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June, 2014 Press Clips June 1, 2014, Guest of a Guest, “Cyc Pop-up Party” Page 1 June 2, 2014, well + good, “Cyc Fitness wants to introduce you to everyone in your spin class” Pages 2-4 June 3, 2014, Living Today Online, “Cyc Fitness wants to introduce you to everyone in your spin class” Pages 5,6 June 10, 2014, Madeline Overturf, “Cycling for Charity” Pages 6,7 June 11, 2014, Bella NYC, “Mom in the City: A New York State of MOM” Pages 8,9 June 13, 2014, Rate Your Burn, “Trending in New York: 10 Most Popular Instructors of the Week” Pages 10-17 June 13, 2014, PopSugar, “Zumba, SoulCycle, and More! Have You Tried These Hot Fitness Classes?” Pages 18-21 June 13, 2014, Fabletics, “Stephanie Dietz – Cycling Instructor” Pages 22-25 June 22, 2014, Do512blog, “Five Fun Ways To Get Fit in Austin” Pages 26-29 June 24, 2014, GuestofaGuestInstagram, “Cyc Fitness took over the Gilded Lily tonight for an amazing pop up spin class” Page 30 June 24, 2014, ShapeInstagram, “Cycling class in a club to a live DJ? Not a bad Tuesday!” Page 31

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Page 1: June 2014 Cyc Fitness Press

June, 2014 Press Clips

June 1, 2014, Guest of a Guest, “Cyc Pop-up Party” Page 1 June 2, 2014, well + good, “Cyc Fitness wants to introduce you to everyone in your spin class” Pages 2-4

June 3, 2014, Living Today Online, “Cyc Fitness wants to introduce you to everyone in your spin class” Pages 5,6 June 10, 2014, Madeline Overturf, “Cycling for Charity” Pages 6,7 June 11, 2014, Bella NYC, “Mom in the City: A New York State of MOM” Pages 8,9 June 13, 2014, Rate Your Burn, “Trending in New York: 10 Most Popular Instructors of the Week” Pages 10-17 June 13, 2014, PopSugar, “Zumba, SoulCycle, and More! Have You Tried These Hot Fitness Classes?” Pages 18-21 June 13, 2014, Fabletics, “Stephanie Dietz – Cycling Instructor” Pages 22-25 June 22, 2014, Do512blog, “Five Fun Ways To Get Fit in Austin” Pages 26-29 June 24, 2014, GuestofaGuestInstagram, “Cyc Fitness took over the Gilded Lily tonight for an amazing pop up spin class” Page 30 June 24, 2014, ShapeInstagram, “Cycling class in a club to a live DJ? Not a bad Tuesday!” Page 31

Page 3: June 2014 Cyc Fitness Press

Cyc Fitness wants to introduce you to everyone in your

spin class

(Photo: Cyc Fitness)

From its inception, Cyc Fitness aimed to distinguish itself from other indoor cycling brands by

creating an atmosphere that said “party” not “workout.”

Now, it’s pedaling closer to that goal with the launch of Cyc Social, a web platform that allows

riders to connect with each other online—and then, hopefully, in the studio. “Social fitness is

something I really believe in,” says founder Stephen Nitkin, who’s rolling it out in Cyc locations

in Madison, Austin, and New York.

Last year, Flywheel debuted a feature that allowed riders to see which of their Facebook friends

were in their classes. Cyc Social stems from a similar idea but then turns it up a few notches.

Page 4: June 2014 Cyc Fitness Press

Instead of just showing you the people you already know, its “Social Seating” shows you each

and every person who’s opted into the system and where they’re sitting. So you can socialize

with your work BFF, say, and you can branch out and get to know the other spin junkies around

you.

A snapshot of the Social Seating screen. (Photo: Cyc Fitness)

And while it partially pulls from Facebook, Cyc Social also allows you to create your own profile

page within the system, sharing links to other social channels you’re a part of and further info

about yourself, including charity dollars you’ve raised through the brand’s “Ride for Change”

program (all of which can be turned on and off, depending on your sense of privacy). It also

includes a “Social Calendar” so you can easily see which classes your friends are in, and, of

course, the ability for you to share info on the classes you’ve booked on your social pages (i.e.

workout bragging).

Cyc Social is just one more example of how fitness studios are increasingly becoming social

destinations, for nights out with friends, networking, or even getting a date. Just don’t get too

stalker-ish with that cute, muscly guy you’ve been eyeing across the room, okay? —Lisa Elaine

Held

Page 6: June 2014 Cyc Fitness Press

Cyc Fitness wants to introduce you to everyone in your spin class

(Photo: Cyc Fitness)

From its inception, Cyc Fitness aimed to distinguish itself from other indoor cycling brands by creating an atmosphere that said “party” not “workout.”

Now, it’s pedaling closer to that goal with the launch of Cyc Social, a web platform that allows riders to connect with each other online—and then, hopefully, in the studio. “Social fitness is something I really believe in,” says founder Stephen Nitkin, who’s rolling it out in Cyc locations in Madison, Austin, and New York.

Last year, Flywheel debuted a feature that allowed riders to see which of their Facebook friends were in their classes. Cyc Social stems from a similar idea but then turns it up a few notches.

Page 7: June 2014 Cyc Fitness Press

Instead of just showing you the people you already know, its “Social Seating” shows you each and every person who’s opted into the system and where they’re sitting. So you can socialize with your work BFF, say, and you can branch out and get to know the other spin junkies around you.

A snapshot of the Social Seating screen. (Photo: Cyc Fitness)

And while it partially pulls from Facebook, Cyc Social also allows you to create your own profile page within the system, sharing links to other social channels you’re a part of and further info about yourself, including charity dollars you’ve raised through the brand’s “Ride for Change” program (all of which can be turned on and off, depending on your sense of privacy). It also includes a “Social Calendar” so you can easily see which classes your friends are in, and, of course, the ability for you to share info on the classes you’ve booked on your social pages (i.e. workout bragging).

Cyc Social is just one more example of how fitness studios are increasingly becoming social destinations, for nights out with friends, networking, or even getting a date. Just don’t get too stalker-ish with that cute, muscly guy you’ve been eyeing across the room, okay? —Lisa Elaine Held

http://livingtodayonline.com/cyc-fitness-wants-to-introduce-you-to-everyone-in-your-spin-class/

Page 8: June 2014 Cyc Fitness Press

Cycling for Charity Posted on June 10, 2014

“How ya doing New

York?” A spinning

instructor, clad in Tour de

France yellow, roars at the

50 people pedaling

furiously on stationary

bikes in front of him. Sweat

rolls down labored faces.

Speakers blast an amped up

remix of Beyoncé’s

“Partition.” “We’ve only

burned 800 calories!”

But this scene isn’t on a gym floor. It’s on a patch of concrete normally called a business pavilion.

Page 9: June 2014 Cyc Fitness Press

On this Friday afternoon, June 6, 2014, athletes

and altruists alike have flocked to 1345 6th

Avenue to cycle for charity. For $500 to $5,000

per bike, New Yorkers can take an hour-long class

from spinning powerhouse Cyc Fitness with views

of the iconic “LOVE” sign and Radio City Music

Hall. And random passersby snapping paparazzi-

esque photos of the business area bikers of course.

The purpose of the day’s event is to raise money

for the Intrepid Fallen Heroes Fund, a non-profit

that assists American military members suffering from Post

Traumatic Stress Disorder (PTSD) or a Traumatic Brain Injury (TBI).

Next week, an eight-member team from the organization is

participating in “Race Across America,” a 3,000 mile bike ride

stretching from California to Maryland. So today is merely a light

warm up.

“We bike 24 hours a day,” says the team’s captain Winston Fisher.

“We stop for tornadoes, but other than that, we keep moving.”

All proceeds from both cycling events go to building nine TBI

diagnostic centers across the country, adding to the San Antonio

amputee center and Washington DC headquarters the Fallen Heroes

Fund already operates. Through CYC and their cross-country

campaign, they’ve already raised $500,000. The fact that philanthropy can come through fitness is

part of CYC’s vocation, according to co-founder Alexandra Blodgett.

“Cyc actually has a built in charity component,”

she says. “For every mille that you ride, we donate

on your behalf. We want to make an experience

where you’re helping others as well as yourself.”

With the exhausted class cheering wildly as their

teacher reminds them every pedal stroke aids

wounded warriors, CYC & Fallen Heroes Fund

can declare this mission accomplished.

Page 10: June 2014 Cyc Fitness Press

Mom in the City: A New York State of MOM Bella NYC Magazine | June 11, 2014 | Reply

By Allyson Genova-Hall

Oh, summer… how we have missed you! Every New York mom craves this time of year where offices

close promptly at noon sending throngs of beach bums racing for the Hampton Luxury Liner to their east

end summer rentals. For true New York mamas waiting for their little campers to start sleep-a-way, we

have learned to maximize the city’s “great outdoors” without the “great outside crowds” in search of

invigorating, replenishing and Vitamin D-enriched locales to bond!

With a mass farewell-school-hello-summer-camp play date at the Stone Slide with our beloved nannies,

the girls decided to meet later at CYC, the only spin studio that recharges the whole body, social

connections and commitments to charities (every mile you ride, a donation is made!), we decide to throw

on our Pretty Ballerinas and meet Dan of Dan’s Double Dozen Tours. No matter how true of a New

Yorker one is, she always can discover and explore more of what this eclectic city has to offer.

Page 11: June 2014 Cyc Fitness Press

With the mercury rising and more skin showing, one of my besties, an integrative nutritionist with Good

Better Balanced, has coached us all from the Polar Vortex through the Spring “sneezon” into a healthy

and more balanced lifestyle. She lobbies for a walking tour of Gramercy so that we can sample some of

the upscale raw and vegan dishes at Pure Food and Wine in their garden space! All the while, the men

in our lives picked up their CityBikes for a feast of meat and bravado at The Cannibal.

Dan decides to continue the tour to the Lower East Side to Hester @ Essex where there’s a curated

street fair containing items to renew our soul and our closets. The Hester Street Fair is teaming with

people and lucky for us, there were no signs of lunatics, criminals, small pox or even Mae West from the

Lower East Side of years past. Just near the street fair is a small lot housing an 80’s style adult birthday

party, hosted by The Skate Truck NYC. This graffitied truck rolls up and unloads a huge roller rink,

classic roller skates, protective gear and a mirrored ball! Of course I snatched a card and am

contemplating where I can roll this bad boy out next. Maybe John Jay Park? Maybe at the Biergarten in

the Standard Hotel? The options are limitless!

As we trekked our Pretty Ballerina’d feet toward our final destination, NoLita, we gabbed about Boss

Tweed’s Courthouse, Five Points and Joey Gallo’s last meal. We came to our favorite resting spot, The

Cleveland. Over some more vino and pumpernickel pita and lentil-pistachio spread, we decided that New

York’s great outdoors in the summer, without kids in tow and crowds in flow, reminded us of a great Walt

Whitman stanza, “Give me such shows – give me the streets of Manhattan!”

Page 12: June 2014 Cyc Fitness Press

1. Shaun Jenkins (Equinox, City Row, Revolve)

pringipissa: "He does a great job of motivating the class and helping to make sure you are rowing correctly."[see full

review]

Page 13: June 2014 Cyc Fitness Press

Guan: "AAAA+. His class was really enjoyable. He walked around the whole room to ensure that everyone got his

undivided attention." [see full review]

2. Kimberly Dawn Neumann (Equinox)

Burner10579: "Kimberly's class has to be rated "outstanding"." [see full review]

Burner10583: "...it is obvious she has a command of anatomy and she makes it fun while explaining what we are doing

and why." [see full review]

Page 14: June 2014 Cyc Fitness Press

3. Dyan Tsiumis (Equinox, Sacred Brooklyn, B East Real Ryder Fitness Studio, Revolve, Swerve Fitness)

SpinNYC: "Dyan is an absolutely fantastic instructor, trainer, and nutritionist! Her class at SWERVE is the best!!!" [see full

review]

LastTwoMonths: "She's entertaining, she's inspirational, and she is the most dynamic instructor...." [see full review]

4. Dara Hartman (CYC Fitness, Brooklyn Bodyburn)

IHateYoga: "Dara is very much in the mold of other Cycologists." [see full review]

gravityfighter: "The chic is genuine and the things she tells you, whether informative, instructive, correcting, or story-

telling are raw and honest." [see full review]

Page 15: June 2014 Cyc Fitness Press

5. Alonzo Wilson (Tone House)

Quads: "He had some slow transitions - lots of standing around time and his form corrections were very sparse or non-

existent." [see full review]

burn_addict: "...he's really damn freaking awesome." [see full review]

Page 16: June 2014 Cyc Fitness Press

6. Corey Ranallo (Pure Barre)

Guan: "She was so pleasant in instructing and her voice was soothing....it almost makes the discomfort bearable." [see full

review]

Page 17: June 2014 Cyc Fitness Press

7. Yvette Lenhart (Boom Fitness, Moving Strength, New York Health & Racquet Club)

lokigirl435: "Yvette is a breath of fresh air, has incredible energy and spirit, and makes doing the practice a lot of fun with

her wonderful sense of humor and attitude, even if what we’re doing is really hard." [see full review]

8. Terrell Pruitt (Crunch, Nimble Fitness, Jumplife)

Warrior87: "Terrell's fantastic. He knows what he's doing, and isn't afraid to help you out if you're feeling lost."[see full

review]

SkinnyEsq.: "Terrell is the BEST for TRX- it's an AWESOME strength workout- legs, arms, butt and you're working your core

the ENTIRE time." [see full review]

Page 18: June 2014 Cyc Fitness Press

9. Jason Ostrander (Yoga To The People)

Burner10731: "Jason was a very helpful teacher, made sure I was in correct form and motioning through each position

correctly to get the full effect of my yoga experience!" [see full review]

Page 19: June 2014 Cyc Fitness Press

10. Samantha Jade (SoulCycle)

Burner10695: "She knows how to motivate her riders and how to keep the atmosphere light and friendly even through

intense climbs and sprints." [see full review]

BirkinXanax: "Samantha is like a decadent caramel treat that really threw me off my already unstable manic rocker." [see

full review]

Will your fave instructor be trending next week? Git rating!

Love,

Team RYB

http://blog.rateyourburn.com/blog/post/2014/06/13/Trending-in-New-York-11-Most-Popular-

Instructors-of-the-Week.aspx

Page 20: June 2014 Cyc Fitness Press

Zumba, SoulCycle, and More! Have You

Tried These Hot Fitness Classes?

Upon hearing about a hot new workout class, we always want to run to the studio to experience

for ourselves. If this is a common theme in your fit life, take this test to see just how many of the

hottest classes you've tried so far. The single prerequisite is that you love the group-fitness

experience!

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http://www.fitsugar.com/Popular-Workout-Classes-2014-34976010

Page 24: June 2014 Cyc Fitness Press

STEPHANIE DIETZ | CYCLING INSTRUCTOR

Stephanie Dietz’s passion to lead a healthy lifestyle started at a young age. Growing up with two younger

brothers, she was constantly surrounded by sports and fitness. Shortly after graduating from the

University of Wisconsin-Madison with a Bachelors of Science degree in Kinesiology-Exercise Movement

Science, she began her fitness journey. Stephanie’s goal is to motivate and create confidence in each

and every person she meets, and she takes every opportunity she has as a teacher to grow, inspire, and

move those around her.

Stephanie currently teaches 8-10 classes a week at Cyc Fitness, an indoor cycling method that combines

cardio and strength training into a 45-minute class that activates the whole body, the whole time. She also

enjoys yoga, Barre, running outdoors, and boot-camp style classes. She loves spending time with friends,

family, and co-workers, and especially enjoys exploring new places around the world. Her favorite show is

Survivor, and she’s a self-professed headphone-addict.

PRE WORKOUT RITUAL: An inspiring quote, jam sesh with my beat headphones, and a protein bar.

GUILTY PLEASURE: Crunchy peanut butter.

STYLE SENSIBILITY: Athletic, but also cool and chic.

IN MY PAST LIFE: I was a backup dancer for Beyonce.

http://www.fabletics.com/master-sdietz.htm

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http://www.fitsugar.com/Popular-Workout-Classes-2014-34976010

Page 28: June 2014 Cyc Fitness Press

Five Fun Ways To Get Fit in Austin Posted on June 22, 2014

Are you a gym rat stuck in a rut? If you’re going to break a sweat, you might as well have a great

time while you’re doing it. For alternative ways to get fit in Austin, trade the treadmill and those

boring barbells for a more stimulating sweat session. Make your exercise more interesting with

one of these five awesome options in Austin!

____

SPIN AT CYC FITNESS

The Concept: This blast of a spin class is beat-focused, set to an awesome soundtrack, and

equipped with black lights–making it, essentially, a “party on a bike.” On the fitness front,

instructors up the ante with handheld weights, a wide range of movements, and different speeds

and amounts of resistance, guaranteeing you work your whole body, the whole time.

Why We Love It: Not only can you burn up to 800 calories a class (which totally justifies

a second third donut), but the killer music, upbeat instructors—aka “Cycologists”—and variety

of exercises involved make every 45-minute session fly by.

Check It Out: Cycfitness.com

Page 29: June 2014 Cyc Fitness Press

____

BARRE AT BARRE3

The Concept: This studio’s effective technique combines yoga, pilates and ballet-inspired

moves that build balance, strength and flexibility, transform the entire body, and can be done by

anyone—regardless of age, weight or even pregnancy status.

Why We Love It: Barre is all the butt-kicking of ballet but sans the silly tutu, and while the

movements are small, they yield big results and a satisfying next-day soreness that’ll keep you

coming back for more.

Check It Out: Barre3.com

____

AERIAL YOGA AT FOUR ELEMENTS AUSTIN

The Concept: In aerial yoga, you’ll be suspended in the air from silk hammocks mounted from

the ceiling, allowing you to build lean muscle, burn calories, and push your yoga practice further

than ever before.

Why We Love It: Not only is it one of the only workouts that allows you to feel like you’re

cheating gravity (and, when inverted, a little vampire-esque), but the photos of you and your

totally toned body in aerial action are going to inspire some serious Instagram envy.

Check It Out: Fourelementsaustin.com

Page 30: June 2014 Cyc Fitness Press

____

HIP HOP FIT AT DANCE AUSTIN STUDIO

The Concept: Hip Hop Fit provides a high-energy workout that covers both your strengthening

and cardio bases as you learn fun, modern choreography that–word on the street–works just as

well in the club as it does in class.

Why We Love It: While you’ll certainly be sweating, the dance aspect keeps it entertaining, and

if you close your eyes you can almost pretend it’s a Friday and you’re hitting the dance floor

downtown.

Check It Out: Danceaustinstudio.com

____

ROWING (AND MORE!) AT TEXAS ROWING CENTER

The Concept: For $299, you can score a six-month membership to TRC that includes their

Introduction to Rowing Course with an instructor, plus unlimited rowing, canoeing, kayaking

and stand-up paddleboarding—all of which have some major toning and calorie-burning

benefits.

Page 31: June 2014 Cyc Fitness Press

Why We Love It: Remember that rowing machine at the gym? Well, this is the equivalent of

that intense workout, but with fresh air, sunshine, and much better scenery. Plus, as rentals

around town can typically run $15 to $20 per hour, buying a package allows you to enjoy these

awesome activities as often as you want, without paying each time.

Check It Out: Texasrowingcenter.com

http://do512blog.com/2014/06/22/five-fun-ways-to-get-fit-in-austin/

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