JUST COFFEE’S FUNDRAISING PROGRAM

Just Coffee's Group Partnership Fundraising Program supplies 100% fair trade, fresh roasted premium coffee to your organization, packaged with custom labels carrying your group’s mascot, logo or original art. Not interested in a custom label? Our regular retail packaging is available as well.

This program serves the fund-raising needs of churches, school groups, sports teams, bands, environmental advocates and community projects. Fair trade sales to these organizations have helped to create more sustainable economies in coffee farming communities in the Americas and Dominican Republic.

With a customized label your non-profit organization partners with Just Coffee to create your own coffee for use in fund-raising, to build fair trade awareness and/or to celebrate your group’s identity. As your partner, we'll work with you to customize the sale to meet your needs. In the process, you'll also be partnering with the families in the coffee-growing communities that supply your coffee. You can create fair trade incomes for coffee farmers and a sense of satisfaction among your organization's supporters by offering a quality product that many people consume on a regular basis at a price that can compete with retail markets.

In response to many requests from our current partner organizations, we've arranged to work with Divine Chocolate, Rishi Tea and Choice Tea to add fair trade chocolate and tea to our Group Sales lineup. These products do not carry custom labels, but can help you expand your sales to a wider audience while creating more stable incomes for tea and cocoa farmers in Ghana, India, China and South Africa.

This booklet explains the program and addresses many commonly asked questions. Please feel free to contact our Group Partnership Program coordinator Susan for further information or to begin the process. 1 E-mail:susan@justcoffee.coop or Phone 608-204-9011

FREQUENTLY ASKED QUESTIONS What size are the bags of coffee? Custom labels are available on 12 ounce bags; 2 and 5 pound bags are available with our standard bulk labels.

Is it whole bean or ground? You can offer either or both.

Is there a minimum order? Orders must have at least 15 pounds of coffee, in any combination of the 8 coffees available.

How much does everything cost? Descriptions of our coffees, great fair trade teas, chocolate and cocoa powder along with prices are on pages 5-8.

How much do we charge when we sell the coffee? You determine the price you charge. Most groups survey the local market to determine what people in the community pay for 100% fair trade, organic, shade grown, fresh roasted premium coffee. You will have the best sense of what price will work for your group and community.

Do we have to offer chocolate, tea and cocoa powder? No. You can pick and choose from everything we offer. PLEASE NOTE: chocolate, cocoa powder and tea do not carry custom labels.

How do we design a custom label? The process is detailed on page 4 How long does it take to get going? See our step by step guide on page 9

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GETTING STARTED

Choose your coffee line up. Take a look at the coffees we offer on pages 5 and 6. Choose the coffees your group wants to offer with either your custom label or Just Coffee’s retail label. If you are interested in sampling the coffees, contact Susan and order the sample box. The cost is $25, which is credited to your first order. The sample box includes more than enough to brew a pot of each coffee available.

Prepare the label art and name the coffee. Some organizations use their logo or mascot, and some use original art. To give you a look at how it works we detailed everything on the next page. In addition to having your artwork on the label, you can name each roast or blend and put a message of up to 155 characters below the name of the coffee.We need from you: -label art in 300 dpi PDF or JPEG format. -a name for each coffee. (example Tiger Brew) -a message of up to 155 characters from your group. Decide on Chocolate, cocoa, and loose or bagged tea. The selections are all described in detail on pages 9-10.You can choose any or all of the items. We can supply you with information about the farmers and countries of origin for the products you select.

Optional sales support kit We have a package of support materials that includes samples of your coffee to brew, empty burlap bags used to import the unroasted coffee from the country of origin, posters about coffee production, buttons, stickers, information on the basics of fair trade coffee and even samples of green unroasted coffee beans.3

CREATE YOUR OWN LABEL

PRINTING YOUR ARTWORK Our printer is a Zebra thermal transfer printer. It is best at printing black on white images. Shades, tones, and other subtleties can get lost pretty quickly. For best results, keep the artwork high contrast, preferably just black and white without much grey. -Artwork can be up to 2.75 inches wide and 4.4 inches tall. -File needs to be a 300 dpi grey scale saved flattened as a PDF, or JPG (.JPG preferred). 4

WHOLE BEAN GROUND

Sample description of your coffee’s roast and origin.We have specific wording that will take 2-3 lines of text. For practical reasons, all labels will have this info here.

YOUR CREATIVE PLAYGROUND

NET WEIGHT 12 OUNCES

This area is 2.75 inches by 4.4 inches.

Every label has information which must be included and will appear in the same place every time. We will put this information in as we finalize the layout of your label.

Your portion of the label is the area in black. In this area groups generally put a graphic that represents them (logo, etc.), a name for the coffee (eg, Bobcat Blend) and a message of thanks or information about the group or project raising money. Send us one 300 dpi grey scale file with every-thing you want to show and say and we will do the rest.

The areas at the top and bottom of the label are our responsibility. Having the roast and origin descriptions and the WB/GR information at the top streamlines the process of sorting coffee orders.The net weight, roasted by, and organic certification information are all part of doing business in the fast paced world of fair trade, organic coffee.

Place here;-Your 300 dpi graphic-A clever name for your coffee-A message of thanks or information about your group or project.

ABOUT JUST COFFEE Just Coffee Cooperative is a worker owned coffee roaster dedicated to creating and expanding a model of trade based on transparency, equality, and human dignity. We strive to build long term relationships with small-scale coffee growers to bring you a truly incredible cup of coffee. We began roasting coffee in September of 2002 as a continuation of a ‘sister community’ relationship between folks in Madison, WI and the Autonomous Municipality of Santa Catarina in Chiapas, Mexico. We are now a cooperative of 6 worker owners and 4 employees. We roast in 70 pound batches using a Sivetz hot-air (fluid bed) roaster. We believe air roasting brings a clean full coffee flavor to the cup, highlighting the unique qualities of every bean without masking them in smoke and roasting byproducts. We believe that fair trade is a way to make economics sustainable and our world more peaceful. For more information visit www.justcoffee.coop.

Just Coffee members, family and friends with members of the Santa Anita grower cooperative in Colomba, Guatemala in the winter of 2004.

A WORD ABOUT QUALITY

PRODUCER TO PRODUCER

When “quality” is discussed in the coffee industry it generally means one thing: How the coffee tastes. At Just Coffee Co-op we see quality as having two equally important pieces: Cup Quality and Relationship Quality. We believe that, without both of these components working together, true quality is impossible.CUP QUALITY- At Just Coffee we taste our coffee everyday. Coffee flavor is influenced by continent of origin, region within a continent, latitude, altitude, soil type and farming skill. Add to those factors different weather every year, and you begin to see how dynamic coffee flavor is. Our job is to find and highlight the unique qualities of each lot of beans that we buy. Every day we learn something about coffee and over the years we have accumulated knowledge of both the beans and our roaster to create a full line of delicious and acclaimed coffees. We roast in 70 pound batches on a Sivetz air roaster. Air roasting is a process that involves heated air moving through the beans to roast them, similar to a hot-air popcorn popper. This process evacuates any smoke from the roasting chamber very quickly and produces a clean ‘nothing but the coffee’ taste.RELATIONSHIP QUALITY- We work on our relationships with coffee growers every day. We have been purchasing from most of the cooperatives we work with for many years. We visit growers frequently getting to know the farmers and coop leaders and familiarize them with Just Coffee. We bring growers to visit us and organize delegations to coffee country so coffee drinkers can understand the origin of coffee and see the impact of fair trade on the lives of farmers.

In addition to building our relationships with growers, we also connect growers to each other. Our Producer to Producer (P2P) program raises money and otherwise facilitates coffee growers visiting each other to share knowledge of coffee cultivation, marketing and fair trade. 6

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COFFEE SELECTION AND PRICES

Shade grown and certified organic. This coffee is grown by the 31 families of the Santa Anita grower cooperative in Colomba Costa Cuca in the Pacific Coast highlands of the Sierra Madre. The land and coffee trees of Santa Anita were once a coffee estate that has since been converted to a cooperative.Price per pound paid to Santa Anita in 2008 $2.00, 2009 $2.15

Shade grown and certified organic. This coffee is grown and exported by the women of La FEM cooperative. The women of La FEM derive their primary income from the sale of coffee and see fair trade as a path to econimic prosperity. Price per pound paid to La FEM in 2008 $2.02, 2009 $2.05

Shade grown and certified organic. From the growers of the FEDECARES cooperative. This coffee has the distinction of having the smallest carbon footprint since it travels the shortest distance from country of origin to us.Price per pound paid to FEDECARES in 2008 $1.70, 2009 $1.917

GUATEMALAN MEDIUM ROAST Slightly nutty flavor and very smooth.Whole bean $6.67 Ground $6.87

Shade grown and certified organic. An excellent Peruvian coffee grown by the farmers of the Pangoa Cooperative in San Martin de Pangoa, Peru.Price per pound paid to Pangoa 2008 $1.83, 2009 $1.91

PERU LIGHT ROAST This coffee is bright with a hint of citrus.Whole bean $6.53 Ground $6.73

NICARAGUAN MEDIUM ROAST Rich, with overtones of Cocoa.Whole bean $6.67 Ground $6.87

DOMINICAN REPUBLIC FRENCH Bold, and full bodied with hints of chocolate.Whole bean $6.53 Ground $6.73

COFFEE SELECTION AND PRICES

Shade grown and certified organic. This coffee comes from the AIPEP grower cooperative in Pumiri, Bolivia. When we started working with them in the winter of 2006, they only had 19 members. Each year they recruit fellow-farmers and they are now up to 54.Price per pound paid to AIPEP in 2008 $1.76, 2009 $1.91

BOLIVIAN DARK ROASTBright and well balanced with hints of smokiness.Whole bean $6.51 Ground $6.71

Shade grown and certified organic. Our Half Caff is a fast growing favorite among coffee drinkers looking for a great cup of coffee without all the caffeine. This coffee is a 50/50 blend of our French roast Dominican Republic and our great tasting Decaf.

HALF CAFFAll the flavor, half the caffeine.Whole bean $6.89 Ground $7.09

Shade grown and certified organic. A lighter roast for folks looking for a decaf coffee with the brightness and flavor common to lighter roasted coffee.

LIGHT ROASTED DECAF*Great tasting water processed decafWhole bean $7.19 Ground $7.39

Shade grown and certified organic. This is our most popular roast of decaf, it is dark and tasty.

*One note about our decaffeinated coffees, in order to keep our decaf coffee fresh and flavorful, we switch origins half way through the year. This means we have Decaf from Mexico in the fall and Decaf from Peru in the spring.

-Prices listed are for 12 ounce valved bags. -Flavor descriptions are for the coffees themselves, we add nothing to the beans but the heat necessary to roast them. 8

DARK ROASTED DECAF*Great tasting dark roasted water processed decaf coffee. Whole bean $7.19 Ground $7.39

TEA SELECTION

Dragon Well Green Tea 20 tea bags per box - $3.40 Vibrant Green with a nutty aroma and a lingering bitter sweetness.

Chai Spice Black Tea 20 tea bags per box - $3.40 Chai flavors the rich Assam black tea and highly-prized cardamon. Make this tea strong and temper it with milk and sweetener.

Earl Grey with Lavender 20 tea bags per box - $3.40 Black teas from India and Ceylon blended with bergamot, a mediterranean citrus, and enhanced with lavender blossoms.

Chamomile Spearmint Bergamot 20 tea bags per box - $3.40 Chamomile and spearmint, appreciated for their soothing qualities, are infused with bergamot the mediterranean citrus used to perfume Earl Grey teas. [Naturally caffeine-free]

Rooibos (Red Bush Tea) + Vanilla 20 tea bags per box - $3.40 Abundantly flavorful; fullbodied with a sweet earthy aroma made more luxuriant with the addition of vanilla. [Naturally caffeine-free]

Celtic Breakfast Tea 20 tea bags per box - $3.40Organic leaf from Assam provides a touch of malt, and Ceylon teas from mountain estates keep the blend smooth.

Earl Grey 3.3 ounce tin for $6.50A bold and sweet infusion of bergamot citrus in the dark black tea of the ancient tea forests in Yannan, China.

Masala Chai 4.5 ounce tin for $7.00Chai originated in India where robust, black tea was hand blended with aromatic spices. Rishi's version includes notes of ginger, pepper & cardamom. Mix with milk and sweeten. 9

CHOICE ORGANIC FAIR TRADE TEA

RISHI ORGANIC FAIR TRADE TEA

TEA, COCOA AND CHOCOLATE BARS

DIVINE COCOA POWDER AND CHOCOLATE

Emerald Lily Ancient Green Tea 1.7 ounce tin for $7.00Rishi's Emerald Lily loose tea can be steeped multiple times. Hand-harvested in old tea forests rich with biodiversity and ecological balance not typically found in tea gardens.

Pu-erh Ginger 3.8 ounce tin for $7.00 A blend of organic Pu-erh, picked from heirloom trees from the ancient forest of Jing Mai mountain in China, and organic ginger. A wonderful cup of tea. Rooiboos 3.75 ounce tin for $6.00A naturally caffeine-free, cheering cup of tea. This tea contains antioxidants as well as vitamins C & E. Naturally sweet and mild, Rooiboos is great iced as well as hot.

We work with the Divine Chocolate Co, who are partially owned by and source cocoa exclusively from, the Kuapa Kokoo grower cooperative in Ghana. The relationship between Divine and Kuapa is a great example of bringing farmer ownership and representation into the production of finished goods.

Milk chocolate 1.5 oz bars, 30 per case $34.40Dark chocolate 1.5 oz bars, 30 per case $34.40Milk chocolate hazelnut 3.5 oz bars, 10 per case $23.00Dark chocolate mint 3.5 oz bars, 10 per case $23.00White chocolate w/ strawberies 3.5 oz bars, 10 per case $23.00Divine cocoa powder 4.4 ounce tin (each) $3.75Use for baking or mix with milk and sugar to make hot chocolate. Because chocolate gets soft and is prone to damage at about 75 degrees, we do not ship chocolate between June 1st and September 1st. Chocolate prices are for a case of bars (we cannot break cases, it just complicates things too much). 10

A firm belief in organics, with a dedication to ensure the ethical treat-ment of workers who cultivate tea, and a team of dedicated employees at Choice Organic Teas, has made the

company a modern day tea pioneer. As North America’s #1 selling exclusively certified organic tea line, we have promoted the growth and develop-ment of organic agriculture in tea estates worldwide. In 2000, Choice Organic Teas became the first tea crafter in the United States to offer Fair Trade Certified™ tea. Today, we proudly offer more varieties of Fair Trade Certified tea than any other tea company in North America, expanding awareness of a just form of trade with the devel-oping world. Choice Organic Teas are manufactured in a certified organic facility where Green-e Certified renewable energy certificates (RECs) from wind power are purchased to offset 100 percent of the facility’s electricity. And finally, we can’t help but remind you that our organic teas taste pretty amazing too.

Our mission is to offer the finest garden direct teas of each season. We work with only the most skilled artisans who have generations of tea making experience to sustain Rishi’s award

winning quality. There are no middlemen between the tea artisans and Rishi Tea. Our direct relationships with tea growers allow us to provide the best quality and flavor for the best price. Less than 2% of the world’s tea production has the hand crafted artisanal quality of Rishi Tea. We travel thousands of miles throughout the tea producing regions and taste hundreds of samples only to choose a handful of the season’s best teas for our customers. 11

IN THEIR OWN WORDS

The mission of Divine Chocolate is to improve the livelihood of smallholder cocoa producers in West Africa by establishing their own chocolate brand. We strive to:

* Make a quality and affordable range of Fair Trade chocolate bars accessible to chocolate lovers everywhere. * Raise awareness of Fair Trade issues among retailers and consumers of all age groups. * Be highly visible and vocal in the chocolate sector and thereby act as a catalyst for change.

We do all our shipping via UPS. Shipping regions are defined for the most part by time zone, except for zone 3 which is the Pacific Time Zone plus Maine and Florida.

SHIPPING COST BREAKDOWN

2 $.50/lb $ .40/lb $.35/lb. $.30/lb

1 $.40/lb $ .35/lb $.30/lb. $.25/lb

ZONE 20 - 35 lbs. 36 - 70 lbs. 71 - 100 lbs. 100 + lbs.

3 $.75/lb $ .60/lb $.55/lb. $.50/lb

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STEP BY STEP

We try to make things happen quickly and smoothly for your sale, but some things take time. Here are some things to consider as you plan your kickoff calendar.

1. Order a sample box. All requests for sample boxes received by close of business on Thursday of any week will ship the Friday of that same week. Sample boxes cost $25.00 which is credited to your first order.

2. As you go through the process of selecting your coffees, you can simultaneously begin the process of creating your label. The process and a sample label are laid out on page 4. There you can see what information we take care of, and what information you take care of and where it all goes, including the size and location of your artwork. You provide us with; -A name for your coffee - you can name each roast or blend. -A message from your group of up to 155 characters. -A 300 dpi, greyscale, image up to 2.75 inches wide and 3 inches tall, in PDF or JPG format. When designing and choosing your art, remember that our printer does best with high contrast black and white images. Shades and subtle tones of grey can get lost. There is a $25.00 label fee. This fee (like the sample box fee) is credited to your first order.

3. Order your sales support kit. Once you have sent us your label info and the $25.00 label set up fee, we will (upon request) send you a free sales support kit. The kit includes, samples of your custom labels on empty coffee bags, a sample of green (unroasted) coffee beans for display, a set of our ‘Coffee 101’ posters that explain the long process of getting coffee from tree to cup, buttons, stickers and a empty burlap bag in which your coffee was shipped to Just Coffee. Expect your kit to arrive a week after it is ordered. 13

PLACE YOUR ORDER

1. To place an order contact Susan at: susan@justcoffee.coop. or call 608-204-9011.

The order deadline is Monday 12:00 midnight central time. All orders received by that time will be roasted, bagged and shipped by Thursday of that same week. Orders received after the Monday deadline, will be included in the following Thursday’s shipments. Groups ordering via E-mail will receive an E-mail confirmation of their order including ship date. We cannot accommodate additions to your order after midnight Monday. We CAN ship any additions on Thursday of the following week.PLEASE NOTE: The minimum order is a total of 15 pounds of coffee. You can order as much or little of anything else along with your minimum order of coffee.

2. Your order will be roasted by Chris McKinley, Rob McClure, or Mike Moon. It will be packaged and shipped via UPS by Frances Bacher our group sales production coordinator.

3. An invoice will be included with your order. We ask that you pay within 15 days of the invoice date.

4. If you have questions or problems with your order, Susan is the person to call to get answers or help. You can E-mail her at susan@justcoffee.coop or call 608-204-9011. 14