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June Brand Book
Citation preview
Contents • Tory Burch – The Brand
• Tory Burch – Brand Ambassador & Working Mother
• Tory Burch – Design Inspiration • Fall 2010 – Collection & Inspiration • Milestones
• Market Positioning
• Global Overview
• Boutique Photography
• Store Openings & Growth
• Celebrities in Tory Burch
• Press/Editorial Highlights
Tory BurchThe Brand
LIFESTYLE• Launched in 2004, the collection reflects founder Tory Burch’s own unique sense of style.
• The collection is defined by classic American sportswear with an eclectic sensibility, including ready-to-wear, accessories, shoes, jewelry and eyewear.
LUXURY
• Tory Burch balances a sophisticated, designer aesthetic and high-end quality with an accessible price.
• “Luxury is about having personal style and living your life based on your individual aesthetic.”
Tory BurchBrand Ambassador & Working Mother
A mother of three, Tory Burch successfully balances family, work, travel and her passionfor design, music and art.
• Entrepreneur
• Philanthropist
• Style Icon
• CFDA Award Winner
• Industry Spokesperson
Tory BurchDesign Inspiration
Tory is inspired by... • The effortless style of her parents Reva and Buddy
• Bold interiors, like the prints and textures done by David Hicks • The countries she visits and the people she meets around the world • Vintage images, art, books, music and movies
Tory BurchFall 2010 Inspiration
Fall 2010Collection
Fall 2010Collection
Milestones
Launch of NYC flagship
toryburch.com launches
Oprah hails Tory “the next big thing in fashion”
Tory launches in London and
Dubai
Launch of the “Reva” Ballet Flat
Tory launches in Hong Kong
Tory receives Ace Award
for Accessory
Designer of the Year
Tory inducted into CFDA
Tory is awarded the CFDA Accessory
Designer of the Year
Tory launches the Tory Burch foundation
The presentation is moved to the tents
Milan Showroom opens
Tokyo flagship opens2010 South Korea, Rome, Hong Kong, Taiwan &
London expansion planned
Eyewear launches
Market Positioning
Editorial Adjacencies
Market Positioning
Market PositioningLocation Adjacencies
Global Overview
Tory Burch has over 340 points of distribution worldwide
Boutique Photography
Boutique Photography
2004 2005 2006 2007 2008 2009 2010
13 6
1017
23
35
16
35
2
E uropeAsia*United S tates
Store Openings*
*Asia doors include stores in Department stores and Flagship stores
*US and Europe doors exclude Department stores
Benchmark 2007
Sales Index Growth
Celebrities in Tory Burch
Press/Editorial HighlightsU.S.
Press/Editorial HighlightsAsia / Europe