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Karakas delivers high-quality tailored print, brand and digital solutions to a wide range of clients in Europe and the US. Check our website for more services and case studies: www.karakas.be
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1
OUR agency
services
Creative and technical
Clients across Europe
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – creation
Digital – support
Brand
© Karakas 2016
BUILDING VALUE
JUNE 2016
BUILDING VALUECREATIVE COMMUNICATION BY KARAKAS
2
services
Creative and technical
Clients across Europe
BUILDING VALUE
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – creation
Digital – support
Brand
websites
70+events
100+photoshoots
700+reports
100+hosted sites
80+visual IDENTITIES
500+
Twenty years
OUR agency
our agencyCelebrating twenty years
© Karakas 2016
3
services
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – creation
Digital – support
Brand
© Karakas 2016
Creative and technical
OUR agency
our agencyCreative and technical
A TEAM OF 22
• Designers
• Project managers
• Strategists
• Developers
• Directors
• Office managers
• Copywriters
• Quality controllers
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services
Creative and technical
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – creation
Digital – support
Brand
© Karakas 2016
OUR agency
Clients across Europe
our agencyClients across Europe
“ A world-class agency in the middle of Brussels – truly in a different league” – EEA Norway Grants
5
OUR agency
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – creation
Digital – support
Brand
© Karakas 2016
Content drives design
services
servicesQuality content drives design
Content is king and this will never change.
Our designs are better when your content
inspires us, so we help our clients create
interesting and accessible content.
• Strategy
• Writing – factual, technical, medical, creative
• Editing
• Proofreading
• Translations
• Infographics
• Tables, maps, statistics
• Photography – studio and location
• Videos and animations
6
OUR agency
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – creation
Digital – support
Brand
© Karakas 2016
services
servicesPrint
Print has become a luxury, a craft and people pay
attention to a beautiful document.
• Project management
• Design
• Document layout
• Multi-language
• Digital printing
• Offset printing
• Event material
• Interior decoration
• Signage
7
OUR agency
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – creation
Digital – support
Brand
© Karakas 2016
services
CS: Norway Grants
CASE STUDY
Norway Grants• Annual reports
• Country fact sheets
• Photo shoots
• Event material
• Marketing material
• Interior decoration
© Karakas 2016
8
OUR agency
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – creation
Digital – support
Brand
CS: Health for Animals
services
DISEASES & ZOONOSES
FOREWORD FOOD FOR THE FUTURE
PRESERVING ANTIBIOTICS
FACTS &FIGURES
MEMBERSIMPORTANCE OF PETS
SAFE FOOD
NEW TECHNOLOGY
OUR SECTOR IN FACTS AND FIGURES
Global industry sales of
The 10 largest animal health companies invest
an average of 12% of their sales into research
and innovation activities, a total amount of about
every year
$23.9 billion
$1.6 billion
2014 Animal Health IndustryNominal growth +4%
0
5
10
15
20
25US$bn
$23.9 billion
0
5
10
15
20
25
201420122010200820062004
Global Animal Health Market (ex-manufacturer net sales in Nominal US$ terms)
US$bn
Product Group Sales Split
62%
Pharmaceuticals
26%
Biologicals
12%
Medicinal Feed Additives
Regional Sales Split
47%
Americas
31%
Europe
23%
Other
Species Sales Split
59%
Food Animal
41%
Companion Animal/Other
* Not all numbers add up to 100% due to rounding
H4A Vision Statement Key figures page.indd 1 17/02/16 10:46
CASE STUDY
health for animals• Visual identity
• Annual reports
• Newsletters
• Websites
• Extranets
• illustrations
• Infographics
• Events materials
© Karakas 2016
9
OUR agency
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – creation
Digital – support
© Karakas 2016
services
Brand
servicesBrand
We have designed and built over seventy
visual identities and brands for companies,
trade associations, NGOs, think tanks and
startups.
• Naming
• Strategy
• Brand positioning
• Logo design
• Guidelines preparation
• Templates for print and Word
• Brand promotion and activation
10
OUR agency
services
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: JA Europe
CS: D-Net
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – creation
Digital – support
Brand
© Karakas 2016
CS: Synegis
CASE STUDY
synegis• Naming
• Company positioning
• Key messaging
• Logo design
• Guidelines design
• Website
• Video
© Karakas 2016
11
OUR agency
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – support
Brand
© Karakas 2016
Digital – creation
services
servicesDigital – creation
Cutting edge, technically savvy, we build
websites, secured extranets, discussion
platforms, e-commerce sites and much more.
• Digital strategy
• Wireframes & architecture
• User experience
• Design
• HTML
• PHP integration
• Browser testing
12
OUR agency
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – creation
Brand
© Karakas 2016
Digital – support
services
servicesDigital – support
Life starts after launch and our support
team will provide you with all the backup
and advice you need.
• Technical support
• Hosting
• Security
• New functionality
• Fresh content
• Site promotion
• SEO
13
OUR agency
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: D-Net
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – creation
Digital – support
Brand
© Karakas 2016
services
CS: JA Europe
CASE STUDY
ja europe• Public websites
• Network websites
• Digital annual report
• Printed annual report
© Karakas 2016
14
OUR agency
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – creation
Digital – support
Brand
© Karakas 2016
services
CS: D-Net
CASE STUDY
d-net• Information exchange
• Secured platform
• Doubled number of contributors from 2000 to 4000 in 6 months
• Promoted mainly using social media and networking
© Karakas 2016
15
OUR agency
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Diabetes atlas
CS: Educational
Digital – creation
Digital – support
Brand
© Karakas 2016
services
CS: Watson
CASE STUDY
watson• Mobile app
• Complex functionality made simple
• Start-up
• User experience optimised
• New brand
© Karakas 2016
16
OUR agency
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Educational
Digital – creation
Digital – support
Brand
© Karakas 2016
CS: Diabetes atlas
services
CASE STUDY - CAMPAIGN
diabetes world atlas• Printed atlas
in six languages
• Website
• Powerpoint presentation
• Social media promotion
© Karakas 2016
17
OUR agency
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Educational
Digital – creation
Digital – support
Brand
© Karakas 2016
CS: Diabetes atlas
services
CASE STUDY - CAMPAIGN
diabetes world atlas• Established as the industry
reference
• Six languages including Russian, Chinese and Arabic
© Karakas 2016
18
OUR agency
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Diabetes atlas
Digital – creation
Digital – support
Brand
© Karakas 2016
CS: Educational
services
CASE STUDY - CAMPAIGN
educational• Campaign aimed at teachers
and children
• Public website
• Infographics
© Karakas 2016
19
OUR agency
services
Creative and technical
Clients across Europe
BUILDING VALUE
Twenty years
Content drives design
CS: Norway Grants
CS: Health for Animals
CS: Synegis
CS: JA Europe
CS: D-Net
CS: Watson
CS: Diabetes atlas
CS: Educational
Digital – creation
Digital – support
Brand
© Karakas 2016
thank you
“ Karakas has built our website with their usual brilliance – bringing their superb design work to bear on a highly technical area” – Paul Hofheinz, President of the Lisbon Council
