Kara: Deep Sea Serenade

Season: Spring/Summer 2017 Delivery Date: March 20, 2017Olyvia Lassiter, Anh Loi, Eduardo Sanchez

MDSE 3250 Apparel Line Final Project

Allure: Kara’s Business Plan

Deep Sea SerenadeWomen’s Apparel: XS - XLModerate Price PointSpring/Summer 2017Our objective at Kara is to produce apparel for women who want to exude mystery and strut with confidence in their everyday lives. With our Deep Sea Serenade line, we intend to do this with the rich color schemes of the underwater realm and the fantasies within.

Design Sourcing Production LogisticsJune - August August -

NovemberNovember -

JanuaryJanuary - March

(March 20, 2017)

“If the lifestyle fits!”

Target Market ProfileKara’s target market are young, career-driven, price-conscious, and highly aware of the latest trends in fashion. At Kara, we do not define our market into segments, but rather lifestyles. We offer cutting edge fashion at affordable prices, providing our customers all the hottest, up-to-date, fashion trends.

❖ College Alumn ❖ Ethereal❖ City Girl❖ Fearless

❖ Mysterious❖ Alluring❖ Captivating❖ Adventurous

Moderate: Kara

Benchmark: Zara

Aspiration: Gucci

Inspiration: Kara S/S 2017

Analysis of Inspirational Garment:

Gucci❖ Who: The target customer for Gucci are men and women aged 20-60, and children from birth up to the age of 12. Wealthy, upper class, celebrities who are able to afford luxurious high-end products are included in this segment.

❖ Strength & Opportunities: This garment has an effortless flow, perfect to include in our Deep Sea Serenade clothing line for an opportunity to showcase how upscale our collection is, without breaking the bank.

❖ Weakness’ & Challenges: The challenge is making sure our garment is not an exact replica; we want to put our own flare so it transitions nicely in our Deep Sea Serenade clothing line.

❖ Adaptation: In order to make our “knockoff” garment more affordable for our target market, we will be using polyester instead of silk, saving us a tremendous amount of money just by switching to a cost-efficient fabric. The lining in this dress will not be detachable, and will also be made of polyester instead of silk. Our Polyester fabric will come printed in either an ombre mermaid scale print or a mixture of printed bodice over a solid colored skirt.

Apparel Line Page: Kara S/S 2017Deep Sea Serenade: March 20, 2017

Kara S/S 2017:Deep Sea Serenade❖ Description: A vertical accordion-style, short-sleeve

dress with pleats from bodice to hem. Also contains a low v-neck collar, with a tassel-tie closure.

❖ Fiber Content: ➢ Main Fabric: 100% Polyester ➢ Lining: 100% Polyester

❖ Care Instructions: ➢ Hand wash with cold water➢ Line dry

❖ Suggested Retail Value: $95.00

Kara S/S 2017: Deep Sea Serenade❖ Description: A cropped, sleeveless top, that easily

matches with any other type of bottom for a clean, effortless look.

❖ Fiber Content: ➢ 94% Polyester➢ 6% Spandex

❖ Care Instructions: ➢ Machine wash with cold water➢ Non-chlorine bleach ➢ Line dry

❖ Suggested Retail Value: $28.00

Kara S/S 2017: Deep Sea Serenade❖ Description: A high-waisted, wide-legged trouser

with a paperbag waist that contains a detailed waistband.

❖ Fiber Content: ➢ 55% Linen➢ 45% Rayon

❖ Care Instructions: ➢ Machine wash with cold water ➢ No chlorine bleach or fabric softener ➢ Tumble dry low

❖ Suggested Retail Value: $38.00

Kara S/S 2017: Deep Sea Serenade❖ Description: V-neck collar, lightweight non-stretch

lace detailing, slips on over the head, kimono sleeves, lined, handkerchief hemline with a removable belt.

❖ Fiber Content: ➢ Main Fabric: 95% Rayon, 5% Spandex ➢ Lining: 100% Polyester

❖ Care Instructions: ➢ Machine wash with cold water➢ Non-chlorine bleach➢ Tumblr dry low

❖ Suggested Retail Value: $53.00

Kara S/S 2017: Deep Sea Serenade❖ Description: An asymmetrical, cropped, one-

shoulder, sleeveless top that contains an embellishment/trim with pearls on the side for an effortless off the shoulder look.

❖ Fiber Content: ➢ 94% Cotton➢ 6% Spandex

❖ Care Instructions: ➢ Machine wash with warm water➢ Hang dry

❖ Suggested Retail Value: $39.00

Kara S/S 2017: Deep Sea Serenade❖ Description: An asymmetrical, high/low

handkerchief skirt with a high waist and contains a back hidden zipper. Contains lots of flow and movement for any type of occasion.

❖ Fiber Content: ➢ 100% Polyester

❖ Care Instructions: ➢ Machine wash with cold water ➢ Delicate cycle ➢ Line dry

❖ Suggested Retail Value: $50.00

Product Packages

Product Packages95% Rayon, 5% Spandex

Product Packages

Product Packages

Product Packages

Product Packages