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Richard Marsden Sarah Williams authored by Emily Danvers Just listen to yourself! • Tripling, contrast and questions • Hook, line and sinker BA Graphic Communications 2 5/17/10 • pauses, space for audience interaction • visual aids and objects BA Graphic Communications 3 • physical positioning • use of pronouns: “you”, “I”, “we” 5/17/10 BA Graphic Communications 4 5/17/10
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Just listen to yourself!
Richard Marsden Sarah Williams
authored by Emily Danvers
5/17/10 BA Graphic Communications 2
Where we’re going (in the next hour, in reverse order)
• Tripling, contrast and questions
• Pitch and emphasis
• Hook, line and sinker
5/17/10 BA Graphic Communications 3
Khan’s show: censorship
• visual aids and objects
• pauses, space for audience interaction
• how much do you think it was scripted? (be careful)
• use of pronouns: “you”, “I”, “we”
• how was audience curiosity generated?
• physical positioning
5/17/10 BA Graphic Communications 4
5/17/10 BA Graphic Communications 5
Hook, line and sinker
How did Khan ‘hook’ his audience? 1. The problem technique: a question to
think about to build audience rapport. 2. Amazing fact: an extraordinary fact is
revealed first to surprise. 3. Personal anecdote: presenter connects
topic to personal experience to convince and build rapport.
5/17/10 BA Graphic Communications 6
Write ten lines …
… promoting your site (think of a ‘hook’ if you can)
… now read it to your neighbour in the most interesting way possible
… and grade your neighbour’s reading from 1 to 10 (1=deadly bring 1=riveting)
5/17/10 BA Graphic Communications 7
Here come the Martians
(i) The Martian Museum of Terrestrial Art opens today, and the Barbican has been given a Martian makeover, with lots of copper-coloured metallic strips over the floor and walls. Maybe it's a sort of alien feng shui, or a means of making visual connections between the different works and themes. There's a felt spacesuit in the corner, a sausage in a vitrine, and a painting of George Bush in a cowboy hat, done in the style of Jackson Pollock. It's that kind of show.
5/17/10 BA Graphic Communications 8
(ii) The Martian Museum of Terrestrial Art opens today,
and the Barbican has been given a Martian makeover,
with lots of copper-coloured metallic strips over the floor and walls.
Maybe it's a sort of alien feng shui, or a means of making visual connections
between the different works and themes. There's a felt spacesuit in the corner, a sausage in a vitrine, and a painting of George Bush in a cowboy hat,
done in the style of Jackson Pollock. It's that kind of show.
5/17/10 BA Graphic Communications 9
Mark up your script:
Pause = *
Emphasis = bold (or highlight)
Soften = underline
Read and grade again …
Your turn
5/17/10 BA Graphic Communications 10
Say it, say it and say it again
1. Opposites and contrasts
2. ‘Tripling’
3. Rhetorical question
4. Anaphora
… pick one
5/17/10 BA Graphic Communications 11
1. Opposites and contrasts
If we don’t think about our target audience somebody else will.
Instead of just relying on what we already know, why don’t we think outside the box?
Ten years ago he was virtually bankrupt. Today he is a millionaire.
When the going gets tough, the tough get going. (Also an example of antimetabole, or reversing.)
5/17/10 BA Graphic Communications 12
2. Tripling ‘I came, I saw, I conquered.’ Julius Caesar ‘Three things cannot be long hidden: the sun, the moon,
and the truth.’ Buddhist Proverb
Controversy erupted in 2005 when the new sculpture to appear on the 4th plinth in Trafalgar Square was unveiled. So what was it that was so controversial? Perhaps it was because the figure was naked, pregnant and without arms or legs.
Notice the most important item is last in each list.
5/17/10 BA Graphic Communications 13
3. Rhetorical question
How exactly did I achieve this? (Rhetorical Question) Simple. (Short Response) By investing more time into the project.
(Three part answer) By making a concentrated effort towards
perfection. And by blood, sweat and tears. (Three-part
list starting with ‘and’ for emphasis)
5/17/10 BA Graphic Communications 14
4. Anaphora (repetition of phrase or statement)
• I knew it would be difficult…I knew it would be difficult because I had failed once before. Everybody makes mistakes, everybody.
• ‘I have a dream’ … Martin Luther King • ‘Hard-working families’ … Gordon Brown (2005) • ‘Totally and utterly’ (and completely) … Margaret
Thatcher • Tony Blair (1997 election)??
‘Education, education, education’
5/17/10 BA Graphic Communications 15
…left to your own devices
Add an emphasis device to your script
Try it on your neighbour
5/17/10 BA Graphic Communications 16
References
Cottrell S (2003) The Study Skills Handbook London: Palgrave MacMillan
Murray A (1999) Business Presentations London : Teach Yourself
Powell M (2005) Presenting in English Germany: Hueber Max GmbH + Com
Van Emden J & Becker L (2003) Presentation Skills for Students London: Palgrave MacMillan