2015

TEAM

Direct: (905) 271-5151Email: Info@KatePeterson.caWeb: www.KatePeterson.ca

S O U T H M I S S I S S A U G A R E A L E S TAT E

Market StudyResidential Real Estate: Keeping you in touch with the market

The RightMove

Kate’s MessageWelcome to 2015! What a fabulous year we have had in our local, regional and national real estate markets. Prices continued to rise with strong consumer demand for homes across the GTA and in our South Mississauga Neighbourhoods as well.

The 2014 market mirrored a successful 2013 market with an above average increase in demand in October helping us finish the year on a solid footing. 2015 should continue on the same path with good balance between supply and demand. Consumers will continue to favour home ownership over renting while interest rates remain at their historic lows.

With a wealth of experience, a wide network of professional service providers and a strong and energetic sales and support team, the Kate Peterson Team is ready to make your move a simple, smooth and straightforward experience. The right information, the right decisions, the right results... It’s The Right Move to have the Kate Peterson Team by your side. Have a wonderful year.

Real Estate Experience• Joined Keller Williams January 2013• KW Platinum Award 2013 & 2014 (Top 1% for KW across

North America)• Sales Representative with Royal LePage Sept. 2005 - Dec. 2012• Award Winning with Royal LePage since 2006

Affiliations• Member Toronto Real Estate Board• Member Mississauga Real Estate Board• Member Oakville Milton Real Estate Board• Member ALC (Agent Leadership Council) for KW Realty Solutions

2013 - present

Personal Background• Married with four children• Mississauga resident ’81-’86• Mississauga/Port Credit resident since 1998• Graduated from the University of Toronto with

a BSc. in Psychology and Sociology

Previous Career• PR and Customer Service Rep. for HOMES Publishing Group• Market Analyst for PMA Brethour Inc., Brokerage• Social Worker for Metropolitan Toronto Community and

Social Services Dept.

Leisure Activities• Spending time with family and friends, watching many

a hockey game, skiing, playing squash and travelling

TEAMBiography

Jeff Peterson Sales RepresentativeWith his background in engineering and computer science, Jeff’s approach to real estate is highly analytical. His clients value his insight into the financial aspects of real estate, whether it concerns a primary residence or investment properties.

Jennifer Harrison Sales RepresentativeJoining the team in 2014, Jennifer brings a wealth of experience with her background in tech, logistics and event planning. Attention to detail is her forte in serving her clients.

Debbie O’Day-Smith Client Care ManagerDebbie brings her experience in the investment industry and a commitment to service to her role as Client Care Manager for the team, ensuring clients are kept informed of progress.

Duncan Stewart Sales RepresentativeGrowing up in Lorne Park and now raising his own family in Port Credit, Duncan has unsurpassed knowledge of the local area and markets. Attention to customer service is his focus.

Ruchi Chawla Sales RepresentativeWith her background in the mortgage industry and an in-depth knowledge of real estate financing, Ruchi’s true and honest approach has always made her clients feel comfortable and at ease.

Johanna Kee Admin Manager Johanna brings years of experience with real estate brokerages and systems to her role as Admin Manager. She ensures that every task involved in the sale of a home is tracked and completed on time.

The Team

January February March

Listings /13 586 629 704

Sales /13 112 149 173

Sales % /13 19% 24% 25%

Listings /14 476 510 656

Sales /14 91 122 191

Sales % /14 19% 24% 29%

0

100

200

300

400

500

600

700

800

900

1000

Sa

les

Lis

tin

gs

Listing to Sales Ratio 2013-2014

For South Mississauga

2013

2014

April May June July August September

832 943 844 769 687 754

200 275 230 192 144 170

24% 29% 27% 25% 21% 23%

869 858 839 761 686 775

233 264 215 199 148 176

27% 31% 26% 26% 22% 23%

Listing to Sales Ratio 2013-2014

For South Mississauga

2013

September October November December

739 650 407

157 149 78

21% 23% 19%

764 634 419

213 160 78

28% 25% 19%

Statistics* in this report include 10 year history of sale prices and days on market for:• Detached Homes • Semi-detached Homes • Townhomes • Condominiums • Vacant Land • Multi-Family Dwellings

*All statistics are from the Toronto Real Estate Board.NOTE: Due to the Toronto Real Estate Board’s initiative to re-district the GTA in July 2011, statistics for previous reporting areas (W12 & W13) are no longer available. Some data has been re-calculated from past reports to correspond with TREB’s new community boundaries. For further information please contact Kate directly.

2011 2012 2013 2014

Number Listed 16,773 18,274 18,164 17,686

Number Sold 10,446 9,805 9,748 10,181

Percentage of Listings Sold 62% 54% 54% 58%

Average Price 421,096 456,027 478,958 506,818

Percentage Change vs. Prior Year unavailable +8.3% +5% +5.8%

Median Price 376,000 407,007 430,000 457,600

Average DOM 23 24 26 24

Average LP/SP 98% 98% 98% 98%

Mississauga Sales and Price History

Statistics

!

889,

859

962,

111

1,12

0,62

6

1,08

6,77

9

1,18

0,75

6

1,26

7,97

1

1,28

1,06

8 1,51

6,04

4

1,51

7,64

4

1,42

2,43

0

40 4137 39 42

51

34 35 33

48

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

$1,600,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

Mineola WestFreehold Properties

29 2924

36 3429

53

19

31 32

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

493,

312

562,

316

592,

708

695,

573

624,

393

681,

817

744,

518

770,

775

968,

022

999,

643

Average Sold Price Average DOM

Mineola EastFreehold Properties

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

$500,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

279,

500

296,

500

311,

300

330,

286

337,

950 39

1,27

1

401,

946

427,

688

444,

538

475,

846

54

26

18

2934

22

32

2225

33

Mineola EastCondominium Townhomes

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

354,

692

399,

747

432,

904

454,

904

455,

996

503,

692

500,

655 58

2,51

7

587,

852 68

6,91

9

38

25 2326

3025

1712

23 24

Cawthra WestFreehold Properties

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

!

! !$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

27

38

2733 32

25 22 2230 27

475,

487

495,

039

490,

498

556,

481

621,

106

667,

911

758,

697

758,

259

761,

578

961,

907

Port Credit VillageFreehold Properties

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

609,

000

528,

800

904,

725

839,

475

752,

333

831,

667

720,

000

1,03

7,33

3

1,24

6,66

7

1,07

8,40

0

14

3324 28

114

60

3846

15

43

The Regatta (65 Port Street)Condominiums

!

!!

!

!

!

!

!

$460,000

$480,000

$500,000

$520,000

$540,000

$560,000

$580,000

$600,000

2011 2012 2013 2014

Average Sold Price Average DOM

524,

748

582,

200

560,

861

503,

386

52

74

48

38

1 Hurontario StreetCondominiums

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

$500,000

$550,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

320,

500

327,

947

409,

948

418,

923

426,

619

407,

857

460,

592 50

7,29

2

491,

222

455,

500

52

69

4146

53

3125

4638 40

70 & 80 Port Street Condominiums

Lakeview Cawthra West Mineola East Port Credit Mineola West Gordon Woods Lorne Park Rattray Marsh Clarkson Mississauga Golf Club Area Sherwood Forest Sheridan Homelands

The Neighbourhoods of South Mississauga

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

!

!

! !

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

697,

500

745,

645 853,

743

806,

556

791,

250

874,

000

952,

067

943,

000

1,00

9,76

8

1,27

9,88

5

45

59

44

56

4352

33

18 2127

Port Credit Village – Residences on the LakeFram Condominium Townhomes

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

191,

577

206,

488

225,

508

221,

071

239,

400

256,

960

333,

632

304,

736 341,

714

367,

500

43

3428 26

37 36

18

28

4640

Port Credit Village –N of Lakeshore, W of HurontarioCondominium Apartments

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

366,

145

396,

417

410,

636

431,

442

459,

944

460,

406

458,

438 52

1,21

2

522,

142

534,

983

39

2428 27

30 3229

24 2623

Queen StreetCondominium Townhomes

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

215,

898

240,

586

251,

903

271,

444

262,

660

281,

752

313,

000

333,

970

341,

905

367,

391

19

27 27 25 24 24 26 27

18 16

Average Sold Price Average DOM

ShawnmarrCondominium Townhomes

!

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

734,

226

827,

973

835,

476 96

1,43

7

901,

714

988,

789

1,06

8,05

7

1,10

4,66

3

1,21

0,79

6

1,23

6,16

4

3037 34 38 40

36 32

21

34 30

Lorne ParkFreehold Properties

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

350,

293

379,

430

401,

029

421,

198

439,

023

489,

840

507,

639 59

7,06

1

613,

849

676,

272

28 29 28 30 3126 26

21 22 24

LakeviewFreehold Properties

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

743,

395

775,

604

792,

759

774,

300

860,

782 985,

114

884,

853

1,24

0,03

1

967,

925

1,05

8,35

9

37 4147

37 41 4334

2734 33

Gordon WoodsFreehold Properties

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

321,

808

344,

653

354,

508

377,

925

386,

051 436,

124

464,

878

483,

474 55

6,40

8

532,

825

30 3225 28

34

23 24

36

2518

ClarksonFreehold Properties

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

$1,600,000

$1,800,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

735,

037

819,

194 98

5,92

0

958,

777

862,

556 1,09

0,92

0

1,02

2,52

6

1,52

3,95

6

1,15

1,37

2

1,25

7,83

3

26

42

25

37 3540

31

43 43 40

Rattray MarshFreehold Properties

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

$1,600,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Average Sold Price Average DOM

918,

296

899,

447

1,13

7,20

5

1,05

0,22

2 1,22

5,06

5

1,06

6,72

2

1,191

,662

1,22

0,22

2 1,37

8,29

2

1,29

0,86

9

37

51

42

5247

52

30

43

3136

Mississauga Golf Club AreaFreehold Properties

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

$1,000,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

670,

327

665,

703

675,

758 80

7,15

2

801,

163

802,

461

790,

994 90

1,93

8

946,

669

938,

513

27 27 28

44

32 31 31 32

23 24

Average Sold Price Average DOM

Sherwood ForrestFreehold Properties

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

367,

272

390,

334

399,

277

425,

883

428,

009

477,

869

466,

966 52

8,14

0

567,

796

614,

424

29

22 24 25 26

18 18 1822

18

Average Sold Price Average DOM

Sheridan HomelandsFreehold Properties

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

Call Kate Peterson905.271.5151

*Based on TREB statistics for properties sold in 2014 by the Kate Peterson Team

Selling 40% Faster for 1.44% Morethan the MLS average*

Need we say more?

We put your property in the centre of an extensive and

Personalized Marketing ProgramFrom the initial planning stages through to your successfully completed sale,

The Kate Peterson Team implements your customized preparation, staging,

pricing and marketing plan to bring your home maximum market exposure

to sell faster and for top dollar. It is our goal to help you achieve the highest

return on your real estate investment with a stress free transaction.

Strategic marketing for

MAXIMUM exposure!

LOCAL, REGIONAL, NATIONAL AND INTERNATIONAL STRATEGIC ADVERTISING

Promoting your property locally and regionally:

The Home News

Homes and Land Magazine

National Post

The Toronto Star

Port Credit Homes

Lorne Park Homes

Port Credit Village Times

Mississauga News

Direct mail advertising with Just Listed cards – targeted to reach potential purchasers for your property

Personalized feature books of your home with professional photos and floorplans

Local and National target audience:www.Realtor.cawww.KatePeterson.cawww.kw.comwww.realestatevine.cawww.mreb.ca (Mississauga Real Estate Board)www.TorontoRealEstateBoard.comwww.omdreb.on.ca (Oakville Real Estate Board)www.TheHomeNews.ca www.zoocasa.comwww.craigslist.comwww.kijiji.cawww.everythingZOOMER.com – targeting the new demographic of Boomers who are the main buyers of luxury, vacation and retirement propertiesYour own personal property website address

International target audience:www.HomesandLand.com (Homes & Land)Approximately 15% - 17% of visitors to this site originate from the United States, the United Kingdom, India, Australia, United Arab Emirates, Israel, Germany and France.www.RobbReport.comwww.IHT.com (International Herald Tribune) – 2.1 million unique visitors/mthwww.nytimes.com (The New York Times)The New York Times GreatHomes – 12 million unique visitors/mthwww.DupontRegistry.com (DuPont Registry) – 140,000 unique visitors/mthwww.RealEstateJournal.com (Real Estate Journal from the Wall Street Journal) – 1.4 million unique visits/mth

Instantly promotes your property on 30+ websites including:

FAR REACHING INTERNET EXPOSUREPRINT DISTRIBUTIONS

Ç

Targeting over 1,000 potential purchasers and dedicated buyer agents through mass email distribution about your listing with professional photos and virtual tours.

TARGETED DIRECT EMAIL

Ç

Ç

Streaming your listing to the growing number of social media followers:

Facebook: South Mississauga HomesTwitter: SouthMissHomesLinkedIn: KatePetersonTeamYouTube: KatePetersonTeam

SOCIAL MEDIA STRATEGY

Ç

Old fashioned hard work and face-to-face networking that has served our clients well for over a decade, one relationship at a time.

ORGANIC APPROACH

Ç

Thinking of Selling?

Call today for your

confidential and

complimentary

market evaluation!

Direct: (905) 271-5151Email: Kate@KatePeterson.caWeb: www.KatePeterson.ca

The Right Information. The Right Decisions. TEAM

Keller Williams associates may be taking the day off on Thursday, May 14, 2015, but it will hardly be a day of rest. Associates with the KW Realty Solutions Office have chosen to “Give Where They Live” as part of RED Day, one of the biggest events in the real estate industry.

Short for “Renew, Energize and Donate,” RED Day was created to unite Keller Williams Realty offices and associates in an international day of service.

Since the first RED Day in 2009, Keller Williams associates have given almost a half million hours of community service through activities ranging from food and blood drives to cleaning up trash in public parks, revamping gardens at nursing homes and rebuilding homes and schools for community members in need. To this day, it is one of the largest events in the real estate industry.

Call Kate today for more information or to lend a hand! (905) 271-5151, or visit www.kw.com/redday

Sixth Annual Red Day on May 14, 2015

Keller Williams Realty Solutions is part of this community service initiative across the globe.

M AY 14 2 0 1 5

The Kate Peterson Team is

Committed to the Community

• Kenollie Public School

• Forest Avenue Public School

• Canadian Cancer Society

• Erica’s Wish Foundation

• Rotary Club of Mississauga Lakeshore – Movies in the Park

• Port Credit Hockey Association

• Compass Food Bank

• Port Credit Village Residents Association

• Salvation Army

• Mississauga Festival Choir

Active in many groups and events, every member of the Kate Peterson Team is proud to be part of our local community, supporting and sponsoring:

The Right Results. It’s The Right Move to have Kate by your side.

Easily Putting Everything in Place

CONTRACTORSEveryday Handymen • Home Builders • Renovators

FINANCIAL SERVICESMortgage • Investment • Legal • Counsel

“ Thanks so much Kate and the team for all the hard work done on the sale of my Mom’s house. Not only that, but your kindness and understanding in a difficult time was greatly appreciated. I still can’t believe the house sold in 4 days! I will continue to recommend you to anyone needing a real estate agent.”

Karen

“ We are writing this as we sit in the backyard of our beautiful home Kate helped us find! If it weren’t for her help we would never have found this house! Kate... thank you for all your help and patience with us! You were helpful from the first day we met at an open house until the evening of closing! I will recommend you to anyone and you will help us in the future!”

Kristina and Tiago“ I would like to thank Kate and the Team for all their hard work and exceptional service in helping us sell our home quickly. Their market knowledge, guidance and support in both the sale and the purchase of our new home minimized our stress tremendously. They are a pleasure to work with. I would highly recommend the Kate Peterson Team!”

Heather

“ I had been dreading the prospect of moving for some time, but finally called Kate. I selected her due to the fact that she lives in our community and another neighbour had been very pleased with her. I called Kate and we set up a meeting. I knew then and there that I would not need to shop around for any other real estate agent as she completely understood my needs and expectations. Kate deliv-ered more than I ever expected – she kept me informed of all info necessary to the sale of our house and followed through with every detail. I loved the fact that she is very much “on top of her game” without being pushy. Her warmth and understanding coupled with great business savvy made her a pleasure to deal with. Since the sale, others have asked me what I think of Kate Peterson, and my answer to every person has been, “She’s the best.”

Alexandra

Our Clients have the Last Word

We have everyone and everything you need for your home.

MOVING SERVICESMovers • Packers • Storage

EXTERIOR/INTERIORExterior Maintenance • In-Home Cleaning • Junk Removal

Whether you arecontemplating a move orwould just like a sense ofwhat your home may beworth in today’s market,

CALL FOR A FREE

MARKET EVALUATION!

905.271.5151www.KatePeterson.ca

Info@KatePeterson.ca www.KatePeterson.ca

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Attention, Home Buyers and SellersThe Right Information Can Make All the Difference!

Kate Peterson has built her business by always going the extra mile to ensure clients reach their goals. That’s why she’s offering these special reports for people throughout the area.

The Last 10 Properties Sold in Your Neighbourhood

Ask Kate for a complimentary copy of this vital resource that will help you gauge current market trends and compare pricing in your area.

The Five Hottest Buys on the Market

Call Kate today for a free copy of this important tool and get a jump on the best values in your area.