JUNE 17, 2014 Business

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INSIDESTARTUP PDX CHALLENGE

DISASTER PLANNING

AN ENGINEER’S ELECTRIC SCOOTER

PGE GOES ELECTRIC

ART AND COMMERCE

COZY UPBY JOSEPH GALLIVAN

2 BUSINESS TRIBUNE Tuesday, June 17, 2014

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THE ECONOMICS OF FILMTHE DOWN AND DIRTY

ON PORTLAND’S BURGEONING FILM BUSINESSBY KENDRA HOUGE

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WHY FLEETS ARE TURNING TO

ALTERNATIVE FUELS

BY JOHN M. VINCENT

INSIDESHWOOD’S ERIC SINGER

UNITED GRAIN LOCKOUT

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Tuesday, June 17, 2014 BUSINESS TRIBUNE 3

A quick look around the Kaiser Permanente Westside Medical Center in Hillsboro reveals how important art is to this brand new hospital.

A giant metal and glass chandelier hangs from the lobby rotunda. The main waiting area has an exquisite 14-minute video loop of Oregon landscape scenes from the coast to the desert. And every wall and every room has either original artwork or wipe-clean giclee repro-ductions. It all has meaning:

■ The chandelier looks like gingko leaves because they symbolize longevity.

■ The video is 14 minutes long because that is the average length of stay in a waiting room.

■ And the wipe-clean coating means staff can keep the dreaded superbugs at bay.

Janelle Baglien curated all of the art there. “My brief was to improve patient outcomes by lower-

ing blood pressure and reducing the heart rates of pa-tients, staff and visitors,” says the founder of Studio Art Direct.

She’s not joking. Kaiser wanted to make this hospital appealing. The resulting theme was “tranquil relief

through nature.” She commissioned or purchased 940 works of art — much of it based on sub-themes of wild-fl owers, forests, water and mountains — all by Pacifi c Northwest artists.

There are light touches: screenprinted skateboard decks are mounted on the walls of the casting room, where kids with broken wrists are the commonest client.

And that 14-minute video can be played on every bedside screen in every patient room.

But generally, the art is all doing one thing: helping healing. “There are no TVs. Television has been proven to raise stress in this type of setting.”

Baglien’s job is not as simple as installing work in a gallery. She doesn’t like art that is “plunked down” in a building as an afterthought.

“I had to work with the architects and construction teams to fi t every installation into their tight sched-ules,” she says. “The chandelier (which weighs 800 lbs) had to be installed before the fl oor was fi nished be-cause you can’t have a scissor lift on a terrazzo fl oor.”

Artwork can affect the feelings, but it can also be crucial to the bottom line

See CONTINUED / Page 4

BY JOSEPH GALLIVAN

ART AND COMMERCE

COZY UP

Janelle Baglien is the art curator for Hotel Modera.PAMPLIN MEDIA GROUP: JONATHAN HOUSE


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It’s this attention to detail, not to mention her ability to coax artists through the pro-cess, that has made Baglien Portland’s go-to art curator for certain businesses. She can persuade artists to work in a specifi c color palette (“Red freaks people out!”) or a cer-tain size. She also takes care of the insur-ance and legal side of the business for them. These artists get paid. She has high-resolu-tion scans of their work made and sells the resulting reproductions, to the trade and the public, on her web site: studioartdirect.com

Baglien also worked on the Hotel Modera at SW Fifth and Clay. The developer Alan Battersby and his partners turned a shabby Day’s Inn into a light- and art-fi lled bou-tique hotel. Much of the art features nudes, although they are often sketches or slightly abstracted so as not to offend anyone.

“I was worried one of the nudes in the lobby was too risque, so someone suggested I show it to my six-year-old daughter,” says Battersby, a tanned, jovial developer who winters in Maui and summers in Seattle.

“I knew were OK when the fi rst thing she said was ‘It looks just like mommy!’”

Battersby, Baglien and the interior de-signer James Staicoff of Staicoff Design Company, got the formula right. The devel-oper sold the property for $47.5 million, making a $15 million profi t in fi ve years.

“Our average hold is four years. We get it to 80 percent of the value we want. We try not to be greedy.”

As anyone who saw how the more modest

Jupiter Hotel/Doug Fir livened up East Burnside, remodeling motels works in Port-land, but they need a strong theme.

His team has gone eastside and is turning the Red Lion near the Oregon Convention Center into the four star Hotel Eastlund next year.

“We take a tired, distressed motel and bring it up to modern conditions.” Hence the Modera’s picture windows, fi re pit and patio. He is convinced it has made the south part of downtown more friendly, and is catalyzing other hospitality businesses such as the coming Curio, a boutique con-cept by the Hilton.

“I try to develop a project I would enjoy and feel comfortable in: warm, friendly, a lit-tle bit sexy and edgy.”

Staicoff says a strong art collection defi -nitely sets up a quality guest experience.

“The art in the Modera lobby really shines. Guests don’t remember a rug or a chair. The sophisticated traveler wants to see something unique to the property, and not go ‘Oh, I have that at home.’”

COURTESY OF HOLST ARCHITECTURE

An artist’s rendering of the Hotel Eastlund, formerly the Red Lion.

■ From page 3

Hotel remodelsBattersby and his partners

have remodeled 11 hotels, including the art deco Hotel Deca in Seattle’s University dis-trict. The strong, retro visuals are key to the package — these are not boring businessmen bunks. They formed Grand Ventures Hotel to buy and transform the 173-room Red Lion on N.E. Grand Avenue, near the Oregon Convention Center. It will reopen on May 1, 2015 as the four star Hotel Eastlund.

“It’ll light a fi re on the east

side. That whole area around Lloyd Center is going to trans-form in the next 18 to 24 months, there are 10 buildings going up. And most people live on the east side anyway. It’s shocking what’s going to hap-pen over there. It’s gonna be as big as the Pearl District.”

He sees the Eastlund as appealing to his demographic — “The young Nike executive, the young Intel executive,” — as well as luring locals at night with its glass-topped ballroom with city views, and its David

Machado restaurant and bar.And he welcomes a city-

owned four star convention cen-ter hotel. “It helps you rather than takes from you. Conventioneers budget for their convention, they’re going to be willing to pay a good price. Look at the Nines. The public money that went to the Nines was a good idea, sometimes you have to invest. And now we have a fi ve star hotel in the middle of the city. Most major cities are built around great hotels.”

COURTESY OF STEVE CRIDLAND

Art like these acrylics by William Park is everywhere at the Kaiser Permanente Westside Medical Center in Hillsboro. The hospital’s overall art theme is tranquil relief through nature.


Poetry and motion: Kaiser Permanente Westside Medical Center in Hillsboro has this wayfi nding panel of art in an elevator lobby. The poetry is by Jennifer Richter of Corvallis, and the photography is by Zeb Andrews of Portland.

“I was worried one of the nudes in the lobby was too risqué, so someone suggested I show it to my six-year-old daughter. I knew were OK when the fi rst thing she said was ‘It looks just like mommy!’ ”

— Alan Battersby, developer


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Holst Architecture also worked on the Modera’s restaurant and lobby, and is on the Eastlund too.

Kevin Valk, a Senior Associate at Holst, says the Eastlund will not be an art hotel. “But we want something interesting that doesn’t kill the budget. Not an attraction, but not off-the-shelf stuff like at a Red Lion or a Marriott.”

While Host does mainly architectural work, it has always done interiors for brands such as Starbucks and Williams Sonoma, and keeps its hand in.

“We like having projects that make an im-pact on neighborhoods,” says Valk. “This is a good client and it’s going to be great for that neighborhood.”

Baglien has been hired to curate the art for the Eastlund too. The theme came up over a light-hearted luncheon: sleeping with words. Baglien wants to have stories from famous Northwest writers written in the halls, with the theme carrying into the art-work in the bedrooms.

“There is some cutting edge interactive digital art around right now,” she declares, then describes a scene where guests will move projected words around on the wall, a sort of fridge poetry in digital form.

The art budget for the Eastlund is 3 per-cent of the $10 million remodel budget. That’s a lot in a town where artists bust a gut applying for RAAC grants and fellow-ships. She used poetry writ large on walls of Kaiser’s Westside Medical Center, and will probably use poets again.

“Yes,” she says, “The poets get paid.”


14 minutes of fame: This waiting room shows a soothing landscape video that lasts for the average length of stay. Wall designed by Studio Art Direct, AECOM, and PKA Architects with artwork by Marla Baggetta of West Linn, reproduced by Studio Art Direct.


By JULIA ROGERSFor Pamplin Media Group

Entrepreneurs must have more than a great idea to get their business started.

Thanks to the Portland Development Commission’s Startup PDX Challenge, an international competition for entre-preneur networking, six winning entrepreneurs are given the extra boost they need.

In 2013, an entrepreneur was able to fi le three patents for smart glasses soft-ware. A startup was able to build a pro-totype of their produce that cleanses water using UV rays. Another new busi-ness secured corporate fi nancing to back their program that helps people understand and pay medical bills.

All this and more was made possible by the annual Startup PDX Challenge. This year, applications opened May 20 and will close June 23. Six winning com-panies will receive $15,000 and an offi ce space on Produce Row for one year.

PDC works to connect entrepreneurs and their startups to resources includ-ing programs, projects, organizations and news.

“Originally, we had designed it to help market a certain neighborhood ... Produce Row,” says Katherine Krajnak, senior business development coordina-tor for PDC. After receiving 240 appli-cants for the Challenge in 2013, PDC shifted its focus to balancing ethnicity and gender inside new businesses.

“If you look at the workforce in tech-nology and people who work in innova-tion economy, they’re overwhelmingly white male,” says Krajnak. “Our demo-graphic is going to be shifting in the next two decades ... it’s a huge opportu-nity for communities that traditionally have not earned high incomes.”

The startups receive funding from the PDC, making this challenge stand out from similar programs. “This is the fi rst competition of its kind funded by an agency. We still own that,” says Anne Mangan, senior communications coordi-nator with PDC.

In supporting gender and ethnic di-versities this year, PDC hopes to mentor

SMALL BUSINESS BOOST

2 0 1 3 Startup PDX Challenge winnersSAFI WATER WORKS: safi waterworks.comSafi Water Works designs water purifying machines after co-founder Paul Berg visited Uganda and realized all the water was unsafe without treat-ment. After building a bicycle-powered prototype, the company designed a UV-powered prototype.“We are gearing up to pilot our prototype,” said Amy Smith, co-founder and CEO. “We’re in the process of launching a crowdfunding campaign providing funding for us to build a traditional weather unit in East Africa.”

WALKER TRACKER: walkertracker.com Walker Tracker is a wellness program aimed to improve the health of companies. They set up routes, support and rewards to lower healthcare costs by getting people out of cars, off of escala-tors and onto sidewalks and stairs. Pedometers track the steps clients take online in an interactive interface. Their blog has tips on exercising, Portland-based events and creative routes in the area. Now, Walker Tracker even has an iPhone app.

COPATIENT: copatient.comCoPatient helps clients understand and pay their medical bills. “We decided to apply just because the benefi ts, if you won, were so compelling,” says Katie Vahle, co-founder of CoPatient. In the year since winning the prize including offi ce space, CoPatient has successfully perfected their billing program and attained corporate fi nancing.“Having our own offi ce space ... allowed us to spread our wings and be independent and estab-lish our own culture,” says Vahle, adding that the corporate environment gives her “all the ingredi-ents to inspire employees and myself and make progress.”

SEAMUS GOLF: seamusgolf.com Seamus Golf handcrafts wool accessories for golf-ers. The golf headcovers are made from local tartan wool and have fl eece lining. Megan Christi, co-own-er, designs and sews the details by hand. In the future, Seamus Golf plans to add more accessories made from more materials. Some of the wool comes from distinguished mills in the United Kingdom.

CLUTCHPLAY GAMES: clutchplaygames.com ClutchPlay Games develops indie games for iOS, Android, PC and Mac. Their fi rst game, Little Chomp, was one of six featured titles at the 2013 PAX East Indie Showcase.Co-founders Amy Dallas, John Worsley and Bernie Rismiller used to work with EA games, Maxis and ngmoco. This summer, they are slated to release two new games including Skullduggery, a platform game.

ONTHEGO PLATFORMS: otgplatforms.comOnTheGo designs software for smart glasses. Ryan Fink, CEO and founder of OnTheGo Platforms, boost-ed his company to number three in the online voting portion of the Challenge. In the past year, OnTheGo has grown its team from two to seven employees, fi led three patents (of which two were granted), programmed an interface for smart glasses called Ari and signed multiple large enterprise clients.“As a startup, you’re always strapped for cash, so having a place to call home was really important for our team,” says Fink.

Startup PDX Challenge gives local entrepeneurs a helping hand

The New Market Theater building, 1 5 SW Ash in Portland’s Old Town/ Chinatown neighborhood will be the new home to the six winners of the Startup PDX Challenge.PHOTOS COURTESY OF PDC

CONTINUED / Page 7


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young leaders to bring Portland’s next gen-eration of businesses into a robust economic future.

“There’s a lot of research out there that diverse teams are more successful,” says Krajnak. “Diverse leadership, whether it be gender or ethnicity balance, your company is going to do better.”

Nationwide, from 2001 to 2011 the num-ber of white students enrolled in preschool through 12th grade decreased from 60 to 52 percent. By 2023, about 45 percent of stu-dents in public schools will be white ac-cording to the National Center for Educa-tion Statistics.

According to Portland Public Schools en-rollment reports, about 38.5 percent of Port-land students were ethnic minorities in 2001. In 2013, 44 percent of students were ethnic minorities.

“Even though Portland is generally seen as a very white city, it’s not — the future of our workforce is very, very mixed,” says Krajnak. “We’re focusing on entrepreneurs because if we target leaders, they are the mentors set the culture of inclusiveness.”

“Local minorities in the schools grow up and are the work force,” says Mangan.

Of the 240 new businesses that entered the 2013 Challenge, the six winners were Safi Water Works, CoPatient, Seamus Golf, ClutchPlay Games, OnTheGo Platforms and

Walker Tracker.Amy Smith, CEO and co-founder of Safi

Water Works, says the offi ce space and $10,000 grant were invaluable to her business.

“At the time they made the (Challenge) announcement, the ink on our corporate pa-pers was still drying,” says Smith. “With the $10,000 grant, we were able to build our pro-totype, and getting that completed was a sig-nifi cant milestone for us.”

The Challenge is an incubator for start-ups, according to Krajnak.

“Most accelerators and incubators that give cash awards generally take equity in the company and we’re not doing that,” says Krajnak, adding that it makes a difference to self-funded entrepreneurs who don’t want to lose a percentage of their company to in-vestors.

PDC will also provide winners with PR, HR, marketing, hiring and legal services along with membership to eight entrepre-neur programs and organizations.

“The idea was not necessarily to create a new program, but to get people connected in,” says Krajnak, who connects the winners to PDC’s partners. “We thought it would be worthwhile to focus on people not connected into the network.”

It worked. “When you’re a startup with limited resources and limited staff, it’s real-ly easy to feel like an island, like you’re out there doing it all by yourself,” says Smith. “Having that community and being a part of an intentional startup community is in-valuable.”

Finalists are offered a discount at Forge Portland coworking space, scholarships to the Small Business Development Center en-trepreneur class and memberships to seven entrepreneur programs, in total worth $4,000.

Throughout the summer, PDC will whittle down contestants with online voting and then by interviewing the semi-fi nalists. The winners will be announced in September.

PHOTO COURTESY OF SAFI WATER WORKS

Paul Berg, co-founder of Safi Water Works.

■ From page 6 “When you’re a startup with limited resources and limited staff, it’s really easy to feel like an island, like you’re out there doing it all by yourself. Having that community and being a part of an intentional startup community is invaluable.”

— Amy Smith, CEO and co-founder of Safi Water Works


By JOHN M. VINCENTFor Pamplin Media Group

Will your business survive a disaster? Will you be able to serve your customers, your community and support your employees?

According to a study by the Institute for Business and Home Safety, an estimated 25 percent of businesses never reopen after a major disaster. Only two in 10 Americans feel prepared for an emergency, according to the American Red Cross, and they estimate that 60 percent of Americans are, in fact, complete-ly unprepared.

How can you ensure that your business is a survivor? The Red Cross and some of Port-land’s largest companies have some advice: Help your employees become prepared, and you will have the greatest chance of business continuity.

“It doesn’t matter how ready your business is if your employees aren’t ready at home too,” says Kelley Okolita, Director of Disaster Man-agement Services for Cambia Health Solu-tions. “Because if they’re not ready at home, they’re not coming to work to help you recov-er your business.”

Dave Ford, Director of Business Continuity for Portland General Electric concurs, “We don’t have a business unless we have employ-ees. We can’t count on them to be employees until they know that their families are taken care of.”

That process involves helping employees to gain an understanding about the realities of a disaster, and business continuity experts use a Cascadia Subduction fault event as a bench-

mark for that education. If a 9.0 or greater magnitude earthquake were to strike the Port-land area, it is expected that residents should plan on an extended period of self-suffi ciency, where even a 72-hour emergency kit might not be big enough.

Cambia has created fi nancial incentives for employees who plan for emergencies. They can receive discounts on their insurance for being certifi ed by the Red Cross in fi rst aid, for building a home emergency kit, or by creating a family emergency plan.

Employers large and small can partner with the American Red Cross to help employees build emergency kits and develop communica-tions plans.

“People need to check the assumptions that they’re making,” says PGE’s Ford. “’I’m going to call my family.’ No, you’re not. The phones are going to be down. ‘I’m going to run home.’ No, you’re not. The bridges are going to be down.”

The costs of disaster preparedness can vary greatly with the size and complexity of your business operations, “but getting into the di-saster mindset is free” according to Willie Bence, a Red Cross disaster program manager for West Metro Portland. “Talking to employ-ees is ultimately no cost to you.”

Ready Rating, a free program offered by the American Red Cross provides businesses with a self-assessment tool to determine their level of preparedness, and plan for improvements.

Both Cambia and PGE have teams assigned to plan for various levels of disasters. “Most are not smoke and rubble events,” says Okolita.

IS YOUR BUSINESS PREPARED FOR

DISASTEREmployees most critical element

in disaster planning

?

“People need to check the assumptions that they’re making. ‘I’m going to call my family.’ No, you’re not. The phones are going to be down. ‘I’m going to run home.’ No, you’re not. The bridges are going to be down.”

— Dave Ford, Director of Business Continuity for Portland General Electric

Having a few bottles of water, some extra food and some warm clothing can make all the difference when an emergency happens according to Willie Bence, American Red Cross Disaster Program Manager for WestPAMPLIN MEDIA GROUP:JOHN M. VINCENT


They’re “not the 9/11s, Katrinas, or Hurricane Sandys. They’re relatively small things — fi res, power outages, network failures, or roof collapses. Things that don’t make the national news. You don’t have problems by business line, you have problems by business site,” she adds, noting that Cambia uses a team approach to disaster planning that is focused by site.

About 20 percent of Cambia’s staff is trained for one of their “Blue Alert” site safe-ty response teams. The teams are trained in evacuation, fi rst aid, and lockdown scenarios to name a few. Each Cambia site also has a business continuity planning team tasked with identifying key processes and develop-ing procedures to get them up and running af-ter an incident.

If an event occurs, a local incident response

team is activated to make decisions essential to operations.

“We identify who are stakeholders are, what they need to know, when they need to know it, and how we’re going to get to them,” says Okolita, adding “we use the same pro-cess regardless of the size of the event.”

Corporate leadership and IT disaster recov-ery teams complete the response roster and are brought in as needed. Cambia’s approach to IT systems involves identifying critical, time-sensitive business functions and then determining what applications and hardware are needed to continue.

“The benefi t of plans is in the planning pro-cess, not in trying to execute the plans,” ac-cording to Ford, “because you cannot possibly write a plan for every scenario.”

Recently, PGE planners noted a weakness stemming from the geographic concentration and earthquake susceptibility of their essen-tial facilities, and created a backup emergen-cy readiness center well away from the ex-posed facilities.

Both PGE and Cambia conduct exercises to test their plans. “Exercises are not to test whether people pass or fail, it’s to identify things that we need to do better,” says Ford. “Was I able to get a hold of the person I need-ed to get a hold of, in the time that I needed to get them? If not, why not?”

“It’s not an insignifi cant cost, but it’s a pru-dent cost, it’s an insurance cost. Studies show that people react the way that they’re trained. If they’re not trained, they don’t react well,”

says Ford.“The truth is that crisis management isn’t

taught as part of an MBA program,” says Cambia’s Okolita, who worked 15 months in an emergency operations center for Fidelity Investments following the 9/11 attacks.

“True crisis are rare,” he said. “If you don’t

have a process in place for training leaders on that true crisis response, then you could end up not responding in a good way.”

John M. Vincent is a third-generation Oregon journalist. He can be reached at [email protected].

PHOTO COURTESY PGE/MICHAEL DURHAM

One megawatt emergency generators for backup power at the PGE readiness center. The center is designed to handle vital processes for the utility in the wake of a major disaster.

Resources:■ American Red Cross Ready Rating programreadyrating.org.■ Small Business Administration disaster planning preparemybusiness.org■ Federal Emergency Management Agency ready.gov/business■ Oregon Department of Human Servicesoregon.gov/DHS/bcmp/Pages/index.aspx■ Portland Bureau of Emergency Managementportlandoregon.gov/pbem/53984■ Portland General Electricget-prepared.tumblr.com

Willie Bence, American Red Cross Disaster Program Manager for West Metro Portland, shows an emergency starter kit. Preparing employees with such kits may mean the difference between them coming to work or not. PAMPLIN MEDIA GROUP:JOHN M. VINCENT


YOURBUSINESSCoats for Cubs to benefi t orphaned, injured animals

More than 1,000 furs and fur items were donated at Buffalo Exchange locations across the United States between Jan. 13, and Earth Day, April 22. Donated furs have been shipped to animal rehabilitator facil-ities around the U.S. for use as bed-ding to help orphaned and injured animals. Rehabbers have reported that the animals benefi t immensely from the use of fur items and have been heard having audible sighs of pleasure and relief as they snuggle into the fur.

Buffalo Exchange will begin ac-cepting fur donations again in Janu-ary of 2015. Donors who wish to do-nate their furs before next January are encouraged to contact the reha-bilitation facilities on the Coats for Cubs website directly and coordi-nate shipping.

Cabela’s to Hire 2 0 0 for Tualatin store

Cabela’s Incorporated plans to hire approximately 200 full-time and part-time employees to staff its new Tualatin, Ore., location scheduled to open this fall.

Applications are being accepted now and must be submitted online. Anyone interested in applying should visit www.cabelas.jobs, click on “Apply Now,” then select United States and Tualatin, Ore., for the lo-cation and click “Search.” Follow in-structions to log in and apply. Apply-ing does not guarantee an interview.

Interviews will take place June 25-28 at WorkSource Portland Metro lo-cated at 7995 SW Mohawk Street in Tualatin. Most employees are ex-pected to come from Tualatin and the surrounding area.

Scott Edwards Architecture takes fi rst place

The new One Community Health Clinic, The Dallas, was recently awarded fi rst place in Oregon’s Dai-ly Journal of Commerce (DJC) An-nual Top Projects competition in the Private Buildings category. The clin-ic provides The Dallas community with a new integrated health experi-ence that includes space for medical, dental, laboratory, education, and a future pharmacy. Engineering ser-vices were provided by WDY Engi-neers and Interface.

One Community Health (formerly La Clinica del Carino) has served residents since 1986 providing health care services primarily for

uninsured and low-income resi-dents. The new facility is LEED cer-tifi ed and engineered to be over 20 percent more energy effi cient than required by code. The design also in-cludes sustainable features such as high effi ciency heating, ventilation and air conditioning, plentiful but moderated natural day lighting, non-toxic renewable materials, and on-site storm water treatment.

Bikes for Humanity celebrates grand opening

Bikes for Humanity PDX (B4HP-DX) opened their retail store and bike school grand opening on May 31, at their new location, 3354 SE Powell Blvd., Portland.

In addition to food, giveaway prizes, face painting (by ThouArt-Beautiful.com), and opportunities to create public art with ArtByMar-la.com, B4HPDX held a free Bike Commuting Workshop and free bike safety checks.

In the last calendar year, B4HPDX has provided free bike repairs to more than 800 Portland Metro area cyclists during public and in-house events. With its new location, B4HP-DX plans to gradually expand from 20 hours to 40 hours per week of en-tirely volunteer-based refurbishment of publicly donated bicycles. In addi-tion, B4HPDX will be partnering with local high schools and non-prof-its to facilitate creation of distributed Bicycle Refurbishment Cooperatives to rescue abandoned bicycles and create new bicycle commuters.

PDC signs trade city partnership with China

Patrick Quinton, executive direc-tor of the Portland Development Commission, traveled to China June 6-15 to sign Portland’s fi rst trade city partnership in Asia, with the

city of Changsha, capital of Hunan Province.

Trade city partnerships are non-binding, bilateral trade agreements at a mayor-to-mayor level, with an emphasis on business development rather than the cultural focus of sis-ter city relationships. The Portland-Changsha partnership will concen-trate on sustainability, foreign di-rect investment, governance and education.

Quinton said, “We’ve learned through our work with the Brook-ings Institution that cities are play-ing much more prominent roles in the development of international trade and relationship-building be-tween compatible regions globally. This new partnership is essential to help our local fi rms - in all indus-tries - gain a foothold in China, a market that holds enormous inter-est and that has been challenging for entry.”

Beaverton doctor joins local arena football team

The Portland Thunder, of the AFL, recently hired Dr. Bryen Bell, a Bea-verton doctor, as their Offi cial Team Chiropractor. After an invitation and interview with the Director of Foot-ball Operations and owner Terry Emeritt, Bell was welcomed to Port-land’s newest football franchise.

Bell, a seasoned Chiropractic vet of almost 15 years, is no stranger to pro football or pro athletes. While operating his own offi ce with his wife, Dr. Alithea Corter in Beverly Hills and Brentwood, he took care of the Los Angeles Avengers of the AFL for just under 10 years as the team’s Head Chiropractor.

Bell was also the go-to guy in Los Angeles if you were a pro or ama-teur athlete. Bell joined fi ve other teams as Team Doc including the the LA Temptation of the LFL, LA

Rugby Club, Angel City Derby Girls and the World Dodgeball So-ciety. He was even team doctor to some of the local college teams in-cluding USC’s men’s Crew, Men’s Rugby (earning a championship ring) and the Trojan Marching Band.

New director named for OLCC

As of June 16, Joshua Williams is the new Director of Administrative Policy and Process for the Oregon Liquor Control Commission

Prior to joining the OLCC, Wil-liams served as Deputy District At-torney in Benton County.

“We’re looking forward to the depth of experience and integrity

that Josh will bring to our team,” says OLCC Executive Di-rector, Steve Marks. “The OLCC has ma-ny opportunities in front of us. Josh’s diverse background in private industry and public safety will help bolster our efforts to sup-

port Oregon businesses while keep-ing communities safe.”

WHPacifi c names new project manager

WHPacifi c, Inc. recently added Terance “Terry” Song, PE, as project manager to the company’s Portland offi ce. He will be a roadway design and project manager for WHPacifi c projects in Washington County, the cities of Tigard and Lake Oswego, and the Oregon Department of Transportation. Song will also be re-sponsible for growing business de-velopment opportunities for projects in the Portland offi ce.

“Terry is a leader in the transportation consulting business completing a num-ber of regionally sig-nifi cant projects in-cluding designing several phases of TriMet’s light rail system and bridge and roadway proj-ects throughout the state of Oregon,” said Wayne Bauer, director of trans-portation.

EDPlus Holdings acquires Unigo

Augmenting its leadership posi-tion in the higher education consum-er marketplace, EDPlus Holdings, LLC, has acquired Unigo, LLC, a leading website featuring hundreds of thousands of student-generated reviews of U.S. colleges. The Unigo.com experience will be expanded to include +U, a website launched by EDPlus Holdings earlier this year that combines students’ unique pref-erences and profi les to accurately match them with a tailored list of higher education institutions, fi nanc-ing options, internships and jobs af-ter college. Additionally, Scholarshi-pExperts.com (an EDPlus Holdings web property), the fastest and easi-est way to fi nd free, customized, available scholarships, will be con-solidated into the new Unigo.com.

The acquisition of Unigo by EDP-lus Holdings also includes Unigo’s College Switchboard, a suite of SaaS offerings licensed to colleges that provide engagement software to help attract and retain the best stu-dents. College Switchboard includes: Admissions, Retention, Career Ser-vices and Alumni Giving tools. These products can be licensed inde-pendently or in combination with Unigo’s college market research and college advertising offerings.

Under the terms of the acquisi-tion, Unigo employees will become EDPlus Holdings employees, but will remain in New York where Unigo is based. Jordan Goldman will become Vice President of Business Develop-ment and Innovation for EDPlus Holdings.

Columbia Helicopters names Brunner as VP

Columbia Helicopters has named Mike Brunner as the company’s new Vice President of Supply Chain and Manufacturing. He will begin work

See CONTINUED / Page 1 1

SONG

WILLIAMS

Scott Edwards Architecture earned a fi rst-place award in Oregon’s Daily Journal of Commerce annual Top Projects competition for their work on the One Community Health Clinic, The Dallas.COURTESY PHOTO


In these complicated times, we’re being encouraged (if not hounded) to save money, to invest and plan our own re-tirements. Many of us turn to profes-

sional advisors for guidance.These may be people at large brokerage

fi rms such as Merrill Lynch and Edward Jones or who work for an insurance company, a

bank or an online broker-age fi rm. Some advisers run their own investment business with a roster of private clients.

If you are looking for professional help, keep in mind that no one in-vestment plan fi ts every-one. You may be recent-ly divorced or widowed. You may be under 50 with time left to get on top of retirement sav-ings. You may be near retirement or even in re-

tirement. Or you may be female and need different approach to retirement. Strategies change with all these circumstances.

If indeed you need the help of a profession-al don’t just take the casual recommendation of friends. That’s how scammer Bernie Madoff built his $50 billion Ponzi scheme. In-stead, take these two steps: Educate yourself in the basics of money management and sec-ondly, interview several fi nancial planners using a list of tough questions.

Do your homework (put in the time) to learn about saving and investing. Visit online Web sites sponsored by such groups as the National Association of Insurance and Finan-cial Advisors or the American Institute of CPAs. Or tap into personal fi nance colum-nists at the Wall Street Journal and Forbes

The Institute of Financial Literacy can help with “fi nancial goal” lists and interac-tive net worth analysis. For women, WIFE.org is helpful with tons of money advice. Talk with informed and trusted friends about how they are saving, investing and planning for the future.

10 questions for plannersBefore hiring someone to professionally

manage your money, interview several candi-dates. Approach this project as if your life de-pends on it because it does. What you need to know before making a selection:

1. HOW DO YOU GET PAID?Financial advisers have to make a living

like everybody else but it is not always clear how that happens. Do they earn a commis-sion on products they sell you such as annui-ties or certain other investments? Or do they charge a retainer based on a percentage of your portfolio or in some other way? Get clear answers.

2. WHAT’S YOUR BACKGROUND, EXPERIENCE? What training do they have? What certifi -

cations have they received? How long have they been in the business and where? How old are they? These factors will affect how

they might manage your money.3. WHAT’S THE STRENGTH OF THE COMPANY

YOU WORK FOR?Are they working with a big company or

bank with a long history of solid manage-ment? You want to see a strong track record, healthy balance sheets with management oversight and reporting.

4. WHAT DO YOUR CLIENTS SAY ABOUT YOU? Ask to talk to few clients for their likes

about your candidate and areas where there could be improvement.

5. WHAT ARE YOUR CHECKS AND BALANCES?Who checks up on their work? Will you re-

ceive a monthly report on your investment portfolio? How often will this person meet with you? What’s their accountability?

6. CAN YOU PUT YOUR FINANCIAL PLANNING PROPOSALS IN WRITING?

Any good investment advisor should be happy to put a saving and investment strate-gy in writing in detail and in language that you understand.

7. WHAT ARE THE POTENTIAL PITFALLS OF THE INVESTMENT PRODUCTS YOU ARE OFFERING?

With every investment there are risks and rewards. Usually if the rewards are excep-

tional, so are the risks. If something feels too good to be true, it is.

8. WHAT DO OTHER PROFESSIONALS SAY ABOUT YOU?

Ask for references from others in the busi-ness who know and work with the person you are considering as a fi nancial advisor.

9. ASK YOURSELF: WHAT’S YOUR GUT-LEVEL COMFORT WITH THIS ADVISER?

Do you feel patronized when they talk with you? When you ask questions are you getting clear answers? Are they doing all the talking and not much listening?

10. ASK YOURSELF: WHEN YOU MEET WITH YOUR ADVISOR, DO YOU COME AWAY FEELING GOOD ABOUT WHAT YOU’VE LEARNED, WHERE YOU’RE HEADED?

If you take the time to interview several people using these questions, you will be much more successful in choosing a person you can trust and with whom you will have a positive long-term relationship.

Julia Anderson is the founder and ongoing contrib-utor at www.sixtyandsingle.com where she writes for women about money, investing and retirement planning. To reach her, send email to andersonmoney [email protected].

Ten questions to ask a fi nancial adviserIf indeed you need the help of a professional don’t just take the casual recommendation of friends. That’s how scammer Bernie Madoff built his $ 5 0 billion Ponz i scheme.

JuliaAnderson

SMART MONEY

for the company in mid-July.Brunner joins Columbia Helicop-

ters with a background in supply chain, manufacturing, military air-craft maintenance, leadership, and international business. Most recent-

ly, he has been with Radisys Cor-poration working in Malaysia, where he has been lead-ing business opera-tions including re-sponsibility for staff, supply chain, manufacturing, and factory perfor-mance.

“We welcome Mike to our team and his focus on improving our sup-ply chain system,” said Stan Wilson, President of Columbia Helicopters. “Mike has had signifi cant leader-ship training over his career and en-joys using his focus as a leader on teamwork, collaboration and achieving results.”

Levich picked as ‘cream of crop’ of travel agents

Beth Levich of Lake Oswego emerged at the top at the inaugu-ral Global Travel Marketplace West in Tucson, Arizona last month.

Levich, owner of Cruise Holidays of Portland and All About River Cruis-es, emerged from 443 applicants to be chosen as one of 76 travel agents to participate in a se-ries of meetings, boardrooms and networking events.

“It was an honor and privilege to be included in GTM’s conference,” Levich said. “Being the best in the industry means keeping up with what is new in the world of travel. New adventures are what memories are made of. That’s what the GTM conference offered.”

Evanko-Lewis said the chance for the elite travel agents to be included in the conference gave them a great

opportunity to collaborate with like-minded agents in North America.

Miller Nash named top 1 0 ‘ceiling smasher’ fi rm

Pacifi c Northwest law fi rm Miller Nash LLP has been named a 2014 “Ceiling Smasher” for its high per-centage of female partners by Law360, an online media outlet that is a division of LexisNexis.

Miller Nash was ranked seventh out of the top 25 law fi rms honored by Law360 for their commitment to gender equality. Law360surveyed 380 fi rms across the country to de-termine female representation at the partner level.

According to the American Bar Association, women make up only about 20 percent of partners in law fi rms across the country. Thirty-fi ve percent of Miller Nash’s 75 partners are currently women after the fi rm named an all-female 2014 partner class earlier in the year.

“No sizeable fi rm has yet reached a point where half or more of all partners are women, but that day is coming,” said Kieran Curley, Miller

Nash’s Managing Partner.

Portland hearing aid company keeps growing

Jeff Longtain, President of All American Hearing (AAH) recently announced the acquisition of two hearing aid clinics in Grand Junc-tion Colorado. New Creations and Advanced hearing solutions both in Grand Junction, were purchased and consolidated under the Ad-vanced Hearing name.

The Portland-based company has 241 full-time clinics nationally and 400 locations in all and is located in Clackamas.

The 55-year-old Longtain, who has been in the hearing aid industry since 1982, says, “People still think hearing aids don’t work, however, the technology has come so far and they now work so well.”

Jordan Ramis PC receives ranking in Environmental Law

Jordan Ramis PC was recently

ranked as a Band 3 law fi rm for its solid track record on environmental issues by Chambers & Partners, the most respected directory for identi-fying law fi rms and individuals around the world.

Chambers & Partners recog-nized Jordan Ramis for, “Deep ex-pertise in advising on environmen-tal aspects of real estate transac-tions.” The guide listing highlights the fi rm’s work with the Oregon Association of Nurseries, which pertained to advising on issues concerning endangered species and the Clean Water Act. The list-ing also emphasizes the fi rm’s work with Vancouver Park Place, where it assisted with insurance recovery and regulatory compli-ance matters that derived from the contamination of its retail center.

Jordan Ramis PC attorneys Steven L. Shropshire (Land Use Law; Environmental and Natural Resources Law) and Christopher L. Reive (Environmental and Nat-ural Resources Law; Agribusi-ness Law) were recognized by Chambers & Partners as Notable Practitioners.

■ From page 10

BRUNNER

LEVICH


By SHANNON O. WELLSPamplin Media Group

When asked how a 32-year-old self-em-ployed engineer could come up with argu-ably the fi rst reliable commercial-grade electric scooter from a garage in Garden Home, Brad Baker doesn’t miss a beat.

“Because I already did it,” he says with a spirited chuckle. “I’ve been in this game a long time. I’m extremely passionate about it. I’ve developed a personal skill set and turned it all the way into a product.”

Built by Baker’s homespun Works Electric Inc., the “product” is The Rover, an all-elec-tric, foldable, 96-pound personal scooter. Go-ing as fast as 35 miles per hour, The Rover can roam up to 25 miles before needing a charge, which can be achieved with a stan-dard household 120-volt electrical outlet. Built of what Baker calls “aircraft-grade” alu-

minum, the standard model — whose speed tops out around 25 mph — retails for $4,950, while the faster BR model can be yours for $5,750.

While rules vary from state to state, in most places The Rover is classifi ed as a mo-ped or scooter.

“You can take them pretty much anywhere you can take a bicycle — bike lanes, bike trails and roads with lower speed limits,” he says from his garage workshop off of Garden Home Road. “You have to stay on the shoul-der.”

Above and beyondBaker formed Works Electric in fall 2012

with partners William Lambson and Patrick Marzullo. While he tempers his self-confi -dence with an engaging warmth and friendli-ness, when it comes to comparing his inven-tion with the more obvious competition, his

enthusiasm can hardly be contained.What sets The Rover apart from, say, the

well-known Segway or Vespa for electricity-fueled personal transport?

“Everything,” Baker says with a dramatic wave of his hand. “This is the only vehicle in this (product) space that is actually reliable

and functional. Number one, it’s not stupid. Two, people actually want it. The Rover can go, or has the capability of going, almost two times faster (than a Segway). This is not a toy like an electric bicycle. It’s built for 5,000 miles-a-year of operation.”

The battery system, he notes, is designed

Garden Home engineer markets electric scooter as one-of-a-kind transportation device

Charging forward

“This is the only vehicle in this ( product) space that is actually reliable and functional. Number one, it’s not stupid. Two, people actually want it. The Rover can go, or has the capability of going, almost two times faster ( than a Segway) . This is not a toy like an electric bicycle.”

— Brad Baker, founder and CEO of Works Electric, maker of The Rover electric scooter

Brad Baker of Works Electric wires one of his all-electric scooters.PAMPLIN MEDIA GROUP: JONATHAN HOUSE


READY OR NOT, HERE THEY COME.

Stare the mighty T. rex in the eye—and it might just blink back!

Animatronic dinosaurs and the latest in fossil evidence bring the

creatures’ fascinating—and feathered—history to life.

to last around 10 years. While Works Electric is still in its infancy,

Baker, a former engineer with General Mo-tors, has already sold about 30 of the ma-chines, which he builds by hand, assembly-line style, in his garage. Many orders come from tourist-oriented businesses and resi-dents of gated, gasoline-free communities.

“Thirty percent of orders come from those who live in gated communities, where they have to drive golf carts,” he says.

Unlike The Rover, mass-marketed Prod-ucts such as the Segway or T3 Motion, he ar-gues, simply don’t solve the transportation and issues they claim to.

“They don’t really fall within the class of being portable,” he says, noting the Segway goes about 12 to 15 miles per hour, with a range of about 20 miles. “Our vehicle is legit-imate transportation. If you want to go 5, 10 or 20 miles, you can go there — and you can go there quickly. It serves a very defi nitive function. You can get rid of your car and use this as a primary mode of transportation.”

With The Rover — which comes with an easily detachable, optional seat — parking is a thing of the past.

“This vehicle, you can take into an eleva-tor, bring it into a condo, fold it up and park it under your desk,” he notes.

A perfect fi tA Cleveland, Ohio, native, Baker met

Works Electric co-founder Marzullo, now a Portland resident, in high school. He got to

know Lambson, who focuses on the business and marketing end of Works Electric, at a downtown Portland seminar on how to raise funds for startup business ventures.

“We got to talking and have been best friends ever since,” Baker says. “It really jived, and we worked really well together.”

Lambson, 51, whose passion transformed from e-commerce to business development in recent years, agrees there was an immedi-ate complementary connection between the two.

“Historically, I’ve worked with a lot of soft-ware engineers and IT folks,” says Lambson, a Lake Oswego resident. “When I met Brad,

through our conversations I found he was one of the very few engineers who had a great grasp on business — how to operate different components, sales and fi nancials. He has a really great breadth of knowledge.”

For Lambson, who’s spent time in coun-tries less married to the internal combustion engine than America, The Rover is a product that speaks directly to his instincts about the future.

“I lived in the Netherlands and traveled to places where (fuel) economies are much more effi cient than what we’ve had in the U.S.,” he says. “With (The Rover’s) range of 25 miles, I really don’t have to drive my car

anymore. And you don’t have to worry about where you put it.”

Fair-weather commuter The Rover, Baker concedes, may not be for

everyone in all places — the rainy Pacifi c Northwest among them.

“In Portland, if I were talking to a customer who said I’m going to use this exclusively ev-ery day, I would probably put the brakes on and emphasize caution,” he says. “If you’re just two miles from work, then go at it.”

Drier climates with energy conservation-minded residents — Northern California, in particular — make for The Rover’s most fer-tile marketing ground.

“Other markets we think it’s going to be very viable,” Lambson says. “In California, there’s a high number of tech-oriented indi-viduals I think would understand.”

While Baker doesn’t rule out the possibili-ty of eventually hitching Works Electric’s wagon to a larger company interested in mass manufacturing The Rover, he vows to keep his product tied to a high-quality, hands-on philosophy.

“The most important thing to me is to de-liver a high-quality product and ensure all my customers are happy — every last one of them,” he says. “That’s the most important thing to me. The second is getting this into as many people’s hands as humanly possible.

“I want to run this business.”For more information, visit: works-electric.

com

Works Electric founder Brad Baker, right, and Head of Business Development William Lambson with Baker’s all-electric motorcycle.PAMPLIN MEDIA GROUP: JONATHAN HOUSE

1 4 BUSINESS TRIBUNE Tuesday, June 17, 2014

By JIM REDDENThe Tribune

PGE’s leadership on electric vehicles has led Nissan to loan the utility company one of two prototype electric cargo vans for testing.

“We have been working with our residen-tial customers for several years now to help them understand electricity as a transpor-tation tool, and it’s now time for business application to come into play, too,” said Charlie Allcock, PGE’s Business Develop-ment Director.

Allcock received the keys to the van, known as the Nissan e-NV200, which were handed over to PGE offi cials during a pre-sentation at the EV charging station outside the company’s headquarters in the World Trade Center in downtown Portland. They were handed to him by Jeannie Lam, Nis-san’s EV business development manager for the western region, who came up from San Francisco for the event.

The e-NV200 is an all-electric version of the compact Nissan VV200 gasoline-pow-ered van that has been for sale to the gener-al public for about a year. It is driven by an 80kW AC Synchronous electric motor pow-ered by a 24kWh Lithium Ion battery, which

is similar to the power train the all-electric Nissan Leaf. The prototype van has been in PGE’s vehicle fl eet for about two weeks so far, where it will be used and evaluated to help Nissan determine its market viability.

Both PGE and Nissan have been in the forefront of the early deployment of new EVs in Oregon and the country. They part-nered years ago to promote the installation of public charging stations and the intro-duction of Nissan’s Leaf EV. Both have

worked over the years with researchers at Portland State University, the Oregon De-partment of Transportation and several nonprofi t organizations to increase the via-bility of EVs as daily passenger and work vehicles.

“Our partnership with PGE has been wonderful, and we’re looking forward to feedback from them about how the van meets their needs,” said Lam.

The van has been assigned to a PGE em-

ployee who helps maintain the utility’s un-derground equipment vaults in downtown Portland. His supervisor, Eric Bieren, praised the van for its maneuverability and zero emissions.

“It’s replaced a larger diesel van and we like the fact that it don’t generate any pollu-tion,” says Bieren.

Among other things, their efforts contrib-uted to the construction of the EV Highway, the series of charging stations in Portland, the Willamette Valley and along I-5 that al-lows EVs drivers to conveniently recharge their vehicles between the Washington and California borders.

Such accomplishments have led several automotive manufacturers to debut their new EVs to journalists in Portland. Launches have included the Chevy Spark EV, the smart for two EV, and the Mitsubishi i-MiEV.

The Northwest Automotive Press Associ-ation is also scheduled to co-sponsor a pub-lic exhibition of EV and other alternative fu-el vehicles called Drive Revolution at OMSI on July 19. It is the second such event, with the fi rst one being held last summer.her al-ternative fuel vehicles called Drive Revolu-tion at OMSI on July 19. It is the second such event, with the fi rst one being held last summer.

In a partnership with Nissan, the local utility will be testing an electric cargo van

PGE goes electric

“It’s replaced a larger diesel van and we like the fact that it don’t generate any pollution.”

— Eric Bierren, PGE

PGE Business Development Director Charlie Allcock chats with Nissan’s EV Business Development Manager Jeannie Lam in the company’s new all-electric van.PAMPLIN MEDIA GROUP: JONATHAN HOUSE



477939.061714 PT

B

By JIM REDDEN

The Tribune

Supporters of the Portland

Police Mounted Patrol are

pushing back against two de-

velopments that threaten the

future of the horse unit.

First, Commission-

er Steve Novick pro-

posed eliminating the

unit in next year’s

budget.Then the Portland

Development Com-

mission declared the

stable area at Centen-

nial Mills unsafe, forc-

ing the horses to be

relocated to a farm in

Aurora. The unit has

been housed at the ag-

ing former fl our mill

on Northwest Naito

Parkway and Ninth

Avenue since the PDC

bought it in 2001.

The one-two punch

came as a surprise to

the Friends of the

Mounted Patrol, a

nonprofit organiza-

tion that thought it

had struck a deal with

the City Council that

guaranteed the unit would con-

tinue at least through the next

fi scal year.

When the council considered

eliminating the unit in the cur-

rent budget, the Friends’ group

promised to raise $400,000 to

keep it going over the next two

years — $200,000 each year.

Mayor Charlie Hales included

the agreement in the 2013-14

budget summary his offi ce re-

leased after the council ap-

proved it.The Friends’ group had

raised the fi rst $200,000 and was

in the process of transferring it

to the city when

Novick made his pro-

posal in a Feb. 3 memo

to the other council

members. “We didn’t know

anything about Com-

missioner Novick’s

proposal and the

problems with Cen-

tennial Mills before

they were announced.

It’s put us in a holding

pattern until we can

meet with him and

Mayor Hales and

learn more about

what they’re think-

ing,” says Bob Ball, a

real estate developer

and reserve Portland

police officer who

serves on the Friends’

board of directors.

Ball says he was

caught off guard by

Novick’s proposal be-

cause of the council agreement.

“I testifi ed before the council

and thanked them for agreeing

to continue the unit for two

years, and nobody said they

weren’t agreeing to anything at

that time,” Ball says.

DEAL MIGHT AVERT A STRIKE

Portland teachers reached a tentative deal Tuesday.

Follow the story at portlandtribune.com.

PortlandTribuneSCHLITTENTAG!SEE LIFE, B1

THURSDAY, FEBRUARY 20, 2014 • TWICE CHOSEN THE NATION’S BEST NONDAILY PAPER • WWW.PORTLANDTRIBUNE.COM • PUBLISHED THURSDAY

TRIBUNE PHOTO: JAIME VALDEZ

Portland Police Offi cer Benson Weinberger walks Diesel into the safe

portion of the Centennial Mills building where the Mounted Patrol

prepares for their shifts.

Sure, in TV shows like “Law &

Order”, art imitates life. But

Portland police detective Sgt. Joe

Santos says sometimes on the job,

life imitates art.

A while back, a lieutenant was telling

him about a case that immediately brought

to mind a Morgan Freeman/Brad Pitt mov-

ie, Santos says.

“A brother killed his sister, and she was

rotting in the bathroom,” Santos says.

“And the brother was ba-

sically walking over her

decaying body for two

weeks to go to the bath-

room. He was an obese

guy and laying on the

bed, and they went in to

clear the house and he

said, ‘I’m sorry.’

“And I was thinking,

‘Man, that really hap-

pened. That’s exactly like

the movie ‘Se7en.’ ”

Another case two

weeks ago had Santos

thinking about the popu-

lar Showtime series

“Dexter.” He was search-

ing “the nastiest house in North Port-

land.” Garbage was strewn everywhere,

he says. “I’m walking into the kitchen and

stepping on pizza boxes full of rotting

pizza that’s green and slimy and moldy.

With every step I’m slipping around. I get

to the basement and there’s no power and

we fi nd the bad guy hiding in a closet pre-

tending to be asleep.

“It reminds me of every TV show I’ve

ever watched,” Santos says. “If it’s ‘Dexter,’

the crime scene is some beautiful modern

house that’s white with perfect blood

splatter. Our crime scenes are garbage-

fi lled, single-wide trailers that a hoarder

lives in.”

Shootouts every day?

Everybody likes to look in the mirror at

least a little bit, right? So if you’re a cop,

that means you probably watch some cop

shows on TV, at least a little bit, right?

If nothing else, cops know that what the

rest of us see on TV and in movies infl u-

ences what we think of them.

Surprisingly, none of the offi cers we put

the question to admitted to watching real-

Nonprofi t group takes to TV to buck

Novick plan to cut police horse unit

Will mounted patrol ride off

into the sunset?

“You get juries that think, ‘Why didn’t they take DNA on that car prowl?’ ”

— Brian Schmautz,

ex-Portland

police offi cer

See HORSES / Page 13

See DETECTIVES / Page 2

STORY BY

PETER KORN

■ Cops fi nd something to love, hate

in lineup of police TV programs

COURTESY OF NBC

“Let’s be careful out there” was Sgt. Phil

Esterhaus’ weekly roll call command on

“Hill Street Blues,” and a memorable one,

according to a number of Portland police

offi cers. Esterhaus was played by actor

Michael Conrad.

By JENNIFER ANDERSON

The Tribune

Next time you’re out and

about in Northeast Portland,

stop and smell the fl owers.

That’s what the Sabin Com-

munity Association hopes you

will do on their Bee Friendly

Garden Tour, a program heading

into its third season this spring.

“This is about providing for-

age and native habitat” to bees

and other pollinators, says Diane

Benson, a neighborhood board

member and co-founder of the

project. “Bees need food, and all

of us can do that.”

In three years, the tour has

come to include 41 stops — 40

residents’ homes plus the pub-

licly owned Sabin Community

Orchard, at Northeast 18th Ave-

nue and Mason Street.

Each stop has a “Bee Friendly

Garden” sign, funded by the

neighborhood association. There

are maps and a telephone hot-

line that provides

information about

each site. Hundreds

of people through-

out the city and sub-

urbs have come to

check it out.

Now the Sabin neighborhood

would like to inspire other neigh-

borhoods to create a similar

project of their own.

They’ll hold a public forum

March 19 to share their experi-

ences and suggestions for how to

start a bee-friendly garden.

They’ll answer questions about

plant types, outreach, pesticides

and more. “Beekeeping is a fun thing to

do, but it’s not a way to save bees.

You’ve got to get these fl owers

out there,” says Mace Vaughan,

another co-founder of the Bee

Friendly Garden Project who is

the pollinator program director

for Portland’s Xerces Society for

Invertebrate Conservation.

Vaughan hap-

pens to live six

blocks from Ben-

son in the Sabin

neighborhood. The

third co-founder of

the project is Tim Wessels, a pio-

neer in the fi eld and a master

beekeeping instructor at Oregon

State University, president of the

Portland Urban Beekeepers, and

founder of Bridgetown Bees, an

effort to breed a winter-hardy

Portland queen bee.

Serendipitously, Wessels, too,

lives in Sabin.

The project started, Benson

Sabin residents raise

awareness about

pollinators, habitatIt’s the bees’ needs, and Sabin has it

See BUZZ / Page 12

“The mounted patrol is very popular and versatile. People love the horses. ... Why would the

council want to get rid of a program that connects so well with the public?”

— Bob Ball,

Friends of the

Mounted Patrol board

of directors member

That’s a real Portland police car behind

“Grimm” actor David Giuntoli. When it

comes time to knock down a door or make

an arrest on the show, Portland police are

often used as consultants. Local cops say

they sometimes watch the show just to

see familiar faces and places, and for an

escape from reality.

COURTESY OF SCOTT GREEN/NBC

WATCHING THE DETECTIVES

TribTownNORTHEAST

TRIBUNE PHOTO: JONATHAN HOUSE

Jeff Shang joins fellow neighbors at a volunteer work party for the Sabin Community Orchard last Sunday.

Grant funds paid for the addition of bee-friendly trees, plants and shrubs to the orchard last summer. “Pamplin Media Group’s pledge is to

deliver balanced news that refl ects the

stories of our communities. Thank you

for reading our newspapers.”

— DR. ROBERT B. PAMPLIN JR.

OWNER & NEIGHBOR

477939.061

Portland Tribune

InsideWHAT’S LOCAL FOOD?

SELECTING STALLS FOR THE JAMES BEARD PUBLIC MARKET.

— SEE SUSTAINABLE LIFE SECTION

PortlandTribuneTHURSDAY, DECEMBER 19, 2013 • TWICE CHOSEN THE NATION’S BEST NONDAILY PAPER • WWW.PORTLANDTRIBUNE.COM • PUBLISHED THURSDAY

“Pamplin Media Group’s pledge is to

deliver balanced news that refl ects the

stories of our communities. Thank you

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One year in offi ce,

mayor puts priority

on revenue, parks

By STEVE LAW

The Tribune

Portland Mayor Charlie

Hales pledged Friday to pur-

sue a new tax

measure to

pave city

streets in

2014, as well

as funding to

build out the

city’s parks

system.Hales also

told the Port-

land Tribune

editorial

board that

he’s exploring

a major reno-

vation of Vet-

erans Memo-

rial Coliseum,

hoping to pig-

gyback on the

World Indoor

Track & Field

Champion-

ships coming

to the Oregon

Convention

Center in 2016.

(See related

story, Page A8.)

Hales gave himself a “B”

grade for his fi rst year in offi ce,

but said he succeeded in setting

a tone of “collegiality and plain-

spokenness” at City Hall.

One example: he’s making no

bones about the need for a new

revenue source to pave dozens

of miles of the city’s gravel and

mud streets.

“There’s no point in kidding

you, or kidding ourselves,” he

Intel is well-known, but other

companies fl y under the radar

Tech fi rms seek a place in economy’s spotlight

By JIM REDDEN

The Tribune

There are more high-tech companies in the

Portland area than Intel — and many of them

are desperately trying to get that message

out.“There’s a ton of world-class companies in the

Portland region, but the word hasn’t gotten out

on that,” says Sam Blackman, co-founder and

CEO of Elemental Technologies, a Portland-based

company working on ultra-high defi nition signal

transmission technology.

According to Blackman, the lack of awareness

See TECH / Page 10

See HALES / Page 9

TRIBUNE PHOTO: JAMIE VALDEZ

Gang Enforcement Team offi cer Patrick Murphy — after asking

permission — pats down a young black man who had been sitting in a

parked car on Southeast 119th Avenue. Offi cer Brian Dale looks on.

By PETER KORN

The Tribune

On a crisp, clear Thursday evening

with the temperature outside hover-

ing around freezing, Portland Gang

Enforcement Team offi -

cers Brian Dale and Pat-

rick Murphy pull their

squad car to the curb on

Southeast 119th Avenue.

A black two-door Honda

Civic is a good four or fi ve feet from

the curb — the result of either a hor-

rible parking job or someone inten-

tionally half-blocking the street.

As the offi cers walk toward the car,

Murphy shines his fl ashlight inside and

sees three young black men. They aren’t

wearing gang colors or smoking dope.

They’re just sitting, engine off. Dale and

Murphy want to talk to them.

With Portland police rolling out the

city’s new hot-spot policing

program, the unfolding

scene involving Dale and

Murphy and the young

men they are about to con-

front is a microcosm of

what criminologists say might be the

program’s defi ning moment.

The evidence is clear that done right,

Police say conversation a priority; others

say random stops are recipe for trouble

Pat downs likely

to increase as cops

take to the street

See POLICING / Page 11

“I don’t feel a need to look at a map of the city and come up with new visions at the moment.”

— Mayor

Charlie HalesDarth Vader and his Imperial Stormtroopers stop holiday shoppers in their tracks outside Macy’s (above).

Jedidiah Maxwell of Canby has his picture taken with Queen Apailana (right).

Blood will

fl ow when

fans of “Star

Wars” and “Star

Trek” rally their

supporters later this month.

At least that’s the hope for the up-

coming American Red Cross blood

drive that pits supporters of the two

popular entertainment franchises

against each other to see who can turn

out the most donors. The Galaxy Blood

Drive is from 9 a.m. to 2:30 p.m. on Sat-

urday, Dec. 28, at the donor center at

3131 N. Vancouver Ave.

“This is a great event for us,” says

Red Cross spokeswoman Daphne

Mathew. “Donations normally drop be-

tween Thanksgiving and New Year’s

because people are so busy. But ‘Star

Wars’ and ‘Star

Trek’ both have a

lot of fans who turn

out, and we always

have a lot of fun.”

The competi-

tion, similar to the Oregon vs. Oregon

State Civil War blood drive, has been

held three times in the past. It has been

won twice by “Star Wars” fans, which

is not surprising, considering the popu-

lar franchise has two active fan clubs in

the Portland area, both of which have a

lot of practice supporting charitable

events in authentic-looking, home-

made costumes.

Most recently, more than a dozen of

them showed up to support the Salva-

tion Army bell ringers outside of the

Story by Jim Redden • Photos by Jaime Valdez

See BLOOD / Page 2

BEAM ME UP, SCOTTY

THE FORCE IS OUT FOR BLOOD

TribSeriesSECOND OF TWO STORIES

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■ Annual intergalactic battle helps Red Cross save lives Hales tiptoes toward big ideas

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JUNE 17, 2014 Business