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Introduction to Kaavo for application-centric cloud deployment and management
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Monetizing Your Use of the Cloud, One Application at a Time
Sam SomashekarVice President, Marketing and Business Development
July 2011
0Copyright © 2011 Kaavo. All rights reserved.
Cloud Computing Adoption is Rising
► Public cloud market size: USD 159.3B (USD 25.5B in 2011)
► Virtual private cloud market: USD 66.4B (USD 7.5B in 2011)
► Private cloud market at USD 15.9B (USD 7.8B in 2011)
1Copyright © 2011 Kaavo. All rights reserved.
By 2020, Forrester estimates*:
* Source: InformationWeek News Network, April 26, 2011
MSPs Can Capitalize on Cloud Revenue Streams
► Infrastructure-as-a-Service (IaaS)• Rent out excess capacity on top of shared infrastructure
► Operations Management Services• Stand up development / test environments at will
► Application Deployment Services• Migrate/deploy customer applications into production cloud
environments► Application Load Management Services
• Throttle cloud resources based upon application load► Disaster Recovery / High Availability Services
• Application recovery testing• Application re-deployment, dynamic recovery
► All services are preconfigured, tested, and repeatable
2Copyright © 2011 Kaavo. All rights reserved.
Operational Challenges to Cloud Monetization
3Copyright © 2011 Kaavo. All rights reserved.
MSP Concerns
Security and Data Privacy
Transparency
Ease of Deployment
Performance, Run-Time Service Level Management
• How do I secure customer applications in the cloud?
• How do I secure application data in the cloud?
• How do I know which applications are accessing my cloud resources?
• How are customer applications consuming my cloud resources?
• How do I deploy/re-deploy customer applications after I obtain VMs?
• How can I migrate legacy customer applications to my cloud?
• How do I ensure customer applications are meeting usage demands?
• How do I recover from and prevent failures?
Accounting • How can I group infrastructure usage costs on a per application basis?
Adopting the Cloud Involves Manual Work
4Copyright © 2011 Kaavo. All rights reserved.
PaaS
SaaSCustom
Apps
Datacenter with Virtualization
Infrastructure as a Service (IaaS)
Datacenter with Virtualization
Datacenter• Cisco• Dell• EMC• HP• VMWare
Public Cloud• Amazon EC2• GoGrid• IBM• Rackspace• Terremark• Verizon
Private Cloud• Abiquo• Cloud.com• Eucalyptus• IBM• VMWare
Platform-as-a-Service• Force.com• Google AppEng• Heroku
Software-as-a-Service• Salesforce.com• GmailManual
Deployment StepsApplication and
Workload Management (Kaavo)
Kaavo Simplifies Cloud Adoption
Kaavo – The Missing Piece for Complete Cloud Lifecycle Management
5Copyright © 2011 Kaavo. All rights reserved.
Benefits•Lower Costs•Speed Time-to-Market•Raise Service Quality
Application-centric cloud management solutions deliver single-click deployment automation and unified service level management of complex applications across public, private, and hybrid clouds.
MSPs Gain Advantage with Kaavo-Enabled Value-Added Managed ServicesPreconfigured and Tested Managed Services► Application-Aware High Availability: Actively maintains uptime based upon
the requirements of the covered application► Enhanced Remote Failover: Integrated automation and third-party tools
provide reliable application-aware failover to remote datacenters► Fully Automated Disaster Recovery: Orchestrates failover from onsite
datacenter to MSP cloud, taking into account application and service requirements
► Application-Aware Automatic Scaling: Scale application deployment and performance based on service level objectives rather than infrastructure loading
► Run-Time Service Level Management: Automate scheduled and unscheduled application production management tasks to guarantee high service levels (e.g. add or remove cloud-based resources dynamically)
► Application Accounting and Security: Map accounting to cloud resource utilization per application or workload; auditing and access control
6Copyright © 2011 Kaavo. All rights reserved.
Application Deployment & Management
7Copyright © 2011 Kaavo. All rights reserved.
VM Acquisition VM Configuration
Middleware Deployment
Post-ConfigurationDeployment
Scheduled Events Dynamic Events
Workflow Responses
Maintenance Tasks
Run-Time Management
IMOD
System Definition
File
Amazon
IBM
Rackspace
EucalyptusCloud.com
VMware VCD
Abstracts the nuances of each cloud provider, while exposing provider features
MSP IaaS Offering
Kaavo Removes Operational Challenges
8Copyright © 2011 Kaavo. All rights reserved.
MSP Concerns
Security and Data Privacy
Transparency
Ease of Deployment
Performance, Run-Time Service Level Management
Encryption for cloud-based application data; secure connectivity setup; best-
practice security design; access control
Audits; application-centric multi-cloud resource visibility
Single-click best practice migration and deployment of applications; offsets lack
of organizational IT knowledge
Autopilot; application-centric accounting; best practice tuning
Accounting Application-centric metering
Kaavo Solution
Kaavo – Real Value to MSPs
9Copyright © 2011 Kaavo. All rights reserved.
Lower the deployment cost, risk, and time of applications in the cloud– Up to 30% reduction in administration costs– Up to 40% reduction in production support efforts– Up to 30% reduction in time-to-market
Dynamically manage run-time service levels and improve service quality by up to 20%
Higher SLA levels than through either self-management or outsourcedoperations
Higher application, data and user security Unambiguous implementation of customer processes Guaranteed and verifiable certification of adherence for compliance
audits
High application availability, improved disaster response rates Improved business agility Lower service contract pricing
Lower Costs,Improve Time To Market
Improve Quality of Service
Security
Process Automation
Why Kaavo? – Customer Success Stories
10
"We have begun to deploy and manage our own mission-critical applications (CapCal, Cloud Lab and Browser Lab) on Kaavo and it solves a whole bunch of issues for us while opening up some amazing new possibilities. I've been waiting for something like this for a long time, I just didn't expect it to be so awesome." Randy Hayes, Founder CapCal
“At Sellpoint we use Kaavo’s IMOD application for managing our complex mission critical infrastructure. IMOD makes it easy for us to manage and support our cloud infrastructure." Sudhir Kulkarni, CTO and VP Engineering, SellPoint
Copyright © 2011 Kaavo. All rights reserved.
http://demos.kaavo.com/SellPoint/Kaavo-Customer-Success-Story.html
http://webinars.kaavo.com/Cloud-Testing-01-25-2011/Reduce-Costs-and-Maximize-Efficiency-with-Virtual-Test-Lab-25-Jan-2011.html
Why Kaavo? – Accolades from Leading Media Sources
► 6 Cloud Computing Rising Stars – SIIA► 15 Cloud Computing Firms to Watch – internet.com► Cool Vendor in Cloud Management – Gartner► Top 20 Cloud Computing Startup – InformationWeek► 15 Cloud Computing Companies to Watch – NetworkWorld► Top 10 Cloud Computing Startup – TechTarget
11Copyright © 2011 Kaavo. All rights reserved.
Why Kaavo? – Competitive Position / Differentiation
► Top-down approach for the deployment and management of an entire application or workload, with guaranteed order of execution
• A “controller” approach not impeded by application, server image, or deployment model changes
► Standardized application deployment across clouds, enabling “cloud balancing” and facilitating migration to the cloud and between clouds
• Supports all major public and private cloud providers• Abstracts the nuances of each cloud provider from the user while exposing individual
features• OMG Cloud Standards Customer Council (CSCC) founding sponsor
► Monitoring of application deployments for defined events and automates responses with complex actions
► An enterprise solution for specifically deploying and managing cloud-based applications, and is not a “cloud-washed” datacenter automation tool for cloud lifecycle management
► Application deployment and management with other orchestration tools are complex and limiting
12Copyright © 2011 Kaavo. All rights reserved.
THANK YOU
13Copyright © 2011 Kaavo. All rights reserved.
APPENDIX
14Copyright © 2011 Kaavo. All rights reserved.
Company Background
► Headquartered in Stamford, CT► Founded in November 2007 by enterprise IT veterans with significant
experience in delivering and managing secure, mission critical IT applications
► Since the launch of Kaavo’s flagship product, IMOD, in January 2009, Kaavo has received many accolades from leading industry sources, customers and partners
► Key partnerships and customers include:• IT Services providers: Cloud Optimization Group, IBM, NIIT, Wipro• Cloud Infrastructure Partners: Amazon, Cloud.com, Eucalyptus, IBM,
Rackspace, Terremark• Cloud Technology Partners: Citrix, VMWare• ISVs: Canonical, Grid Robotics• Users: small and large across industries such as government, education,
online media, insurance and IT service providers
15Copyright © 2011 Kaavo. All rights reserved.
Application Deployment & Management
16Copyright © 2011 Kaavo. All rights reserved.
VM Acquisition VM Configuration
Middleware Deployment
Post-ConfigurationDeployment
Scheduled Events Dynamic Events
Workflow Responses
Maintenance Tasks
Run-Time Management
Best-practice methodology captured in a single XML file
Kaavo Enables Customer Scenarios
17Copyright © 2011 Kaavo. All rights reserved.
Single System Definition File captures all information regardingapplication deployment and run-time management
Cross platform (OS) support for dynamically creating and executing codein any programming language in response to events
Deployment of an application across multiple clouds (public, private, orhybrid) and ability to manage complex custom distributed deployments
Intuitive, central interface for single-click deployment and lifecyclemanagement of complex multi-tier applications
Automated resource management for planned/unplanned events (i.e.adding/removing resources)
Encryption of persisted data in the cloud; workflow automation to handlerun-time exceptions
Unified Management
Cross Platform Support
Distributed Deployment
Ease of Use
Automatic Resource Management
Security and Workflow Automation
Kaavo provides application-centric cloud management software to deliversingle-click deployment automation and unified service level managementof complex applications across public, private and hybrid clouds
Representative Kaavo Customers
► Enterprise• US Government• Large US insurance company• Large media company• Education (school district)• Finance• Technology service providers
► Channel partners: IBM, NIIT, Wipro► ISVs: Canonical, CapCal► Online (SMB)
• Website traffic rose 100% in 2010 from 2009• Registered users rose 50% in 2010 from 2009• 60-80 new online sign-ups per month
► Overall revenues rose more than 500% in 2010 from 2009• 2011 is looking even better
18Copyright © 2011 Kaavo. All rights reserved.
SellPoint
19Copyright © 2011 Kaavo. All rights reserved.
Help real people sell real properties FAST!
SellPoint Infrastructure Description
► 4 Million hits/day and 8 TB/month peak► Proprietary SaaS application: Apache / Tomcat► Application re-architecture: Hybrid (cloud and hosted)► Each cloud instance self-sufficient: data pushed hourly
20Copyright © 2011 Kaavo. All rights reserved.
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1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09
Active Product Tour Engagement Trend
Opens Minutes
Kaavo Helps SellPoint Manage in the Cloud
► Capacity: On-Demand scaling and dynamic provisioning• Holiday shopping: Peak in Q4, cliff in Q1• New manufacturer clients• New products
► Automated order-of-operations deployment and management within test and production environments
• Keep costs down: Paying for usage, and IT team size (reduction by 30% of manpower costs)
► 60% fixed-cost savings using elasticity► Time-to-Market
• Customized to about 160 retail sites and go-live schedules• Rapid releases and change management
► Security• Only public domain data on cloud• Confidential data on private hosting
► Reliability: Leverage redundancy and cloud-to-cloud► Runtime management and monitoring
21Copyright © 2011 Kaavo. All rights reserved.
For More Information…
► Technical Documentation: http://wiki.kaavo.com► Overview of Cloud Space and how Kaavo fits in:
http://demos.kaavo.com/Cloud-Architecture/End-to-End-Cloud-Solution.swf (less than 5 minutes)
► High Level Kaavo Technology Overview:http://demos.kaavo.com/IMOD-Tech/IMOD-Tech-Overview_controller.swf (less than 5 minutes)
► Demo of Kaavo Solution:http://demos.kaavo.com/Short-Demo/Kaavo_IMOD_Demo.swf (less than 3 minutes)
► Training webinars and demos: http://www.youtube.com/kaavoinfo
22Copyright © 2011 Kaavo. All rights reserved.