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www.JPKGroupSummits.com
Competitiveand MarketIntelligenceSummit
Strategic Analysis and Collaboration | Competitive IntelligenceScenario Planning | Data Management & Analytics | Information
Delivery & Visualization | Wargaming & Simulations | Growth & Innovation
June 16-17, 2016 | Boston, MA
#JPKGroup
LEARN. CONNECT.
TRANSFORM.
Reasons to Attend
Our forums allow attendees tolearn and share best practices,walk away with real-concrete,actionable solutions and expandtheir professional skill sets. Theagenda allows you to choosebetween multiple break outsession options so you and yourteam can converse and interactwith other attendees andpresenters. By attending, you andyour group will walk away withinvaluable-actionable examples,insights and connections that willhelp you tackle challenges in yourcurrent role.
Unique Format
This attendee focused summit is a unique blend of intelligence, marketresearch, strategy, data management and competitive and marketingintelligence that is unmatched in the industry. All of our summits arevendor/software-neutral allowing attendees to focus on frameworks, bestpractices and organizational strategy. Our forum allow attendees to learnand share best practices, walk away with real, concrete and actionablesolutions and expand their professional skill sets. We bring together adiverse and experienced speaking faculty and high level attendees—simplyput, the right people in the room focusing on education and networking.
Our Competitive Intelligence and Market Research Summit is a two-daylearning, exchange of best practices and networking summit focused on oncompetitive and market forecasting by way of superior predictioncapabilities. This comprehensive program explores a breadth of marketforecasting challenges including competitive landscape, big data insights,social media intelligence, CI usage and allocation and predicting growthopportunities. Attendees are given an unrivaled opportunity to learn fromcase studies, hands-on workshops, and best-practice sessions, presented bysome of the most innovative practitioners, thought leaders andmethodologists working in forecasting today.
This Competitive Intelligence and Market Research Summit is also part ofour flagship Organizational Intelligence Forum which is comprised of threeunique events; Data Intelligence and Analytics, Competitive Intelligence andMarket Research Summit and Customer Intelligence and ExperienceSummit.
We understand not everyonelearns at the same pace ordelivery method. Our learningsessions range from 1 hourkeynote sessions, to longerworkshop sessions andinteractive group dialogue anddiscussion sessions that offermore hands-on, interactivelearning. These sessions aredesigned to help each attendeeget the absolute most out of theother attendees and speakers.
What's Included
Along with the excellent learningand networking opportunities,your tuition fee covers a full,hearty breakfast, lunch, snacksand refreshments for both days.Also, stay after the last sessionon day 1 for our networkingreception and relax with drinkswhile you network with yourpeers in a vendor-freeatmosphere.
Breakout Sessions
20-year-old
Marianne Teigen
recently published
her first young
adult novel, and
in only a month,
it has reached the
New York Times
Bestsellers list.
7:45 am Registration and Breakfast8:15 am Welcome and Opening Comments
Harnessing predictive analytics to forecast future
trends in customer behavior, buying patterns and
market size
Innovative approaches to market intelligence and
discovering growth areas
12:00 pm Lunch
2:00 pm 15 Minute Networking and Refreshment Break
4:30 pm Networking Reception
www.JPKGroupSummits.com
8:30 am Opening Address: Experience MattersGain insights and an intelligence baseline through a day in your customer’s eyes
9:45 am Keynote: Collaborative Analytics and InsightsUniting strategy with organizational intelligence to anticipate industry change
10:45 am 15 Minute Networking and Refreshment Break
Morning Keynotes
Building an advanced intelligence function leading to
efficient performance
Democratize Knowledge not Data: Creating the
Foundation for a Different Kind of Reporting
Tackle big data architecture and analytics with a
comprehensive strategy
1:00 pm Intelligence Framework for Big Data 1:00 pm Building CI on a Budget
11:00 am Developing a High Performance Insights Team 11:00 am Data Foundation & Information Delivery
Creating value when resources are scarce
2:15 pm Data VisualizationDrive intelligent decision making by presenting data
and insights in a simple and impactful manner
2:15 pm Competitive Intelligence Scenario PlanningAnalyzing and understand future trends
3:30 pm Anticipate Customers’ FutureBehavior with Predictive Analytics
3:30 pm Using Intelligence to Spot PotentialGrowth Opportunities
Breakout Sessions
20-year-old
Marianne Teigen
recently published
her first young
adult novel, and
in only a month,
it has reached the
New York Times
Bestsellers list.
7:45 am Registration and Breakfast8:15 am Opening Comments
Develop situational awareness of competitive position
Identify the gray areas of CI and discuss ethical boundaries
12:00 pm Lunch
3:45 pm Adjourn
www.JPKGroupSummits.com
8:30 am Keynote: Driving Innovation through Insights
10:45 am 15 Minute Networking and Refreshment Break
9:45 am Keynote: Turning Data Into a Strategic Asset
Combining customer, data and market intelligence to drive innovation and improvements in real-time
Employ data analysis and metrics across every function in the organization by creating a data/insight-driven culture
Morning Keynotes
11:00 am Innovative and Ethical Ways to Collect CI
1:00 pm Workshop: Competitive Wargaming and Solutions
Michael Kanazawa – Partner – Strategy, Innovation and Transformation at EYMichael is currently Partner - Strategy, Innovation and Transformation at EY where he is focusedon bringing the model of blended strategic and design thinking to solve clients' needs ininnovation, strategy and transformation. Michael is also Co-author of BIG Ideas to BIG Results(FT Press - Pearson Hall, 2008), winner of two awards on innovation and business managementand localized for multiple global markets.
Jason Ulaszek – Founder and Principal at InzovuJason Ulaszek is the founder and principal of Inzovu, an international organization founded totackle and solve social problems through design. Most recently, Inzovu has applied disciplinesranging from architecture, service design, design research and brand strategy to complexchallenges proposed by the University of Southern California School of Social Work and the KigaliGenocide Memorial.
Roy Barnes – President Blue Space ConsultingCustomer Experience and Performance Management Expert; Former SVP at Marriott VacationClub International; Author of "Customer Experience For Dummies"
Don Gray – Head of Enterprise Data Management at Cigna
Srinivasan Sankar – Practice Leader – Enterprise Data at The Hanover Insurance Group
Ashish Mrig – Architect/Sr. Manager, Big Data Solutions at Rovi Corporation
Victoria Lefevers – Former Manager, Market and Competitive Intelligence at CarboniteVictoria is passionate about building knowledge communities in order to make intelligence workaccessible to all practitioners. Seeing a need for collaboration across intelligence groups, sherecently founded the Boston-area market, business & competitive intelligence meetupcommunity, and is also a member of SCIP and SLA CID. Victoria's formal training is in qualitativeresearch methods; she holds a MBA and certificate in CI from Johns Hopkins University, and a MAin Communication from UNC Greensboro.
Craig McHenry – Senior Director, New Business Development at The ABIS GroupCraig McHenry has, most recently, served as Director of Competitive Intelligence for Wyeth Nutrition,Nestlé. He spent the past 21 years in the pharma industry contributing his CI expertise across severalbusiness functions including business development, secondary research and analysis, and marketresearch. Craig played a key role in forming AHP/Wyeths first Business and Competitive Intelligencefunction, eventually directing a team of seven within a Competitor Insights function supporting newproducts and commercial brand decision makers. He has been a member of SCIP since 1993, is an ACIgraduate and enjoys outdoor activities with his family.
Arik Johnson – Founder and Chairman at Aurora WDCArik Johnson is Chairman of Aurora WDC, the intelligence advisory firm he founded in 1995. Afterstepping aside as CEO in late 2009, today Arik serves as Managing Director and lead architect atAurora’s R&D lab, think tank network and intelligence policy institute, the Center for OrganizationalReconnaissance (COR).
Raleen Gagnon – Director Market Intelligence & Strategy at ManpowerGroup SolutionsRaleen Gagnon is the Global Director of Market Intelligence and Strategy at ManpowerGroupSolutions, TAPFIN. In this role she oversees competitive and market intelligence along with thedevelopment of consistent process and insight related to client engagements and solutionsoffered. Raleen manages all research; market demand, and global trend analysis to develop andsupport actionable insight for country-specific go-to-market planning.
Peter V. Henstock – Senior Data Scientist: Machine Learning, Software Engineering, Statistics& Visualization at Pfizer
Michel Bernaiche – Director, Program Development at Aurora WDCFormer Chairman of the Board of Directors & Interim CEO at SCIP (Strategic and CompetitiveIntelligence Professionals); Former Senior Manager Competitive Intelligence at Dunkin' Brands;Former Manager of National Competitive Intelligence at SUPERVALU
Mark Lyons – Senior Product Manager at Hewlett-PackardMark is Senior Product Manager on the Hewlett-Packard Enterprise Big Data Platform team. Hehas experience in B2B software product management and strategy consulting. His areas ofexpertise include SaaS, IoT, data analytics, new product launches, GTM strategy and innovation.Mark is a Rensselaer Polytechnic Institute alumni.
Rich Simmons – Market and Competitive Intelligence at NetSuiteMarketing and Competitive Intelligence professional with 15+ yrs experience. Skilled in relatingthe competitive landscape into strategic campaign opportunities, and tactical content. Currentlyworking in the Cloud ERP market. Experienced in managing a marketing intelligence teamsupporting software defined and cloud infrastructure management solutions. Skilled in crossfunctional team leadership, GTM activities, customer level engagements and field messaging.
Brian Greenberg – Market and Competitive Intelligence at Aruba Networks (part of HewlettPackard)
"I’ve attended 15+ SCIP/Frost &Sullivan conferences and this hasbeen the most valuable to me.Practical and actionable."
"It was great not having 'vendors'selling/promoting services duringbreaks or in speaking sessions."
"Relevant topics and diverse butrelatable group of speakers."
"Informal dialogue and peerlearnings was great! Ability tolearn/become aware of new toolsand concepts."
Customer Insights
Customer Programs and Market
Insight
Market and Competitive
Intelligence
Strategic Marketing
Customer and Market Insights
Market Analysis
Sales Intelligence
Executive Vice President
Forecast Analyst
Business Analytics
Business Development
Marketing Intelligence and Strategy
Market Research Manager
Marketing Coordinator
Price Analyst
Product Manager
Product Marketing
Alliance and Channel Sales
Customer & Web Analytics
Operations Manager
Project Manager
VP Sales & Marketing
VP Strategy and Analytics
And many other professional titles
We currently have a discounted room rate for our
attendees. There is a limited amount of rooms at the
discounted rate so reserve today in order to secure
your rate.
You may reserve your room by phone:
1‐866‐324‐6914 (mention the JPK Group name to
receive the discount).
Reserve Your Room online at
https://aws.passkey.com/g/55265755
$299/night
Limited amount of discounted rooms available —Room
block ends May 27th, 2016
Hyatt Regency Boston
1 Avenue de LafayetteBoston, MA 02111617-912-1234
JPK Group LLC is registered with the National Association of State Boards of Accountancy (NASBA)as a sponsor of continuing professional education on the National Registry of CPE Sponsors. Stateboards of accountancy have final authority on the acceptance of individual courses for CPE credit.Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsorsthrough its website: www.learningmarket.org.
Recommended Field of Study: General
Program Level: Basic
Delivery Method: Group‐Live
Prerequisites: None
Advanced Prep: None
POSTMODERNPAINTING. Stella
alternately paints inoil and watercolor
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DECEMBER 2016
Summit Registration Attendee Participation RatesEarly registration and group discounts below
1 Person - $1,499 total (a $300 discount)2 People - $2,899 total (a $700 discount)
3 People - $3,999 total (a $1,400 discount)4+ People - Email [email protected]
Pay by Check
Checks should be made payable to JPK
Group LLC. The mailing address for checks
and tax forms is 11251 Rancho Carmel
Drive #502876, San Diego, CA 92150
Cancellation/Rescheduling Policy
All cancellations made four weeks or
longer from the summit’s start date will be
provided a full refund or credit toward
current or future JPK Group programs.
Any cancellations made within four weeks
of the programs start date will be provided
with credit toward current or future JPK
Group programs.within four weeks of the
programs start date will be provided with
credit toward current or future JPK Group
programs.
Online:JPKGroupSummits.com
Fax: 888-651-9685
Phone : 858-386-0013