June 18, 2008

Tuning Enterprise SearchGilbane San Francisco

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Why Bother Tuning?

Enterprise 2.0 Makes this Critical

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Define Success

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Define Success

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Measure Success

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Follow the Searchers

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Topology of Search

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Topology of Search

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Topology of Search

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Best Bets / KeyMatch

Thesaurus / Query ExpansionAuthority / Biasing

ShortTail

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Short-Tail Tactics

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Short-Tail Tactics

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Short Tail Tactics

• Take Top 100 Terms

• Group Thematically

• Work with SME to Identify “Best” Content

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Mid Tail

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Mid-Tail Tactics

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Mid Tail Tactics

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Long Tail

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Long-Tail Tactics

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Long-Tail TacticsTsenu.xml

<XML ID="Microsoft Search Thesaurus">

<thesaurus xmlns="x-schema:tsSchema.xml">

<expansion>

_NGO

_{non-government organization}

_{not for profit}

_charity

</expansion>

<expansion>

_timeoff

_{time off}

_{PTO form}

</expansion>

</thesaurus>

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Effectiveness

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Two Closing Thoughts

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Use Scenarios• Scopes/Collections

• Interface Design

• Data Sources

• Vocabulary / Acronyms

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How Not to Lose Your Job

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More Informationwww.nonlinear.ca/whitepaper

• Best Practices: CMS & SEO

• CMS Governance

• Proven Approaches for GSA

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rwoods@nonlinear.ca

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