Delightful Dirt Bikes

Katey Van HoosierRahul DhamiEmily Cornell

Who are we?

Was founded in 2009 in Denver, Colorado. CEO- Rahul Dhami CFO- Katey Van Hoosier CTO- Emily Cornell

Caters specifically to women within the sport

Offers: dirt bikes, accessories, bike repairs, parts

Marketing Strategies

Price Price range for the bikes, $2,999.00- $7,000.00. Non-Bike Products $10-$2,000

Product- Dirt bikes, parts, accessories and clothing Promotion

Target women in advertisements and TV commercials Place- Physical and Online

Marketing In-Store

Membership card $200 spent gets $20 off next purchase Member only discounts during large sales

Daily Specials Specials on items not selling well Mostly accessories

Salesperson Interaction/Store Atmosphere

Marketing Online

Search Engine Ads targeted at consumers buying related

items.Classified

Ads in Auto SectionsSponsorships

Honda puts ads on their product page

E-Commerce Revenue Models

Advertising Revenue Model Profit made through ads on web

Sales Revenue Model Profits made based on customers making

purchase

CRM- Sales Cloud

We value our customer relationships!

Sales Cloud is efficient

Good for small business

Fast interface

Easy to navigate

User friendly interface

Web 2.0

Invoice Dude Iconify Manage Me 7.0Facebook

References

Advantages and disadvantages of crm. (2012). Retrieved from http://www.salesboom.com/crm/crm-software/advantages-and-disadvantages-crm.html

Carpenter, B. (2012). In-store marketing strategies. Retrieved from http://www.ehow.com/info_8111209_instore-marketing-strategies.html

Facebook. (n.d.). Retrieved from www.facebook.com Laudon, K., & Laudon, J. (2012). Management information

systems . Upper Saddle River, New Jersey: Prentice Hall.

Lendino, J. (2012). Salesforce.com professional edition. Retrieved from http://www.pcmag.com/article2/0,2817,2364726,00.asp

Iconify. (n.d.). Retrieved from http://www.iconify.co/ Personal finance software, management online, and

accounting tool. (n.d.). Retrieved from http://www.manageme7.com/

Pride, W., & Ferrell, O. C. (2012). Marketing. (16th ed., pp. 4-10). Mason, Ohio: South-Western Cengage Learning.

References

Sales cloud . (2012). Retrieved from http://www.salesforce.com/

Salesforce. (2012). Retrieved from http://contact-management-software-review.toptenreviews.com/sales-cloud-review.html

Salesforce.com independent review. (2012). Retrieved from http://www.crmsearch.com/salesforce-review.php

Salesforce.com sales cloud contact manager crm tools. (2012). Retrieved from http://customer-management.entrepreneur.com/l/4/SalesForce-com-Sales-Cloud-Contact-Manager

Salesforce pricing. (2012). Retrieved from http://www.salesforce.com/sales-cloud/free-trial-pricing/ sales-cloud/features/

Top 10 cloud crm solutions. (n.d.). Retrieved from http://www.crmcafe.com/cloud-crm.php

Online billing software & invoicing software. (n.d.). Retrieved from http://www.invoicedude.com/