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JOINT VENTURE MARKETING
© All Copyrights Reserved by Kontact Profit Group
CONCEPT
© All Copyrights Reserved by Kontact Profit Group
The power of joint ventures is the endorsement from the Distributor
One party (the Supplier) leveraging the reputation and relationship of another
Creates a value added offering for the Distributors’ customers and marketing
database
All parties get rewarded, customer/end-user, distributor & supplier
Creates new found accelerated profits for both Distributor & Supplier
COMPANY ADISTRIBUTOR
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COMPANY BSUPPLIER
Endorses the product or service Supplies the distribution network and
provides outreach via E-newsletters, mailings, social media, marketing collateral, etc.
Supplies the product or service Offers a buying incentive or value add to
Company A’s distribution network
KEY POINTS
© All Copyrights Reserved by Kontact Profit Group
Find two businesses that fit together – have similar customers or trade in the same industry.
Create value for everyone involved.
End-user (customer) receives offer they otherwise would not be eligible if they went directly to the Supplier
themselves
Could be financial incentive or value add
The company supplying the distribution and the company supplying the product/service share in the profits of
new revenue generated by the joint venture
KEY POINTS
© All Copyrights Reserved by Kontact Profit Group
Find two businesses that fit together – have similar customers or trade in the same industry.
Create value for everyone involved.
End-user (customer) receives offer they otherwise would not be eligible if they went directly to the Supplier
themselves
Could be financial incentive or value add
The company supplying the distribution and the company supplying the product/service share in the profits of
new revenue generated by the joint venture
Kevin Pettie
519-823-6247
www.jointventuresgroup.com
© All Copyrights Reserved by Kontact Profit Group
