Become an Become an

“Agent for Positive Social “Agent for Positive Social Change” Change”

with your next with your next fundraiserfundraiser

K. Osiris Wade & David Long,

The Re-Label Me Project

www.ReLabelMeProject.com

AgendaAgenda • Traditional fundraising model • What is social change? • Social change fundraising model • Fusing the concepts of fundraising and social change • Introduction of Re-Label Me Project • Putting it all to work• Q&A

Traditional fundraising modelTraditional fundraising model

For many groups, fundraising is a “season” of “selling stuff”

The intention is to: – Raise money for a particular event– Create a reserve of cash

The feelings attached to this season may be:– Frustration– Dread– Anxiety

What is social change?What is social change?

• A topic discussed in sociology the social sciences, but also politicial science, economics, and history.

• When behavior pattern changes in large numbers, and is visible and sustained, it results in a social change. Once there is a deviance from culturally-inherited values, rebellion against the established system may result, causing a change in the social order.

Everyday examples of social change• “Going Green” • Texting• Social networking sites

Positive Social change fundraising modelPositive Social change fundraising model

The overarching goal is to do something positive in intention with the faith that positive energy will be reciprocated and grow into bigger and better causes, impacting more people.

It’s the “pay-it-forward” effect.

The second intention is to raise funds to do more good.

The “Re-Label Me Project” is an example of fundraising for social change.

How this project works

The principle of labeling an object is demonstrated in the cellular evaluation of water, by Masaru Emoto.– The hidden messages of water

Group demonstration

Putting it all Putting it all togethertogether

• Fundraiser-in-a-Box• Campaign 1 to 3 words• Utilize direct and indirect channels• Coordinate with RLMP

BenefitsBenefits

• Discounts & “Name Your Price”• Sales Tips & Encouragements• Audit Controls• Direct Sales Tools• Online Purchasing• Customized Web Page

Q&A timeQ&A timeWhat questions or What questions or

comments do you have?comments do you have?

Contact:Contact:David Long & Osiris WadeDavid Long & Osiris Wade

web - web - www.relabelmeproject.comemail - joinup@relabelmeproject.comemail - joinup@relabelmeproject.com

phone - 817.866.7450phone - 817.866.7450