Lords Universal CollegeProject : - The Story of The Vada Pav.

Class: - F.Y.B.M.S.-A.Year:-2010-2011.Subject :- Principle Of Management.

Submitted to:-

Miss Angira.

The Story of the first Vada Pav. Vada pav sometimes spelled wada pav, is a popular vegetarian fast food dish native to the Indian state of Maharashtra. It consists of a batata vada (called bonda in South India) sandwiched between two slices of a pav. The compound word “batata vada” refers In Marathi to a vada made out of batata, the latter referring to a potato. Pav refers to bread (or bun). Vada pav was supposedly devised by snack vendor Ashok Vaidya outside Dadar station in 1971.

2

PreparationFinely cut green chilies and ginger and a phodani (tempering) of mustard seeds and turmeric are added to a mash of boiled potatoes, and after dipping patties of

the mash in an herb-seasoned batter of gram flour, the patties are deep-fried.

Vada pav is typically

served with a chutney

(sauce) which is commonly made out of

shredded coconut “meat”, tamarind pulp, and garlic.

Variations of the above basic dish include "cheese vada pav" (where slices of cheese are added); "samosa pav" (where a "samosa" is used instead of a vada); and "Jain vada pav" (where vada ingredients do not include onions, garlic and potatoes). Vada pav served in the nearby state of Gujarat is usually fried in Butter or edible Oil. The Pav is first fried in a mixture of Butter or Oil and dried red chilly powder. After that the chutney is applied in the hot fried Pav and the Vada is placed in between. This is the only difference between Vada pav in Gujarat and

3

Maharashtra. In the state of Gujarat, the original unfried Vada Pav recipe is referred to as "Bombay Vada Pav".

The Story of Jumbo KingJumbo King began its journey to brand the Vada Pav on 23rd August 2001. Inspired by western models and applying it to Indian food, Jumbo King believes that the common man has the constitutional right to get hygienic food at an affordable price!

Jumbo King has been founded by MBA couple Dheeraj Gupta and Reeta Gupta. Jumbo King has a team of people spanning the functional areas of operations, business development, franchisee relations and marketing.

An operation looks into store running, logistics and training. The head office at Jumbo King is called the Support Centre and the operation team supports the franchisee network and their staff to run the store as per the guidelines laid down by the franchising system of Jumbo King.

The business development team looks at increasing the number of outlets by

4

ensuring a new outlet to be opened as fast as possible, for which they do a strong survey and ensure that the outlet is in the best possible area.

Franchisee relations have to be maintained by solving their queries and lending a helping hand wherever possible.

Marketing looks after the media, promotions, branding etc.

Jumbo King celebrates 23rd August as the Vada Pav Day since on that day of 2001 it came into existence.The Journey…

5

Company Profile.Concept: Fast Food Retail Chain

Territory: Nationwide

Training Provided: Initial Franchisee Certification Programme for 2 days and then continuous upgradation

Marketing Support: Branding, Promotions, Tie-ups, various Marketing activities to keep desired sales level.

Agreement Term: Initial Terms 9 years, to be renewed every 3rd year of operation.

Number of Units: Presently 45 Franchisee Units

Outside Country: Plan to operate internationally in future

Investment Required: 5, 00,000.00 to 1, 00, and 00,000.00

Business Established: 2001

Franchising Commenced: 2004

Qualifications Required: Business Experience of 4 to 5 years; preferably in food and beverage industry; Time commitment of 10/12 hours in a week; Minimum graduate, with knowledge of Local and English Language.

6

Our directors:  

Mr. Dheeraj Gupta:Graduate in Hotel Management and Catering Technology from IHM Mumbai, Post graduate MBA from symbiosis Pune. Looks after the franchising program, operations and finance.

Mrs. Reeta Gupta: Biochemistry graduate from Mumbai University and Post Graduate MBA from Symbiosis Pune. Looks after the marketing and liaison.

7

Menu Of Jumbo King

8

9

Facts & News. Jumbo king plans to open 15 stores every month.

It has as of date 43 operational stores across India.

Jumbo king serves 40,000 customers in a day across all its stores

Jumbo king plans to open 250 Stores this fiscal year by Dheeraj Gupta himself.

10

Members of The Group:-Shawn Dias-31.Asmit Joshi-51.Sheryl Thomas-74.Aatish Ghosh-37.Sneha Kavatrekar-54.Sanjay Jain-48.

11

Thank You &

The End.

12