June 14, 21

Attn: Frank Cardenas

Los Angeles City Hall

200 N Spring St, Room 275

Los Angeles, CA 90012

Re: Qualifications of Pacific Urbanism

Pacific Urbanism has extensive experience gathering data from public sources

and visualizing them through geospatial analysis and mapping. These types of

data include population, median household income, housing stock, dwelling unit

change, environmental quality, traffic and commuter trends, and housing

targets. Please see our webpage (https://www.pacificurbanism.com/research-

publications) for the following examples of community planning research using

publicly available datasets from various agencies including but not limited to the

US Census Bureau, the City of Los Angeles Department of City Planning, and the

National Housing Preservation Database (NHPD):

1. Housing stock analysis in the City of Los Angeles by Community Plan Area

from 1804-2016

2. Areas of net loss in dwelling units in the City of Los Angeles from 2013-2019

3. Regional Housing Needs Assessment (RHNA) Housing Targets for the City of

Los Angeles by Community Plan Area

4. Inventory of low income subsidized housing in Los Angeles County 2020

5. Inventory of suitable sites for the location of off-street homeless shelters

throughout the City of Los Angeles

Please feel free to reach out with any questions regarding the research

mentioned above, or any we have available on our website.

June 14, 21

Attn: Frank Cardenas

Re: Cover Letter

Pacific Urbanism is a Los Angeles based organization guided by the principles of

social equity, environmental justice, and community economic development. The

focus of the organization is the assembly and analysis of empirical data related to

demographics, land use, economics, transportation, housing and homelessness,

energy, water, and the environment. Our five main objectives are community

driven supply, maintenance, and governance of the built environment and

essential infrastructure, analysis of empirical data germane to the guiding

principles, public education in regards to observed trends in the areas of focus,

policy evaluation, and community economic development

What we do is serve communities throughout California as a resource for the

creation of data driven, multidisciplinary planning support tools that specifically

further equity, public health, safety, and welfare of all peoples.

We thank you for your consideration and submit the following proposal to support

the redistricting of the City of Los Angeles Council Districts in a manner that reflects

the unique histories, demographics, circumstances, and communities throughout

Los Angeles and results in the highest probability of those communities being

served by elected representatives that share their interests.

Fasting Coyote, Inc (dba Pacific Urbanism)

225 E 16th St

Los Angeles, CA 90015

(213) 373-4562

Luis de la Rosa (representative for Proposer)

Project Manager

43 Cedar St

Pasadena, CA 91103

(620) 765-0325

________________________

(Estimated Person-

Hours)Cost

Technical Services 288 $51,840.00

Create initial visual representations for public viewing 40

All-encompassing map including public testimony 84

Technical education and/or consultation 40

Providing census and district information 40

Production of alternate maps or visualizations 84

Continued technical support (consulting, line drawing, testimony)

Public Meeting Participation 126 $22,680.00

Document the Commission’s instructions throughout map development 21

Documentation of Public Testimony 21

Produce, digitally store and project maps in real time 42

Provide map files, and PDFs of maps 42

Technical Services 288 $51,840.00

Public Meeting Participation 126 $22,680.00

TOTAL PROJECT ESTIMATE 414 $74,520.00

FEE SCHEDULE BREAKDOWN HOURLY

Principal Oversight and Review $220

Management of Meetings and Overall Project Process $200

Presentation and public meetings $180

Data gathering, map production, documentation & data analysis. $160

(Item)

LINE DRAWING SERVICES - CITY OF LOS ANGELES PROJECT

ESTIMATE & FEE SCHEDULE

Pacific Urbanism | 225 E. 16th St., Los Angeles, CA 900315

June 14, 21

Attn: Frank Cardenas

Los Angeles City Hall

200 N Spring St, Room 275

Los Angeles, CA 90012

Re: City Contracts Held Within the Last 10 Years

Pacific Urbanism has not held any contracts with the City of Los Angeles within

the last 10 years.

PACIFIC URBANISM

225 E 16TH ST, LOS ANGELES, CA 90015

5

0 (2 EMPLOYEES IN LOS ANGELES COUNTY)

0%

Team Members

Dario Rodman-Alvarez, President

Rudi Mattheis-Brown, Studio Director

Travis Bruce, Regional Manager

Luis de la Rosa, Project Manager

2013 Master of Community Planning (MCP) University of Maryland at College Park2006 Bachelor of Arts in Architecture (BA) University of California, Berkeley

Registered Architect in the State of CO, spatial analysis, urban design and land use planning, qualitative and quantitative data collection and analysis, geographic information systems, affordable and moderate income rate housing market analyses, and project and staff management. Esri ArcGIS Urban, data visualizations.

Project and staff management, zoning and building code analyses, community outreach, environmental studies.

Urban studies and quantitative analysis, geographic information systems, project coordination, data collection. Data visualization, map dashboards, Esri ArcGIS, publications and copyrighting.

2013 Master of Architecture (M. Arch) Montana State University2011 Bachelor of Arts in Environmental Design (BA) Montana State University

2012 Bachelor of Arts in Environmental Design (BA) University of Colorado at Boulder

2019 Bachelor of Architecture (B. Arch) University of Southern California

Community planning and development, qualitative and quantitative data collection and analysis, geographic information systems, natural resource planning, research publications, and project management. Esri ArcGIS, XLStat. Literature reviews, methodology and research design.

ASSIGNED ROLE OF PERSONNEL

SELECT PUBLICATIONS, LECTURES, AND CITATIONS

2020 LA Alliance for Human Rights vs. City of Los Angeles and County of Los Angeles. “Homeless Off-Street Sanctuary & Site Suitability Analysis”

2020 Office of Assemblymember for the 62nd District of the California State Assembly. “Building Capacity Development and Fair Housing Now.”

2020 Save Venice and Historic Oakwood Community. “The FAIR Venice Plan for Historic Oakwood to Meet 2029 RHNA Targets.”

2019 City of Santa Monica Housing and Planning Commissions. “Special Joint Meeting of the Planning Commission and Housing Commission.” Retrieve Video (1:55:50)

2019 Joint Presentation to the City of Los Angeles Office of the Mayor and Department of City Planning. “Housing Allocation Index and Rezoning Program. A New Method to Allocate the 2029 RHNA Target by Community Plan Area.”

2019 Northridge West Neighborhood Council Board Meeting. “Demographic Trends, Land Use Policies, and Their Effects.”

2019 Office of Councilmember for the 9th District of the City of Los Angeles Office of Planning & Economic Development. “Land Use and Origin- Destination Analysis for Slauson Corridor and City of Los Angeles Council District 9.”

2019 West Los Angeles Area Planning Commission. “Area Planning Commission Data Trends 1940-2015. West Los Angeles and the Los Angeles Metropolitan Statistical Area.” Retrieve Audio

2018 Antonio Villaraigosa Campaign for Governor of California. “How to Achieve Target of 3.5 Million Homes in California by 2025.”

2018 California Coastal Commission. “ Retrieve Video 1 (CAL-SPAN 46:00) Retrieve Video 2 (CAL-SPAN 37:30)

2018 Office of Councilmember for the 5th District of the City of Los Angeles. “Inventory of Dwelling Units by Type and Zone District.”

2018 Office of Councilmember for the 11th District of the City of Los Angeles. “US Census Bureau Data Trends for Council District 11 1960-2015.”

2018 Venice Neighborhood Council Board Meeting. “Timeline of Development and US Census Bureau Data Trends 1960-2010. Venice, California and the Los Angeles Metropolitan Area.” 2017 Los Angeles Police Department Pacific Division. “Building Permit and US Census Bureau Data Trends.”

2017 The Wall Street Journal. “Venice Beach Is a Hot Place to Live, So Why Is Its Housing Supply Shrinking?”

2017 Venice Neighborhood Council Land Use and Planning Committee. “US Census Bureau Data Trends 1960-2010. Venice, California and the Los Angeles Metropolitan Area.”

PACIFIC URBANISM RESUME

2018 Office of Councilmember for the 5th District of the City of Los Angeles. “Inventory of Dwelling Units by Type and Zone District.”

2018 Office of Councilmember for the 11th District of the City of Los Angeles. “US Census Bureau Data Trends for Council District 11 1960-2015.”

2018 Venice Neighborhood Council Board Meeting. “Timeline of Development and US Census Bureau Data Trends 1960-2010. Venice, California and the Los Angeles Metropolitan Area.” 2017 Los Angeles Police Department Pacific Division. “Building Permit and US Census Bureau Data Trends.”

2017 The Wall Street Journal. “Venice Beach Is a Hot Place to Live, So Why Is Its Housing Supply Shrinking?”

2017 Venice Neighborhood Council Land Use and Planning Committee. “US Census Bureau Data Trends 1960-2010. Venice, California and the Los Angeles Metropolitan Area.”

225 E 16TH ST, LOS ANGELES, CA 90015

43 CEDAR ST, PASADENA, CA 91103

Pacific Urbanism

City of Los Angeles, Los Angeles County, California 3/16/2021

Pacific Urbanism

225 E 16th St, Los Angeles, CA 90015

Dario Rodman-Alvarez

President (619) 454-5078