June28 webinar

June 28th Webinar

Webinar content

About LaraTypes of Facebook accountsExamples of eachpWhat’s best for business?

2www.SocialRabbit.net

Who is Lara Solomon?

• Owner of the Mocks brandwww.MyMocks.comy

• Author of Brand New Day – The Highs & Lows of Starting a Small Business

www.BrandNewDay.com.au

• Chief Rabbit at Social RabbitS i lR bbit twww.SocialRabbit.net

• Winner of Telstra NSW Micro Business A d 2008Award 2008• Finalist in Telstra Young Businesswoman Award in 2005 and 2008• Blogger for www SmartCompany com au• Blogger for www.SmartCompany.com.au

3

These are Mocks – sock covers for mobile phones

www.SocialRabbit.net

About Facebook

• Over 400 million people using it globallyp p g g y• If it was a country it would be the world’s 3rd largest• On average 50% of users logon to Facebook daily• The average user spends 55 minutes on Facebook a DAY• The average user likes 4 pages a month• The largest Facebook page over 17 million likers = Texas Holdem Poker• 70% of Facebook users are OUTSIDE of the USA• On average people have 130 friends on Facebook


ProfilesProfile

ONLY personal use!

Limited to 5000 friends

Posts by profile owner appear in friends newsfeeds

Have to approve each friend

C d t ll f i dCan send messages to all friends

Can be customised with app’s

Can be public or privateCan be public or private

Found by search engines (but can be locked down)

Updates come from profile ownerUpdates come from profile owner

‐

5

Usernames available

No insights


GroupsGroup

Can be used for business or personal

As many people as want to can join your groupjoin your group

Posts by the group admin only appear in members newsfeeds, but NOT in friends of members ffeeds unless they are members

Can be set for automatic joining, or approval

Li it d t di tLimited to sending messages to 5000 members

CANNOT be customised

Can be public or privateCan be public or private

NOT found by search engines

Updates come from individualUpdates come from individual admins

Admins are all listed

6

Usernames NOT available

NO insights


Groups

Can be:

• Public: anyone who wants to can join• Public: anyone who wants to can join

• Private: anyone can ask to join and it is up to the admins to decide whether they approve it or notwhether they approve it or not

• Secret: by invitation only and the group won’t show up in ANY searchessearches


PagesPage

Can be used for business or personal

As many people as want to can “like” your pagelike your page

Posts by the page admin appear in people’s newsfeeds & their friends can see them if they comment

People can just “like” the page no need for approval

U d t b t t llUpdates can be sent to all members

Can be customised with app’s

Always publicAlways public

Found by search engines

Updates come from the Page notUpdates come from the Page, not the admins

No one knows who the admins are (unless they say)

8

Usernames available

Insights about visitors available


Why have a Facebook Page

To promote your product /service/businessTo promote your product /service/businessTo increase brand awarenessTo reach people globallyTo increase the number of people you reachTo increase the number of people you reachTo increase salesTo tell customers about new products/servicesT t f db k d t / iTo get feedback on products/servicesTo create a community for your business/brandTo engage your customersTo increase purchase intentTo build a relationship with your audienceTo make your customers feel loved!


What you can do on a page….

Choose where visitors landAdd tabsAdd applicationsppSee who visits your pageSee where people visit on your pageAdd a store to sell thingsAdd a store to sell thingsSend updates to your likersFind out when people are joining & leavingDemographics of who is visitingDemographics of who is visitingUnique URLBlog feed


Coming up Next Week

Setting up a page – how to from the first clickFilling in the info on your page


For more info check out:

The Chief Rabbit’s Blog on www.SocialRabbit.net

The shop on www.SocialRabbit.net/shop for 101 Facebook tips for $5!The shop on www.SocialRabbit.net/shop for 101 Facebook tips for $5!

Social Rabbit TV for practical demos www.YouTube.com/user/thesocialrabbit

12

Documents

June28 webinar