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Kalihi Business Association Meeting Kalihi Business Association Meeting June 12, 2012

Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising

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Page 1: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising

Kalihi Business Association MeetingKalihi Business Association Meeting

June 12, 2012

Page 2: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising

Agendag

1. Intro – Glenn Kobayashi, Anne Gagnon2. On Line Advertising with Google3. Premier Sponsorship Status with Google4. Presence On Line Advantages for your business4. Presence On Line Advantages for your business5. Closing, Thank You

Page 3: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising

95.4% of All Searches!!!

Page 4: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising

Google’s Top Industry Revenue Makers

Page 5: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising

1 of 13 Premier Partners!

Page 6: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising
Page 7: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising

Sample Local Campaign Info/FEB• 50 Live Campaigns…ranging from 1 month to 45 months.

• Over 9 million impressions.

• Almost 100 000 clicksAlmost 100,000 clicks.

• Over 2,000 phone calls.

Page 8: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising

What is the difference between SEO & SEM? SEO is for Organic Ranking Results for Specific Keyword Phrases

SEO is used for long term results (authoritative/research) SEO is used for long term results (authoritative/research) SEM is Advertising placed by Keywords & Geographic Target

SEM is used for instant results (buyers/hiring decisions)

Page 9: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising

SEO, Search Engine Optimization Benefits

Page 10: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising

SEM, Search Engine Marketing Benefits

Page 11: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising
Page 12: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising
Page 13: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising
Page 14: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising
Page 15: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising
Page 16: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising
Page 17: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising
Page 18: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising

Yellowbook’s Service, no longer a Print Book….we an internet source

Page 19: Kalihi Business Association MeetingKalihi Business ...kalihibusinessassociation.weebly.com/uploads/7/4/3/0/7430341/yello… · Intro – Glenn Kobayashi, Anne Gagnon 2. On Line Advertising

Questions please call Anne 2952066