Upload
melinda-manning
View
219
Download
6
Tags:
Embed Size (px)
Citation preview
June 28, 2000
Business Working Business Working GroupGroup
Introduction SessionIntroduction Session
June 28, 2000 PKI Forum Business Working Group 2
BWG Agenda - June 28BWG Agenda - June 28
0900 - 1030
1030 - 1100 1100 - 1200 1200 - 1330 1330 - 1530 1530 - 1600 1600 - 1700 1700 - 1800 1840 -
Introduction/overview (D. Brink)
Membership (L. Pretty)
Morning break (CardBASE)
Membership cont. (L. Pretty, L. Pluswick)
Lunch (Xcert)
Education (D. Brink)
Afternoon break (Celo)
Education & marketing (D. Brink)
Report to plenary session (D. Brink)
Special evening in Dublin (Baltimore)
June 28, 2000 PKI Forum Business Working Group 3
BWG Agenda - June 29BWG Agenda - June 29
0830 - 1030 1030 - 1100 1100 - 1215 1215 - 1315 1315 - 1530 1530 - 1545 1545 - 1630 1630 - 1730 1730 - 1800
Interoperability (T. Polk, L. Pretty)
Morning break
Interoperability cont. (L. Pretty, TWG)
Lunch
Policy & Privacy (J. Sabo)
Afternoon break
New projects and summary (Chrysalis)
Report to plenary session (L. Pretty)
Meeting wrap-up (L. Pretty)
June 28, 2000 PKI Forum Business Working Group 4
BWG Agenda - Next 90 Min.BWG Agenda - Next 90 Min.
Context - PKI market trends Context - PKI Forum objectives &
structure Business Working Group
– Approach and objectives– Review of accomplishments– Current activities
Member recruitment– Targeting end-users
June 28, 2000
Business Working Business Working GroupGroup
PKI Market TrendsPKI Market Trends
June 28, 2000 PKI Forum Business Working Group 6
Source: Aberdeen Group, PKI Multi-Client Study, December 1999
PKI Market DriversPKI Market Drivers
PKI as enabling technology PKI as means for mitigation of risk
– Financial applications– Business processes conducted with partners, customers,
suppliers and contractors over the internet Commitment to PKI
– Despite beliefs that PKI is• Not easy to use, configure and maintain• Not easy to sell to executives
– Convinced there are no viable alternatives– Convinced must move forward to support
e-business objectives
June 28, 2000 PKI Forum Business Working Group 7
Source: Aberdeen Group, PKI Multi-Client Study, December 1999
PKI Application DriversPKI Application Drivers
68%
62%
58%
43%
21%
Web
VPN
Custom
ERP
June 28, 2000 PKI Forum Business Working Group 8
PKI Market InhibitorsPKI Market Inhibitors
Confusion and lack of awareness aboutbenefits of PKI
Cost Too visible for end-users Openness / interoperability Scarcity of technical expertise
Source: Aberdeen Group, PKI Multi-Client Study, December 1999
June 28, 2000 PKI Forum Business Working Group 9
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
2000 2001 2002 2003
Wo
rldw
ide
Re
venu
e (
$M
)
Maintenance
Professional Services
System Integration
PKI Services
PKI Products
Source: Datamonitor, “Public-Key Infrastructure 1999-2003”, December 1999
PKI Market Forecast, 2000-2003PKI Market Forecast, 2000-2003by Revenue Categoryby Revenue Category
June 28, 2000 PKI Forum Business Working Group 10
Source: Datamonitor, “Public-Key Infrastructure 1999-2003”, December 1999
PKI Market Forecast, 2000 -2003PKI Market Forecast, 2000 -2003by Geographic Regionby Geographic Region
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
2000 2001 2002 2003
Wo
rldw
ide
Re
venu
e (
$M
)
ROWEuropeUS
June 28, 2000
Business Working Business Working GroupGroup
PKI Forum Objectives & PKI Forum Objectives & Working Group StructureWorking Group Structure
June 28, 2000 PKI Forum Business Working Group 12
PKI ForumPKI ForumMajor Business ObjectivesMajor Business Objectives
Grow the adoption and use of PKI as a critical enabler of e-business
Enhance the value of PKI for customersand business partners
Increase confidence in deployment ofPKI by customers and ISVs
Accelerate revenue growth forPKI-based products and services
June 28, 2000 PKI Forum Business Working Group 13
PKI ForumPKI ForumFundamental ApproachFundamental Approach
“Vendor-led, customer-driven”
June 28, 2000 PKI Forum Business Working Group 14
PKI Forum Working GroupsPKI Forum Working Groups
Two synergistic and complementarypeer-level Working Groups– Business Working Group– Technical Working Group– Individual subgroups may be formed
from time-to-time as needs dictate The Technical Working Group is
primarily composed of technologists / implementers
June 28, 2000
Business Working Business Working GroupGroup
BWG ObjectivesBWG Objectives& Current Activities& Current Activities
June 28, 2000 PKI Forum Business Working Group 16
BWG Approach / ObjectivesBWG Approach / Objectives
Seek input– Understand and synthesize business
needs supported by PKI– Outreach to external user communities
implementing PKI– Outreach to other organizations working
with PKI Actively address PKI issues and concerns
– E.g., review and comment of policy and standards documents
June 28, 2000 PKI Forum Business Working Group 17
BWG Approach / ObjectivesBWG Approach / Objectives
Educate / raise awareness– Provide vendor-neutral PKI educational
materials Ensure strong linkages to Technical
Working Group– Provide input on interoperability profiles,
business requirements, etc.
June 28, 2000 PKI Forum Business Working Group 18
Inaugural Members MeetingInaugural Members MeetingCalifornia, March 2000California, March 2000
Formation Agreement on initial priorities:
– Market education / awareness– More users, more user input
• Increase number of user members
– Input to Technical Working Group• Define process
Election of BWG co-chairs
June 28, 2000 PKI Forum Business Working Group 19
BWG LeadershipBWG Leadership
PKI Forum Executive Board sponsor– Derek Brink / RSA Security
BWG co-chairs– Ray Wagner / Phyve– Lisa Pretty / PKI Forum (acting)
BWG project leaders– PKI Tutorial: Phil Kranenburg / Xcert
June 28, 2000 PKI Forum Business Working Group 20
Education / AwarenessEducation / AwarenessMarketingMarketing
Our Executive Director has been productive!– Establish PKI Forum web site– Establish Member mail lists– Plan and coordinate quarterly Member meetings– Liaison with other organizations– Establish input mechanisms - surveys,
roundtables, papers, etc.– Develop communications plan– Develop PKI Forum collateral templates– ...
June 28, 2000 PKI Forum Business Working Group 21
Education / AwarenessEducation / AwarenessIndustry Conferences (1)Industry Conferences (1)
April 2000 (Munich) - RSA Conference 2000– Presentation
May 2000 (Dallas) - Entrust SecureSummit– Exhibit
June 2000 (Hawaii) - National Association of Federal Credit Unions conference– Tutorial
July 2000 (Chicago) - e-Business Security Strategies conference– Member panel
June 28, 2000 PKI Forum Business Working Group 22
Education / Awareness Education / Awareness Industry Conferences (2)Industry Conferences (2)
September 2000 (Orlando) - Baltimore e|security conference– Exhibit; member panel proposed
September 2000 (San Jose) - Certicom PKS 2000 – Member panel proposed
September 2000 (San Francisco) - ICM Digital Certificates & PKI– ½ Day workshop
June 28, 2000 PKI Forum Business Working Group 23
Education / Awareness Education / Awareness Industry Conferences (3)Industry Conferences (3)
September 2000 (Barcelona) - EESSI international seminar & ISSE Conference– Panel participant
October 2000 (San Jose) - IBC Mobile e-Security– Member panel
January 2001 (Paris) - IBC Secure Mobile Transactions– Member panel
June 28, 2000 PKI Forum Business Working Group 24
Education / AwarenessEducation / AwarenessCurrent BWG ProjectsCurrent BWG Projects
“PKI Basics”– Whitepaper– Tutorial– Phil Kranenburg / Xcert will lead project
review and discussion this afternoon “PKI Notes” series
– Lisa Pretty / PKI Forum will lead project review and discussion this afternoon
June 28, 2000 PKI Forum Business Working Group 25
Education / AwarenessEducation / Awareness
Future BWG projects– Derek Brink / RSA Security will lead
group brainstorming discussion this afternoon
Your active participation is needed!– Members on BWG mail list: ~70– Members contributing work:
June 28, 2000
Business Working Business Working GroupGroup
Membership SessionMembership Session
June 28, 2000 PKI Forum Business Working Group 27
Discussion TopicsDiscussion Topics
Membership recruitment– Targeting end-users
[Morning break] PKI Forum Members directory PKI Buyers Guide project
– Leo Pluswick / ICSA.net
June 28, 2000
Business Working Business Working GroupGroup
Education SessionEducation Session
June 28, 2000 PKI Forum Business Working Group 29
Discussion TopicsDiscussion Topics
“PKI Notes” series– Lisa Pretty / PKI Forum
“PKI Basics” whitepaper & tutorial– Phil Kranenburg / Xcert
Future education projects– Derek Brink / RSA Security