June 8-10, 2008 The 3rd AnnualDoral Resort & Spa • Miami ... · PDF fileAdditional fee is required for Pre-conference Workshop. ... CFSI estimates that at least 40% of underbanked

www.sourcemediaconferences.com/CFSI08 • 800-803-3424 • 212-803-6093

Marketing and Distribution

Products and Pathways

Risk Management 3Unique Tracks

UNDERBANKEDThe 3rd Annual

Identify. Attract. Expand.

Financial Services�Forum

June 8-10, 2008Doral Resort & SpaMiami, FL

Presented With Center for Financial Services Innovation

June 8-10, 2008Doral Resort & Spa • Miami, FL

Dear Colleague,

Dramatic shifts in the economic climate have not dampened the enthusiasm of the financial services industry for reaching the underbanked market. Financial services companies large and small are demonstrating that, served responsibly and strategically, underbanked consumers represent an opportunity to grow revenues and cultivate a lasting relationship with a loyal customer base.

the Underbanked Financial Services Forum is the destination for financial services companies looking for the keys - the right products, the right marketing, the right underwriting - to unlock the potential of this untapped market. In 2008 we are going to dig deeper, talk tactics, look at real-world implementation strategies, and explore enterprise-wide approaches to identifying and attracting the underbanked and expanding market share.

With three unique tracks, your whole team can return to your organization armed with ideas they can implement:

• Marketing and Distribution

• Products and Pathways

• Risk Management

We will explore these business issues through top-notch speakers, case studies, and rich knowledge sharing activities. the forum also will offer a variety of formal and informal networking events, giving participants numerous and innovative opportunities to make those critical business connections. I invite you to join me on June 8-10 at the Doral resort & Spa in Miami, Florida for 2008’s premier event on underbanked strategy. Make your reservation today.

regards,

Jennifer Tescher, Director CEntEr FOr FInAnCIAl SErVICES InnOVAtIOn

Letter from the Chairperson

www.sourcemediaconferences.com/CFSI08 • 800-803-3424 • 212-803-6093 www.sourcemediaconferences.com/CFSI08 • 800-803-3424 • 212-803-6093 www.sourcemediaconferences.com/CFSI08 • 800-803-3424 • 212-803-6093

Identify. Attract. Expand.UNDERBANKEDThe 3rd Annual


4:30 PM - 5:30 PM Conference Opening Keynote: A Nudge: The Power of Choice how can a simple nudge in people’s decision making process improve their financial outlook? Behavioral economist Dr. richard thaler will talk about how organizations can help consumers make better financial decisions by creating friendlier choice environments based on how humans really make decisions.

Dr. Richard H. Thaler, ralph and Dorothy keller, Distinguished Service Professor of Behavioral Science and Economics, and Director of the Center for Decision Research, UnIVErSIty OF ChICAGO GrADUAtE SChOOl OF BUSInESS

5:30 PM - 6:30 PM Networking Welcome Reception

Monday, June 9, 20087:45 AM - 8:15 AM Registration and Continental Breakfast in Exhibit HallSponsored By

8:15 AM - 8:30 AMChairperson’s Introduction Jennifer Tescher, Director, CEntEr FOr FInAnCIAl SErVICES InnOVAtIOn

8:30 AM - 9:00 AM Developing Marketing Strategies to Reach the Underbankedthrough highly strategic, thoughtfully crafted marketing programs, financial service providers can reach underbanked consumers with success. GE Money America’s Chief Marketing Officer, retail Consumer Finance, Michael Abbott will share how concentrating on key factors like in-store marketing, utilizing brand trust, fair pricing, product customization options, mobile phone integration, and understanding the concerns of regulators and activists can help your organization develop a tailored marketing strategy to reach the underbanked where they are and addresses to their needs. Michael Abbott, Chief Marketing Officer, Retail Consumer Finance, GE MOnEy

9:00 AM - 10:00 AMReaching the Underbanked Through Retail Distribution Opportunitiesretailers are proving to be fertile channels for providing financial services to the underbanked. hear from two retailers offering financial services to their existing underbanked consumer base in unique ways: one is choosing to modernize traditional products and one is choosing to market new financial service products offerings. Susan Ehrlich, Senior Vice President and General Manager, Sears Financial Services, SEArS hOlDInGS COrPOrAtIOnJane Thompson, President, WAl-MArt FInAnCIAl SErVICES

10:00 AM - 11:00 AM Maximize your networking opportunities by trying Underbanked Xtreme Networking for FREE. Borrowed from the idea of speed dating, the concept has been transformed for financial service professionals as an effective way of reaching that perfect lead!

10:00 AM - 11:00 AM Networking Refreshment Break in Exhibit Hall

11:00 AM - 12:00 PM The Future of Money Service BusinessesIndustry consolidation, the decline of check transactions and increasing regulatory scrutiny make this an interesting and challenging time for money service businesses (MSBs), a major provider of financial services for the underbanked. As banks and credit unions increasingly reach out to underbanked consumers, many are finding success by offering products and services typically provided by MSBs. Meanwhile, MSBs of all kinds are diversifying their product sets from check cashing and money orders to prepaid cards and mortgages. In this session, learn more about the future of MSBs. Jay Shipowitz, President and Chief Executive Officer, ACE CASh ExPrESSSimone Lagomarsino, President and Chief Executive Officer, kInECtA CrEDIt UnIOn

12:00 PM - 1:00 PM Luncheon for all Participants

1:00 PM - 1:30 PM Dessert in Exhibit Hall

Pre-Conference Workshops/Agenda

Pre-Conference Workshops Sunday, June 8, 20081:00 PM - 2:30 PMSegmentation Research: Mapping the Market to Create Actionable SolutionsWithout accurately charting the underbanked market through understanding behaviors, attitudes and preferences, well-intentioned programs may fail to meet expectations or miss this key market completely. In this session, get the first detailed look at the results of CFSI’s national co-sponsored segmentation study.

2:45 PM - 4:15 PM Underbanked Innovations and Investment Landscape Get a detailed look at the emerging innovators and investors addressing unbanked market needs. learn how these private market players are setting the stage for the innovative ways financial service providers, regulators, and alternative service providers can meet this market’s demands.

Additional fee is required for Pre-conference Workshop. Each session is $145 each or attend both for $245.


Savings Programs: Sustainable Paths to a Prosperous Futureleading product developers for the underbanked market are honing their asset-building programs, focusing on the wide-array of opportunities to charter paths to prosperous financial futures. In this session, learn how three financial institutions developed successful savings programs their underbanked consumers.

Speakers:Stephen Brobeck, Executive Director, COnSUMEr FEDErAtIOn OF AMErICAEugenia Gibbons, Vice President, Global Consumer Deposits, BAnk OF AMErICAEric Solis, President and Chief Executive Officer, SAVE252

Municipal Governments: Revolutionizing Distribution MethodsMayors across the country are recognizing the need for targeted financial services for underbanked consumers in their communities. learn how government leaders are using their infrastructure and marketing incentives to collaborate with private sector financial solution providers to integrate the underbanked into the mainstream financial arena.

Moderator:Anne Stuhldreher, Senior Policy Advisor, OFFICE OF GOVErnOr ArnOlD SChWArzEnEGGEr

Speakers:Cathleen Mahon, Executive Director, nEW yOrk CIty’S OFFICE OF FInAnCIAl EMPOWErMEntJoanna Schultz, Regional President- San Francisco Bay Region, WEllS FArGO

Sess

ion

1 1

:30

PM-

2:15

PM

PRODUCTSANDPATHWAYS MARKETINGANDDISTRIBUTION

Being Your Customer’s “Top of the Wallet” Credit Cardthrough best practice development, product structuring, pilot programs, and creatively using brand impact, financial institutions and credit card companies are creating product offerings to become and remain the product of choice for their underbanked customers. learn how these providers evolve their credit card offerings to meet their client’s needs and remain “top of the wallet.”Speakers to be Announced

Learnings from Abroad: International Best Practices While the economic environment and infrastructures are different in around the globe, there are relevant lessons for serving underbanked consumers in the US. Find out how foreign firms doing business in the US have brought their unique way of doing business to America and how those strategies are paying off.

Moderator:Carl Cira, Director, Summit of the Americas Center, FlOrIDA IntErnAtIOnAl UnIVErSItyAdditional Speakers to be Announced

Sess

ion

2 2

:20

PM-

3:05

PM

Prepaid Opportunities for the Underbanked learn from one of the largest general purpose prepaid card providers and one of the leading innovators in the prepaid space about the latest advancements in product features and distribution methods. Panelists will discuss how integrating richer product portfolios or new ways of gaining access to the card services is making prepaid more attractive to the consumer resulting in more revenue and additional benefits for underbanked consumers.

Moderator:Ashvin Lad, Product Manager, DISCOVEr FInAnCIAl SErVICES

Speakers:Tim J. Walsh, President and Chief Executive Officer, rEADy CrEDIt COrPOrAtIOn

William Sowell, Vice President, Prepaid Products, GE MOnEy

Distribution through Mobile: Keys to SuccessCFSI estimates that at least 40% of underbanked consumers have a mobile phone. there are three promising approaches to serving the underbanked using mobile technology: peer-to-peer payments, retaining customers through new services, and attracting new customers through marketing efforts and unique product offerings. In this session, learn how industry leaders are using innovations in the mobile channel to attract new and emerging customers or keep the customers they already have.

Moderator:Richard Siber, Founder and President, SIBErCOnSUltInG llC

Speakers:Ben Dyer, Director, DEnArII PAyMEntS, InC.

Lisa Stanton, Chief Executive Officer, MOnItISE AMErICAS

Sess

ion

3 3

:45

PM-

4:30

PM

Pre-Conference Workshops/Agenda Tracks | Monday June 9, 2008

Maximizing Check Cashing as a Gateway Product to the UnderbankedBanks are incorporating check cashing strategies as a cost-effective gateway product for the underbanked, meeting their immediate needs and transforming these disconnected consumers into long-term clients. In this session, learn how banks are starting to make the most out of service with high profitability potential while remaining aware of the need to be responsible to their new underbanked consumers.

Moderator:Mike Griffin, Senior Vice President, Community Development Banking, kEyBAnk

Speakers:Charles Wilcox, Cofounder and President ChECkSPrInG COMMUnIty COrPOrAtIOnAdditional Speakers to be Announced

An Interactive Analysis of Marketing and Distribution Strategiesthis unique convening is a one-of-a-kind opportunity to hear how the session ideas converge, how your organization can benefit from these or like strategies, and what immediate steps you can take to begin or continue to see the fruits of this largely under-tapped market segment. this dynamic session will be moderated by behavioral economist Dr. Annamaria lusardi, who will help you understand how the unique qualities of the underbanked market impact their economic decision making and how that should impact your organization’s marketing approach toward these consumers.

Session Leader: Dr. Annamaria Lusardi, Professor of economics, DArtMOUth COllEGE

Sess

ion

44

:35

PM-

5:20

PM

3:10 PM - 3:40 PM Networking and Refreshment Break in Exhibit Hall

concurrent SeSSionS | Monday June 9, 2008

Interactive Session

5:30 PM - 7:00 PM Reception in Exhibit Hall




concurrent SeSSionS (continued)

Latin American Consumer Lending: Using Market Knowledge to Combat Risklatin American consumers make up a significant portion of the underbanked segment. learn how financial institutions are using market segment knowledge, awareness of cultural preferences, and the leading targeted lending practices to serve the latin American underbanked segment while effectively managing the associated risks.

Moderator:John Lucas, Senior Vice President, Emerging Markets hSBC CrEDIt CEntEr

Speaker:Luz Urrutia, President and Chief Operating Officer El BAnCO DE nUEStrA COMUnIDAD

Serving the Underbanked with Alternative Credit SolutionsIn this session learn how important partnerships between banks and alternative credit scoring vendors lead to practical working solutions for meeting underwriting demands, especially to meet the needs of customers the bank was previously unable to serve due to insufficient or limited credit scores. learn the latest research on testing scenarios and scoring methods of the non-traditional credit.

Moderator:Arjan Schütte, Associate Director, CEntEr FOr FInAnCIAl SErVICES InnOVAtIOnAdditional Speakers to be Announced

Meeting Regulatory Requirements Through Prevention and Early Intervention Strategies Financial opportunities in the underbanked market often raise anti-laundering and other regulatory concerns. Many financial service providers are discovering that by implementing enterprise-wide programs early on to respond these concerns, their organizations can accommodate innovative product development while adhering to regulatory requirements. In this session, learn how the right strategies can address regulatory concerns while at the same time maximize creativity in product development and marketing strategies.

Moderator:Marilyn D. Barker, Counsel, BryAn CAVE llC

Speakers:Xenia Vieth, Vice President and BSA/AML/OFAC Compliance Manager BAnCO POPUlAr nOrth AMErICAAlan Cox, Assistant Director - Office of Outreach Resources, rEGUlAtOry POlICy AnD PrOGrAMS DIVISIOn FInAnCIAl CrIMES EnFOrCEMEnt nEtWOrk

RISKMANAGEMENT

tueSday, June 10, 20087:30 AM - 8:30 AM Roundtable CafePlease join us for coffee and conversation, led by industry analysts and experts. 7:45 AM - 8:30 AMContinental Breakfast8:30 AM - 8:45 AMWelcoming Remarks 8:45 AM - 9:15 AMLatin American Banks Opening Shop in the USlatin American banks on the receiving end of US originated remittances are discovering the wealth of potential in the US market, especially when their services are targeted towards latin American consumers. Moisés Jaimes of BBVA Bancomer will discuss the strategy behind his bank’s decision to move into the US market and how their existing position as one of the largest US remittance processors affords them a unique vantage point on the latin American underbanked consumer.Moisés Jaimes, Chief Executive Officer, BBVA BAnCOMEr FInAnCIAl hOlDInGS, InC.9:15 AM - 9:45 AMRemittances: Looking Forward by Reviewing the PastAt the 2006 Underbanked Financial Services Forum, Wells Fargo’s Daniel Ayala delivered a keynote address on reaching immigrants on their own terms, especially through remittances. In this unique session, hear from Daniel two years later on changes in the financial services industry, the best new products and services, and what they all mean for the changing demographic of the immigrant population.Daniel Ayala, Senior Vice President and Business Unit Manager WEllS FArGO GlOBAl rEMIttAnCES SErVICES GrOUP9:45 AM - 10:15 AMSuccess in the Credit Underserved Market – An Economist’s Perspectivethere has never been a better time to court the underbanked market, which continues to be one of the most promising areas of new and enhanced growth for the financial services industry. to achieve this, it is important to understand the significant differences between “subprime” and “underbanked/credit underserved.” Dr. Mark Greene, CEO of FICO and a trained economist, will discuss the differences between these markets, and what this means to industry players as they develop strategy and products.Dr. Mark Greene, Chief Executive Officer, FAIr ISAAC COrPOrAtIOn10:15 AM - 10:45 AM Networking and Refreshment Break in Exhibit Hall10:45 AM - 11:30 AMAccess to Credit through Technology InnovationMany providers are harnessing technology innovation to affordably and effectively provide access to credit for the underbanked. these advances have allowed new types of risk mitigation and product distribution not possible before. In this session, learn how financial service providers are using different underwriting strategies and new credit products to reach the underbanked.ModeratorLaura DeSoto, Senior Vice President, Strategic Initiatives, ExPErIAn SpeakersChris Larsen, Chief Executive Officer and Co-founder, PrOSPErTrent Sorbe, Senior Vice President of Credit Products, MEtA PAyMEnt SyStEMS11:30 AM - 12:15 PMSegmentation Research: Creating Actionable Solutions, Implementation, and Seeing ResultsIn this special closing session, study sponsors’ discuss how they plan to integrate the study results into their strategies toward the underbanked. this informative session will be rounded out by a high-level overview of the results. then, listen as keyBank provides a follow up on their CFSI joint research study of the check-cashing customer segment, retracing how their bank used the survey results to drive real-world strategic approaches proving to be highly successful. Moderator: Gary Warech, Senior Vice President/General Manager, SIMMOnS IntEGrAtED MArkEtInG SOlUtIOnSSpeakers:Michael Koukounas, Senior Vice President, Risk Management, CItICArDSRon Hynes, Global Prepaid, MAStErCArD WOrlDWIDEBruce Murphy, Executive Vice President, kEyBAnk12:15 PM - 12:30 PMClosing Remarks12:30 PM Conference Concludes

Tracks/Agenda

Mastering the Intricate Strategies for Managing Risk in the Underbanked Marketthis unique convening is a one-of-a-kind opportunity to hear how the session ideas converge, how your organization can benefit from these or like strategies, and what immediate steps you can take to begin or continue to see the fruits of this largely under-tapped market segment. this dynamic session, moderated by VantageScore Solutions Chief Executive Officer, Barrett Burns, will host panelists poised to address your questions and thoughts, link key topic areas across track sessions and give you talking points for the evening’s and next morning’s networking sessions.

Session Leader: Barrett Burns, President and Chief Executive Officer, VAntAGESCOrE SOlUtIOnS, llC

3:10 PM - 3:40 PM Networking and Refreshment Break in Exhibit Hall

5:30 PM - 7:00 PM Reception in Exhibit Hall

Interactive Session

www.sourcemediaconferences.com/CFSI08 • 800-803-3424 • 212-803-6093

Conference HighlightsIdentify. Attract. Expand.UNDERBANKEDThe 3rd Annual


Who will be at Underbanked?Over 500 industry professionals from more than 150 different companies attended in our Blockbuster 2007 event.

Check out the audience profile:

Attendee Profile by SeniorityAnalyst 2%

AVP/Mgr 28%

C-Suite 13%Director

19%

VP/SVP/EVP 30%

Other 8%

Attendee Profile by Industry

Banks/Financial Institutions 61%

Service Solution Providers

27%

Government 12%

Featured Speakers:

Professor of Behavioral Science & Economics,

UnIVErSIty OF ChICAGO GrADUAtE SChOOl OF BUSInESS.

Complimentary Book for Every Attendee

Richard Thaler

New Nationwide Segmentation Studylooking for specific strategies and insight into the primary decision and product drivers for the underbanked? Using segmentation solely based on race, ethnicity and income is an insufficient metric to successfully realize this untapped market’s potential. now, more than ever, is the time to unlock the full opportunity of this market.

the 3rd Annual Underbanked Financial Services Forum hosted by US Banker and the Center for Financial Services Innovation (CFSI) has been a leader in offering a convergence space where the forward thinking meet the strategically focused minds of the industry. And this year will be the best yet!

CFSI has signed Simmons Integrated Marketing Solutions to initiate the first comprehensive and authoritative national segmentation study of the underbanked market. Citi, Fidelity national Information Services (formerly eFunds), h&r Block and MasterCard are co-sponsoring the research in a sincere commitment to understand, reach out to and promote financial inclusion of a significantly untapped market.

Michael Abbott Chief Marketing Officer - Retail Consumer Finance GE MOnEy

Daniel Ayala Senior Vice President WEllS FArGO BAnk n.A.

Susan Ehrlich Senior Vice President & General Manager, Sears Financial Services SEArS hOlDInGS COrPOrAtIOn

Dr. Mark N. Greene Chief Executive Officer FAIr ISAAC

Jay Shipowitz President and Chief Executive Officer ACE CASh ExPrESS, InC.

Jane J. Thompson President, Financial Services WAl-MArt StOrES, InC.

Moises Jaimes Chief Executive Officer BBVA BAnCOMEr FInAnCIAl hOlDInGS, InC.

DO YOU NEED A NUDGE?

two of the World’s leading thinkers Show how the Subtle

Power of nudging Can Improve Our health, Wealth, and

happiness

Simone Lagomarsino President and Chief Executive Officer kInECtA FEDErAl CrEDIt UnIOn

SourceMedia, Inc. Customer Code: DL One State Street Plaza, 27th floor New York, NY 10004

Hotel AccommodationsSourceMedia has secured a block of rooms at a special discounted rate. Be sure to mention that you are a SourceMedia event participant. Rooms will be available on a first come first serve basis. Please make your reservations by May 9, 2008.

QUICK WAYS TO REGISTERn WEB www.sourcemediaconferences.com/CFSI08n CALL 800-803-3424n MAIL visit our website to download a printable registration form

PaymentsPlease make checks payable to SourceMedia and include the name(s) of the attendee(s) on the face of the check. We accept American Express, Diners Club, Discover, Visa, and MasterCard. Registration fees include all meals, refreshment breaks, receptions and a copy of the conference workbook. In order to receive early bird discounts, special rates or promotions, full payment must be made prior to the offer expiration date. Any registration not paid in full at the time of the offer expiration date, will be subject to the current rate. Full payment must be received 14 days prior to the event or your registration will automatically be cancelled. Registrations with declined or invalid credit cards will not be processed.

DisclaimersWe reserve the right to change or replace speakers without notice. All information is subject to change.

Substitutions & CancellationsSubstitutions may be sent at any time. All cancellations must be made in writing, submitted within 90 days of the event and will be subject to a cancellation fee equal to 50% off the registration fee. Cancelling parties may also chose to accept a Letter of Credit in lieu of paying the cancellation fee which will cause forfeiture of the entire registration fee but allow one admittance to a future SourceMedia event to be used in the same year. No refunds or letters of credit are available later than 14 days prior to the event. No refunds will be issued on any exhibit hall only passes.

Venue: Doral Golf Resort & Spa 4400 NW 87th Ave Miami, FL 33178

Phone: 305-592-2000 800-228-9290Web: www.doralresort.com Room Rate: $179 single/double Registration Rates:

Early Bird 1 Early Bird 2 Standard Expires 4/11/08 Expires 5/4/08

Banks & Financial Institutions* $1,095 $1,195 $1,295

All Other Professionals

$1,395 $1,495 $1,595

Workshop 1 Segmentation Research: Mapping the Marketing to Create Actionable Solutions

$145

Workshop 2 Underbanked Innovations and Investment Landscape

$145

Attend Both Workshops $245

podcast* $145

Sponsorship & Exhibitor Opportunities

Forsponsorshipandexhibitorinformation,pleasecontactAdamDadichatadam.dadich@sourcemedia.comor212-803-6089.

Event Sponsors

June 8-10, 2008Doral Resort & Spa • Miami, FL

3



*Special promotion for attendees only. Add $145.00 to your package and gain access to the 2008 Underbanked Financial Services Forum sessions in mp3 format (includes powerpoints). Perfect if you missed a session, would like to hear a session again or to share with a co-worker who couldn’t attend. All mp3’s will be available within a month after the conference. You must pay and attend the conference to receive the files. Please note, only sessions that have signed releases from speakers will be available.

Documents

June 8-10, 2008 The 3rd AnnualDoral Resort & Spa • Miami ... · PDF fileAdditional fee is required for Pre-conference Workshop. ... CFSI estimates that at least 40% of underbanked