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Kansas Relays Survey Results and

Suggestions-Liz Coffey

-Brooke Farrell-Elise Farrington

-Jill Sullivan

Table of Contents

1. Research and Marketing Objectives 2. Method 3. Limitations 4. Findings 5. Recommendations 6. Sources

Research and Marketing Objectives

Our survey aimed to determine whether or not students… were aware of Kansas Relays knew the Kansas Relays were free with a valid KU ID were aware the shot put and long jump were help

downtown had previously competed in the relays

Research and Marketing Objectives cont’d

Our survey also aimed to determine… What would entice students to attend What would discourage students from attending If student relay competitions would attract students

from attending/competing What extras (food, free t-shirt, live music) would bring

in the most students

Method

Who? Journalism 568: Marketing and Media Research

What? Conducted a survey to measure KU students’ knowledge of the Kansas RelaysHow?

Students were chosen at random Where?On KU campusWhen?

From April 11th to April 16th

How Many? Each interviewer surveyed one Freshman, one Sophomore, one Junior and one Senior. Of the four surveys, two had to be male and two had to be female. A total of 372 KU students were surveyed.

Limitations

Students are too busy! Class WorkClubs

Interviewer error Questions read wrong

Not exact year breakdown Sampling technique

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Findings

heard of the Kansas Re-lays; 83%

been to the Kansas Relays; 18%

volunteered for the Kansas Re-

lays; 3%

competed in the Kansas Relays;

2%

hadn't heard of the Kansas Re-

lays; 17%

83% of respondents had heard of the Kansas Relays

KU Student awareness of Kansas Relays

*percentage based off 372 respondents.All subsequent questions wereonly answered by those respondentswho had heard of the Kansas Relays

*

Of the 372 respondents that were interviewed, 73% knew that college athletes competed in the Relays

79% of respondents did not know that professional and Olympic athletes competed in the Relays

*

*percentages based off 307 respondents

Pole Vault and 100-Meter Dashwere the two most popular events combining for 85%

High Jump was third in popularity with 29%

of respondents were not aware that admission to the Relays is free with a KU ID

61% *

*percentage based off 309 respondents

of freshmen were aware that admission is free with a KU ID, the most of any class

78%

61% Of respondents were not aware that the shot

putand long jump competitions were held downtown at 8th and New Hampshire last year or this year

*

*percentage based off 309 respondents

of KU students knew the difference between the Kansas Relays and Relay for Life.

78%*

*percentage based off 310 respondents

65% of KU students would be interested in attending the Relays if it included relay events for student groups and someone they knew was competing.

However, only 30% said they would be likely to compete in the relay event with their student group.

*percentages based off 310 respondents

*

Free food was the most popular incentive that would attract students to the Relays at 58%

The second most popular was a free t-shirt followed by live music.

*percentage based off 310 respondents

1

0% 10% 20% 30% 40% 50% 60%

not interested in track and field; 22%

scheduling conflicts; 44%

too busy; 55%

don't know when the event is; 19%

weather; 24%

don't know why they wouldn't attend; 5%

Reasons Why KU Students would not attend the Relays

*percentages based off 295 respondents

74%Of females have heard of the Kansas Relays

83%Of males have heard of the Kansas Relays

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Suggestions

Student Groups ParticipatingGreek house emphasis Winner get $ to philanthropy

Promote Olympics and Professionals Campaign in Kansan

Unique advertising campaigns Promos with restaurants on Mass St.

Torch passing down Jayhawk Blvd. Incentive to attend

Free foodFree admissions

Interactive Relay game on 4square appGet a group of four friends who will check-in to the

app at different times & events during the Relays. Winners get a prize