

as being rude and desperate.

Reduce the bounce rate by giving

visitors an organic experience

where they click and read what

they want or what is relevant to

them.

4. Keep Content Updated Visitors do not want to see

robotic information. They

want local market statistics,

neighborhood highlights and

more so they know what is

happening locally.

When it comes to generalized

information, stick to DIY projects,

finance guidelines, real estate

news and the like. Your visitors

will appreciate photos, text and

videos; this cocktail will surely

get them inspired.

5. Define Links to the Text

Your site should be a gateway to

helpful information. Through the

use of links on the menu bars,

visitors should be able to access

relevant content immediately.

Add links to content that exists to

make sure your page is a portal

that connects people to their

ideal home.

6. The Power of Video

Using video can be a big win!

This is because more and more

audiences are becoming more

enchanted by watching rather

than reading online. Who can

blame them!

Create tasteful videos that give

your visitors a real taste of your

service and showcases your

business.

If you optimize your video for

the Search Engines, it can bring

some good traffic too!

7. Don’t Ignore Social Media

If any web page wants to mature,

a social media strategy must be

put in place.

It is not enough to have a

Facebook or Twitter link, go a

step further.

Share buttons are the quick way

to help your content reach more

people without hassle.

With this respect, place “share

this” buttons strategically after

every post so people can share

on their favorite social media

platforms. It can draw more

focus and traffic to your site.

8. What About SEO?

Don’t put SEO (Search Engine

Optimization) over your visitor’s

experience. Sure, having good

keywords will draw people in, but

will that translate into business?

SEO can be over-rated. Your

site must have great useful

content and using keywords in

a perfect manner does not

equal leads.

Therefore, why not spend your

time making the user experience

great rather than obsessing

about keywords your visitors will

not use? Stay focused on the

right priorities!

The bottom line is that you want

to make the user experience

great. Seek to draw people in and

keep them coming back. This can

only be achieved by delivering on

the promise regarding content.

With a few tricks highlighted

here, you can give your website a

new lease on life today.

18

Relationships Matter! What You Can Expect from Working with Me

Here’s the Best Part… How we work is by spending the appropriate time it takes to learn about your business. Unlike many loan

officers who seem to only care about how many deals you’re sending them, I focus on how to help grow

your business.

My philosophy is built around guiding principles:

1. Customers Are Serviced For a Lifetime Does your daily routine make it difficult to stay in touch with your customers? If you work long hours, which

is common for many career-oriented agents, chances are you’re not keeping a message in front of your

customers to create a stream of new and repeat business.

…A Profitable Alliance

…Quality Customer Care

19

If so, how much is this costing

you annually?

Not only do satisfied customers

provide a valuable source of

repeat business, they are your

best source of referrals. They

have relationships with family,

friends, co-workers and business

professionals that could one day

be your customer. However, this

can only happen if you are able

to cultivate the relationship over

time.

Service is the backbone of my

business. I enjoy a strong referral

base of customers because of

the commitment I’ve made to

servicing and keeping in touch

with my clients.

I can help you cultivate

relationships by keeping you in

the forefront. I execute timely

and predictable campaigns that

help you cultivate relationships

with little effort and can add to

your income annually.

2. Both Parties Need to be Trustworthy & Accountable

Example: Loan Officer who isn’t

accountable

You’ve been told that the status

of your customer’s loan will be

approved. Then in the eleventh

hour, lender conditions pop-

up and cause you and your

client to scramble to provide

what’s needed. As the Close of

Escrow date fast approaches,

the loan documents are not

delivered to the Title Company as

promised. The entire experience

causes stress for your client

and embarrassment for you.

No matter how well you try to

explain things, it’s quite painfully

obvious not to expect any future

referrals from the customer.

Can you see how much income

this is costing you?

What if you could work with a

Mortgage Specialist, who was

trustworthy and accountable?

What if you could work with

someone who communicates

during the entire process and

delivers what is expected?

How much would that be worth

to you? I believe in a united

alliance in front of the client.

3. Success Means Constant and Never-Ending Improvement

Most people who enter real

estate sales ultimately leave it

because of lack of success.

You don’t earn a salary while

you’re trying to figure out how

to crack the code to success.

Yet, here you are in a highly

competitive industry and have

found a way to survive.

You see the kind of dollars the

top agents earn, and you wonder

how they do it. Because you are

experiencing some success, you

may not be afraid to change.

You say to yourself, “Well, at least I’m generating some business, and doing some business is better than doing no business,” or, “I’m working so hard now

that, gosh, I should see better

results!” Still there is the fear

factor.

If you could learn to change for

the sake of betterment and be

confident that you’d see steady,

predictable results, would you

do it?

How much income would a few

new customers provide monthly?

How many more referrals would

you enjoy?

What the impact on your self-

confidence?

Top agents depend on

predictable systems to produce

results, and they don’t work any

harder than you do - they just

work smarter!

Michael D Steller Residential Mortgage Loan Officer

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Beat the Odds, Overcome Resistance and Conquer Real Estate!

Build a Loyal

Following,

Attract Fame

& Money Stop chasing prospects and wasting money on

advertising. Get all the referrals you deserve today

and start enjoying the real estate business!

- Become Recognized as a Leading Authority

- Build Your Reputation So It Goes Viral

- Create a Line of Prospects at Your Door

It’s the perfect solution for new agents getting

started or for experienced agents who need to

differentiate over competitors and dominate their

area.

Contact me today for more details ... act now before it’s too late!

Michael D. Steller

Loan Officer, NMLS #501897 State Lic #100049329 | Corp NMLS #3113

Branch: 303-914-382 Direct: 303-914-1315 Mobile: 720-224-1679

Email: michael.steller@academymortgage.com

www.michaelstellerhomeloans.com